---
title: "Supplement brands in New Zealand: Which brands are most popular in search?"
description: "Compare the vitamin and supplement brands New Zealanders buy. Share of Search among Go Healthy, Healtheries, Blackmores, Clinicians, Swisse, Kiwiherb, Thompson's, Good Health and Nature's Way, the supplement brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-supplement-brands"
publisher: "Brandwave"
---

# Supplement brands in New Zealand: Which brands are most popular in search?

Compare the vitamin and supplement brands New Zealanders buy. Share of Search among Go Healthy, Healtheries, Blackmores, Clinicians, Swisse, Kiwiherb, Thompson's, Good Health and Nature's Way, the supplement brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Supplement brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Go Healthy, 23.5%

## Which brand is most popular in search among supplement brands in New Zealand?

- In August 2026, Go Healthy was the most searched among supplement brands in New Zealand, with an estimated 5K branded searches and 23.5% estimated Share of Search within this set.
- Healtheries is in 2nd place, 0.9 percentage points behind at 22.6% Share of Search.
- Across the 11 months ending August 2026, Go Healthy’s estimated Share of Search among supplement brands in New Zealand decreased from 24.7% to 23.5%.
- Across the 11 months ending August 2026, Healtheries’ estimated Share of Search among supplement brands in New Zealand increased from 19.8% to 22.6%.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among supplement brands in New Zealand increased from 14.8% to 15.6%.
- Across the 11 months ending August 2026, Clinicians’ estimated Share of Search among supplement brands in New Zealand decreased from 11.4% to 10.2%.
- Across the 11 months ending August 2026, Swisse’s estimated Share of Search among supplement brands in New Zealand decreased from 12.4% to 10.2%.
- Across the 11 months ending August 2026, Kiwiherb’s estimated Share of Search among supplement brands in New Zealand increased from 7% to 9.4%.
- Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand decreased from 7.3% to 5.5%.
- Across the 11 months ending August 2026, Go Healthy’s estimated Share of Search among supplement brands in New Zealand peaked at 25.9% in January 2026 and was lowest at 23% in February 2026.
- Across the 11 months ending August 2026, Healtheries’ estimated Share of Search among supplement brands in New Zealand peaked at 23% in April 2026 and was lowest at 19.8% in October 2025.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among supplement brands in New Zealand peaked at 17% in December 2025 and was lowest at 14.8% in October 2025.
- Across the 11 months ending August 2026, Clinicians’ estimated Share of Search among supplement brands in New Zealand peaked at 11.5% in November 2025 and was lowest at 9.5% in April 2026.
- Across the 11 months ending August 2026, Swisse’s estimated Share of Search among supplement brands in New Zealand peaked at 12.4% in October 2025 and was lowest at 10% in June 2026.
- Across the 11 months ending August 2026, Kiwiherb’s estimated Share of Search among supplement brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 4.3% in January 2026.
- Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand peaked at 8.1% in January 2026 and was lowest at 5.5% in August 2026.
- Across the 11 months ending August 2026, Clinicians rose from 5th to 4th among supplement brands in New Zealand.
- Across the 11 months ending August 2026, Swisse fell from 4th to 5th among supplement brands in New Zealand.
- Across the 11 months ending August 2026, Kiwiherb rose from 7th to 6th among supplement brands in New Zealand.
- Across the 11 months ending August 2026, Thompson's fell from 6th to 7th among supplement brands in New Zealand.
- Across the 11 months ending August 2026, Good Health and Nature's Way held steady: their estimated Share of Search among supplement brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Go Healthy vs Healtheries: compare search popularity](/demand/nz/compare/go-healthy-vs-healtheries): 23.5% against 22.6% Share of Search.
- [Go Healthy vs Blackmores: compare search popularity](/demand/nz/compare/blackmores-vs-go-healthy): 23.5% against 15.6% Share of Search.
- [Go Healthy vs Clinicians: compare search popularity](/demand/nz/compare/clinicians-vs-go-healthy): 23.5% against 10.2% Share of Search.
- [Go Healthy vs Swisse: compare search popularity](/demand/nz/compare/go-healthy-vs-swisse): 23.5% against 10.2% Share of Search.
- [Healtheries vs Blackmores: compare search popularity](/demand/nz/compare/blackmores-vs-healtheries): 22.6% against 15.6% Share of Search.
- [Healtheries vs Clinicians: compare search popularity](/demand/nz/compare/clinicians-vs-healtheries): 22.6% against 10.2% Share of Search.
- [Healtheries vs Swisse: compare search popularity](/demand/nz/compare/healtheries-vs-swisse): 22.6% against 10.2% Share of Search.
- [Blackmores vs Clinicians: compare search popularity](/demand/nz/compare/blackmores-vs-clinicians): 15.6% against 10.2% Share of Search.
- [Blackmores vs Swisse: compare search popularity](/demand/nz/compare/blackmores-vs-swisse): 15.6% against 10.2% Share of Search.
- [Clinicians vs Swisse: compare search popularity](/demand/nz/compare/clinicians-vs-swisse): 10.2% Share of Search each.

## How did search popularity change for New Zealand supplement brands in August 2026?

- In August 2026, Healtheries gained estimated Share of Search among supplement brands in New Zealand, from 21.2% to 22.6%.
- In August 2026, Kiwiherb gained estimated Share of Search among supplement brands in New Zealand, from 8.6% to 9.4%.
- In August 2026, Clinicians lost estimated Share of Search among supplement brands in New Zealand, from 11.2% to 10.2%.
- In August 2026, Blackmores lost estimated Share of Search among supplement brands in New Zealand, from 16.3% to 15.6%.
- In August 2026, Thompson's lost estimated Share of Search among supplement brands in New Zealand, from 6% to 5.5%.
- Estimated monthly branded searches for Nature's Way in New Zealand rose 83.3% over 11 measured months, from 120 to 220 in August 2026.
- Estimated monthly branded searches for Good Health in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Go Healthy | 23.5% | 5K | +12.6% | Go Healthy |
| 2 | Healtheries | 22.6% | 4.8K | +18.6% | Healtheries |
| 3 | Blackmores | 15.6% | 3.3K | +6.1% | Blackmores |
| 4 | Clinicians | 10.2% | 2.2K | +1.4% | Clinicians |
| 5 | Swisse | 10.2% | 2.2K | +9.6% | Swisse |
| 6 | Kiwiherb | 9.4% | 2K | +20.6% | Kiwiherb |
| 7 | Thompson's | 5.5% | 1.2K | +1.8% | Thompson's |
| 8 | Good Health | 1.9% | 400 | +8.1% | Good Health |
| 9 | Nature's Way | 1% | 220 | 0.0% | Nature's Way |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Go Healthy | 4.6K | 24.7% | 1 |
| Oct 2025 | Healtheries | 3.7K | 19.8% | 2 |
| Oct 2025 | Blackmores | 2.8K | 14.8% | 3 |
| Oct 2025 | Swisse | 2.3K | 12.4% | 4 |
| Oct 2025 | Clinicians | 2.1K | 11.4% | 5 |
| Oct 2025 | Thompson's | 1.4K | 7.3% | 6 |
| Oct 2025 | Kiwiherb | 1.3K | 7% | 7 |
| Oct 2025 | Good Health | 360 | 1.9% | 8 |
| Oct 2025 | Nature's Way | 120 | 0.64% | 9 |
| Nov 2025 | Go Healthy | 4.4K | 24.7% | 1 |
| Nov 2025 | Healtheries | 3.5K | 20.1% | 2 |
| Nov 2025 | Blackmores | 2.8K | 15.6% | 3 |
| Nov 2025 | Clinicians | 2K | 11.5% | 4 |
| Nov 2025 | Swisse | 2K | 11.5% | 5 |
| Nov 2025 | Thompson's | 1.4K | 7.7% | 6 |
| Nov 2025 | Kiwiherb | 1.1K | 6.1% | 7 |
| Nov 2025 | Good Health | 390 | 2.2% | 8 |
| Nov 2025 | Nature's Way | 120 | 0.68% | 9 |
| Dec 2025 | Go Healthy | 3.5K | 24.2% | 1 |
| Dec 2025 | Healtheries | 3K | 20.5% | 2 |
| Dec 2025 | Blackmores | 2.5K | 17% | 3 |
| Dec 2025 | Swisse | 1.6K | 11.3% | 4 |
| Dec 2025 | Clinicians | 1.5K | 10.2% | 5 |
| Dec 2025 | Thompson's | 1.1K | 7.9% | 6 |
| Dec 2025 | Kiwiherb | 820 | 5.7% | 7 |
| Dec 2025 | Good Health | 310 | 2.2% | 8 |
| Dec 2025 | Nature's Way | 150 | 1% | 9 |
| Jan 2026 | Go Healthy | 4.5K | 25.9% | 1 |
| Jan 2026 | Healtheries | 3.8K | 21.9% | 2 |
| Jan 2026 | Blackmores | 2.8K | 16% | 3 |
| Jan 2026 | Swisse | 2K | 11.5% | 4 |
| Jan 2026 | Clinicians | 1.7K | 9.7% | 5 |
| Jan 2026 | Thompson's | 1.4K | 8.1% | 6 |
| Jan 2026 | Kiwiherb | 740 | 4.3% | 7 |
| Jan 2026 | Good Health | 320 | 1.9% | 8 |
| Jan 2026 | Nature's Way | 140 | 0.81% | 9 |
| Feb 2026 | Go Healthy | 3.7K | 23% | 1 |
| Feb 2026 | Healtheries | 3.6K | 23% | 2 |
| Feb 2026 | Blackmores | 2.7K | 16.8% | 3 |
| Feb 2026 | Swisse | 1.8K | 11.4% | 4 |
| Feb 2026 | Clinicians | 1.7K | 10.5% | 5 |
| Feb 2026 | Thompson's | 1.2K | 7.3% | 6 |
| Feb 2026 | Kiwiherb | 810 | 5.1% | 7 |
| Feb 2026 | Good Health | 330 | 2.1% | 8 |
| Feb 2026 | Nature's Way | 130 | 0.82% | 9 |
| Mar 2026 | Go Healthy | 4.7K | 23.7% | 1 |
| Mar 2026 | Healtheries | 4.4K | 22.1% | 2 |
| Mar 2026 | Blackmores | 3.2K | 16.1% | 3 |
| Mar 2026 | Swisse | 2.2K | 11.3% | 4 |
| Mar 2026 | Clinicians | 2.1K | 10.7% | 5 |
| Mar 2026 | Thompson's | 1.4K | 6.9% | 6 |
| Mar 2026 | Kiwiherb | 1.3K | 6.4% | 7 |
| Mar 2026 | Good Health | 350 | 1.8% | 8 |
| Mar 2026 | Nature's Way | 220 | 1.1% | 9 |
| Apr 2026 | Go Healthy | 4.5K | 24.2% | 1 |
| Apr 2026 | Healtheries | 4.3K | 23% | 2 |
| Apr 2026 | Blackmores | 3K | 16% | 3 |
| Apr 2026 | Swisse | 2.2K | 11.9% | 4 |
| Apr 2026 | Clinicians | 1.8K | 9.5% | 5 |
| Apr 2026 | Thompson's | 1.4K | 7.3% | 6 |
| Apr 2026 | Kiwiherb | 950 | 5.1% | 7 |
| Apr 2026 | Good Health | 340 | 1.8% | 8 |
| Apr 2026 | Nature's Way | 220 | 1.2% | 9 |
| May 2026 | Go Healthy | 4.7K | 23.7% | 1 |
| May 2026 | Healtheries | 4.2K | 21.1% | 2 |
| May 2026 | Blackmores | 3.2K | 16.1% | 3 |
| May 2026 | Swisse | 2.2K | 11.1% | 4 |
| May 2026 | Clinicians | 2.1K | 10.6% | 5 |
| May 2026 | Kiwiherb | 1.6K | 7.9% | 6 |
| May 2026 | Thompson's | 1.4K | 6.8% | 7 |
| May 2026 | Good Health | 320 | 1.6% | 8 |
| May 2026 | Nature's Way | 200 | 1% | 9 |
| Jun 2026 | Go Healthy | 4.6K | 23.7% | 1 |
| Jun 2026 | Healtheries | 4.1K | 21.4% | 2 |
| Jun 2026 | Blackmores | 3K | 15.5% | 3 |
| Jun 2026 | Clinicians | 2.1K | 10.8% | 4 |
| Jun 2026 | Swisse | 1.9K | 10% | 5 |
| Jun 2026 | Kiwiherb | 1.7K | 8.6% | 6 |
| Jun 2026 | Thompson's | 1.4K | 7% | 7 |
| Jun 2026 | Good Health | 380 | 2% | 8 |
| Jun 2026 | Nature's Way | 200 | 1% | 9 |
| Jul 2026 | Go Healthy | 4.4K | 23.2% | 1 |
| Jul 2026 | Healtheries | 4K | 21.2% | 2 |
| Jul 2026 | Blackmores | 3.1K | 16.3% | 3 |
| Jul 2026 | Clinicians | 2.1K | 11.2% | 4 |
| Jul 2026 | Swisse | 2K | 10.4% | 5 |
| Jul 2026 | Kiwiherb | 1.6K | 8.6% | 6 |
| Jul 2026 | Thompson's | 1.1K | 6% | 7 |
| Jul 2026 | Good Health | 370 | 1.9% | 8 |
| Jul 2026 | Nature's Way | 220 | 1.2% | 9 |
| Aug 2026 | Go Healthy | 5K | 23.5% | 1 |
| Aug 2026 | Healtheries | 4.8K | 22.6% | 2 |
| Aug 2026 | Blackmores | 3.3K | 15.6% | 3 |
| Aug 2026 | Clinicians | 2.2K | 10.2% | 4 |
| Aug 2026 | Swisse | 2.2K | 10.2% | 5 |
| Aug 2026 | Kiwiherb | 2K | 9.4% | 6 |
| Aug 2026 | Thompson's | 1.2K | 5.5% | 7 |
| Aug 2026 | Good Health | 400 | 1.9% | 8 |
| Aug 2026 | Nature's Way | 220 | 1% | 9 |
| Sep 2026 | Blackmores | — | — | — |
| Sep 2026 | Clinicians | — | — | — |
| Sep 2026 | Go Healthy | — | — | — |
| Sep 2026 | Good Health | — | — | — |
| Sep 2026 | Healtheries | — | — | — |
| Sep 2026 | Kiwiherb | — | — | — |
| Sep 2026 | Nature's Way | — | — | — |
| Sep 2026 | Swisse | — | — | — |
| Sep 2026 | Thompson's | — | — | — |

## What is being compared

- **Blackmores**: Measured on the search terms “blackmores”, “blackmores b12”, “blackmores bio zinc”, “blackmores conceive”, “blackmores conceive well”, “blackmores conceive well gold”, “blackmores conceive well mens”, “blackmores executive”, “blackmores fish oil”, “blackmores hair skin nails”, “blackmores insolar”, “blackmores lutein defence”, “blackmores lutein vision advanced”, “blackmores macu vision”, “blackmores magnesium”, “blackmores mens multivitamin”, “blackmores multivitamin”, “blackmores near me”, “blackmores new zealand”, “blackmores nz”, “blackmores omega triple”, “blackmores online”, “blackmores pregnancy”, “blackmores pregnancy & breastfeeding gold”, “blackmores pregnancy folic acid”, “blackmores pregnancy gold”, “blackmores probiotics”, “blackmores supplements”, “blackmores vitamins”, “blackmores womens multivitamin” and “blackmoresnz co nz”, summed into one figure.
- **Clinicians**: Measured on the search terms “clinicians”, “clinicians co nz”, “clinicians magnesium”, “clinicians multivitamin”, “clinicians near me”, “clinicians nz”, “clinicians online”, “clinicians supplements” and “clinicians vitamins”, summed into one figure.
- **Go Healthy**: Measured on the search terms “go healthy”, “go healthy ashwagandha”, “go healthy calcium”, “go healthy collagen”, “go healthy coq10”, “go healthy fish oil”, “go healthy fish oil 2000mg”, “go healthy glucosamine”, “go healthy liver detox”, “go healthy magnesium”, “go healthy near me”, “go healthy nz”, “go healthy online”, “go healthy probiotic 75 billion”, “go healthy probiotics”, “go healthy prostate support”, “go healthy supplements”, “go healthy turmeric”, “go healthy vir defence”, “go healthy vitamin c”, “go healthy vitamins”, “go healthy zinc”, “gohealthy”, “gohealthy co nz”, “gohealthy nz” and “gohealthy supplements”, summed into one figure.
- **Good Health**: Measured on the search terms “good health magnesium”, “good health magnesium sleep support”, “good health multivitamin”, “good health supplements” and “good health vitamins”, summed into one figure.
- **Healtheries**: Measured on the search terms “healtheries”, “healtheries almond oil”, “healtheries boost”, “healtheries co nz”, “healtheries collagen”, “healtheries fish oil”, “healtheries fish oil 1000mg”, “healtheries fish oil 1500mg”, “healtheries green tea”, “healtheries iron”, “healtheries iron fizz”, “healtheries magnesium”, “healtheries magnesium 150mg”, “healtheries magnesium 400mg”, “healtheries mens multi”, “healtheries milk biscuits”, “healtheries milk bites”, “healtheries multivitamin”, “healtheries near me”, “healtheries online”, “healtheries probiotic”, “healtheries supplements”, “healtheries tea”, “healtheries tea bags”, “healtheries vit c”, “healtheries vitamins”, “healtheries vitaplan”, “healtheries womens multi”, “healtheries womens multi vitamins” and “healtheries zinc”, summed into one figure.
- **Kiwiherb**: Measured on the search terms “kiwiherb”, “kiwiherb chest syrup”, “kiwiherb co nz”, “kiwiherb cough syrup”, “kiwiherb destuff”, “kiwiherb echinature”, “kiwiherb near me”, “kiwiherb new zealand”, “kiwiherb nz”, “kiwiherb organic chest syrup” and “kiwiherb throat spray”, summed into one figure.
- **Nature's Way**: Measured on the search terms “natures way multivitamin”, “natures way multivitamin gummies”, “natures way vitamins” and “natures way womens multivitamin”, summed into one figure.
- **Swisse**: Measured on the search terms “swisse”, “swisse bright skin”, “swisse calcium vitamin d”, “swisse collagen”, “swisse fish oil”, “swisse hair skin nails”, “swisse liver detox”, “swisse magnesium”, “swisse magnesium sleep”, “swisse mens multivitamin”, “swisse multivitamin”, “swisse near me”, “swisse nz”, “swisse probiotic”, “swisse q10”, “swisse sleep”, “swisse supplements”, “swisse vitamin”, “swisse vitamin c”, “swisse vitamin d” and “swisse womens multivitamin”, summed into one figure.
- **Thompson's**: Measured on the search terms “thompson's”, “thompsons”, “thompsons magnesium”, “thompsons near me”, “thompsons new zealand”, “thompsons nz”, “thompsons online”, “thompsons supplements”, “thompsons timber” and “thompsons vitamins”, summed into one figure.

- [Blackmores](/demand/nz/brands/blackmores)
- [Clinicians](/demand/nz/brands/clinicians)
- [Go Healthy](/demand/nz/brands/go-healthy)
- [Good Health](/demand/nz/brands/good-health)
- [Healtheries](/demand/nz/brands/healtheries)
- [Kiwiherb](/demand/nz/brands/kiwiherb)
- [Nature's Way](/demand/nz/brands/natures-way)
- [Swisse](/demand/nz/brands/swisse)
- [Thompson's](/demand/nz/brands/thompsons)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among supplement brands in New Zealand?

In August 2026, Go Healthy was the most searched among supplement brands in New Zealand, with an estimated 5K branded searches and 23.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Supplement brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-supplement-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-supplement-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.