---
title: "Super rugby teams in New Zealand: Which brands are most popular in search?"
description: "Compare the Super Rugby Pacific teams New Zealand fans follow. Share of Search among Chiefs, Hurricanes, Blues, Crusaders, Moana Pasifika and Highlanders, the super rugby teams Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-super-rugby-teams"
publisher: "Brandwave"
---

# Super rugby teams in New Zealand: Which brands are most popular in search?

Compare the Super Rugby Pacific teams New Zealand fans follow. Share of Search among Chiefs, Hurricanes, Blues, Crusaders, Moana Pasifika and Highlanders, the super rugby teams Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Super Rugby teams
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Chiefs, 25.1%

## Which brand is most popular in search among super rugby teams in New Zealand?

- In August 2026, Chiefs was the most searched among super rugby teams in New Zealand, with an estimated 2.9K branded searches and 25.1% estimated Share of Search within this set.
- Hurricanes is in 2nd place, 4.5 percentage points behind at 20.6% Share of Search.
- Across the 11 months ending August 2026, Chiefs’ estimated Share of Search among super rugby teams in New Zealand increased from 22.2% to 25.1%.
- Across the 11 months ending August 2026, Hurricanes’ estimated Share of Search among super rugby teams in New Zealand increased from 11.7% to 20.6%.
- Across the 11 months ending August 2026, Blues’ estimated Share of Search among super rugby teams in New Zealand increased from 16.2% to 17.5%.
- Across the 11 months ending August 2026, Crusaders’ estimated Share of Search among super rugby teams in New Zealand decreased from 24.5% to 17.3%.
- Across the 11 months ending August 2026, Moana Pasifika’s estimated Share of Search among super rugby teams in New Zealand decreased from 14.1% to 13.4%.
- Across the 11 months ending August 2026, Highlanders’ estimated Share of Search among super rugby teams in New Zealand decreased from 11.3% to 6.2%.
- Across the 11 months ending August 2026, Chiefs’ estimated Share of Search among super rugby teams in New Zealand peaked at 29.2% in June 2026 and was lowest at 16.9% in March 2026.
- Across the 11 months ending August 2026, Hurricanes’ estimated Share of Search among super rugby teams in New Zealand peaked at 45.9% in June 2026 and was lowest at 11.7% in October 2025.
- Across the 11 months ending August 2026, Blues’ estimated Share of Search among super rugby teams in New Zealand peaked at 22.3% in March 2026 and was lowest at 7.1% in June 2026.
- Across the 11 months ending August 2026, Crusaders’ estimated Share of Search among super rugby teams in New Zealand peaked at 24.5% in October 2025 and was lowest at 10.1% in June 2026.
- Across the 11 months ending August 2026, Moana Pasifika’s estimated Share of Search among super rugby teams in New Zealand peaked at 28.9% in April 2026 and was lowest at 6.9% in June 2026.
- Across the 11 months ending August 2026, Highlanders’ estimated Share of Search among super rugby teams in New Zealand peaked at 11.3% in October 2025 and was lowest at 0.85% in June 2026.
- Across the 11 months ending August 2026, Chiefs rose from 2nd to 1st among super rugby teams in New Zealand.
- Across the 11 months ending August 2026, Hurricanes rose from 5th to 2nd among super rugby teams in New Zealand.
- Across the 11 months ending August 2026, Crusaders fell from 1st to 4th among super rugby teams in New Zealand.
- Across the 11 months ending August 2026, Moana Pasifika fell from 4th to 5th among super rugby teams in New Zealand.

## Compare search popularity between leading brands

- [Chiefs vs Hurricanes: compare search popularity](/demand/nz/compare/chiefs-vs-hurricanes): 25.1% against 20.6% Share of Search.
- [Chiefs vs Blues: compare search popularity](/demand/nz/compare/blues-vs-chiefs): 25.1% against 17.5% Share of Search.
- [Chiefs vs Crusaders: compare search popularity](/demand/nz/compare/chiefs-vs-crusaders): 25.1% against 17.3% Share of Search.
- [Chiefs vs Moana Pasifika: compare search popularity](/demand/nz/compare/chiefs-vs-moana-pasifika): 25.1% against 13.4% Share of Search.
- [Hurricanes vs Blues: compare search popularity](/demand/nz/compare/blues-vs-hurricanes): 20.6% against 17.5% Share of Search.
- [Hurricanes vs Crusaders: compare search popularity](/demand/nz/compare/crusaders-vs-hurricanes): 20.6% against 17.3% Share of Search.
- [Hurricanes vs Moana Pasifika: compare search popularity](/demand/nz/compare/hurricanes-vs-moana-pasifika): 20.6% against 13.4% Share of Search.
- [Blues vs Crusaders: compare search popularity](/demand/nz/compare/blues-vs-crusaders): 17.5% against 17.3% Share of Search.
- [Blues vs Moana Pasifika: compare search popularity](/demand/nz/compare/blues-vs-moana-pasifika): 17.5% against 13.4% Share of Search.
- [Crusaders vs Moana Pasifika: compare search popularity](/demand/nz/compare/crusaders-vs-moana-pasifika): 17.3% against 13.4% Share of Search.

## How did search popularity change for New Zealand super rugby teams in August 2026?

- In August 2026, Chiefs overtook Hurricanes to take the highest estimated Share of Search among super rugby teams in New Zealand, at 25.1%.
- In August 2026, Crusaders overtook Moana Pasifika to rank 4th among super rugby teams in New Zealand, at 17.3%.
- In August 2026, Highlanders gained estimated Share of Search among super rugby teams in New Zealand, from 5.1% to 6.2%.
- In August 2026, Hurricanes lost estimated Share of Search among super rugby teams in New Zealand, from 26.4% to 20.6%.
- In August 2026, Moana Pasifika lost estimated Share of Search among super rugby teams in New Zealand, from 16.1% to 13.4%.
- In August 2026, Blues lost estimated Share of Search among super rugby teams in New Zealand, from 19% to 17.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chiefs | 25.1% | 2.9K | -0.7% | Chiefs |
| 2 | Hurricanes | 20.6% | 2.4K | -35.2% | Hurricanes |
| 3 | Blues | 17.5% | 2K | -24.0% | Blues |
| 4 | Crusaders | 17.3% | 2K | +14.5% | Crusaders |
| 5 | Moana Pasifika | 13.4% | 1.5K | -31.1% | Moana Pasifika |
| 6 | Highlanders | 6.2% | 710 | +1.4% | Highlanders |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crusaders | 2.8K | 24.5% | 1 |
| Oct 2025 | Chiefs | 2.5K | 22.2% | 2 |
| Oct 2025 | Blues | 1.8K | 16.2% | 3 |
| Oct 2025 | Moana Pasifika | 1.6K | 14.1% | 4 |
| Oct 2025 | Hurricanes | 1.3K | 11.7% | 5 |
| Oct 2025 | Highlanders | 1.3K | 11.3% | 6 |
| Nov 2025 | Chiefs | 4.2K | 26.9% | 1 |
| Nov 2025 | Crusaders | 3.3K | 20.8% | 2 |
| Nov 2025 | Blues | 2.7K | 16.9% | 3 |
| Nov 2025 | Hurricanes | 2.4K | 14.9% | 4 |
| Nov 2025 | Moana Pasifika | 1.9K | 12.3% | 5 |
| Nov 2025 | Highlanders | 1.3K | 8.1% | 6 |
| Dec 2025 | Chiefs | 3.4K | 26.9% | 1 |
| Dec 2025 | Crusaders | 2.8K | 21.7% | 2 |
| Dec 2025 | Moana Pasifika | 2K | 15.8% | 3 |
| Dec 2025 | Blues | 1.9K | 15.3% | 4 |
| Dec 2025 | Hurricanes | 1.6K | 12.4% | 5 |
| Dec 2025 | Highlanders | 1K | 7.9% | 6 |
| Jan 2026 | Chiefs | 5.4K | 22.9% | 1 |
| Jan 2026 | Crusaders | 4.9K | 20.7% | 2 |
| Jan 2026 | Blues | 4.3K | 18.3% | 3 |
| Jan 2026 | Hurricanes | 3.7K | 15.5% | 4 |
| Jan 2026 | Moana Pasifika | 3.4K | 14.4% | 5 |
| Jan 2026 | Highlanders | 1.9K | 8.2% | 6 |
| Feb 2026 | Moana Pasifika | 21.5K | 23.3% | 1 |
| Feb 2026 | Chiefs | 18.6K | 20.3% | 2 |
| Feb 2026 | Blues | 17.1K | 18.6% | 3 |
| Feb 2026 | Hurricanes | 14K | 15.3% | 4 |
| Feb 2026 | Crusaders | 11.1K | 12% | 5 |
| Feb 2026 | Highlanders | 9.7K | 10.5% | 6 |
| Mar 2026 | Blues | 22.9K | 22.3% | 1 |
| Mar 2026 | Hurricanes | 20.1K | 19.6% | 2 |
| Mar 2026 | Moana Pasifika | 19.8K | 19.3% | 3 |
| Mar 2026 | Chiefs | 17.3K | 16.9% | 4 |
| Mar 2026 | Crusaders | 13.4K | 13% | 5 |
| Mar 2026 | Highlanders | 9.1K | 8.8% | 6 |
| Apr 2026 | Moana Pasifika | 36.2K | 28.9% | 1 |
| Apr 2026 | Chiefs | 26.9K | 21.5% | 2 |
| Apr 2026 | Hurricanes | 19.9K | 15.8% | 3 |
| Apr 2026 | Crusaders | 19.4K | 15.5% | 4 |
| Apr 2026 | Blues | 17.6K | 14.1% | 5 |
| Apr 2026 | Highlanders | 5.4K | 4.3% | 6 |
| May 2026 | Moana Pasifika | 34.6K | 23.2% | 1 |
| May 2026 | Chiefs | 33.9K | 22.7% | 2 |
| May 2026 | Crusaders | 32.4K | 21.7% | 3 |
| May 2026 | Hurricanes | 25.6K | 17.1% | 4 |
| May 2026 | Blues | 17.6K | 11.8% | 5 |
| May 2026 | Highlanders | 5.2K | 3.5% | 6 |
| Jun 2026 | Hurricanes | 69.8K | 45.9% | 1 |
| Jun 2026 | Chiefs | 44.4K | 29.2% | 2 |
| Jun 2026 | Crusaders | 15.3K | 10.1% | 3 |
| Jun 2026 | Blues | 10.7K | 7.1% | 4 |
| Jun 2026 | Moana Pasifika | 10.5K | 6.9% | 5 |
| Jun 2026 | Highlanders | 1.3K | 0.85% | 6 |
| Jul 2026 | Hurricanes | 3.6K | 26.4% | 1 |
| Jul 2026 | Chiefs | 2.9K | 20.9% | 2 |
| Jul 2026 | Blues | 2.6K | 19% | 3 |
| Jul 2026 | Moana Pasifika | 2.2K | 16.1% | 4 |
| Jul 2026 | Crusaders | 1.7K | 12.5% | 5 |
| Jul 2026 | Highlanders | 700 | 5.1% | 6 |
| Aug 2026 | Chiefs | 2.9K | 25.1% | 1 |
| Aug 2026 | Hurricanes | 2.4K | 20.6% | 2 |
| Aug 2026 | Blues | 2K | 17.5% | 3 |
| Aug 2026 | Crusaders | 2K | 17.3% | 4 |
| Aug 2026 | Moana Pasifika | 1.5K | 13.4% | 5 |
| Aug 2026 | Highlanders | 710 | 6.2% | 6 |
| Sep 2026 | Blues | — | — | — |
| Sep 2026 | Chiefs | — | — | — |
| Sep 2026 | Crusaders | — | — | — |
| Sep 2026 | Highlanders | — | — | — |
| Sep 2026 | Hurricanes | — | — | — |
| Sep 2026 | Moana Pasifika | — | — | — |

## What is being compared

- **Blues**: Measured on the search terms “auckland blues”, “auckland blues rugby”, “blues rugby”, “blues rugby new zealand”, “blues rugby team”, “blues rugby tickets”, “blues rugby tonight”, “blues squad”, “blues tickets”, “blues tickets eden park”, “the auckland blues” and “the blues rugby team”, summed into one figure.
- **Chiefs**: Measured on the search terms “chiefs nz rugby”, “chiefs rugby”, “chiefs rugby club”, “chiefs rugby gear”, “chiefs rugby shop”, “chiefs squad”, “chiefs super rugby jersey”, “chiefs tickets” and “waikato chiefs shop”, summed into one figure.
- **Crusaders**: Measured on the search terms “crusaders nz rugby”, “crusaders rugby”, “crusaders rugby ball”, “crusaders rugby kit”, “crusaders rugby merchandise”, “crusaders rugby shop”, “crusaders rugby shorts”, “crusaders squad”, “crusaders tickets” and “the crusaders rugby”, summed into one figure.
- **Highlanders**: Measured on the search terms “highlanders rugby”, “highlanders rugby club”, “highlanders rugby shirt”, “highlanders squad”, “highlanders super rugby” and “highlanders tickets”, summed into one figure.
- **Hurricanes**: Measured on the search terms “hurricanes rugby”, “hurricanes rugby ball”, “hurricanes rugby shirt”, “hurricanes squad”, “hurricanes super rugby”, “hurricanes tickets”, “the hurricanes rugby” and “wellington hurricanes”, summed into one figure.
- **Moana Pasifika**: Measured on the search terms “fijian drua v moana pasifika”, “moana pasifika”, “moana pasifika jersey”, “moana pasifika near me”, “moana pasifika rugby”, “moana pasifika squad”, “moana pasifika super rugby”, “moana pasifika tickets”, “moana pasifika v force”, “moanapasifika” and “moanapasifika co nz”, summed into one figure.

- [Blues](/demand/nz/brands/blues)
- [Chiefs](/demand/nz/brands/chiefs)
- [Crusaders](/demand/nz/brands/crusaders)
- [Highlanders](/demand/nz/brands/highlanders)
- [Hurricanes](/demand/nz/brands/hurricanes)
- [Moana Pasifika](/demand/nz/brands/moana-pasifika)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among super rugby teams in New Zealand?

In August 2026, Chiefs was the most searched among super rugby teams in New Zealand, with an estimated 2.9K branded searches and 25.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Super rugby teams in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-super-rugby-teams

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-super-rugby-teams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.