--- title: "La Roche-Posay vs Skinnies: Which is searched more in New Zealand?" description: "Is La Roche-Posay or Skinnies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sunscreen-brands/compare/la-roche-posay-vs-skinnies" publisher: "Brandwave" --- # La Roche-Posay vs Skinnies: Which is searched more in New Zealand? Is La Roche-Posay or Skinnies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: La Roche-Posay and Skinnies - **Competitive set**: Sunscreen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **La Roche-Posay Share of Search**: 29.2% - **Skinnies Share of Search**: 44.8% ## Is La Roche-Posay or Skinnies more popular in search? - In September 2026, Skinnies had more branded searches than La Roche-Posay among sunscreen brands in New Zealand. Skinnies had about 34,500 branded searches, while La Roche-Posay had 22,500. Skinnies made up 44.8% of all sunscreen brand searches we track, and La Roche-Posay accounted for 29.2%. - Skinnies was ahead of La Roche-Posay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in New Zealand moved from 24.6% to 29.2%, and its estimated monthly branded searches moved from 18.3K to 22.5K. - Across the 12 months ending September 2026, Skinnies’ share of searches among sunscreen brands in New Zealand moved from 47.9% to 44.8%, and its estimated monthly branded searches moved from 35.6K to 34.5K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Skinnies was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay and Skinnies were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Cancer Society Sunscreen | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Skinnies | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bondi Sands | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Neutrogena | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Nivea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Banana Boat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Invisible Zinc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen brand should I buy in New Zealand?": 1. Cancer Society Sunscreen, 2. Skinnies, 3. Neutrogena - Asked ChatGPT "What are the best sunscreen brands in New Zealand?": 1. Cancer Society Sunscreen, 2. Skinnies, 3. La Roche-Posay, 4. Bondi Sands - Asked ChatGPT "What's the best sunscreen brand in New Zealand for daily sun protection?": 1. La Roche-Posay, 2. Skinnies, 3. Cancer Society Sunscreen - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Bondi Sands - Searched Google, AI Overview "spf 50 sunscreen": 1. La Roche-Posay, 2. Bondi Sands Not named in any answer: Nivea, Ultra Violette, Banana Boat and Invisible Zinc. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sunscreen brands in September 2026? - In September 2026, Skinnies gained share of searches among sunscreen brands in New Zealand, from 42% to 44.8%. - In September 2026, La Roche-Posay gained share of searches among sunscreen brands in New Zealand, from 28.4% to 29.2%. ## Month by month | Month | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | Skinnies estimated searches | Skinnies Share of Search | Skinnies rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.3K | 24.6% | 2 | 35.6K | 47.9% | 1 | | Nov 2025 | 23.4K | 27.8% | 2 | 37.8K | 44.9% | 1 | | Dec 2025 | 19.8K | 27.5% | 2 | 31K | 43.1% | 1 | | Jan 2026 | 18.5K | 27.8% | 2 | 29.2K | 43.8% | 1 | | Feb 2026 | 14.8K | 25.4% | 2 | 28.5K | 49.1% | 1 | | Mar 2026 | 14.3K | 24.8% | 2 | 27.9K | 48.4% | 1 | | Apr 2026 | 16.9K | 28.6% | 2 | 27.6K | 46.7% | 1 | | May 2026 | 16.4K | 27.6% | 2 | 27.6K | 46.5% | 1 | | Jun 2026 | 15.9K | 26.9% | 2 | 27.6K | 46.7% | 1 | | Jul 2026 | 16.6K | 27.2% | 2 | 27.6K | 45.5% | 1 | | Aug 2026 | 18.8K | 28.4% | 2 | 27.9K | 42% | 1 | | Sep 2026 | 22.5K | 29.2% | 2 | 34.5K | 44.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using La Roche-Posay’s and Skinnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay effaclar”, “la roche posay moisturizer”, “la roche posay serum”, “la roche posay spf”, “la roche posay sunblock”, “la roche posay sunscreen”, “la roche posay toleriane”, “larocheposay spf” and “larocheposay sunblock”, summed into one figure. - **Skinnies**: Measured on the search terms “skinnies”, “skinnies conquer”, “skinnies spf”, “skinnies sunblock” and “skinnies sungel”, summed into one figure. - [La Roche-Posay profile](/demand/nz/brands/la-roche-posay) - [Skinnies profile](/demand/nz/brands/skinnies) - [All sunscreen brands in New Zealand](/demand/nz/categories/nz-sunscreen-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is La Roche-Posay or Skinnies more popular in search? In September 2026, Skinnies had more branded searches than La Roche-Posay among sunscreen brands in New Zealand. Skinnies had about 34,500 branded searches, while La Roche-Posay had 22,500. Skinnies made up 44.8% of all sunscreen brand searches we track, and La Roche-Posay accounted for 29.2%. ## Cite this page Brandwave. "La Roche-Posay vs Skinnies: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-sunscreen-brands/compare/la-roche-posay-vs-skinnies This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sunscreen-brands/compare/la-roche-posay-vs-skinnies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.