---
title: "Sunglasses brands in New Zealand: Which brands are most popular in search?"
description: "Compare the sunglasses brands New Zealanders buy. Share of Search among Oakley, Ray-Ban, Le Specs, Quay, Bolle and Carrera, the sunglasses brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sunglasses-brands"
publisher: "Brandwave"
---

# Sunglasses brands in New Zealand: Which brands are most popular in search?

Compare the sunglasses brands New Zealanders buy. Share of Search among Oakley, Ray-Ban, Le Specs, Quay, Bolle and Carrera, the sunglasses brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sunglasses brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Oakley, 45%

## Which brand is most popular in search among sunglasses brands in New Zealand?

- In August 2026, Oakley was the most searched among sunglasses brands in New Zealand, with an estimated 18K branded searches and 45% estimated Share of Search within this set.
- Ray-Ban is in 2nd place, 1.7 percentage points behind at 43.4% Share of Search.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglasses brands in New Zealand increased from 43% to 45%.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglasses brands in New Zealand decreased from 44.3% to 43.4%.
- Across the 11 months ending August 2026, Le Specs’ estimated Share of Search among sunglasses brands in New Zealand decreased from 6.5% to 5.4%.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglasses brands in New Zealand peaked at 47.5% in November 2025 and was lowest at 38.9% in June 2026.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglasses brands in New Zealand peaked at 49.3% in June 2026 and was lowest at 39.1% in November 2025.
- Across the 11 months ending August 2026, Le Specs’ estimated Share of Search among sunglasses brands in New Zealand peaked at 7% in December 2025 and was lowest at 5.3% in April 2026.
- Across the 11 months ending August 2026, Quay’s estimated Share of Search among sunglasses brands in New Zealand peaked at 3.7% in November 2025 and was lowest at 2.2% in May 2026.
- Across the 11 months ending August 2026, Oakley rose from 2nd to 1st among sunglasses brands in New Zealand.
- Across the 11 months ending August 2026, Ray-Ban fell from 1st to 2nd among sunglasses brands in New Zealand.
- Across the 11 months ending August 2026, Quay, Bolle and Carrera held steady: their estimated Share of Search among sunglasses brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Oakley vs Ray-Ban: compare search popularity](/demand/nz/compare/oakley-vs-ray-ban): 45% against 43.4% Share of Search.
- [Oakley vs Le Specs: compare search popularity](/demand/nz/compare/le-specs-vs-oakley): 45% against 5.4% Share of Search.
- [Oakley vs Quay: compare search popularity](/demand/nz/compare/oakley-vs-quay): 45% against 2.8% Share of Search.
- [Oakley vs Bolle: compare search popularity](/demand/nz/compare/bolle-vs-oakley): 45% against 2.4% Share of Search.
- [Ray-Ban vs Le Specs: compare search popularity](/demand/nz/compare/le-specs-vs-ray-ban): 43.4% against 5.4% Share of Search.
- [Ray-Ban vs Quay: compare search popularity](/demand/nz/compare/quay-vs-ray-ban): 43.4% against 2.8% Share of Search.
- [Ray-Ban vs Bolle: compare search popularity](/demand/nz/compare/bolle-vs-ray-ban): 43.4% against 2.4% Share of Search.
- [Le Specs vs Quay: compare search popularity](/demand/nz/compare/le-specs-vs-quay): 5.4% against 2.8% Share of Search.
- [Le Specs vs Bolle: compare search popularity](/demand/nz/compare/bolle-vs-le-specs): 5.4% against 2.4% Share of Search.
- [Quay vs Bolle: compare search popularity](/demand/nz/compare/bolle-vs-quay): 2.8% against 2.4% Share of Search.

## How did search popularity change for New Zealand sunglasses brands in August 2026?

- In August 2026, Oakley overtook Ray-Ban to take the highest estimated Share of Search among sunglasses brands in New Zealand, at 45%.
- In August 2026, Ray-Ban lost estimated Share of Search among sunglasses brands in New Zealand, from 47.8% to 43.4%.
- In August 2026, Le Specs lost estimated Share of Search among sunglasses brands in New Zealand, from 6.5% to 5.4%.
- Estimated monthly branded searches for Bolle in New Zealand rose 39.1% over 11 measured months, from 690 to 960 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oakley | 45% | 18K | +9.6% | Oakley |
| 2 | Ray-Ban | 43.4% | 17.4K | -12.1% | Ray-Ban |
| 3 | Le Specs | 5.4% | 2.2K | -19.0% | Le Specs |
| 4 | Quay | 2.8% | 1.1K | -4.2% | Quay |
| 5 | Bolle | 2.4% | 960 | +12.9% | Bolle |
| 6 | Carrera | 0.92% | 370 | -11.9% | Carrera |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray-Ban | 16.1K | 44.3% | 1 |
| Oct 2025 | Oakley | 15.6K | 43% | 2 |
| Oct 2025 | Le Specs | 2.3K | 6.5% | 3 |
| Oct 2025 | Quay | 1.2K | 3.2% | 4 |
| Oct 2025 | Bolle | 690 | 1.9% | 5 |
| Oct 2025 | Carrera | 380 | 1% | 6 |
| Nov 2025 | Oakley | 26.3K | 47.5% | 1 |
| Nov 2025 | Ray-Ban | 21.6K | 39.1% | 2 |
| Nov 2025 | Le Specs | 3.9K | 7% | 3 |
| Nov 2025 | Quay | 2K | 3.7% | 4 |
| Nov 2025 | Bolle | 990 | 1.8% | 5 |
| Nov 2025 | Carrera | 530 | 0.96% | 6 |
| Dec 2025 | Oakley | 25.2K | 45.4% | 1 |
| Dec 2025 | Ray-Ban | 23.3K | 42% | 2 |
| Dec 2025 | Le Specs | 3.9K | 7% | 3 |
| Dec 2025 | Quay | 1.6K | 3% | 4 |
| Dec 2025 | Bolle | 860 | 1.5% | 5 |
| Dec 2025 | Carrera | 640 | 1.2% | 6 |
| Jan 2026 | Oakley | 20.3K | 46.8% | 1 |
| Jan 2026 | Ray-Ban | 18K | 41.4% | 2 |
| Jan 2026 | Le Specs | 2.6K | 6.1% | 3 |
| Jan 2026 | Quay | 1.2K | 2.7% | 4 |
| Jan 2026 | Bolle | 890 | 2% | 5 |
| Jan 2026 | Carrera | 420 | 0.97% | 6 |
| Feb 2026 | Oakley | 16.1K | 46% | 1 |
| Feb 2026 | Ray-Ban | 14.9K | 42.5% | 2 |
| Feb 2026 | Le Specs | 2.1K | 5.9% | 3 |
| Feb 2026 | Quay | 910 | 2.6% | 4 |
| Feb 2026 | Bolle | 740 | 2.1% | 5 |
| Feb 2026 | Carrera | 320 | 0.91% | 6 |
| Mar 2026 | Oakley | 15.6K | 44.9% | 1 |
| Mar 2026 | Ray-Ban | 15.2K | 43.5% | 2 |
| Mar 2026 | Le Specs | 1.9K | 5.6% | 3 |
| Mar 2026 | Quay | 950 | 2.7% | 4 |
| Mar 2026 | Bolle | 810 | 2.3% | 5 |
| Mar 2026 | Carrera | 350 | 1% | 6 |
| Apr 2026 | Oakley | 15.3K | 47% | 1 |
| Apr 2026 | Ray-Ban | 13.9K | 42.5% | 2 |
| Apr 2026 | Le Specs | 1.7K | 5.3% | 3 |
| Apr 2026 | Quay | 780 | 2.4% | 4 |
| Apr 2026 | Bolle | 590 | 1.8% | 5 |
| Apr 2026 | Carrera | 310 | 0.95% | 6 |
| May 2026 | Ray-Ban | 15.6K | 44.7% | 1 |
| May 2026 | Oakley | 15.5K | 44.3% | 2 |
| May 2026 | Le Specs | 2K | 5.7% | 3 |
| May 2026 | Quay | 770 | 2.2% | 4 |
| May 2026 | Bolle | 700 | 2% | 5 |
| May 2026 | Carrera | 370 | 1.1% | 6 |
| Jun 2026 | Ray-Ban | 18.6K | 49.3% | 1 |
| Jun 2026 | Oakley | 14.7K | 38.9% | 2 |
| Jun 2026 | Le Specs | 2.3K | 6.2% | 3 |
| Jun 2026 | Quay | 1.1K | 2.9% | 4 |
| Jun 2026 | Bolle | 690 | 1.8% | 5 |
| Jun 2026 | Carrera | 350 | 0.93% | 6 |
| Jul 2026 | Ray-Ban | 19.8K | 47.8% | 1 |
| Jul 2026 | Oakley | 16.5K | 39.8% | 2 |
| Jul 2026 | Le Specs | 2.7K | 6.5% | 3 |
| Jul 2026 | Quay | 1.2K | 2.9% | 4 |
| Jul 2026 | Bolle | 850 | 2.1% | 5 |
| Jul 2026 | Carrera | 420 | 1% | 6 |
| Aug 2026 | Oakley | 18K | 45% | 1 |
| Aug 2026 | Ray-Ban | 17.4K | 43.4% | 2 |
| Aug 2026 | Le Specs | 2.2K | 5.4% | 3 |
| Aug 2026 | Quay | 1.1K | 2.8% | 4 |
| Aug 2026 | Bolle | 960 | 2.4% | 5 |
| Aug 2026 | Carrera | 370 | 0.92% | 6 |
| Sep 2026 | Bolle | — | — | — |
| Sep 2026 | Carrera | — | — | — |
| Sep 2026 | Le Specs | — | — | — |
| Sep 2026 | Oakley | — | — | — |
| Sep 2026 | Quay | — | — | — |
| Sep 2026 | Ray-Ban | — | — | — |

## What is being compared

- **Bolle**: Measured on the search terms “bolle”, “bolle com”, “bolle eyewear”, “bolle near me”, “bolle nz”, “bolle polarised”, “bolle safety frames”, “bolle safety sunglasses”, “bolle shades” and “bolle ski glasses”, summed into one figure.
- **Carrera**: Measured on the search terms “carrera glasses”, “carrera polarised” and “carrera sunglasses”, summed into one figure.
- **Le Specs**: Measured on the search terms “le specs”, “le specs bandwagon”, “le specs glasses”, “le specs near me”, “le specs nz”, “le specs online”, “le specs outta love”, “le specs outta love sunglasses”, “le specs polarised”, “le specs sunglasses”, “lespecs”, “lespecs com”, “lespecs glasses”, “lespecs nz” and “lespecs sunglasses”, summed into one figure.
- **Oakley**: Measured on the search terms “oakley”, “oakley beanie”, “oakley com”, “oakley eyejacket”, “oakley eyejacket redux”, “oakley flak 2”, “oakley glasses”, “oakley holbrook”, “oakley holbrook sunglasses”, “oakley metal”, “oakley near me”, “oakley new zealand”, “oakley nz”, “oakley online”, “oakley polarised”, “oakley radar”, “oakley radar ev path”, “oakley running sunglasses”, “oakley sunglasses”, “oakley sunglasses for men”, “oakley sutro” and “oakley sweatshirt”, summed into one figure.
- **Quay**: Measured on the search terms “quay australia sunglasses”, “quay glasses”, “quay omen sunglasses”, “quay polarised” and “quay sunglasses”, summed into one figure.
- **Ray-Ban**: Measured on the search terms “meta ray ban glasses”, “meta rayban”, “ray ban”, “ray ban aviator”, “ray ban clubmaster”, “ray ban com”, “ray ban glasses”, “ray ban near me”, “ray ban nz”, “ray ban online”, “ray ban polarised”, “ray ban wayfarer”, “ray ban wayfarer sunglasses”, “rayban”, “rayban aviator sunglasses”, “rayban glasses”, “rayban men sunglasses”, “rayban meta glasses”, “rayban nz”, “rayban polarised”, “rayban sun glass” and “replacing ray ban lenses”, summed into one figure.

- [Bolle](/demand/nz/brands/bolle)
- [Carrera](/demand/nz/brands/carrera)
- [Le Specs](/demand/nz/brands/le-specs)
- [Oakley](/demand/nz/brands/oakley)
- [Quay](/demand/nz/brands/quay)
- [Ray-Ban](/demand/nz/brands/ray-ban)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sunglasses brands in New Zealand?

In August 2026, Oakley was the most searched among sunglasses brands in New Zealand, with an estimated 18K branded searches and 45% estimated Share of Search within this set.

## Cite this page

Brandwave. "Sunglasses brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sunglasses-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sunglasses-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.