--- title: "COSRX vs Skinnies: Which is searched more in New Zealand?" description: "Is COSRX or Skinnies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sun cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-sun-cream-brands/compare/cosrx-vs-skinnies" publisher: "Brandwave" --- # COSRX vs Skinnies: Which is searched more in New Zealand? Is COSRX or Skinnies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sun cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: COSRX and Skinnies - **Competitive set**: Sun cream brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **COSRX Share of Search**: 12.6% - **Skinnies Share of Search**: 47.2% ## Is COSRX or Skinnies more popular in search? - In September 2026, Skinnies had more branded searches than COSRX among sun cream brands in New Zealand. Skinnies had about 33,200 branded searches, while COSRX had 8,880. Skinnies made up 47.2% of all sun cream brand searches we track, and COSRX accounted for 12.6%. - Skinnies was ahead of COSRX in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, COSRX’s share of searches among sun cream brands in New Zealand moved from 9.6% to 12.6%, and its estimated monthly branded searches moved from 6K to 8.9K. - Across the 12 months ending September 2026, Skinnies’ share of searches among sun cream brands in New Zealand moved from 53.4% to 47.2%, and its estimated monthly branded searches held steady at 33.2K. ## Top sun cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Skinnies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. COSRX did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cancer Society NZ | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Skinnies | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | COSRX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sun cream brands - Asked ChatGPT "Which sun cream brand should I buy in New Zealand?": 1. Cancer Society NZ, 2. La Roche-Posay, 3. Skinnies - Asked ChatGPT "What are the best sun cream brands in New Zealand?": 1. La Roche-Posay, 2. Cancer Society NZ, 3. Skinnies, 4. Nivea - Asked ChatGPT "What's the best sun cream brand in New Zealand for daily sun protection?": 1. Cancer Society NZ, 2. La Roche-Posay - Searched Google, AI Overview "spf 50 sun cream": 1. Cancer Society NZ - Searched Google, AI Overview "sun cream nz": 1. Cancer Society NZ, 2. Nivea, 3. Skinnies Not named in any answer: COSRX and Eucerin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sun cream brands in September 2026? - In September 2026, Skinnies gained share of searches among sun cream brands in New Zealand, from 44.8% to 47.2%. - Estimated monthly branded searches for COSRX in New Zealand rose 49% over 12 measured months, from 6K to 8.9K in September 2026. ## Month by month | Month | COSRX estimated searches | COSRX Share of Search | COSRX rank | Skinnies estimated searches | Skinnies Share of Search | Skinnies rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6K | 9.6% | 4 | 33.2K | 53.4% | 1 | | Nov 2025 | 6K | 9.2% | 4 | 33.4K | 50.9% | 1 | | Dec 2025 | 6.1K | 10.8% | 4 | 27.4K | 48.5% | 1 | | Jan 2026 | 6.1K | 10.8% | 4 | 27.3K | 48.6% | 1 | | Feb 2026 | 5.8K | 11.2% | 4 | 27.2K | 52.3% | 1 | | Mar 2026 | 7K | 12.9% | 3 | 27.2K | 49.7% | 1 | | Apr 2026 | 7.1K | 12.6% | 3 | 27.1K | 48.3% | 1 | | May 2026 | 8.2K | 14.2% | 3 | 27.2K | 46.9% | 1 | | Jun 2026 | 7.5K | 13.1% | 3 | 27.1K | 47.4% | 1 | | Jul 2026 | 7.2K | 12.6% | 4 | 27.1K | 47.4% | 1 | | Aug 2026 | 7.6K | 12.5% | 4 | 27.2K | 44.8% | 1 | | Sep 2026 | 8.9K | 12.6% | 4 | 33.2K | 47.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using COSRX’s and Skinnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **COSRX**: Measured on the search terms “cosrx”, “cosrx serum”, “cosrx snail mucin”, “cosrx sunscreen” and “master patch cosrx”, summed into one figure. - **Skinnies**: Measured on the search terms “skinnies”, “skinnies conquer” and “skinnies sungel”, summed into one figure. - [COSRX profile](/demand/nz/brands/cosrx) - [Skinnies profile](/demand/nz/brands/skinnies) - [All sun cream brands in New Zealand](/demand/nz/categories/nz-sun-cream-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is COSRX or Skinnies more popular in search? In September 2026, Skinnies had more branded searches than COSRX among sun cream brands in New Zealand. Skinnies had about 33,200 branded searches, while COSRX had 8,880. Skinnies made up 47.2% of all sun cream brand searches we track, and COSRX accounted for 12.6%. ## Cite this page Brandwave. "COSRX vs Skinnies: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-sun-cream-brands/compare/cosrx-vs-skinnies This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sun-cream-brands/compare/cosrx-vs-skinnies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.