---
title: "Sun cream brands in New Zealand: Which are searched most?"
description: "Compare the sun cream brands people buy. Share of Search among Skinnies, La Roche-Posay, Nivea, COSRX, Cancer Society NZ and Eucerin, the sun cream brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sun-cream-brands"
publisher: "Brandwave"
---

# Sun cream brands in New Zealand: Which are searched most?

Compare the sun cream brands people buy. Share of Search among Skinnies, La Roche-Posay, Nivea, COSRX, Cancer Society NZ and Eucerin, the sun cream brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sun cream brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Skinnies, 47.2%

## Which brand is most popular in search among sun cream brands in New Zealand?

- In September 2026, Skinnies was the most searched among sun cream brands in New Zealand, with an estimated 33.2K branded searches, 47.2% of all searches for the six we track.
- La Roche-Posay is in 2nd place, 25 percentage points behind at 22.3%.
- Across the 12 months ending September 2026, Skinnies’ share of searches among sun cream brands in New Zealand decreased from 53.4% to 47.2%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sun cream brands in New Zealand increased from 20.5% to 22.3%.
- Across the 12 months ending September 2026, Nivea’s share of searches among sun cream brands in New Zealand increased from 11.9% to 13.7%.
- Across the 12 months ending September 2026, COSRX’s share of searches among sun cream brands in New Zealand increased from 9.6% to 12.6%.
- Across the 12 months ending September 2026, Skinnies’ share of searches among sun cream brands in New Zealand peaked at 53.4% in October 2025 and was lowest at 44.8% in August 2026.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sun cream brands in New Zealand peaked at 23.5% in April 2026 and was lowest at 19.3% in March 2026.
- Across the 12 months ending September 2026, Nivea’s share of searches among sun cream brands in New Zealand peaked at 14.4% in August 2026 and was lowest at 11.4% in April 2026.
- Across the 12 months ending September 2026, COSRX’s share of searches among sun cream brands in New Zealand peaked at 14.2% in May 2026 and was lowest at 9.2% in November 2025.
- Across the 12 months ending September 2026, Cancer Society NZ’s share of searches among sun cream brands in New Zealand peaked at 4.8% in August 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Cancer Society NZ and Eucerin held steady: their share of searches among sun cream brands in New Zealand each moved less than 0.5 percentage points.

## Top sun cream brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cancer Society NZ appeared every time. Cancer Society NZ was recommended most often, coming first in three out of four answers that gave a list. La Roche-Posay was second, and Skinnies was third. COSRX, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cancer Society NZ | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| La Roche-Posay | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Skinnies | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Nivea | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| COSRX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sun cream brands

- Asked ChatGPT "Which sun cream brand should I buy in New Zealand?": 1. Cancer Society NZ, 2. La Roche-Posay, 3. Skinnies
- Asked ChatGPT "What are the best sun cream brands in New Zealand?": 1. La Roche-Posay, 2. Cancer Society NZ, 3. Skinnies, 4. Nivea
- Asked ChatGPT "What's the best sun cream brand in New Zealand for daily sun protection?": 1. Cancer Society NZ, 2. La Roche-Posay
- Searched Google, AI Overview "spf 50 sun cream": 1. Cancer Society NZ
- Searched Google, AI Overview "sun cream nz": 1. Cancer Society NZ, 2. Nivea, 3. Skinnies

Not named in any answer: COSRX and Eucerin.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Skinnies vs La Roche-Posay: compare search popularity](/demand/nz/compare/la-roche-posay-vs-skinnies): 47.2% against 22.3% Share of Search.
- [Skinnies vs Nivea: compare search popularity](/demand/nz/compare/nivea-vs-skinnies): 47.2% against 13.7% Share of Search.
- [Skinnies vs COSRX: compare search popularity](/demand/nz/compare/cosrx-vs-skinnies): 47.2% against 12.6% Share of Search.
- [Skinnies vs Cancer Society NZ: compare search popularity](/demand/nz/compare/cancer-society-nz-vs-skinnies): 47.2% against 2.7% Share of Search.
- [La Roche-Posay vs Nivea: compare search popularity](/demand/nz/compare/la-roche-posay-vs-nivea): 22.3% against 13.7% Share of Search.
- [La Roche-Posay vs COSRX: compare search popularity](/demand/nz/compare/cosrx-vs-la-roche-posay): 22.3% against 12.6% Share of Search.
- [La Roche-Posay vs Cancer Society NZ: compare search popularity](/demand/nz/compare/cancer-society-nz-vs-la-roche-posay): 22.3% against 2.7% Share of Search.
- [Nivea vs COSRX: compare search popularity](/demand/nz/compare/cosrx-vs-nivea): 13.7% against 12.6% Share of Search.
- [Nivea vs Cancer Society NZ: compare search popularity](/demand/nz/compare/cancer-society-nz-vs-nivea): 13.7% against 2.7% Share of Search.
- [COSRX vs Cancer Society NZ: compare search popularity](/demand/nz/compare/cancer-society-nz-vs-cosrx): 12.6% against 2.7% Share of Search.

## How did search popularity change for New Zealand sun cream brands in September 2026?

- In September 2026, Skinnies gained share of searches among sun cream brands in New Zealand, from 44.8% to 47.2%.
- In September 2026, Cancer Society NZ lost share of searches among sun cream brands in New Zealand, from 4.8% to 2.7%.
- In September 2026, Nivea lost share of searches among sun cream brands in New Zealand, from 14.4% to 13.7%.
- Estimated monthly branded searches for COSRX in New Zealand rose 49% over 12 measured months, from 6K to 8.9K in September 2026.
- Estimated monthly branded searches for La Roche-Posay in New Zealand rose 23% over 12 measured months, from 12.7K to 15.7K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Skinnies | 47.2% | 33.2K | +22.3% | Skinnies |
| 2 | La Roche-Posay | 22.3% | 15.7K | +17.9% | La Roche-Posay |
| 3 | Nivea | 13.7% | 9.7K | +10.8% | Nivea |
| 4 | COSRX | 12.6% | 8.9K | +16.8% | COSRX |
| 5 | Cancer Society NZ | 2.7% | 1.9K | -34.5% | Cancer Society NZ |
| 6 | Eucerin | 1.4% | 1K | -2.9% | Eucerin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skinnies | 33.2K | 53.4% | 1 |
| Oct 2025 | La Roche-Posay | 12.7K | 20.5% | 2 |
| Oct 2025 | Nivea | 7.4K | 11.9% | 3 |
| Oct 2025 | COSRX | 6K | 9.6% | 4 |
| Oct 2025 | Cancer Society NZ | 1.9K | 3.1% | 5 |
| Oct 2025 | Eucerin | 940 | 1.5% | 6 |
| Nov 2025 | Skinnies | 33.4K | 50.9% | 1 |
| Nov 2025 | La Roche-Posay | 15K | 22.9% | 2 |
| Nov 2025 | Nivea | 8.4K | 12.8% | 3 |
| Nov 2025 | COSRX | 6K | 9.2% | 4 |
| Nov 2025 | Cancer Society NZ | 1.9K | 2.9% | 5 |
| Nov 2025 | Eucerin | 820 | 1.3% | 6 |
| Dec 2025 | Skinnies | 27.4K | 48.5% | 1 |
| Dec 2025 | La Roche-Posay | 13K | 23.1% | 2 |
| Dec 2025 | Nivea | 7.9K | 14% | 3 |
| Dec 2025 | COSRX | 6.1K | 10.8% | 4 |
| Dec 2025 | Cancer Society NZ | 1.3K | 2.3% | 5 |
| Dec 2025 | Eucerin | 730 | 1.3% | 6 |
| Jan 2026 | Skinnies | 27.3K | 48.6% | 1 |
| Jan 2026 | La Roche-Posay | 13K | 23.1% | 2 |
| Jan 2026 | Nivea | 7.4K | 13.1% | 3 |
| Jan 2026 | COSRX | 6.1K | 10.8% | 4 |
| Jan 2026 | Cancer Society NZ | 1.6K | 2.8% | 5 |
| Jan 2026 | Eucerin | 830 | 1.5% | 6 |
| Feb 2026 | Skinnies | 27.2K | 52.3% | 1 |
| Feb 2026 | La Roche-Posay | 10.3K | 19.8% | 2 |
| Feb 2026 | Nivea | 6K | 11.6% | 3 |
| Feb 2026 | COSRX | 5.8K | 11.2% | 4 |
| Feb 2026 | Cancer Society NZ | 1.9K | 3.7% | 5 |
| Feb 2026 | Eucerin | 780 | 1.5% | 6 |
| Mar 2026 | Skinnies | 27.2K | 49.7% | 1 |
| Mar 2026 | La Roche-Posay | 10.6K | 19.3% | 2 |
| Mar 2026 | COSRX | 7K | 12.9% | 3 |
| Mar 2026 | Nivea | 6.7K | 12.3% | 4 |
| Mar 2026 | Cancer Society NZ | 2.4K | 4.4% | 5 |
| Mar 2026 | Eucerin | 780 | 1.4% | 6 |
| Apr 2026 | Skinnies | 27.1K | 48.3% | 1 |
| Apr 2026 | La Roche-Posay | 13.2K | 23.5% | 2 |
| Apr 2026 | COSRX | 7.1K | 12.6% | 3 |
| Apr 2026 | Nivea | 6.4K | 11.4% | 4 |
| Apr 2026 | Cancer Society NZ | 1.6K | 2.8% | 5 |
| Apr 2026 | Eucerin | 820 | 1.5% | 6 |
| May 2026 | Skinnies | 27.2K | 46.9% | 1 |
| May 2026 | La Roche-Posay | 12.6K | 21.8% | 2 |
| May 2026 | COSRX | 8.2K | 14.2% | 3 |
| May 2026 | Nivea | 7.3K | 12.5% | 4 |
| May 2026 | Cancer Society NZ | 1.9K | 3.3% | 5 |
| May 2026 | Eucerin | 780 | 1.3% | 6 |
| Jun 2026 | Skinnies | 27.1K | 47.4% | 1 |
| Jun 2026 | La Roche-Posay | 12.8K | 22.4% | 2 |
| Jun 2026 | COSRX | 7.5K | 13.1% | 3 |
| Jun 2026 | Nivea | 7.4K | 12.9% | 4 |
| Jun 2026 | Cancer Society NZ | 1.6K | 2.8% | 5 |
| Jun 2026 | Eucerin | 860 | 1.5% | 6 |
| Jul 2026 | Skinnies | 27.1K | 47.4% | 1 |
| Jul 2026 | La Roche-Posay | 12.8K | 22.4% | 2 |
| Jul 2026 | Nivea | 7.5K | 13.2% | 3 |
| Jul 2026 | COSRX | 7.2K | 12.6% | 4 |
| Jul 2026 | Cancer Society NZ | 1.6K | 2.8% | 5 |
| Jul 2026 | Eucerin | 990 | 1.7% | 6 |
| Aug 2026 | Skinnies | 27.2K | 44.8% | 1 |
| Aug 2026 | La Roche-Posay | 13.3K | 21.9% | 2 |
| Aug 2026 | Nivea | 8.7K | 14.4% | 3 |
| Aug 2026 | COSRX | 7.6K | 12.5% | 4 |
| Aug 2026 | Cancer Society NZ | 2.9K | 4.8% | 5 |
| Aug 2026 | Eucerin | 1K | 1.7% | 6 |
| Sep 2026 | Skinnies | 33.2K | 47.2% | 1 |
| Sep 2026 | La Roche-Posay | 15.7K | 22.3% | 2 |
| Sep 2026 | Nivea | 9.7K | 13.7% | 3 |
| Sep 2026 | COSRX | 8.9K | 12.6% | 4 |
| Sep 2026 | Cancer Society NZ | 1.9K | 2.7% | 5 |
| Sep 2026 | Eucerin | 1K | 1.4% | 6 |

## What is being compared

- **Cancer Society NZ**: Measured on the search term “cancer society”.
- **COSRX**: Measured on the search terms “cosrx”, “cosrx serum”, “cosrx snail mucin”, “cosrx sunscreen” and “master patch cosrx”, summed into one figure.
- **Eucerin**: Measured on the search terms “aquaphor and eucerin”, “eucerin”, “eucerin urea repair” and “spf eucerin”, summed into one figure.
- **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay effaclar”, “la roche posay moisturizer”, “la roche posay serum” and “la roche posay toleriane”, summed into one figure.
- **Nivea**: Measured on the search terms “nivea”, “nivea balm lip”, “nivea body lotion”, “nivea cream”, “nivea creme”, “nivea facial cream”, “nivea facial wash”, “nivea lotion”, “nivea moisturiser”, “nivea soft” and “nivea sun”, summed into one figure.
- **Skinnies**: Measured on the search terms “skinnies”, “skinnies conquer” and “skinnies sungel”, summed into one figure.

- [Cancer Society NZ](/demand/nz/brands/cancer-society-nz)
- [COSRX](/demand/nz/brands/cosrx)
- [Eucerin](/demand/nz/brands/eucerin)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)
- [Nivea](/demand/nz/brands/nivea)
- [Skinnies](/demand/nz/brands/skinnies)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sun cream brands in New Zealand?

In September 2026, Skinnies was the most searched among sun cream brands in New Zealand, with an estimated 33.2K branded searches, 47.2% of all searches for the six we track.

## Cite this page

Brandwave. "Sun cream brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-sun-cream-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sun-cream-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.