---
title: "Subscription billing software in New Zealand: Which brands are most popular in search?"
description: "Compare the subscription and recurring billing tools New Zealand businesses charge customers with. Share of Search among Chargebee, Recharge, Paddle, Recurly and Seal Subscriptions, the subscription billing software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-subscription-billing-software"
publisher: "Brandwave"
---

# Subscription billing software in New Zealand: Which brands are most popular in search?

Compare the subscription and recurring billing tools New Zealand businesses charge customers with. Share of Search among Chargebee, Recharge, Paddle, Recurly and Seal Subscriptions, the subscription billing software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Subscription billing software
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Chargebee, 58.3%

## Which brand is most popular in search among subscription billing software in New Zealand?

- In August 2026, Chargebee was the most searched among subscription billing software in New Zealand, with an estimated 140 branded searches and 58.3% estimated Share of Search within this set.
- Recharge is in 2nd place, 41.7 percentage points behind at 16.7% Share of Search.
- Across the 11 months ending August 2026, Chargebee’s estimated Share of Search among subscription billing software in New Zealand decreased from 65.5% to 58.3%.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription billing software in New Zealand decreased from 20.7% to 16.7%.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand increased from 6.9% to 8.3%.
- Across the 11 months ending August 2026, Recurly’s estimated Share of Search among subscription billing software in New Zealand increased from 3.4% to 8.3%.
- Across the 11 months ending August 2026, Seal Subscriptions’ estimated Share of Search among subscription billing software in New Zealand increased from 3.4% to 8.3%.
- Across the 11 months ending August 2026, Chargebee’s estimated Share of Search among subscription billing software in New Zealand peaked at 65.5% in October 2025 and was lowest at 40% in December 2025.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription billing software in New Zealand peaked at 21.4% in May 2026 and was lowest at 12.5% in March 2026.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand peaked at 16.7% in June 2026 and was lowest at 6.9% in October 2025.
- Across the 11 months ending August 2026, Recurly’s estimated Share of Search among subscription billing software in New Zealand peaked at 12% in December 2025 and was lowest at 3.2% in February 2026.
- Across the 11 months ending August 2026, Seal Subscriptions’ estimated Share of Search among subscription billing software in New Zealand peaked at 12% in December 2025 and was lowest at 3.4% in October 2025.

## Compare search popularity between leading brands

- [Chargebee vs Recharge: compare search popularity](/demand/nz/compare/chargebee-vs-recharge): 58.3% against 16.7% Share of Search.
- [Chargebee vs Paddle: compare search popularity](/demand/nz/compare/chargebee-vs-paddle): 58.3% against 8.3% Share of Search.
- [Chargebee vs Recurly: compare search popularity](/demand/nz/compare/chargebee-vs-recurly): 58.3% against 8.3% Share of Search.
- [Chargebee vs Seal Subscriptions: compare search popularity](/demand/nz/compare/chargebee-vs-seal-subscriptions): 58.3% against 8.3% Share of Search.
- [Recharge vs Paddle: compare search popularity](/demand/nz/compare/paddle-vs-recharge): 16.7% against 8.3% Share of Search.
- [Recharge vs Recurly: compare search popularity](/demand/nz/compare/recharge-vs-recurly): 16.7% against 8.3% Share of Search.
- [Recharge vs Seal Subscriptions: compare search popularity](/demand/nz/compare/recharge-vs-seal-subscriptions): 16.7% against 8.3% Share of Search.
- [Paddle vs Recurly: compare search popularity](/demand/nz/compare/paddle-vs-recurly): 8.3% Share of Search each.
- [Paddle vs Seal Subscriptions: compare search popularity](/demand/nz/compare/paddle-vs-seal-subscriptions): 8.3% Share of Search each.
- [Recurly vs Seal Subscriptions: compare search popularity](/demand/nz/compare/recurly-vs-seal-subscriptions): 8.3% Share of Search each.

## How did search popularity change for New Zealand subscription billing software in August 2026?

- In August 2026, Chargebee gained estimated Share of Search among subscription billing software in New Zealand, from 50% to 58.3%.
- In August 2026, Recharge lost estimated Share of Search among subscription billing software in New Zealand, from 20% to 16.7%.
- In August 2026, Paddle lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.
- In August 2026, Recurly lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.
- In August 2026, Seal Subscriptions lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chargebee | 58.3% | 140 | +40.0% | Chargebee |
| 2 | Recharge | 16.7% | 40 | 0.0% | Recharge |
| 3 | Paddle | 8.3% | 20 | 0.0% | Paddle |
| 4 | Recurly | 8.3% | 20 | 0.0% | Recurly |
| 5 | Seal Subscriptions | 8.3% | 20 | 0.0% | Seal Subscriptions |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chargebee | 190 | 65.5% | 1 |
| Oct 2025 | Recharge | 60 | 20.7% | 2 |
| Oct 2025 | Paddle | 20 | 6.9% | 3 |
| Oct 2025 | Recurly | 10 | 3.4% | 4 |
| Oct 2025 | Seal Subscriptions | 10 | 3.4% | 5 |
| Nov 2025 | Chargebee | 170 | 65.4% | 1 |
| Nov 2025 | Recharge | 50 | 19.2% | 2 |
| Nov 2025 | Paddle | 20 | 7.7% | 3 |
| Nov 2025 | Recurly | 10 | 3.8% | 4 |
| Nov 2025 | Seal Subscriptions | 10 | 3.8% | 5 |
| Dec 2025 | Chargebee | 100 | 40% | 1 |
| Dec 2025 | Recharge | 50 | 20% | 2 |
| Dec 2025 | Paddle | 40 | 16% | 3 |
| Dec 2025 | Recurly | 30 | 12% | 4 |
| Dec 2025 | Seal Subscriptions | 30 | 12% | 5 |
| Jan 2026 | Chargebee | 180 | 58.1% | 1 |
| Jan 2026 | Recharge | 50 | 16.1% | 2 |
| Jan 2026 | Paddle | 40 | 12.9% | 3 |
| Jan 2026 | Recurly | 20 | 6.5% | 4 |
| Jan 2026 | Seal Subscriptions | 20 | 6.5% | 5 |
| Feb 2026 | Chargebee | 180 | 58.1% | 1 |
| Feb 2026 | Recharge | 60 | 19.4% | 2 |
| Feb 2026 | Paddle | 40 | 12.9% | 3 |
| Feb 2026 | Seal Subscriptions | 20 | 6.5% | 4 |
| Feb 2026 | Recurly | 10 | 3.2% | 5 |
| Mar 2026 | Chargebee | 190 | 59.4% | 1 |
| Mar 2026 | Recharge | 40 | 12.5% | 2 |
| Mar 2026 | Paddle | 30 | 9.4% | 3 |
| Mar 2026 | Recurly | 30 | 9.4% | 4 |
| Mar 2026 | Seal Subscriptions | 30 | 9.4% | 5 |
| Apr 2026 | Chargebee | 170 | 60.7% | 1 |
| Apr 2026 | Paddle | 40 | 14.3% | 2 |
| Apr 2026 | Recharge | 40 | 14.3% | 3 |
| Apr 2026 | Seal Subscriptions | 20 | 7.1% | 4 |
| Apr 2026 | Recurly | 10 | 3.6% | 5 |
| May 2026 | Chargebee | 140 | 50% | 1 |
| May 2026 | Recharge | 60 | 21.4% | 2 |
| May 2026 | Paddle | 40 | 14.3% | 3 |
| May 2026 | Recurly | 20 | 7.1% | 4 |
| May 2026 | Seal Subscriptions | 20 | 7.1% | 5 |
| Jun 2026 | Chargebee | 140 | 58.3% | 1 |
| Jun 2026 | Paddle | 40 | 16.7% | 2 |
| Jun 2026 | Recharge | 30 | 12.5% | 3 |
| Jun 2026 | Seal Subscriptions | 20 | 8.3% | 4 |
| Jun 2026 | Recurly | 10 | 4.2% | 5 |
| Jul 2026 | Chargebee | 100 | 50% | 1 |
| Jul 2026 | Recharge | 40 | 20% | 2 |
| Jul 2026 | Paddle | 20 | 10% | 3 |
| Jul 2026 | Recurly | 20 | 10% | 4 |
| Jul 2026 | Seal Subscriptions | 20 | 10% | 5 |
| Aug 2026 | Chargebee | 140 | 58.3% | 1 |
| Aug 2026 | Recharge | 40 | 16.7% | 2 |
| Aug 2026 | Paddle | 20 | 8.3% | 3 |
| Aug 2026 | Recurly | 20 | 8.3% | 4 |
| Aug 2026 | Seal Subscriptions | 20 | 8.3% | 5 |
| Sep 2026 | Chargebee | — | — | — |
| Sep 2026 | Paddle | — | — | — |
| Sep 2026 | Recharge | — | — | — |
| Sep 2026 | Recurly | — | — | — |
| Sep 2026 | Seal Subscriptions | — | — | — |

## What is being compared

- **Chargebee**: Measured on the search terms “chargebee”, “chargebee com” and “chargebee subscriptions”, summed into one figure.
- **Paddle**: Measured on the search terms “paddle billing”, “paddle payments” and “paddle subscriptions”, summed into one figure.
- **Recharge**: Measured on the search terms “recharge payments”, “recharge recurring billing”, “recharge shopify”, “recharge shopify payments”, “recharge shopify pricing”, “recharge shopify subscriptions”, “recharge subscription app”, “recharge subscription app shopify”, “recharge subscriptions”, “recharge subscriptions shopify” and “shopify recharge subscriptions”, summed into one figure.
- **Recurly**: Measured on the search terms “recurly” and “recurly com”, summed into one figure.
- **Seal Subscriptions**: Measured on the search terms “seal subscriptions” and “sealsubscriptions”, summed into one figure.

- [Chargebee](/demand/nz/brands/chargebee)
- [Paddle](/demand/nz/brands/paddle)
- [Recharge](/demand/nz/brands/recharge)
- [Recurly](/demand/nz/brands/recurly)
- [Seal Subscriptions](/demand/nz/brands/seal-subscriptions)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among subscription billing software in New Zealand?

In August 2026, Chargebee was the most searched among subscription billing software in New Zealand, with an estimated 140 branded searches and 58.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Subscription billing software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-subscription-billing-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-subscription-billing-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.