---
title: "Streetwear brands in New Zealand: Which brands are most popular in search?"
description: "Compare the streetwear labels New Zealanders wear. Share of Search among Huffer, Carhartt WIP, Stüssy, Champion, Supreme and Kith, the streetwear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-streetwear-brands"
publisher: "Brandwave"
---

# Streetwear brands in New Zealand: Which brands are most popular in search?

Compare the streetwear labels New Zealanders wear. Share of Search among Huffer, Carhartt WIP, Stüssy, Champion, Supreme and Kith, the streetwear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Streetwear brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Huffer, 57.9%

## Which brand is most popular in search among streetwear brands in New Zealand?

- In August 2026, Huffer was the most searched among streetwear brands in New Zealand, with an estimated 33K branded searches and 57.9% estimated Share of Search within this set.
- Carhartt WIP is in 2nd place, 36.4 percentage points behind at 21.5% Share of Search.
- Across the 11 months ending August 2026, Huffer’s estimated Share of Search among streetwear brands in New Zealand increased from 53.4% to 57.9%.
- Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among streetwear brands in New Zealand decreased from 22.4% to 21.5%.
- Across the 11 months ending August 2026, Stüssy’s estimated Share of Search among streetwear brands in New Zealand decreased from 18.3% to 12.8%.
- Across the 11 months ending August 2026, Supreme’s estimated Share of Search among streetwear brands in New Zealand increased from 1.8% to 3.4%.
- Across the 11 months ending August 2026, Huffer’s estimated Share of Search among streetwear brands in New Zealand peaked at 63.2% in June 2026 and was lowest at 51% in February 2026.
- Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among streetwear brands in New Zealand peaked at 26% in February 2026 and was lowest at 17.5% in November 2025.
- Across the 11 months ending August 2026, Stüssy’s estimated Share of Search among streetwear brands in New Zealand peaked at 18.3% in October 2025 and was lowest at 10.1% in June 2026.
- Across the 11 months ending August 2026, Champion’s estimated Share of Search among streetwear brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 2.8% in November 2025.
- Across the 11 months ending August 2026, Supreme’s estimated Share of Search among streetwear brands in New Zealand peaked at 4.5% in April 2026 and was lowest at 1.6% in December 2025.
- Across the 11 months ending August 2026, Champion and Kith held steady: their estimated Share of Search among streetwear brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Huffer vs Carhartt WIP: compare search popularity](/demand/nz/compare/carhartt-wip-vs-huffer): 57.9% against 21.5% Share of Search.
- [Huffer vs Stüssy: compare search popularity](/demand/nz/compare/huffer-vs-stussy): 57.9% against 12.8% Share of Search.
- [Huffer vs Champion: compare search popularity](/demand/nz/compare/champion-vs-huffer): 57.9% against 4.3% Share of Search.
- [Huffer vs Supreme: compare search popularity](/demand/nz/compare/huffer-vs-supreme): 57.9% against 3.4% Share of Search.
- [Carhartt WIP vs Stüssy: compare search popularity](/demand/nz/compare/carhartt-wip-vs-stussy): 21.5% against 12.8% Share of Search.
- [Carhartt WIP vs Champion: compare search popularity](/demand/nz/compare/carhartt-wip-vs-champion): 21.5% against 4.3% Share of Search.
- [Carhartt WIP vs Supreme: compare search popularity](/demand/nz/compare/carhartt-wip-vs-supreme): 21.5% against 3.4% Share of Search.
- [Stüssy vs Champion: compare search popularity](/demand/nz/compare/champion-vs-stussy): 12.8% against 4.3% Share of Search.
- [Stüssy vs Supreme: compare search popularity](/demand/nz/compare/stussy-vs-supreme): 12.8% against 3.4% Share of Search.
- [Champion vs Supreme: compare search popularity](/demand/nz/compare/champion-vs-supreme): 4.3% against 3.4% Share of Search.

## How did search popularity change for New Zealand streetwear brands in August 2026?

- In August 2026, Stüssy gained estimated Share of Search among streetwear brands in New Zealand, from 11.5% to 12.8%.
- In August 2026, Champion gained estimated Share of Search among streetwear brands in New Zealand, from 3.5% to 4.3%.
- In August 2026, Carhartt WIP gained estimated Share of Search among streetwear brands in New Zealand, from 20.9% to 21.5%.
- In August 2026, Huffer lost estimated Share of Search among streetwear brands in New Zealand, from 60.7% to 57.9%.
- Estimated monthly branded searches for Supreme in New Zealand rose 129.8% over 11 measured months, from 840 to 1.9K in August 2026.
- Estimated monthly branded searches for Kith in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Huffer | 57.9% | 33K | -9.4% | Huffer |
| 2 | Carhartt WIP | 21.5% | 12.2K | -2.3% | Carhartt WIP |
| 3 | Stüssy | 12.8% | 7.3K | +5.8% | Stüssy |
| 4 | Champion | 4.3% | 2.5K | +16.0% | Champion |
| 5 | Supreme | 3.4% | 1.9K | +1.0% | Supreme |
| 6 | Kith | 0.09% | 50 | -28.6% | Kith |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Huffer | 25.1K | 53.4% | 1 |
| Oct 2025 | Carhartt WIP | 10.6K | 22.4% | 2 |
| Oct 2025 | Stüssy | 8.6K | 18.3% | 3 |
| Oct 2025 | Champion | 1.9K | 4% | 4 |
| Oct 2025 | Supreme | 840 | 1.8% | 5 |
| Oct 2025 | Kith | 60 | 0.13% | 6 |
| Nov 2025 | Huffer | 38K | 61.1% | 1 |
| Nov 2025 | Carhartt WIP | 10.9K | 17.5% | 2 |
| Nov 2025 | Stüssy | 10.5K | 16.9% | 3 |
| Nov 2025 | Champion | 1.7K | 2.8% | 4 |
| Nov 2025 | Supreme | 1K | 1.6% | 5 |
| Nov 2025 | Kith | 90 | 0.14% | 6 |
| Dec 2025 | Huffer | 38.6K | 62.3% | 1 |
| Dec 2025 | Carhartt WIP | 11.4K | 18.4% | 2 |
| Dec 2025 | Stüssy | 9.1K | 14.7% | 3 |
| Dec 2025 | Champion | 1.8K | 2.9% | 4 |
| Dec 2025 | Supreme | 1K | 1.6% | 5 |
| Dec 2025 | Kith | 80 | 0.13% | 6 |
| Jan 2026 | Huffer | 22.8K | 51.9% | 1 |
| Jan 2026 | Carhartt WIP | 11K | 25% | 2 |
| Jan 2026 | Stüssy | 7K | 16% | 3 |
| Jan 2026 | Champion | 1.7K | 3.9% | 4 |
| Jan 2026 | Supreme | 1.3K | 3% | 5 |
| Jan 2026 | Kith | 100 | 0.23% | 6 |
| Feb 2026 | Huffer | 18.8K | 51% | 1 |
| Feb 2026 | Carhartt WIP | 9.6K | 26% | 2 |
| Feb 2026 | Stüssy | 5.8K | 15.7% | 3 |
| Feb 2026 | Champion | 1.5K | 4% | 4 |
| Feb 2026 | Supreme | 1.2K | 3.2% | 5 |
| Feb 2026 | Kith | 50 | 0.14% | 6 |
| Mar 2026 | Huffer | 26.3K | 53.5% | 1 |
| Mar 2026 | Carhartt WIP | 12K | 24.5% | 2 |
| Mar 2026 | Stüssy | 7.1K | 14.4% | 3 |
| Mar 2026 | Champion | 2K | 4.2% | 4 |
| Mar 2026 | Supreme | 1.6K | 3.3% | 5 |
| Mar 2026 | Kith | 70 | 0.14% | 6 |
| Apr 2026 | Huffer | 32.5K | 55.8% | 1 |
| Apr 2026 | Carhartt WIP | 13.8K | 23.6% | 2 |
| Apr 2026 | Stüssy | 7.1K | 12.1% | 3 |
| Apr 2026 | Supreme | 2.6K | 4.5% | 4 |
| Apr 2026 | Champion | 2.3K | 3.9% | 5 |
| Apr 2026 | Kith | 80 | 0.14% | 6 |
| May 2026 | Huffer | 39.1K | 61.7% | 1 |
| May 2026 | Carhartt WIP | 12.6K | 19.9% | 2 |
| May 2026 | Stüssy | 6.9K | 10.9% | 3 |
| May 2026 | Supreme | 2.5K | 3.9% | 4 |
| May 2026 | Champion | 2.2K | 3.4% | 5 |
| May 2026 | Kith | 80 | 0.13% | 6 |
| Jun 2026 | Huffer | 41.6K | 63.2% | 1 |
| Jun 2026 | Carhartt WIP | 12.7K | 19.3% | 2 |
| Jun 2026 | Stüssy | 6.7K | 10.1% | 3 |
| Jun 2026 | Supreme | 2.6K | 3.9% | 4 |
| Jun 2026 | Champion | 2.2K | 3.4% | 5 |
| Jun 2026 | Kith | 70 | 0.11% | 6 |
| Jul 2026 | Huffer | 36.4K | 60.7% | 1 |
| Jul 2026 | Carhartt WIP | 12.5K | 20.9% | 2 |
| Jul 2026 | Stüssy | 6.9K | 11.5% | 3 |
| Jul 2026 | Champion | 2.1K | 3.5% | 4 |
| Jul 2026 | Supreme | 1.9K | 3.2% | 5 |
| Jul 2026 | Kith | 70 | 0.12% | 6 |
| Aug 2026 | Huffer | 33K | 57.9% | 1 |
| Aug 2026 | Carhartt WIP | 12.2K | 21.5% | 2 |
| Aug 2026 | Stüssy | 7.3K | 12.8% | 3 |
| Aug 2026 | Champion | 2.5K | 4.3% | 4 |
| Aug 2026 | Supreme | 1.9K | 3.4% | 5 |
| Aug 2026 | Kith | 50 | 0.09% | 6 |
| Sep 2026 | Carhartt WIP | — | — | — |
| Sep 2026 | Champion | — | — | — |
| Sep 2026 | Huffer | — | — | — |
| Sep 2026 | Kith | — | — | — |
| Sep 2026 | Stüssy | — | — | — |
| Sep 2026 | Supreme | — | — | — |

## What is being compared

- **Carhartt WIP**: Measured on the search terms “carhartt”, “carhartt australia”, “carhartt cap”, “carhartt carpenter jeans”, “carhartt detroit jacket”, “carhartt hoodie”, “carhartt jacket”, “carhartt jeans”, “carhartt overalls”, “carhartt pants”, “carhartt shirts”, “carhartt shorts”, “carhartt t shirt”, “carhartt vest”, “carhartt wip cap”, “carhartt wip clothing”, “carhartt wip com”, “carhartt wip hoodie”, “carhartt wip near me”, “carhartt wip nz”, “carhartt wip tee”, “carhartt work pants”, “carhartt work wear” and “carharttwip”, summed into one figure.
- **Champion**: Measured on the search terms “black champion hoodie”, “champion beta flour”, “champion cap”, “champion clothing”, “champion flour”, “champion flour mill”, “champion hoodie”, “champion hoodie mens”, “champion hoodie women”, “champion jumper”, “champion recipe”, “champion reverse weave hoodie”, “champion tee”, “grey champion hoodie” and “hoodie champion red”, summed into one figure.
- **Huffer**: Measured on the search terms “huffer”, “huffer beanie”, “huffer britomart”, “huffer cap”, “huffer clothing”, “huffer co nz”, “huffer fleece”, “huffer hoodie”, “huffer jacket”, “huffer jacket womens”, “huffer jersey”, “huffer near me”, “huffer new market”, “huffer nz”, “huffer online”, “huffer outlet store”, “huffer puffer”, “huffer puffer jacket”, “huffer rain jacket”, “huffer sale”, “huffer shirt”, “huffer snowboard jacket”, “huffer store”, “huffer superdown”, “huffer superdown jacket”, “huffer sylvia park”, “huffer t shirts” and “huffer tee”, summed into one figure.
- **Kith**: Measured on the search terms “clothing kith”, “kith cap”, “kith hoodie” and “kith tee”, summed into one figure.
- **Stüssy**: Measured on the search terms “shawn stussy”, “shorts stussy”, “stussy”, “stussy beanie”, “stussy bucket hat”, “stussy cap”, “stussy coat”, “stussy com”, “stussy hat”, “stussy hoodie”, “stussy jeans”, “stussy jumper”, “stussy logos”, “stussy near me”, “stussy nz”, “stussy online”, “stussy shirt”, “stussy t shirt”, “stussy tee” and “stussy wear”, summed into one figure.
- **Supreme**: Measured on the search terms “supreme cap”, “supreme clothing”, “supreme clothing hat”, “supreme clothing jacket”, “supreme clothing underwear”, “supreme hoodie”, “supreme hoodie sale”, “supreme tee” and “supreme tee shirts”, summed into one figure.

- [Carhartt WIP](/demand/nz/brands/carhartt-wip)
- [Champion](/demand/nz/brands/champion)
- [Huffer](/demand/nz/brands/huffer)
- [Kith](/demand/nz/brands/kith)
- [Stüssy](/demand/nz/brands/stussy)
- [Supreme](/demand/nz/brands/supreme)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among streetwear brands in New Zealand?

In August 2026, Huffer was the most searched among streetwear brands in New Zealand, with an estimated 33K branded searches and 57.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Streetwear brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-streetwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-streetwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.