---
title: "Streaming device brands in New Zealand: Which brands are most popular in search?"
description: "Compare the TV streaming sticks and boxes New Zealanders plug in. Share of Search among Google Chromecast, Amazon Fire TV Stick, Apple TV 4K, Roku and Sky Pod, the streaming device brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-streaming-device-brands"
publisher: "Brandwave"
---

# Streaming device brands in New Zealand: Which brands are most popular in search?

Compare the TV streaming sticks and boxes New Zealanders plug in. Share of Search among Google Chromecast, Amazon Fire TV Stick, Apple TV 4K, Roku and Sky Pod, the streaming device brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Streaming device brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Chromecast, 60.2%

## Which brand is most popular in search among streaming device brands in New Zealand?

- In August 2026, Google Chromecast was the most searched among streaming device brands in New Zealand, with an estimated 31.3K branded searches and 60.2% estimated Share of Search within this set.
- Amazon Fire TV Stick is in 2nd place, 42.3 percentage points behind at 17.8% Share of Search.
- Across the 11 months ending August 2026, Google Chromecast’s estimated Share of Search among streaming device brands in New Zealand decreased from 65.6% to 60.2%.
- Across the 11 months ending August 2026, Apple TV 4K’s estimated Share of Search among streaming device brands in New Zealand increased from 8.9% to 15.9%.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand decreased from 7.2% to 6.1%.
- Across the 11 months ending August 2026, Google Chromecast’s estimated Share of Search among streaming device brands in New Zealand peaked at 67.4% in December 2025 and was lowest at 50.7% in June 2026.
- Across the 11 months ending August 2026, Amazon Fire TV Stick’s estimated Share of Search among streaming device brands in New Zealand peaked at 20.1% in December 2025 and was lowest at 14.9% in May 2026.
- Across the 11 months ending August 2026, Apple TV 4K’s estimated Share of Search among streaming device brands in New Zealand peaked at 28.6% in June 2026 and was lowest at 5.8% in January 2026.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand peaked at 7.9% in April 2026 and was lowest at 5.5% in June 2026.
- Across the 11 months ending August 2026, Amazon Fire TV Stick and Sky Pod held steady: their estimated Share of Search among streaming device brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Chromecast vs Amazon Fire TV Stick: compare search popularity](/demand/nz/compare/amazon-fire-tv-stick-vs-google-chromecast): 60.2% against 17.8% Share of Search.
- [Google Chromecast vs Apple TV 4K: compare search popularity](/demand/nz/compare/apple-tv-4k-vs-google-chromecast): 60.2% against 15.9% Share of Search.
- [Google Chromecast vs Roku: compare search popularity](/demand/nz/compare/google-chromecast-vs-roku): 60.2% against 6.1% Share of Search.
- [Amazon Fire TV Stick vs Apple TV 4K: compare search popularity](/demand/nz/compare/amazon-fire-tv-stick-vs-apple-tv-4k): 17.8% against 15.9% Share of Search.
- [Amazon Fire TV Stick vs Roku: compare search popularity](/demand/nz/compare/amazon-fire-tv-stick-vs-roku): 17.8% against 6.1% Share of Search.
- [Apple TV 4K vs Roku: compare search popularity](/demand/nz/compare/apple-tv-4k-vs-roku): 15.9% against 6.1% Share of Search.

## How did search popularity change for New Zealand streaming device brands in August 2026?

- In August 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands in New Zealand, at 17.8%.
- In August 2026, Google Chromecast gained estimated Share of Search among streaming device brands in New Zealand, from 54.4% to 60.2%.
- In August 2026, Apple TV 4K lost estimated Share of Search among streaming device brands in New Zealand, from 23.5% to 15.9%.
- Estimated monthly branded searches for Roku in New Zealand rose 10.5% over 11 measured months, from 2.9K to 3.2K in August 2026.
- Estimated monthly branded searches for Sky Pod in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Chromecast | 60.2% | 31.3K | -17.3% | Google |
| 2 | Amazon Fire TV Stick | 17.8% | 9.3K | -17.6% | Amazon |
| 3 | Apple TV 4K | 15.9% | 8.3K | -49.4% | Apple |
| 4 | Roku | 6.1% | 3.2K | -22.9% | Roku |
| 5 | Sky Pod | 0.04% | 20 | -50.0% | Sky Pod |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Chromecast | 26K | 65.6% | 1 |
| Oct 2025 | Amazon Fire TV Stick | 7.2K | 18.1% | 2 |
| Oct 2025 | Apple TV 4K | 3.5K | 8.9% | 3 |
| Oct 2025 | Roku | 2.9K | 7.2% | 4 |
| Oct 2025 | Sky Pod | 40 | 0.1% | 5 |
| Nov 2025 | Google Chromecast | 26.4K | 66.5% | 1 |
| Nov 2025 | Amazon Fire TV Stick | 7K | 17.5% | 2 |
| Nov 2025 | Apple TV 4K | 3.9K | 9.8% | 3 |
| Nov 2025 | Roku | 2.4K | 6.1% | 4 |
| Nov 2025 | Sky Pod | 40 | 0.1% | 5 |
| Dec 2025 | Google Chromecast | 27.8K | 67.4% | 1 |
| Dec 2025 | Amazon Fire TV Stick | 8.3K | 20.1% | 2 |
| Dec 2025 | Apple TV 4K | 2.6K | 6.3% | 3 |
| Dec 2025 | Roku | 2.5K | 6.2% | 4 |
| Dec 2025 | Sky Pod | 30 | 0.07% | 5 |
| Jan 2026 | Google Chromecast | 28.1K | 67.1% | 1 |
| Jan 2026 | Amazon Fire TV Stick | 8.3K | 19.9% | 2 |
| Jan 2026 | Roku | 3K | 7.2% | 3 |
| Jan 2026 | Apple TV 4K | 2.4K | 5.8% | 4 |
| Jan 2026 | Sky Pod | 20 | 0.05% | 5 |
| Feb 2026 | Google Chromecast | 23.9K | 63.6% | 1 |
| Feb 2026 | Amazon Fire TV Stick | 7.1K | 19% | 2 |
| Feb 2026 | Apple TV 4K | 4.1K | 11% | 3 |
| Feb 2026 | Roku | 2.4K | 6.3% | 4 |
| Feb 2026 | Sky Pod | 30 | 0.08% | 5 |
| Mar 2026 | Google Chromecast | 27.3K | 62% | 1 |
| Mar 2026 | Amazon Fire TV Stick | 7.2K | 16.3% | 2 |
| Mar 2026 | Apple TV 4K | 6.7K | 15.3% | 3 |
| Mar 2026 | Roku | 2.8K | 6.3% | 4 |
| Mar 2026 | Sky Pod | 20 | 0.05% | 5 |
| Apr 2026 | Google Chromecast | 27.7K | 59.1% | 1 |
| Apr 2026 | Amazon Fire TV Stick | 8K | 17.1% | 2 |
| Apr 2026 | Apple TV 4K | 7.4K | 15.7% | 3 |
| Apr 2026 | Roku | 3.7K | 7.9% | 4 |
| Apr 2026 | Sky Pod | 30 | 0.06% | 5 |
| May 2026 | Google Chromecast | 30.8K | 53.8% | 1 |
| May 2026 | Apple TV 4K | 14.2K | 24.7% | 2 |
| May 2026 | Amazon Fire TV Stick | 8.5K | 14.9% | 3 |
| May 2026 | Roku | 3.7K | 6.5% | 4 |
| May 2026 | Sky Pod | 30 | 0.05% | 5 |
| Jun 2026 | Google Chromecast | 38.4K | 50.7% | 1 |
| Jun 2026 | Apple TV 4K | 21.6K | 28.6% | 2 |
| Jun 2026 | Amazon Fire TV Stick | 11.5K | 15.2% | 3 |
| Jun 2026 | Roku | 4.2K | 5.5% | 4 |
| Jun 2026 | Sky Pod | 30 | 0.04% | 5 |
| Jul 2026 | Google Chromecast | 37.8K | 54.4% | 1 |
| Jul 2026 | Apple TV 4K | 16.3K | 23.5% | 2 |
| Jul 2026 | Amazon Fire TV Stick | 11.3K | 16.2% | 3 |
| Jul 2026 | Roku | 4.1K | 5.9% | 4 |
| Jul 2026 | Sky Pod | 40 | 0.06% | 5 |
| Aug 2026 | Google Chromecast | 31.3K | 60.2% | 1 |
| Aug 2026 | Amazon Fire TV Stick | 9.3K | 17.8% | 2 |
| Aug 2026 | Apple TV 4K | 8.3K | 15.9% | 3 |
| Aug 2026 | Roku | 3.2K | 6.1% | 4 |
| Aug 2026 | Sky Pod | 20 | 0.04% | 5 |
| Sep 2026 | Amazon Fire TV Stick | — | — | — |
| Sep 2026 | Apple TV 4K | — | — | — |
| Sep 2026 | Google Chromecast | — | — | — |
| Sep 2026 | Roku | — | — | — |
| Sep 2026 | Sky Pod | — | — | — |

## What is being compared

- **Amazon Fire TV Stick**: Measured on the search terms “4k fire stick amazon”, “a fire stick”, “amazon fire stick 4k max”, “amazon fire tv stick”, “amazon fire tv stick 4k”, “amazon fire tv stick 4k max”, “amazon fire tv stick hd”, “amazon fire tv stick near me”, “amazon fire tv stick nz”, “amazon fire tv stick online”, “amazon fire tv stick streaming stick”, “amazon firestick”, “amazonfiretvstick”, “fire stick”, “fire stick 4k”, “fire stick 4k max”, “fire stick tv”, “firestick”, “firestick 4k”, “firestick 4k max” and “firestick tv”, summed into one figure.
- **Apple TV 4K**: Measured on the search terms “apple tv 4k”, “apple tv 4k 3 gen”, “apple tv 4k 3nd generation”, “apple tv 4k 4th generation”, “apple tv 4k 64g”, “apple tv 4k chromecast”, “apple tv 4k media player”, “apple tv 4k new”, “apple tv 4k streaming box”, “apple tv 4k streaming device”, “apple tv 4k streaming media player”, “apple tv 4k streaming stick”, “apple tv 4k tv box”, “apple tv 4k wi fi”, “apple tv box” and “apple tv box 4k”, summed into one figure.
- **Google Chromecast**: Measured on the search terms “chromecast”, “chromecast device”, “chromecast phone to tv”, “chromecast tv”, “chromecast ultra”, “chromecast what is”, “chromecast with google tv”, “chromecast with google tv 4k”, “google chromecast”, “google chromecast browser”, “google chromecast near me”, “google chromecast nz”, “google chromecast online”, “google chromecast streaming stick”, “google chromecast tv box”, “google chromecast with google tv”, “google tv chromecast”, “google tv streamer”, “googlechromecast”, “resetting a chromecast” and “skygo chromecast”, summed into one figure.
- **Roku**: Measured on the search terms “avatar roku”, “roku”, “roku channel”, “roku chromecast”, “roku com”, “roku near me”, “roku nz”, “roku online”, “roku stick”, “roku streaming device”, “roku streaming stick”, “roku streaming stick 4k”, “roku tv”, “roku tv box”, “roku ultra”, “tcl roku tv” and “the roku channel”, summed into one figure.
- **Sky Pod**: Measured on the search term “sky pod cost”.

- [Amazon Fire TV Stick](/demand/nz/brands/amazon-fire-tv-stick)
- [Apple TV 4K](/demand/nz/brands/apple-tv-4k)
- [Google Chromecast](/demand/nz/brands/google-chromecast)
- [Roku](/demand/nz/brands/roku)
- [Sky Pod](/demand/nz/brands/sky-pod)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among streaming device brands in New Zealand?

In August 2026, Google Chromecast was the most searched among streaming device brands in New Zealand, with an estimated 31.3K branded searches and 60.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Streaming device brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-streaming-device-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-streaming-device-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.