---
title: "Storage drive and memory card brands in New Zealand: Which brands are most popular in search?"
description: "Compare the SSD, hard drive and memory card brands New Zealanders store files on. Share of Search among SanDisk, Samsung SSD, Seagate, Western Digital, Crucial and Kingston, the storage drive and memory card brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-storage-drive-brands"
publisher: "Brandwave"
---

# Storage drive and memory card brands in New Zealand: Which brands are most popular in search?

Compare the SSD, hard drive and memory card brands New Zealanders store files on. Share of Search among SanDisk, Samsung SSD, Seagate, Western Digital, Crucial and Kingston, the storage drive and memory card brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Storage drive and memory card brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: SanDisk, 71.4%

## Which brand is most popular in search among storage drive and memory card brands in New Zealand?

- In August 2026, SanDisk was the most searched among storage drive and memory card brands in New Zealand, with an estimated 14.2K branded searches and 71.4% estimated Share of Search within this set.
- Samsung SSD is in 2nd place, 56.5 percentage points behind at 14.8% Share of Search.
- Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among storage drive and memory card brands in New Zealand increased from 69.8% to 71.4%.
- Across the 11 months ending August 2026, Samsung SSD’s estimated Share of Search among storage drive and memory card brands in New Zealand increased from 13.5% to 14.8%.
- Across the 11 months ending August 2026, Seagate’s estimated Share of Search among storage drive and memory card brands in New Zealand decreased from 8.9% to 6.9%.
- Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands in New Zealand decreased from 5.6% to 4.6%.
- Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 71.4% in August 2026 and was lowest at 63.2% in June 2026.
- Across the 11 months ending August 2026, Samsung SSD’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 24.6% in June 2026 and was lowest at 12.4% in January 2026.
- Across the 11 months ending August 2026, Seagate’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 9% in January 2026 and was lowest at 5.9% in May 2026.
- Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 6.9% in February 2026 and was lowest at 4.4% in June 2026.
- Across the 11 months ending August 2026, Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 3.9% in December 2025 and was lowest at 0.63% in May 2026.
- Across the 11 months ending August 2026, Crucial rose from 6th to 5th among storage drive and memory card brands in New Zealand.
- Across the 11 months ending August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.

## Compare search popularity between leading brands

- [SanDisk vs Samsung SSD: compare search popularity](/demand/nz/compare/samsung-ssd-vs-sandisk): 71.4% against 14.8% Share of Search.
- [SanDisk vs Seagate: compare search popularity](/demand/nz/compare/sandisk-vs-seagate): 71.4% against 6.9% Share of Search.
- [SanDisk vs Western Digital: compare search popularity](/demand/nz/compare/sandisk-vs-western-digital): 71.4% against 4.6% Share of Search.
- [Samsung SSD vs Seagate: compare search popularity](/demand/nz/compare/samsung-ssd-vs-seagate): 14.8% against 6.9% Share of Search.
- [Samsung SSD vs Western Digital: compare search popularity](/demand/nz/compare/samsung-ssd-vs-western-digital): 14.8% against 4.6% Share of Search.
- [Seagate vs Western Digital: compare search popularity](/demand/nz/compare/seagate-vs-western-digital): 6.9% against 4.6% Share of Search.

## How did search popularity change for New Zealand storage drive and memory card brands in August 2026?

- In August 2026, SanDisk gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 67.4% to 71.4%.
- In August 2026, Seagate gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 6% to 6.9%.
- In August 2026, Samsung SSD lost estimated Share of Search among storage drive and memory card brands in New Zealand, from 20.1% to 14.8%.
- Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.
- In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.
- Estimated monthly branded searches for Western Digital in New Zealand rose 11% over 11 measured months, from 820 to 910 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SanDisk | 71.4% | 14.2K | -5.4% | SanDisk |
| 2 | Samsung SSD | 14.8% | 3K | -34.1% | Samsung |
| 3 | Seagate | 6.9% | 1.4K | +3.0% | Seagate |
| 4 | Western Digital | 4.6% | 910 | -18.0% | Western Digital |
| 5 | Crucial | 1.2% | 240 | +41.2% | Crucial |
| 6 | Kingston | 1.2% | 230 | +27.8% | Kingston |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SanDisk | 10.2K | 69.8% | 1 |
| Oct 2025 | Samsung SSD | 2K | 13.5% | 2 |
| Oct 2025 | Seagate | 1.3K | 8.9% | 3 |
| Oct 2025 | Western Digital | 820 | 5.6% | 4 |
| Oct 2025 | Kingston | 190 | 1.3% | 5 |
| Oct 2025 | Crucial | 140 | 0.95% | 6 |
| Nov 2025 | SanDisk | 11K | 67.8% | 1 |
| Nov 2025 | Samsung SSD | 2.6K | 16.1% | 2 |
| Nov 2025 | Seagate | 1.4K | 8.5% | 3 |
| Nov 2025 | Western Digital | 880 | 5.4% | 4 |
| Nov 2025 | Kingston | 180 | 1.1% | 5 |
| Nov 2025 | Crucial | 170 | 1% | 6 |
| Dec 2025 | SanDisk | 12.4K | 66.6% | 1 |
| Dec 2025 | Samsung SSD | 2.8K | 15% | 2 |
| Dec 2025 | Seagate | 1.6K | 8.8% | 3 |
| Dec 2025 | Western Digital | 860 | 4.6% | 4 |
| Dec 2025 | Crucial | 730 | 3.9% | 5 |
| Dec 2025 | Kingston | 200 | 1.1% | 6 |
| Jan 2026 | SanDisk | 13.9K | 71.1% | 1 |
| Jan 2026 | Samsung SSD | 2.4K | 12.4% | 2 |
| Jan 2026 | Seagate | 1.8K | 9% | 3 |
| Jan 2026 | Western Digital | 1K | 5.3% | 4 |
| Jan 2026 | Kingston | 210 | 1.1% | 5 |
| Jan 2026 | Crucial | 200 | 1% | 6 |
| Feb 2026 | SanDisk | 11.8K | 66.8% | 1 |
| Feb 2026 | Samsung SSD | 2.7K | 15.6% | 2 |
| Feb 2026 | Seagate | 1.5K | 8.5% | 3 |
| Feb 2026 | Western Digital | 1.2K | 6.9% | 4 |
| Feb 2026 | Crucial | 220 | 1.3% | 5 |
| Feb 2026 | Kingston | 160 | 0.91% | 6 |
| Mar 2026 | SanDisk | 12.6K | 65.8% | 1 |
| Mar 2026 | Samsung SSD | 3.2K | 16.7% | 2 |
| Mar 2026 | Seagate | 1.6K | 8.1% | 3 |
| Mar 2026 | Western Digital | 1.3K | 6.6% | 4 |
| Mar 2026 | Crucial | 280 | 1.5% | 5 |
| Mar 2026 | Kingston | 240 | 1.3% | 6 |
| Apr 2026 | SanDisk | 15.3K | 70.8% | 1 |
| Apr 2026 | Samsung SSD | 3.4K | 15.6% | 2 |
| Apr 2026 | Seagate | 1.6K | 7.3% | 3 |
| Apr 2026 | Western Digital | 1K | 4.7% | 4 |
| Apr 2026 | Kingston | 180 | 0.84% | 5 |
| Apr 2026 | Crucial | 160 | 0.74% | 6 |
| May 2026 | SanDisk | 18.6K | 68.8% | 1 |
| May 2026 | Samsung SSD | 5.2K | 19.3% | 2 |
| May 2026 | Seagate | 1.6K | 5.9% | 3 |
| May 2026 | Western Digital | 1.3K | 4.6% | 4 |
| May 2026 | Kingston | 200 | 0.74% | 5 |
| May 2026 | Crucial | 170 | 0.63% | 6 |
| Jun 2026 | SanDisk | 16.2K | 63.2% | 1 |
| Jun 2026 | Samsung SSD | 6.3K | 24.6% | 2 |
| Jun 2026 | Seagate | 1.6K | 6.2% | 3 |
| Jun 2026 | Western Digital | 1.1K | 4.4% | 4 |
| Jun 2026 | Kingston | 210 | 0.82% | 5 |
| Jun 2026 | Crucial | 190 | 0.74% | 6 |
| Jul 2026 | SanDisk | 15.1K | 67.4% | 1 |
| Jul 2026 | Samsung SSD | 4.5K | 20.1% | 2 |
| Jul 2026 | Seagate | 1.3K | 6% | 3 |
| Jul 2026 | Western Digital | 1.1K | 5% | 4 |
| Jul 2026 | Kingston | 180 | 0.81% | 5 |
| Jul 2026 | Crucial | 170 | 0.76% | 6 |
| Aug 2026 | SanDisk | 14.2K | 71.4% | 1 |
| Aug 2026 | Samsung SSD | 3K | 14.8% | 2 |
| Aug 2026 | Seagate | 1.4K | 6.9% | 3 |
| Aug 2026 | Western Digital | 910 | 4.6% | 4 |
| Aug 2026 | Crucial | 240 | 1.2% | 5 |
| Aug 2026 | Kingston | 230 | 1.2% | 6 |
| Sep 2026 | Crucial | — | — | — |
| Sep 2026 | Kingston | — | — | — |
| Sep 2026 | Samsung SSD | — | — | — |
| Sep 2026 | SanDisk | — | — | — |
| Sep 2026 | Seagate | — | — | — |
| Sep 2026 | Western Digital | — | — | — |

## What is being compared

- **Crucial**: Measured on the search terms “crucial bx500 ssd”, “crucial external hard drive”, “crucial hard drive”, “crucial memory”, “crucial ram”, “crucial sd card” and “crucial ssd”, summed into one figure.
- **Kingston**: Measured on the search terms “kingston external hard drive”, “kingston hard drive”, “kingston ram”, “kingston sd card”, “kingston ssd” and “kingston usb”, summed into one figure.
- **Samsung SSD**: Measured on the search terms “samsung 990 pro”, “samsung 990 pro 1tb”, “samsung 990 pro 2tb”, “samsung 990 pro 4tb”, “samsung 990 pro nvme ssd”, “samsung 990 pro ssd”, “samsung ssd”, “samsung ssd 1tb”, “samsung ssd 2tb”, “samsung ssd 500gb”, “samsung ssd external hard drive”, “samsung ssd hard disk”, “samsung ssd t7”, “samsung t7”, “samsung t7 1tb”, “samsung t7 2tb”, “samsung t7 4tb”, “samsung t7 external ssd”, “samsung t7 portable ssd”, “samsung t7 shield”, “samsung t7 shield 1tb”, “samsung t7 shield 2tb”, “samsung t7 shield portable ssd” and “samsung t7 ssd”, summed into one figure.
- **SanDisk**: Measured on the search terms “sandisk”, “sandisk card”, “sandisk card reader”, “sandisk com”, “sandisk external hard drive”, “sandisk extreme”, “sandisk extreme microsd card”, “sandisk extreme portable ssd”, “sandisk extreme pro”, “sandisk extreme pro 128gb”, “sandisk extreme pro 256gb”, “sandisk extreme pro sd card”, “sandisk extreme pro sdxc uhs i”, “sandisk hard drive”, “sandisk micro sd card”, “sandisk near me”, “sandisk nz”, “sandisk sd card”, “sandisk ssd”, “sandisk ultra micro sd card”, “sandisk ultra sd card” and “sandisk usb”, summed into one figure.
- **Seagate**: Measured on the search terms “one touch seagate”, “seagate”, “seagate 2t”, “seagate 2tb hard drive”, “seagate barracuda”, “seagate com”, “seagate expansion”, “seagate expansion 2tb”, “seagate expansion portable 2tb”, “seagate external hard disk”, “seagate hard drive”, “seagate ironwolf”, “seagate near me”, “seagate new zealand”, “seagate nz”, “seagate sd card” and “seagate ssd”, summed into one figure.
- **Western Digital**: Measured on the search terms “wd hard drive”, “western digital”, “western digital caviar blue”, “western digital disk”, “western digital elements external hard drive”, “western digital external hdd”, “western digital external ssd”, “western digital my passport”, “western digital my passport 5tb”, “western digital near me”, “western digital nz”, “western digital online”, “western digital passport ultra”, “western digital sd card”, “western digital ssd”, “western digital wd my passport”, “westerndigital”, “westerndigital com” and “westerndigital ssd”, summed into one figure.

- [Crucial](/demand/nz/brands/crucial)
- [Kingston](/demand/nz/brands/kingston)
- [Samsung SSD](/demand/nz/brands/samsung-ssd)
- [SanDisk](/demand/nz/brands/sandisk)
- [Seagate](/demand/nz/brands/seagate)
- [Western Digital](/demand/nz/brands/western-digital)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among storage drive and memory card brands in New Zealand?

In August 2026, SanDisk was the most searched among storage drive and memory card brands in New Zealand, with an estimated 14.2K branded searches and 71.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Storage drive and memory card brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-storage-drive-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-storage-drive-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.