---
title: "Stone saw brands in New Zealand: Which are searched most?"
description: "Compare the stone saw brands people buy. Share of Search among Makita, DeWalt, Stihl, Husqvarna, Milwaukee and Rubi, the stone saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-stone-saw-brands"
publisher: "Brandwave"
---

# Stone saw brands in New Zealand: Which are searched most?

Compare the stone saw brands people buy. Share of Search among Makita, DeWalt, Stihl, Husqvarna, Milwaukee and Rubi, the stone saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stone saw brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 32.9%

## Which brand is most popular in search among stone saw brands in New Zealand?

- In September 2026, Makita was the most searched among stone saw brands in New Zealand, with an estimated 18.2K branded searches, 32.9% of all searches for the six we track.
- DeWalt is in 2nd place, 3.9 percentage points behind at 29%.
- Across the 12 months ending September 2026, Makita’s share of searches among stone saw brands in New Zealand increased from 29.4% to 32.9%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among stone saw brands in New Zealand increased from 23.8% to 29%.
- Across the 12 months ending September 2026, Stihl’s share of searches among stone saw brands in New Zealand decreased from 21.8% to 19.2%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among stone saw brands in New Zealand decreased from 20.6% to 13.4%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among stone saw brands in New Zealand increased from 4.3% to 5.3%.
- Across the 12 months ending September 2026, Makita’s share of searches among stone saw brands in New Zealand peaked at 32.9% in September 2026 and was lowest at 26.6% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among stone saw brands in New Zealand peaked at 30.7% in June 2026 and was lowest at 22.9% in January 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among stone saw brands in New Zealand peaked at 26.2% in January 2026 and was lowest at 18.5% in August 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among stone saw brands in New Zealand peaked at 20.6% in October 2025 and was lowest at 13% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among stone saw brands in New Zealand peaked at 7% in August 2026 and was lowest at 3.6% in January 2026.
- Across the 12 months ending September 2026, Rubi held steady: its share of searches among stone saw brands in New Zealand moved less than 0.5 percentage points.

## Top stone saw brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Makita and Husqvarna were mentioned most often, in three of the four answers. Husqvarna was recommended most often, coming first in two out of three answers that gave a list. Makita was second, and Rubi was third. Milwaukee, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Husqvarna | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Makita | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Rubi | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Stihl | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| DeWalt | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about stone saw brands

- Asked ChatGPT "Which stone saw brand should I buy in New Zealand?": 1. Makita, 2. Husqvarna, 3. DeWalt, 4. Rubi
- Asked ChatGPT "What are the best stone saw brands in New Zealand?": 1. Husqvarna, 2. Rubi, 3. Makita
- Asked ChatGPT "What's the best stone saw brand in New Zealand for cutting masonry?": 1. Husqvarna, 2. Stihl, 3. Makita
- Searched Google, AI Overview "cutting concrete saw": 1. Stihl

Not named in any answer: Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 32.9% against 29% Share of Search.
- [Makita vs Stihl: compare search popularity](/demand/nz/compare/makita-vs-stihl): 32.9% against 19.2% Share of Search.
- [Makita vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-makita): 32.9% against 13.4% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 32.9% against 5.3% Share of Search.
- [DeWalt vs Stihl: compare search popularity](/demand/nz/compare/dewalt-vs-stihl): 29% against 19.2% Share of Search.
- [DeWalt vs Husqvarna: compare search popularity](/demand/nz/compare/dewalt-vs-husqvarna): 29% against 13.4% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 29% against 5.3% Share of Search.
- [Stihl vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-stihl): 19.2% against 13.4% Share of Search.
- [Stihl vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-stihl): 19.2% against 5.3% Share of Search.
- [Husqvarna vs Milwaukee: compare search popularity](/demand/nz/compare/husqvarna-vs-milwaukee): 13.4% against 5.3% Share of Search.

## How did search popularity change for New Zealand stone saw brands in September 2026?

- In September 2026, Makita gained share of searches among stone saw brands in New Zealand, from 31% to 32.9%.
- In September 2026, Stihl gained share of searches among stone saw brands in New Zealand, from 18.5% to 19.2%.
- In September 2026, Milwaukee lost share of searches among stone saw brands in New Zealand, from 7% to 5.3%.
- In September 2026, DeWalt lost share of searches among stone saw brands in New Zealand, from 30.4% to 29%.
- Estimated monthly branded searches for Husqvarna in New Zealand fell 29.8% over 12 measured months, from 10.5K to 7.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 32.9% | 18.2K | +10.3% | Makita |
| 2 | DeWalt | 29% | 16.1K | -0.9% | DeWalt |
| 3 | Stihl | 19.2% | 10.6K | +7.4% | Stihl |
| 4 | Husqvarna | 13.4% | 7.4K | +7.1% | Husqvarna |
| 5 | Milwaukee | 5.3% | 3K | -21.3% | Milwaukee |
| 6 | Rubi | 0.11% | 60 | +100.0% | Rubi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 15.1K | 29.4% | 1 |
| Oct 2025 | DeWalt | 12.2K | 23.8% | 2 |
| Oct 2025 | Stihl | 11.2K | 21.8% | 3 |
| Oct 2025 | Husqvarna | 10.5K | 20.6% | 4 |
| Oct 2025 | Milwaukee | 2.2K | 4.3% | 5 |
| Oct 2025 | Rubi | 60 | 0.12% | 6 |
| Nov 2025 | Makita | 15.3K | 26.6% | 1 |
| Nov 2025 | DeWalt | 15.2K | 26.3% | 2 |
| Nov 2025 | Stihl | 14.1K | 24.5% | 3 |
| Nov 2025 | Husqvarna | 10.6K | 18.3% | 4 |
| Nov 2025 | Milwaukee | 2.5K | 4.2% | 5 |
| Nov 2025 | Rubi | 50 | 0.09% | 6 |
| Dec 2025 | Makita | 14.7K | 29.2% | 1 |
| Dec 2025 | Stihl | 13.1K | 26% | 2 |
| Dec 2025 | DeWalt | 11.5K | 22.9% | 3 |
| Dec 2025 | Husqvarna | 8.8K | 17.6% | 4 |
| Dec 2025 | Milwaukee | 2.1K | 4.2% | 5 |
| Dec 2025 | Rubi | 50 | 0.1% | 6 |
| Jan 2026 | Makita | 14.2K | 29.1% | 1 |
| Jan 2026 | Stihl | 12.8K | 26.2% | 2 |
| Jan 2026 | DeWalt | 11.2K | 22.9% | 3 |
| Jan 2026 | Husqvarna | 8.8K | 18% | 4 |
| Jan 2026 | Milwaukee | 1.8K | 3.6% | 5 |
| Jan 2026 | Rubi | 50 | 0.1% | 6 |
| Feb 2026 | Makita | 14.5K | 28.6% | 1 |
| Feb 2026 | Stihl | 12.6K | 25% | 2 |
| Feb 2026 | DeWalt | 12.2K | 24.2% | 3 |
| Feb 2026 | Husqvarna | 8.9K | 17.7% | 4 |
| Feb 2026 | Milwaukee | 2.1K | 4.3% | 5 |
| Feb 2026 | Rubi | 150 | 0.3% | 6 |
| Mar 2026 | Makita | 14.4K | 29.5% | 1 |
| Mar 2026 | DeWalt | 12.5K | 25.6% | 2 |
| Mar 2026 | Stihl | 10.8K | 22.2% | 3 |
| Mar 2026 | Husqvarna | 8.8K | 17.9% | 4 |
| Mar 2026 | Milwaukee | 2.3K | 4.6% | 5 |
| Mar 2026 | Rubi | 50 | 0.1% | 6 |
| Apr 2026 | Makita | 14.5K | 29.8% | 1 |
| Apr 2026 | DeWalt | 12.6K | 25.9% | 2 |
| Apr 2026 | Stihl | 10.7K | 22% | 3 |
| Apr 2026 | Husqvarna | 8.6K | 17.8% | 4 |
| Apr 2026 | Milwaukee | 2.1K | 4.3% | 5 |
| Apr 2026 | Rubi | 100 | 0.21% | 6 |
| May 2026 | Makita | 15.4K | 29.2% | 1 |
| May 2026 | DeWalt | 13.9K | 26.4% | 2 |
| May 2026 | Stihl | 12.1K | 22.9% | 3 |
| May 2026 | Husqvarna | 8.5K | 16.1% | 4 |
| May 2026 | Milwaukee | 2.7K | 5.1% | 5 |
| May 2026 | Rubi | 80 | 0.15% | 6 |
| Jun 2026 | DeWalt | 15.7K | 30.7% | 1 |
| Jun 2026 | Makita | 15.6K | 30.6% | 2 |
| Jun 2026 | Stihl | 9.8K | 19.2% | 3 |
| Jun 2026 | Husqvarna | 7.1K | 13.9% | 4 |
| Jun 2026 | Milwaukee | 2.8K | 5.4% | 5 |
| Jun 2026 | Rubi | 60 | 0.12% | 6 |
| Jul 2026 | Makita | 14.9K | 30.8% | 1 |
| Jul 2026 | DeWalt | 14.3K | 29.4% | 2 |
| Jul 2026 | Stihl | 9.6K | 19.9% | 3 |
| Jul 2026 | Husqvarna | 6.9K | 14.3% | 4 |
| Jul 2026 | Milwaukee | 2.6K | 5.3% | 5 |
| Jul 2026 | Rubi | 120 | 0.25% | 6 |
| Aug 2026 | Makita | 16.5K | 31% | 1 |
| Aug 2026 | DeWalt | 16.2K | 30.4% | 2 |
| Aug 2026 | Stihl | 9.9K | 18.5% | 3 |
| Aug 2026 | Husqvarna | 6.9K | 13% | 4 |
| Aug 2026 | Milwaukee | 3.8K | 7% | 5 |
| Aug 2026 | Rubi | 30 | 0.06% | 6 |
| Sep 2026 | Makita | 18.2K | 32.9% | 1 |
| Sep 2026 | DeWalt | 16.1K | 29% | 2 |
| Sep 2026 | Stihl | 10.6K | 19.2% | 3 |
| Sep 2026 | Husqvarna | 7.4K | 13.4% | 4 |
| Sep 2026 | Milwaukee | 3K | 5.3% | 5 |
| Sep 2026 | Rubi | 60 | 0.11% | 6 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt”, “dewalt blower”, “dewalt chainsaw”, “dewalt drop saw”, “dewalt grinder”, “dewalt impact wrench”, “dewalt laser”, “dewalt laser level”, “dewalt multi tool”, “dewalt planer”, “dewalt redemption”, “dewalt router”, “dewalt sander”, “dewalt table saw” and “dewalt tool box”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna concrete saw”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita hedge cutter”, “makita impact wrench”, “makita multi tool”, “makita planer”, “makita router”, “makita sander”, “makita skill saw”, “makita tool” and “makita track saw”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Rubi**: Measured on the search terms “rubi tile cutter” and “rubi tools”, summed into one figure.
- **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer”, “stihl pole saw” and “stihl weed eater”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Rubi](/demand/nz/brands/rubi)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stone saw brands in New Zealand?

In September 2026, Makita was the most searched among stone saw brands in New Zealand, with an estimated 18.2K branded searches, 32.9% of all searches for the six we track.

## Cite this page

Brandwave. "Stone saw brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-stone-saw-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stone-saw-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.