---
title: "Stockfeed suppliers in New Zealand: Which are most popular?"
description: "Compare the stockfeed and supplement brands New Zealand farmers feed. Share of Search among J Swap, Fiber Fresh, Seales Winslow, GrainHub, Sharpes Stock Feeds, Advanced Feed, OSP Stock Feeds, Swap Stockfoods and AgVision, the stockfeed suppliers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-stockfeed-suppliers"
publisher: "Brandwave"
---

# Stockfeed suppliers in New Zealand: Which are most popular?

Compare the stockfeed and supplement brands New Zealand farmers feed. Share of Search among J Swap, Fiber Fresh, Seales Winslow, GrainHub, Sharpes Stock Feeds, Advanced Feed, OSP Stock Feeds, Swap Stockfoods and AgVision, the stockfeed suppliers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stockfeed suppliers
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Oct 2026
- **Highest Share of Search**: J Swap, 50.2%

## Which brand is most popular in search among stockfeed suppliers in New Zealand?

- In October 2026, J Swap was the most searched among stockfeed suppliers in New Zealand, with an estimated 1.2K branded searches, 50.2% of all searches for the nine tracked by the Brandwave Brand Demand Index.
- Fiber Fresh is in 2nd place, 30.3 percentage points behind at 19.9%.
- Across the 12 months ending October 2026, J Swap’s share of searches among stockfeed suppliers in New Zealand increased from 49% to 50.2%.
- Across the 12 months ending October 2026, Fiber Fresh’s share of searches among stockfeed suppliers in New Zealand increased from 16.3% to 19.9%.
- Across the 12 months ending October 2026, Seales Winslow’s share of searches among stockfeed suppliers in New Zealand decreased from 20.9% to 15.8%.
- Across the 12 months ending October 2026, GrainHub’s share of searches among stockfeed suppliers in New Zealand increased from 2.9% to 4.6%.
- Across the 12 months ending October 2026, Sharpes Stock Feeds’ share of searches among stockfeed suppliers in New Zealand decreased from 5.9% to 3.7%.
- Across the 12 months ending October 2026, Swap Stockfoods’ share of searches among stockfeed suppliers in New Zealand increased from 0.84% to 1.7%.
- Across the 12 months ending October 2026, J Swap’s share of searches among stockfeed suppliers in New Zealand peaked at 53.6% in February 2026 and was lowest at 42.1% in August 2026.
- Across the 12 months ending October 2026, Fiber Fresh’s share of searches among stockfeed suppliers in New Zealand peaked at 26.6% in August 2026 and was lowest at 16.3% in November 2025.
- Across the 12 months ending October 2026, Seales Winslow’s share of searches among stockfeed suppliers in New Zealand peaked at 22.2% in June 2026 and was lowest at 15.8% in October 2026.
- Across the 12 months ending October 2026, GrainHub’s share of searches among stockfeed suppliers in New Zealand peaked at 5.6% in September 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending October 2026, Sharpes Stock Feeds’ share of searches among stockfeed suppliers in New Zealand peaked at 6.5% in December 2025 and was lowest at 3.3% in August 2026.
- Across the 12 months ending October 2026, Advanced Feed’s share of searches among stockfeed suppliers in New Zealand peaked at 2.1% in November 2025 and was lowest at 0.55% in February 2026.
- Across the 12 months ending October 2026, OSP Stock Feeds’ share of searches among stockfeed suppliers in New Zealand peaked at 2.6% in June 2026 and was lowest at 1.1% in February 2026.
- Across the 12 months ending October 2026, Fiber Fresh rose from 3rd to 2nd among stockfeed suppliers in New Zealand.
- Across the 12 months ending October 2026, Seales Winslow fell from 2nd to 3rd among stockfeed suppliers in New Zealand.
- Across the 12 months ending October 2026, GrainHub rose from 5th to 4th among stockfeed suppliers in New Zealand.
- Across the 12 months ending October 2026, Sharpes Stock Feeds fell from 4th to 5th among stockfeed suppliers in New Zealand.
- Across the 12 months ending October 2026, Advanced Feed, OSP Stock Feeds and AgVision held steady: their share of searches among stockfeed suppliers in New Zealand each moved less than 0.5 percentage points.

## Top stockfeed suppliers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Seales Winslow and Sharpes Stock Feeds were mentioned most often, in three of the five answers. Swap Stockfoods was recommended most often, coming first in two out of four answers that gave a list. Sharpes Stock Feeds was second, and OSP Stock Feeds was third. J Swap, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Swap Stockfoods | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Sharpes Stock Feeds | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| OSP Stock Feeds | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| AgVision | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Advanced Feed | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Seales Winslow | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| GrainHub | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| J Swap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fiber Fresh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about stockfeed suppliers

- Asked ChatGPT "Which stockfeed supplier should I buy in New Zealand?": 1. Seales Winslow, 2. OSP Stock Feeds
- Asked ChatGPT "What are the best stockfeed suppliers in New Zealand?": 1. Swap Stockfoods, 2. OSP Stock Feeds, 3. Advanced Feed, 4. AgVision, 5. GrainHub, 6. Sharpes Stock Feeds, 7. Seales Winslow
- Asked ChatGPT "What's the best stockfeed supplier in New Zealand for farm livestock feed?": 1. Swap Stockfoods, 2. AgVision, 3. GrainHub, 4. Sharpes Stock Feeds
- Searched Google, AI Overview "farm feed nz": 1. Sharpes Stock Feeds, 2. Advanced Feed
- Searched Google, AI Overview "livestock feed supplier": 1. Seales Winslow

Not named in any answer: J Swap and Fiber Fresh.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [J Swap vs Fiber Fresh: compare search popularity](/demand/nz/compare/fiber-fresh-vs-j-swap): 50.2% against 19.9% Share of Search.
- [J Swap vs Seales Winslow: compare search popularity](/demand/nz/compare/j-swap-vs-seales-winslow): 50.2% against 15.8% Share of Search.
- [J Swap vs GrainHub: compare search popularity](/demand/nz/compare/grainhub-vs-j-swap): 50.2% against 4.6% Share of Search.
- [J Swap vs Sharpes Stock Feeds: compare search popularity](/demand/nz/compare/j-swap-vs-sharpes-stock-feeds): 50.2% against 3.7% Share of Search.
- [Fiber Fresh vs Seales Winslow: compare search popularity](/demand/nz/compare/fiber-fresh-vs-seales-winslow): 19.9% against 15.8% Share of Search.
- [Fiber Fresh vs GrainHub: compare search popularity](/demand/nz/compare/fiber-fresh-vs-grainhub): 19.9% against 4.6% Share of Search.
- [Fiber Fresh vs Sharpes Stock Feeds: compare search popularity](/demand/nz/compare/fiber-fresh-vs-sharpes-stock-feeds): 19.9% against 3.7% Share of Search.
- [Seales Winslow vs GrainHub: compare search popularity](/demand/nz/compare/grainhub-vs-seales-winslow): 15.8% against 4.6% Share of Search.
- [Seales Winslow vs Sharpes Stock Feeds: compare search popularity](/demand/nz/compare/seales-winslow-vs-sharpes-stock-feeds): 15.8% against 3.7% Share of Search.
- [GrainHub vs Sharpes Stock Feeds: compare search popularity](/demand/nz/compare/grainhub-vs-sharpes-stock-feeds): 4.6% against 3.7% Share of Search.

## How did search popularity change for New Zealand stockfeed suppliers in October 2026?

- In October 2026, Advanced Feed overtook OSP Stock Feeds and Swap Stockfoods to rank 6th among stockfeed suppliers in New Zealand, with 1.7% of the searches.
- In October 2026, J Swap gained share of searches among stockfeed suppliers in New Zealand, from 45.8% to 50.2%.
- In October 2026, Fiber Fresh lost share of searches among stockfeed suppliers in New Zealand, from 23.7% to 19.9%.
- In October 2026, Seales Winslow lost share of searches among stockfeed suppliers in New Zealand, from 17.7% to 15.8%.
- In October 2026, GrainHub lost share of searches among stockfeed suppliers in New Zealand, from 5.6% to 4.6%.
- Estimated monthly branded searches for AgVision in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.
- Estimated monthly branded searches for Swap Stockfoods in New Zealand rose 100% over 12 measured months, from 20 to 40 in October 2026.
- Estimated monthly branded searches for Sharpes Stock Feeds in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in October 2026.

## Which stockfeed suppliers do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | J Swap | 50.2% | 1.2K | +6.1% | J Swap |
| 2 | Fiber Fresh | 19.9% | 480 | -18.6% | Fiber Fresh |
| 3 | Seales Winslow | 15.8% | 380 | -13.6% | Seales Winslow |
| 4 | GrainHub | 4.6% | 110 | -21.4% | GrainHub |
| 5 | Sharpes Stock Feeds | 3.7% | 90 | 0.0% | Sharpes Stock Feeds |
| 6 | Advanced Feed | 1.7% | 40 | +100.0% | Advanced Feed |
| 7 | OSP Stock Feeds | 1.7% | 40 | +33.3% | OSP Stock Feeds |
| 8 | Swap Stockfoods | 1.7% | 40 | +33.3% | Swap Stockfoods |
| 9 | AgVision | 0.83% | 20 | +100.0% | AgVision |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | J Swap | 1.2K | 49% | 1 |
| Nov 2025 | Seales Winslow | 500 | 20.9% | 2 |
| Nov 2025 | Fiber Fresh | 390 | 16.3% | 3 |
| Nov 2025 | Sharpes Stock Feeds | 140 | 5.9% | 4 |
| Nov 2025 | GrainHub | 70 | 2.9% | 5 |
| Nov 2025 | Advanced Feed | 50 | 2.1% | 6 |
| Nov 2025 | OSP Stock Feeds | 40 | 1.7% | 7 |
| Nov 2025 | Swap Stockfoods | 20 | 0.84% | 8 |
| Nov 2025 | AgVision | 10 | 0.42% | 9 |
| Dec 2025 | J Swap | 890 | 53% | 1 |
| Dec 2025 | Fiber Fresh | 320 | 19% | 2 |
| Dec 2025 | Seales Winslow | 270 | 16.1% | 3 |
| Dec 2025 | Sharpes Stock Feeds | 110 | 6.5% | 4 |
| Dec 2025 | GrainHub | 30 | 1.8% | 5 |
| Dec 2025 | OSP Stock Feeds | 20 | 1.2% | 6 |
| Dec 2025 | Swap Stockfoods | 20 | 1.2% | 7 |
| Dec 2025 | Advanced Feed | 10 | 0.6% | 8 |
| Dec 2025 | AgVision | 10 | 0.6% | 9 |
| Jan 2026 | J Swap | 930 | 47.7% | 1 |
| Jan 2026 | Fiber Fresh | 390 | 20% | 2 |
| Jan 2026 | Seales Winslow | 340 | 17.4% | 3 |
| Jan 2026 | Sharpes Stock Feeds | 110 | 5.6% | 4 |
| Jan 2026 | GrainHub | 90 | 4.6% | 5 |
| Jan 2026 | OSP Stock Feeds | 40 | 2.1% | 6 |
| Jan 2026 | Advanced Feed | 20 | 1% | 7 |
| Jan 2026 | Swap Stockfoods | 20 | 1% | 8 |
| Jan 2026 | AgVision | 10 | 0.51% | 9 |
| Feb 2026 | J Swap | 980 | 53.6% | 1 |
| Feb 2026 | Fiber Fresh | 320 | 17.5% | 2 |
| Feb 2026 | Seales Winslow | 290 | 15.8% | 3 |
| Feb 2026 | Sharpes Stock Feeds | 110 | 6% | 4 |
| Feb 2026 | GrainHub | 50 | 2.7% | 5 |
| Feb 2026 | Swap Stockfoods | 30 | 1.6% | 6 |
| Feb 2026 | AgVision | 20 | 1.1% | 7 |
| Feb 2026 | OSP Stock Feeds | 20 | 1.1% | 8 |
| Feb 2026 | Advanced Feed | 10 | 0.55% | 9 |
| Mar 2026 | J Swap | 1.3K | 51.2% | 1 |
| Mar 2026 | Fiber Fresh | 480 | 19.5% | 2 |
| Mar 2026 | Seales Winslow | 400 | 16.3% | 3 |
| Mar 2026 | Sharpes Stock Feeds | 140 | 5.7% | 4 |
| Mar 2026 | GrainHub | 70 | 2.8% | 5 |
| Mar 2026 | Swap Stockfoods | 40 | 1.6% | 6 |
| Mar 2026 | Advanced Feed | 30 | 1.2% | 7 |
| Mar 2026 | OSP Stock Feeds | 30 | 1.2% | 8 |
| Mar 2026 | AgVision | 10 | 0.41% | 9 |
| Apr 2026 | J Swap | 1.1K | 50% | 1 |
| Apr 2026 | Fiber Fresh | 390 | 17.9% | 2 |
| Apr 2026 | Seales Winslow | 360 | 16.5% | 3 |
| Apr 2026 | Sharpes Stock Feeds | 140 | 6.4% | 4 |
| Apr 2026 | GrainHub | 90 | 4.1% | 5 |
| Apr 2026 | Advanced Feed | 30 | 1.4% | 6 |
| Apr 2026 | OSP Stock Feeds | 30 | 1.4% | 7 |
| Apr 2026 | Swap Stockfoods | 30 | 1.4% | 8 |
| Apr 2026 | AgVision | 20 | 0.92% | 9 |
| May 2026 | J Swap | 1.2K | 52.4% | 1 |
| May 2026 | Seales Winslow | 400 | 17.3% | 2 |
| May 2026 | Fiber Fresh | 390 | 16.9% | 3 |
| May 2026 | Sharpes Stock Feeds | 140 | 6.1% | 4 |
| May 2026 | GrainHub | 70 | 3% | 5 |
| May 2026 | OSP Stock Feeds | 30 | 1.3% | 6 |
| May 2026 | Swap Stockfoods | 30 | 1.3% | 7 |
| May 2026 | Advanced Feed | 20 | 0.87% | 8 |
| May 2026 | AgVision | 20 | 0.87% | 9 |
| Jun 2026 | J Swap | 1.2K | 44.8% | 1 |
| Jun 2026 | Seales Winslow | 600 | 22.2% | 2 |
| Jun 2026 | Fiber Fresh | 480 | 17.8% | 3 |
| Jun 2026 | Sharpes Stock Feeds | 170 | 6.3% | 4 |
| Jun 2026 | GrainHub | 70 | 2.6% | 5 |
| Jun 2026 | OSP Stock Feeds | 70 | 2.6% | 6 |
| Jun 2026 | Advanced Feed | 40 | 1.5% | 7 |
| Jun 2026 | Swap Stockfoods | 40 | 1.5% | 8 |
| Jun 2026 | AgVision | 20 | 0.74% | 9 |
| Jul 2026 | J Swap | 1.1K | 45% | 1 |
| Jul 2026 | Seales Winslow | 530 | 21.9% | 2 |
| Jul 2026 | Fiber Fresh | 480 | 19.8% | 3 |
| Jul 2026 | GrainHub | 110 | 4.5% | 4 |
| Jul 2026 | Sharpes Stock Feeds | 90 | 3.7% | 5 |
| Jul 2026 | OSP Stock Feeds | 40 | 1.7% | 6 |
| Jul 2026 | Advanced Feed | 30 | 1.2% | 7 |
| Jul 2026 | Swap Stockfoods | 30 | 1.2% | 8 |
| Jul 2026 | AgVision | 20 | 0.83% | 9 |
| Aug 2026 | J Swap | 1.1K | 42.1% | 1 |
| Aug 2026 | Fiber Fresh | 720 | 26.6% | 2 |
| Aug 2026 | Seales Winslow | 520 | 19.2% | 3 |
| Aug 2026 | GrainHub | 140 | 5.2% | 4 |
| Aug 2026 | Sharpes Stock Feeds | 90 | 3.3% | 5 |
| Aug 2026 | Advanced Feed | 30 | 1.1% | 6 |
| Aug 2026 | OSP Stock Feeds | 30 | 1.1% | 7 |
| Aug 2026 | AgVision | 20 | 0.74% | 8 |
| Aug 2026 | Swap Stockfoods | 20 | 0.74% | 9 |
| Sep 2026 | J Swap | 1.1K | 45.8% | 1 |
| Sep 2026 | Fiber Fresh | 590 | 23.7% | 2 |
| Sep 2026 | Seales Winslow | 440 | 17.7% | 3 |
| Sep 2026 | GrainHub | 140 | 5.6% | 4 |
| Sep 2026 | Sharpes Stock Feeds | 90 | 3.6% | 5 |
| Sep 2026 | OSP Stock Feeds | 30 | 1.2% | 6 |
| Sep 2026 | Swap Stockfoods | 30 | 1.2% | 7 |
| Sep 2026 | Advanced Feed | 20 | 0.8% | 8 |
| Sep 2026 | AgVision | 10 | 0.4% | 9 |
| Oct 2026 | J Swap | 1.2K | 50.2% | 1 |
| Oct 2026 | Fiber Fresh | 480 | 19.9% | 2 |
| Oct 2026 | Seales Winslow | 380 | 15.8% | 3 |
| Oct 2026 | GrainHub | 110 | 4.6% | 4 |
| Oct 2026 | Sharpes Stock Feeds | 90 | 3.7% | 5 |
| Oct 2026 | Advanced Feed | 40 | 1.7% | 6 |
| Oct 2026 | OSP Stock Feeds | 40 | 1.7% | 7 |
| Oct 2026 | Swap Stockfoods | 40 | 1.7% | 8 |
| Oct 2026 | AgVision | 20 | 0.83% | 9 |

## How are branded searches counted for stockfeed suppliers?

- **Advanced Feed**: Measured on the search term “advanced feed”.
- **AgVision**: Measured on the search term “agvision”.
- **Fiber Fresh**: Measured on the search term “fiber fresh”.
- **GrainHub**: Measured on the search term “grainhub”.
- **J Swap**: Measured on the search terms “j swap” and “j swap matamata”, summed into one figure.
- **OSP Stock Feeds**: Measured on the search term “osp stock feeds”.
- **Seales Winslow**: Measured on the search terms “seales winslow”, “sealeswinslow” and “sealeswinslow blocks”, summed into one figure.
- **Sharpes Stock Feeds**: Measured on the search term “sharpes stock feeds”.
- **Swap Stockfoods**: Measured on the search term “swap stockfoods”.

- [Advanced Feed](/demand/nz/brands/advanced-feed)
- [AgVision](/demand/nz/brands/agvision)
- [Fiber Fresh](/demand/nz/brands/fiber-fresh)
- [GrainHub](/demand/nz/brands/grainhub)
- [J Swap](/demand/nz/brands/j-swap)
- [OSP Stock Feeds](/demand/nz/brands/osp-stock-feeds)
- [Seales Winslow](/demand/nz/brands/seales-winslow)
- [Sharpes Stock Feeds](/demand/nz/brands/sharpes-stock-feeds)
- [Swap Stockfoods](/demand/nz/brands/swap-stockfoods)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stockfeed suppliers in New Zealand?

In October 2026, J Swap was the most searched among stockfeed suppliers in New Zealand, with an estimated 1.2K branded searches, 50.2% of all searches for the nine tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Stockfeed suppliers in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-stockfeed-suppliers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stockfeed-suppliers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.