---
title: "Stock photo libraries in New Zealand: Which are searched most?"
description: "Compare services and tools used to license stock photography for creative projects. Share of Search among Unsplash, Adobe Stock, Shutterstock, iStock, Getty Images, One Shot, Alamy, 123RF and Depositphotos, the stock photo libraries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-stock-photo-libraries"
publisher: "Brandwave"
---

# Stock photo libraries in New Zealand: Which are searched most?

Compare services and tools used to license stock photography for creative projects. Share of Search among Unsplash, Adobe Stock, Shutterstock, iStock, Getty Images, One Shot, Alamy, 123RF and Depositphotos, the stock photo libraries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stock photo libraries
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Unsplash, 36.3%

## Which brand is most popular in search among stock photo libraries in New Zealand?

- In September 2026, Unsplash was the most searched among stock photo libraries in New Zealand, with an estimated 8.2K branded searches, 36.3% of all searches for the nine we track.
- Adobe Stock is in 2nd place, 7 percentage points behind at 29.3%.
- Across the 12 months ending September 2026, Unsplash’s share of searches among stock photo libraries in New Zealand increased from 33.3% to 36.3%.
- Across the 12 months ending September 2026, Adobe Stock’s share of searches among stock photo libraries in New Zealand decreased from 33% to 29.3%.
- Across the 12 months ending September 2026, Shutterstock’s share of searches among stock photo libraries in New Zealand decreased from 15.4% to 14%.
- Across the 12 months ending September 2026, iStock’s share of searches among stock photo libraries in New Zealand increased from 8.6% to 9.2%.
- Across the 12 months ending September 2026, One Shot’s share of searches among stock photo libraries in New Zealand increased from 1.6% to 2.1%.
- Across the 12 months ending September 2026, Unsplash’s share of searches among stock photo libraries in New Zealand peaked at 41.5% in August 2026 and was lowest at 28.8% in December 2025.
- Across the 12 months ending September 2026, Adobe Stock’s share of searches among stock photo libraries in New Zealand peaked at 35.3% in November 2025 and was lowest at 27.3% in August 2026.
- Across the 12 months ending September 2026, Shutterstock’s share of searches among stock photo libraries in New Zealand peaked at 16.6% in November 2025 and was lowest at 12.6% in August 2026.
- Across the 12 months ending September 2026, iStock’s share of searches among stock photo libraries in New Zealand peaked at 11.3% in March 2026 and was lowest at 8.5% in August 2026.
- Across the 12 months ending September 2026, Getty Images’ share of searches among stock photo libraries in New Zealand peaked at 6.4% in January 2026 and was lowest at 3.9% in May 2026.
- Across the 12 months ending September 2026, One Shot’s share of searches among stock photo libraries in New Zealand peaked at 2.6% in May 2026 and was lowest at 1.5% in February 2026.
- Across the 12 months ending September 2026, One Shot rose from 7th to 6th among stock photo libraries in New Zealand.
- Across the 12 months ending September 2026, Alamy fell from 6th to 7th among stock photo libraries in New Zealand.
- Across the 12 months ending September 2026, Getty Images, 123RF and Depositphotos held steady: their share of searches among stock photo libraries in New Zealand each moved less than 0.5 percentage points.

## Top stock photo libraries in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Unsplash appeared every time. Unsplash was recommended most often, coming first in two out of five answers. One Shot was second, and Adobe Stock was third. Alamy, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Unsplash | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| One Shot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Adobe Stock | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Shutterstock | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| iStock | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Getty Images | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Alamy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| 123RF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Depositphotos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about stock photo libraries

- Asked ChatGPT "Which stock photo library should I use in New Zealand?": 1. Adobe Stock, 2. One Shot, 3. Shutterstock, 4. Unsplash
- Asked ChatGPT "What are the best stock photo libraries in New Zealand?": 1. One Shot, 2. Unsplash, 3. Adobe Stock, 4. Shutterstock
- Asked ChatGPT "What's the best stock photo library in New Zealand for creative projects?": 1. One Shot, 2. Adobe Stock, 3. Unsplash
- Searched Google, AI Overview "stock photos nz": 1. Unsplash, 2. Shutterstock, 3. Getty Images, 4. iStock
- Searched Google, AI Overview "royalty free stock photos": 1. Unsplash, 2. Shutterstock, 3. iStock, 4. Adobe Stock

Not named in any answer: Alamy, 123RF and Depositphotos.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Unsplash vs Adobe Stock: compare search popularity](/demand/nz/compare/adobe-stock-vs-unsplash): 36.3% against 29.3% Share of Search.
- [Unsplash vs Shutterstock: compare search popularity](/demand/nz/compare/shutterstock-vs-unsplash): 36.3% against 14% Share of Search.
- [Unsplash vs iStock: compare search popularity](/demand/nz/compare/istock-vs-unsplash): 36.3% against 9.2% Share of Search.
- [Unsplash vs Getty Images: compare search popularity](/demand/nz/compare/getty-images-vs-unsplash): 36.3% against 5.3% Share of Search.
- [Adobe Stock vs Shutterstock: compare search popularity](/demand/nz/compare/adobe-stock-vs-shutterstock): 29.3% against 14% Share of Search.
- [Adobe Stock vs iStock: compare search popularity](/demand/nz/compare/adobe-stock-vs-istock): 29.3% against 9.2% Share of Search.
- [Adobe Stock vs Getty Images: compare search popularity](/demand/nz/compare/adobe-stock-vs-getty-images): 29.3% against 5.3% Share of Search.
- [Shutterstock vs iStock: compare search popularity](/demand/nz/compare/istock-vs-shutterstock): 14% against 9.2% Share of Search.
- [Shutterstock vs Getty Images: compare search popularity](/demand/nz/compare/getty-images-vs-shutterstock): 14% against 5.3% Share of Search.
- [iStock vs Getty Images: compare search popularity](/demand/nz/compare/getty-images-vs-istock): 9.2% against 5.3% Share of Search.

## How did search popularity change for New Zealand stock photo libraries in September 2026?

- In September 2026, Adobe Stock gained share of searches among stock photo libraries in New Zealand, from 27.3% to 29.3%.
- In September 2026, Shutterstock gained share of searches among stock photo libraries in New Zealand, from 12.6% to 14%.
- In September 2026, Getty Images gained share of searches among stock photo libraries in New Zealand, from 4.6% to 5.3%.
- In September 2026, iStock gained share of searches among stock photo libraries in New Zealand, from 8.5% to 9.2%.
- In September 2026, Unsplash lost share of searches among stock photo libraries in New Zealand, from 41.5% to 36.3%.
- Estimated monthly branded searches for Depositphotos in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
- Estimated monthly branded searches for 123RF in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
- Estimated monthly branded searches for Alamy in New Zealand fell 11.5% over 12 measured months, from 520 to 460 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Unsplash | 36.3% | 8.2K | -18.6% | Unsplash |
| 2 | Adobe Stock | 29.3% | 6.6K | -0.2% | Adobe |
| 3 | Shutterstock | 14% | 3.2K | +2.9% | Shutterstock |
| 4 | iStock | 9.2% | 2.1K | 0.0% | Getty Images |
| 5 | Getty Images | 5.3% | 1.2K | +6.2% | Getty Images |
| 6 | One Shot | 2.1% | 480 | 0.0% | One Shot |
| 7 | Alamy | 2% | 460 | +2.2% | Alamy |
| 8 | 123RF | 1.4% | 320 | 0.0% | 123RF |
| 9 | Depositphotos | 0.31% | 70 | -12.5% | Depositphotos |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Unsplash | 10K | 33.3% | 1 |
| Oct 2025 | Adobe Stock | 9.9K | 33% | 2 |
| Oct 2025 | Shutterstock | 4.6K | 15.4% | 3 |
| Oct 2025 | iStock | 2.6K | 8.6% | 4 |
| Oct 2025 | Getty Images | 1.5K | 4.9% | 5 |
| Oct 2025 | Alamy | 520 | 1.7% | 6 |
| Oct 2025 | One Shot | 480 | 1.6% | 7 |
| Oct 2025 | 123RF | 390 | 1.3% | 8 |
| Oct 2025 | Depositphotos | 90 | 0.3% | 9 |
| Nov 2025 | Adobe Stock | 9.9K | 35.3% | 1 |
| Nov 2025 | Unsplash | 8.3K | 29.3% | 2 |
| Nov 2025 | Shutterstock | 4.7K | 16.6% | 3 |
| Nov 2025 | iStock | 2.7K | 9.4% | 4 |
| Nov 2025 | Getty Images | 1.1K | 4% | 5 |
| Nov 2025 | One Shot | 590 | 2.1% | 6 |
| Nov 2025 | Alamy | 420 | 1.5% | 7 |
| Nov 2025 | 123RF | 390 | 1.4% | 8 |
| Nov 2025 | Depositphotos | 110 | 0.39% | 9 |
| Dec 2025 | Adobe Stock | 6.6K | 34.4% | 1 |
| Dec 2025 | Unsplash | 5.5K | 28.8% | 2 |
| Dec 2025 | Shutterstock | 3.2K | 16.5% | 3 |
| Dec 2025 | iStock | 1.8K | 9.4% | 4 |
| Dec 2025 | Getty Images | 950 | 4.9% | 5 |
| Dec 2025 | One Shot | 480 | 2.5% | 6 |
| Dec 2025 | Alamy | 300 | 1.6% | 7 |
| Dec 2025 | 123RF | 260 | 1.4% | 8 |
| Dec 2025 | Depositphotos | 90 | 0.47% | 9 |
| Jan 2026 | Unsplash | 6.7K | 31.9% | 1 |
| Jan 2026 | Adobe Stock | 6.6K | 31.5% | 2 |
| Jan 2026 | Shutterstock | 3.2K | 15.2% | 3 |
| Jan 2026 | iStock | 1.9K | 8.9% | 4 |
| Jan 2026 | Getty Images | 1.3K | 6.4% | 5 |
| Jan 2026 | One Shot | 480 | 2.3% | 6 |
| Jan 2026 | Alamy | 400 | 1.9% | 7 |
| Jan 2026 | 123RF | 320 | 1.5% | 8 |
| Jan 2026 | Depositphotos | 90 | 0.43% | 9 |
| Feb 2026 | Unsplash | 8.2K | 32.3% | 1 |
| Feb 2026 | Adobe Stock | 8.1K | 31.9% | 2 |
| Feb 2026 | Shutterstock | 3.8K | 14.9% | 3 |
| Feb 2026 | iStock | 2.8K | 10.9% | 4 |
| Feb 2026 | Getty Images | 1.4K | 5.3% | 5 |
| Feb 2026 | Alamy | 390 | 1.5% | 6 |
| Feb 2026 | One Shot | 390 | 1.5% | 7 |
| Feb 2026 | 123RF | 320 | 1.3% | 8 |
| Feb 2026 | Depositphotos | 80 | 0.31% | 9 |
| Mar 2026 | Unsplash | 10.1K | 32.3% | 1 |
| Mar 2026 | Adobe Stock | 9.9K | 32% | 2 |
| Mar 2026 | Shutterstock | 4.6K | 14.9% | 3 |
| Mar 2026 | iStock | 3.5K | 11.3% | 4 |
| Mar 2026 | Getty Images | 1.4K | 4.5% | 5 |
| Mar 2026 | Alamy | 640 | 2.1% | 6 |
| Mar 2026 | One Shot | 480 | 1.5% | 7 |
| Mar 2026 | 123RF | 320 | 1% | 8 |
| Mar 2026 | Depositphotos | 100 | 0.32% | 9 |
| Apr 2026 | Unsplash | 8.2K | 34.2% | 1 |
| Apr 2026 | Adobe Stock | 8.2K | 34% | 2 |
| Apr 2026 | Shutterstock | 3.1K | 12.8% | 3 |
| Apr 2026 | iStock | 2.3K | 9.5% | 4 |
| Apr 2026 | Getty Images | 1.1K | 4.5% | 5 |
| Apr 2026 | One Shot | 480 | 2% | 6 |
| Apr 2026 | Alamy | 460 | 1.9% | 7 |
| Apr 2026 | 123RF | 170 | 0.71% | 8 |
| Apr 2026 | Depositphotos | 90 | 0.37% | 9 |
| May 2026 | Unsplash | 10.1K | 36.8% | 1 |
| May 2026 | Adobe Stock | 8.2K | 29.8% | 2 |
| May 2026 | Shutterstock | 3.8K | 14% | 3 |
| May 2026 | iStock | 2.8K | 10.3% | 4 |
| May 2026 | Getty Images | 1.1K | 3.9% | 5 |
| May 2026 | One Shot | 720 | 2.6% | 6 |
| May 2026 | Alamy | 450 | 1.6% | 7 |
| May 2026 | 123RF | 170 | 0.62% | 8 |
| May 2026 | Depositphotos | 90 | 0.33% | 9 |
| Jun 2026 | Unsplash | 10.1K | 36.8% | 1 |
| Jun 2026 | Adobe Stock | 8.1K | 29.8% | 2 |
| Jun 2026 | Shutterstock | 3.8K | 14.1% | 3 |
| Jun 2026 | iStock | 2.7K | 9.9% | 4 |
| Jun 2026 | Getty Images | 1.1K | 4.1% | 5 |
| Jun 2026 | One Shot | 590 | 2.2% | 6 |
| Jun 2026 | Alamy | 450 | 1.6% | 7 |
| Jun 2026 | 123RF | 320 | 1.2% | 8 |
| Jun 2026 | Depositphotos | 90 | 0.33% | 9 |
| Jul 2026 | Unsplash | 8.3K | 37.1% | 1 |
| Jul 2026 | Adobe Stock | 6.6K | 29.5% | 2 |
| Jul 2026 | Shutterstock | 3.1K | 13.9% | 3 |
| Jul 2026 | iStock | 2.1K | 9.3% | 4 |
| Jul 2026 | Getty Images | 1.1K | 4.7% | 5 |
| Jul 2026 | One Shot | 480 | 2.1% | 6 |
| Jul 2026 | Alamy | 440 | 2% | 7 |
| Jul 2026 | 123RF | 260 | 1.2% | 8 |
| Jul 2026 | Depositphotos | 50 | 0.22% | 9 |
| Aug 2026 | Unsplash | 10.1K | 41.5% | 1 |
| Aug 2026 | Adobe Stock | 6.6K | 27.3% | 2 |
| Aug 2026 | Shutterstock | 3.1K | 12.6% | 3 |
| Aug 2026 | iStock | 2.1K | 8.5% | 4 |
| Aug 2026 | Getty Images | 1.1K | 4.6% | 5 |
| Aug 2026 | One Shot | 480 | 2% | 6 |
| Aug 2026 | Alamy | 450 | 1.8% | 7 |
| Aug 2026 | 123RF | 320 | 1.3% | 8 |
| Aug 2026 | Depositphotos | 80 | 0.33% | 9 |
| Sep 2026 | Unsplash | 8.2K | 36.3% | 1 |
| Sep 2026 | Adobe Stock | 6.6K | 29.3% | 2 |
| Sep 2026 | Shutterstock | 3.2K | 14% | 3 |
| Sep 2026 | iStock | 2.1K | 9.2% | 4 |
| Sep 2026 | Getty Images | 1.2K | 5.3% | 5 |
| Sep 2026 | One Shot | 480 | 2.1% | 6 |
| Sep 2026 | Alamy | 460 | 2% | 7 |
| Sep 2026 | 123RF | 320 | 1.4% | 8 |
| Sep 2026 | Depositphotos | 70 | 0.31% | 9 |

## What is being compared

- **123RF**: Measured on the search terms “123 rf” and “123rf”, summed into one figure.
- **Adobe Stock**: Measured on the search terms “adobe stock shot” and “adobestock”, summed into one figure.
- **Alamy**: Measured on the search terms “alamy”, “alamy images” and “alamy stock images”, summed into one figure.
- **Depositphotos**: Measured on the search terms “depositphotos”, “depositphotos images” and “depositphotos stock photos”, summed into one figure.
- **Getty Images**: Measured on the search terms “getty”, “getty esp” and “gettyimages sports”, summed into one figure.
- **iStock**: Measured on the search terms “istock”, “istock i” and “istock pictures”, summed into one figure.
- **One Shot**: Measured on the search term “one shot”.
- **Shutterstock**: Measured on the search terms “shutterstock”, “shutterstock contributor” and “shutterstock photos”, summed into one figure.
- **Unsplash**: Measured on the search terms “unsplash”, “unsplash photos” and “unsplash video”, summed into one figure.

- [123RF](/demand/nz/brands/123rf)
- [Adobe Stock](/demand/nz/brands/adobe-stock)
- [Alamy](/demand/nz/brands/alamy)
- [Depositphotos](/demand/nz/brands/depositphotos)
- [Getty Images](/demand/nz/brands/getty-images)
- [iStock](/demand/nz/brands/istock)
- [One Shot](/demand/nz/brands/one-shot)
- [Shutterstock](/demand/nz/brands/shutterstock)
- [Unsplash](/demand/nz/brands/unsplash)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stock photo libraries in New Zealand?

In September 2026, Unsplash was the most searched among stock photo libraries in New Zealand, with an estimated 8.2K branded searches, 36.3% of all searches for the nine we track.

## Cite this page

Brandwave. "Stock photo libraries in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-stock-photo-libraries

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stock-photo-libraries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.