---
title: "Stock image sites in New Zealand: Which brands are most popular in search?"
description: "Compare the stock photo and video libraries New Zealand marketers license images from. Share of Search among Unsplash, Adobe Stock, Pexels, Getty Images, Shutterstock and iStock, the stock image sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-stock-image-sites"
publisher: "Brandwave"
---

# Stock image sites in New Zealand: Which brands are most popular in search?

Compare the stock photo and video libraries New Zealand marketers license images from. Share of Search among Unsplash, Adobe Stock, Pexels, Getty Images, Shutterstock and iStock, the stock image sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stock image sites
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Unsplash, 34.3%

## Which brand is most popular in search among stock image sites in New Zealand?

- In August 2026, Unsplash was the most searched among stock image sites in New Zealand, with an estimated 12.3K branded searches and 34.3% estimated Share of Search within this set.
- Adobe Stock is in 2nd place, 12.3 percentage points behind at 22% Share of Search.
- Across the 11 months ending August 2026, Unsplash’s estimated Share of Search among stock image sites in New Zealand increased from 26.8% to 34.3%.
- Across the 11 months ending August 2026, Adobe Stock’s estimated Share of Search among stock image sites in New Zealand decreased from 27.5% to 22%.
- Across the 11 months ending August 2026, Pexels’ estimated Share of Search among stock image sites in New Zealand increased from 14% to 16.6%.
- Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock image sites in New Zealand decreased from 12.6% to 11.6%.
- Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among stock image sites in New Zealand decreased from 11.9% to 9.1%.
- Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock image sites in New Zealand decreased from 7.1% to 6.4%.
- Across the 11 months ending August 2026, Unsplash’s estimated Share of Search among stock image sites in New Zealand peaked at 34.3% in August 2026 and was lowest at 22.8% in December 2025.
- Across the 11 months ending August 2026, Adobe Stock’s estimated Share of Search among stock image sites in New Zealand peaked at 29% in November 2025 and was lowest at 22% in August 2026.
- Across the 11 months ending August 2026, Pexels’ estimated Share of Search among stock image sites in New Zealand peaked at 16.6% in August 2026 and was lowest at 13.4% in March 2026.
- Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock image sites in New Zealand peaked at 14.5% in December 2025 and was lowest at 11.6% in August 2026.
- Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among stock image sites in New Zealand peaked at 12.6% in November 2025 and was lowest at 9.1% in August 2026.
- Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock image sites in New Zealand peaked at 9.2% in March 2026 and was lowest at 6.4% in August 2026.
- Across the 11 months ending August 2026, Unsplash rose from 2nd to 1st among stock image sites in New Zealand.
- Across the 11 months ending August 2026, Adobe Stock fell from 1st to 2nd among stock image sites in New Zealand.

## Compare search popularity between leading brands

- [Unsplash vs Adobe Stock: compare search popularity](/demand/nz/compare/adobe-stock-vs-unsplash): 34.3% against 22% Share of Search.
- [Unsplash vs Pexels: compare search popularity](/demand/nz/compare/pexels-vs-unsplash): 34.3% against 16.6% Share of Search.
- [Unsplash vs Getty Images: compare search popularity](/demand/nz/compare/getty-images-vs-unsplash): 34.3% against 11.6% Share of Search.
- [Unsplash vs Shutterstock: compare search popularity](/demand/nz/compare/shutterstock-vs-unsplash): 34.3% against 9.1% Share of Search.
- [Adobe Stock vs Pexels: compare search popularity](/demand/nz/compare/adobe-stock-vs-pexels): 22% against 16.6% Share of Search.
- [Adobe Stock vs Getty Images: compare search popularity](/demand/nz/compare/adobe-stock-vs-getty-images): 22% against 11.6% Share of Search.
- [Adobe Stock vs Shutterstock: compare search popularity](/demand/nz/compare/adobe-stock-vs-shutterstock): 22% against 9.1% Share of Search.
- [Pexels vs Getty Images: compare search popularity](/demand/nz/compare/getty-images-vs-pexels): 16.6% against 11.6% Share of Search.
- [Pexels vs Shutterstock: compare search popularity](/demand/nz/compare/pexels-vs-shutterstock): 16.6% against 9.1% Share of Search.
- [Getty Images vs Shutterstock: compare search popularity](/demand/nz/compare/getty-images-vs-shutterstock): 11.6% against 9.1% Share of Search.

## How did search popularity change for New Zealand stock image sites in August 2026?

- In August 2026, Unsplash gained estimated Share of Search among stock image sites in New Zealand, from 31.8% to 34.3%.
- In August 2026, Pexels gained estimated Share of Search among stock image sites in New Zealand, from 14.9% to 16.6%.
- In August 2026, Adobe Stock lost estimated Share of Search among stock image sites in New Zealand, from 24.1% to 22%.
- In August 2026, Shutterstock lost estimated Share of Search among stock image sites in New Zealand, from 10% to 9.1%.
- In August 2026, Getty Images lost estimated Share of Search among stock image sites in New Zealand, from 12.3% to 11.6%.
- In August 2026, iStock lost estimated Share of Search among stock image sites in New Zealand, from 7% to 6.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Unsplash | 34.3% | 12.3K | +16.0% | Unsplash |
| 2 | Adobe Stock | 22% | 7.9K | -1.7% | Adobe |
| 3 | Pexels | 16.6% | 6K | +19.7% | Pexels |
| 4 | Getty Images | 11.6% | 4.2K | +1.9% | Getty Images |
| 5 | Shutterstock | 9.1% | 3.3K | -2.4% | Shutterstock |
| 6 | iStock | 6.4% | 2.3K | -1.3% | Getty Images |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Adobe Stock | 11.5K | 27.5% | 1 |
| Oct 2025 | Unsplash | 11.2K | 26.8% | 2 |
| Oct 2025 | Pexels | 5.9K | 14% | 3 |
| Oct 2025 | Getty Images | 5.3K | 12.6% | 4 |
| Oct 2025 | Shutterstock | 5K | 11.9% | 5 |
| Oct 2025 | iStock | 3K | 7.1% | 6 |
| Nov 2025 | Adobe Stock | 11.4K | 29% | 1 |
| Nov 2025 | Unsplash | 9.3K | 23.5% | 2 |
| Nov 2025 | Pexels | 5.8K | 14.8% | 3 |
| Nov 2025 | Shutterstock | 5K | 12.6% | 4 |
| Nov 2025 | Getty Images | 4.9K | 12.5% | 5 |
| Nov 2025 | iStock | 3K | 7.6% | 6 |
| Dec 2025 | Adobe Stock | 7.7K | 28.3% | 1 |
| Dec 2025 | Unsplash | 6.3K | 22.8% | 2 |
| Dec 2025 | Getty Images | 4K | 14.5% | 3 |
| Dec 2025 | Pexels | 4K | 14.5% | 4 |
| Dec 2025 | Shutterstock | 3.4K | 12.3% | 5 |
| Dec 2025 | iStock | 2.1K | 7.6% | 6 |
| Jan 2026 | Adobe Stock | 7.9K | 25.9% | 1 |
| Jan 2026 | Unsplash | 7.6K | 25% | 2 |
| Jan 2026 | Pexels | 4.8K | 15.8% | 3 |
| Jan 2026 | Getty Images | 4.4K | 14.5% | 4 |
| Jan 2026 | Shutterstock | 3.4K | 11.3% | 5 |
| Jan 2026 | iStock | 2.3K | 7.4% | 6 |
| Feb 2026 | Adobe Stock | 9.7K | 27.4% | 1 |
| Feb 2026 | Unsplash | 9.3K | 26.1% | 2 |
| Feb 2026 | Pexels | 4.9K | 13.8% | 3 |
| Feb 2026 | Getty Images | 4.5K | 12.6% | 4 |
| Feb 2026 | Shutterstock | 4K | 11.3% | 5 |
| Feb 2026 | iStock | 3.1K | 8.9% | 6 |
| Mar 2026 | Adobe Stock | 11.8K | 26.7% | 1 |
| Mar 2026 | Unsplash | 11.4K | 25.9% | 2 |
| Mar 2026 | Getty Images | 6K | 13.7% | 3 |
| Mar 2026 | Pexels | 5.9K | 13.4% | 4 |
| Mar 2026 | Shutterstock | 4.9K | 11.1% | 5 |
| Mar 2026 | iStock | 4K | 9.2% | 6 |
| Apr 2026 | Adobe Stock | 9.7K | 27.8% | 1 |
| Apr 2026 | Unsplash | 9.4K | 27% | 2 |
| Apr 2026 | Pexels | 4.9K | 14% | 3 |
| Apr 2026 | Getty Images | 4.9K | 14% | 4 |
| Apr 2026 | Shutterstock | 3.3K | 9.4% | 5 |
| Apr 2026 | iStock | 2.7K | 7.8% | 6 |
| May 2026 | Unsplash | 11.7K | 29.7% | 1 |
| May 2026 | Adobe Stock | 9.7K | 24.4% | 2 |
| May 2026 | Pexels | 5.9K | 15% | 3 |
| May 2026 | Getty Images | 4.9K | 12.3% | 4 |
| May 2026 | Shutterstock | 4.1K | 10.4% | 5 |
| May 2026 | iStock | 3.3K | 8.2% | 6 |
| Jun 2026 | Unsplash | 12.4K | 30.7% | 1 |
| Jun 2026 | Adobe Stock | 9.9K | 24.6% | 2 |
| Jun 2026 | Pexels | 6K | 14.8% | 3 |
| Jun 2026 | Getty Images | 4.9K | 12.2% | 4 |
| Jun 2026 | Shutterstock | 4.1K | 10.1% | 5 |
| Jun 2026 | iStock | 3K | 7.6% | 6 |
| Jul 2026 | Unsplash | 10.6K | 31.8% | 1 |
| Jul 2026 | Adobe Stock | 8.1K | 24.1% | 2 |
| Jul 2026 | Pexels | 5K | 14.9% | 3 |
| Jul 2026 | Getty Images | 4.1K | 12.3% | 4 |
| Jul 2026 | Shutterstock | 3.4K | 10% | 5 |
| Jul 2026 | iStock | 2.3K | 7% | 6 |
| Aug 2026 | Unsplash | 12.3K | 34.3% | 1 |
| Aug 2026 | Adobe Stock | 7.9K | 22% | 2 |
| Aug 2026 | Pexels | 6K | 16.6% | 3 |
| Aug 2026 | Getty Images | 4.2K | 11.6% | 4 |
| Aug 2026 | Shutterstock | 3.3K | 9.1% | 5 |
| Aug 2026 | iStock | 2.3K | 6.4% | 6 |
| Sep 2026 | Adobe Stock | — | — | — |
| Sep 2026 | Getty Images | — | — | — |
| Sep 2026 | iStock | — | — | — |
| Sep 2026 | Pexels | — | — | — |
| Sep 2026 | Shutterstock | — | — | — |
| Sep 2026 | Unsplash | — | — | — |

## What is being compared

- **Adobe Stock**: Measured on the search terms “adobe stock nz”, “adobe stock online”, “adobe stock price”, “adobe stock shot”, “adobestock”, “adobestock free” and “adobestock images”, summed into one figure.
- **Getty Images**: Measured on the search terms “getty”, “getty esp”, “getty images”, “getty images free”, “getty images images”, “getty images near me”, “getty images nz”, “gettyimages”, “gettyimages com”, “gettyimages free”, “gettyimages images”, “gettyimages nz” and “gettyimages sports”, summed into one figure.
- **iStock**: Measured on the search terms “istock”, “istock free”, “istock i”, “istock images”, “istock near me”, “istock nz”, “istock pictures” and “istockphoto com”, summed into one figure.
- **Pexels**: Measured on the search terms “pexels”, “pexels 3”, “pexels c0m”, “pexels free”, “pexels free images”, “pexels free photos”, “pexels images”, “pexels near me”, “pexels new zealand” and “pexels online”, summed into one figure.
- **Shutterstock**: Measured on the search terms “shutterstock”, “shutterstock com”, “shutterstock contributor”, “shutterstock free”, “shutterstock images”, “shutterstock near me”, “shutterstock nz” and “shutterstock photos”, summed into one figure.
- **Unsplash**: Measured on the search terms “images free unsplash”, “images unsplash”, “royalty free images unsplash”, “unsplash”, “unsplash com”, “unsplash free”, “unsplash free images”, “unsplash near me”, “unsplash new zealand”, “unsplash nz”, “unsplash online”, “unsplash photos” and “unsplash video”, summed into one figure.

- [Adobe Stock](/demand/nz/brands/adobe-stock)
- [Getty Images](/demand/nz/brands/getty-images)
- [iStock](/demand/nz/brands/istock)
- [Pexels](/demand/nz/brands/pexels)
- [Shutterstock](/demand/nz/brands/shutterstock)
- [Unsplash](/demand/nz/brands/unsplash)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stock image sites in New Zealand?

In August 2026, Unsplash was the most searched among stock image sites in New Zealand, with an estimated 12.3K branded searches and 34.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Stock image sites in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-stock-image-sites

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stock-image-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.