---
title: "Everlast Welders vs Lincoln Electric: Which is searched more in New Zealand?"
description: "Is Everlast Welders or Lincoln Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick welder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-stick-welder-brands/compare/everlast-welders-vs-lincoln-electric"
publisher: "Brandwave"
---

# Everlast Welders vs Lincoln Electric: Which is searched more in New Zealand?

Is Everlast Welders or Lincoln Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick welder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Everlast Welders and Lincoln Electric
- **Competitive set**: Stick welder brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Everlast Welders Share of Search**: 14.3%
- **Lincoln Electric Share of Search**: 81%

## Is Everlast Welders or Lincoln Electric more popular in search?

- In September 2026, Lincoln Electric had more branded searches than Everlast Welders among stick welder brands in New Zealand. Lincoln Electric had about 170 branded searches, while Everlast Welders had 30. Lincoln Electric made up 81% of all stick welder brand searches we track, and Everlast Welders accounted for 14.3%.
- Lincoln Electric was ahead of Everlast Welders in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among stick welder brands in New Zealand moved from 8.3% to 14.3%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among stick welder brands in New Zealand moved from 87.5% to 81%, and its estimated monthly branded searches moved from 210 to 170.

## How did search popularity change for New Zealand stick welder brands in September 2026?

- In September 2026, Everlast Welders overtook ESAB to rank 2nd among stick welder brands in New Zealand, with 14.3% of the searches.
- Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

## Month by month

| Month | Everlast Welders estimated searches | Everlast Welders Share of Search | Everlast Welders rank | Lincoln Electric estimated searches | Lincoln Electric Share of Search | Lincoln Electric rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 8.3% | 2 | 210 | 87.5% | 1 |
| Nov 2025 | 10 | 4.3% | 3 | 210 | 91.3% | 1 |
| Dec 2025 | 20 | 14.3% | 2 | 110 | 78.6% | 1 |
| Jan 2026 | 10 | 5% | 3 | 170 | 85% | 1 |
| Feb 2026 | 10 | 5.9% | 3 | 140 | 82.4% | 1 |
| Mar 2026 | 10 | 5% | 3 | 170 | 85% | 1 |
| Apr 2026 | 10 | 4.3% | 3 | 210 | 91.3% | 1 |
| May 2026 | 20 | 9.1% | 3 | 170 | 77.3% | 1 |
| Jun 2026 | 10 | 5.3% | 3 | 170 | 89.5% | 1 |
| Jul 2026 | 20 | 9.5% | 3 | 170 | 81% | 1 |
| Aug 2026 | 10 | 4.8% | 3 | 170 | 81% | 1 |
| Sep 2026 | 30 | 14.3% | 2 | 170 | 81% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Everlast Welders’ and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Everlast Welders**: Measured on the search term “everlast welder”.
- **Lincoln Electric**: Measured on the search term “lincoln electric”.

- [Everlast Welders profile](/demand/nz/brands/everlast-welders)
- [Lincoln Electric profile](/demand/nz/brands/lincoln-electric)
- [All stick welder brands in New Zealand](/demand/nz/categories/nz-stick-welder-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Everlast Welders or Lincoln Electric more popular in search?

In September 2026, Lincoln Electric had more branded searches than Everlast Welders among stick welder brands in New Zealand. Lincoln Electric had about 170 branded searches, while Everlast Welders had 30. Lincoln Electric made up 81% of all stick welder brand searches we track, and Everlast Welders accounted for 14.3%.

## Cite this page

Brandwave. "Everlast Welders vs Lincoln Electric: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-stick-welder-brands/compare/everlast-welders-vs-lincoln-electric

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stick-welder-brands/compare/everlast-welders-vs-lincoln-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.