---
title: "Stick welder brands in New Zealand: Which are searched most?"
description: "Compare the stick welder brands people buy. Share of Search among Lincoln Electric, Everlast Welders, ESAB and Miller, the stick welder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-stick-welder-brands"
publisher: "Brandwave"
---

# Stick welder brands in New Zealand: Which are searched most?

Compare the stick welder brands people buy. Share of Search among Lincoln Electric, Everlast Welders, ESAB and Miller, the stick welder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stick welder brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lincoln Electric, 81%

## Which brand is most popular in search among stick welder brands in New Zealand?

- In September 2026, Lincoln Electric was the most searched among stick welder brands in New Zealand, with an estimated 170 branded searches, 81% of all searches for the four we track.
- Everlast Welders is in 2nd place, 66.7 percentage points behind at 14.3%.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among stick welder brands in New Zealand decreased from 87.5% to 81%.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among stick welder brands in New Zealand increased from 8.3% to 14.3%.
- Across the 12 months ending September 2026, ESAB’s share of searches among stick welder brands in New Zealand increased from 4.2% to 4.8%.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among stick welder brands in New Zealand peaked at 91.3% in November 2025 and was lowest at 77.3% in May 2026.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among stick welder brands in New Zealand peaked at 14.3% in December 2025 and was lowest at 4.3% in November 2025.
- Across the 12 months ending September 2026, ESAB’s share of searches among stick welder brands in New Zealand peaked at 10% in January 2026 and was lowest at 0% in December 2025.
- Across the 12 months ending September 2026, Miller’s share of searches among stick welder brands in New Zealand peaked at 7.1% in December 2025 and was lowest at 0% in October 2025.
- Across the 12 months ending September 2026, Miller held steady: its share of searches among stick welder brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lincoln Electric vs Everlast Welders: compare search popularity](/demand/nz/compare/everlast-welders-vs-lincoln-electric): 81% against 14.3% Share of Search.
- [Lincoln Electric vs ESAB: compare search popularity](/demand/nz/compare/esab-vs-lincoln-electric): 81% against 4.8% Share of Search.
- [Everlast Welders vs ESAB: compare search popularity](/demand/nz/compare/esab-vs-everlast-welders): 14.3% against 4.8% Share of Search.

## How did search popularity change for New Zealand stick welder brands in September 2026?

- In September 2026, Everlast Welders overtook ESAB to rank 2nd among stick welder brands in New Zealand, with 14.3% of the searches.
- In September 2026, ESAB lost share of searches among stick welder brands in New Zealand, from 9.5% to 4.8%.
- In September 2026, Miller lost share of searches among stick welder brands in New Zealand, from 4.8% to 0%.
- Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lincoln Electric | 81% | 170 | 0.0% | Lincoln Electric Holdings, Inc. |
| 2 | Everlast Welders | 14.3% | 30 | +200.0% | Everlast Power Equipment |
| 3 | ESAB | 4.8% | 10 | -50.0% | ESAB Corporation |
| 4 | Miller | 0% | 0 | -100.0% | Miller Electric Mfg. LLC |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lincoln Electric | 210 | 87.5% | 1 |
| Oct 2025 | Everlast Welders | 20 | 8.3% | 2 |
| Oct 2025 | ESAB | 10 | 4.2% | 3 |
| Oct 2025 | Miller | 0 | 0% | 4 |
| Nov 2025 | Lincoln Electric | 210 | 91.3% | 1 |
| Nov 2025 | ESAB | 10 | 4.3% | 2 |
| Nov 2025 | Everlast Welders | 10 | 4.3% | 3 |
| Nov 2025 | Miller | 0 | 0% | 4 |
| Dec 2025 | Lincoln Electric | 110 | 78.6% | 1 |
| Dec 2025 | Everlast Welders | 20 | 14.3% | 2 |
| Dec 2025 | Miller | 10 | 7.1% | 3 |
| Dec 2025 | ESAB | 0 | 0% | 4 |
| Jan 2026 | Lincoln Electric | 170 | 85% | 1 |
| Jan 2026 | ESAB | 20 | 10% | 2 |
| Jan 2026 | Everlast Welders | 10 | 5% | 3 |
| Jan 2026 | Miller | 0 | 0% | 4 |
| Feb 2026 | Lincoln Electric | 140 | 82.4% | 1 |
| Feb 2026 | ESAB | 10 | 5.9% | 2 |
| Feb 2026 | Everlast Welders | 10 | 5.9% | 3 |
| Feb 2026 | Miller | 10 | 5.9% | 4 |
| Mar 2026 | Lincoln Electric | 170 | 85% | 1 |
| Mar 2026 | ESAB | 10 | 5% | 2 |
| Mar 2026 | Everlast Welders | 10 | 5% | 3 |
| Mar 2026 | Miller | 10 | 5% | 4 |
| Apr 2026 | Lincoln Electric | 210 | 91.3% | 1 |
| Apr 2026 | ESAB | 10 | 4.3% | 2 |
| Apr 2026 | Everlast Welders | 10 | 4.3% | 3 |
| Apr 2026 | Miller | 0 | 0% | 4 |
| May 2026 | Lincoln Electric | 170 | 77.3% | 1 |
| May 2026 | ESAB | 20 | 9.1% | 2 |
| May 2026 | Everlast Welders | 20 | 9.1% | 3 |
| May 2026 | Miller | 10 | 4.5% | 4 |
| Jun 2026 | Lincoln Electric | 170 | 89.5% | 1 |
| Jun 2026 | ESAB | 10 | 5.3% | 2 |
| Jun 2026 | Everlast Welders | 10 | 5.3% | 3 |
| Jun 2026 | Miller | 0 | 0% | 4 |
| Jul 2026 | Lincoln Electric | 170 | 81% | 1 |
| Jul 2026 | ESAB | 20 | 9.5% | 2 |
| Jul 2026 | Everlast Welders | 20 | 9.5% | 3 |
| Jul 2026 | Miller | 0 | 0% | 4 |
| Aug 2026 | Lincoln Electric | 170 | 81% | 1 |
| Aug 2026 | ESAB | 20 | 9.5% | 2 |
| Aug 2026 | Everlast Welders | 10 | 4.8% | 3 |
| Aug 2026 | Miller | 10 | 4.8% | 4 |
| Sep 2026 | Lincoln Electric | 170 | 81% | 1 |
| Sep 2026 | Everlast Welders | 30 | 14.3% | 2 |
| Sep 2026 | ESAB | 10 | 4.8% | 3 |
| Sep 2026 | Miller | 0 | 0% | 4 |

## What is being compared

- **ESAB**: Measured on the search term “esab mig welder”.
- **Everlast Welders**: Measured on the search term “everlast welder”.
- **Lincoln Electric**: Measured on the search term “lincoln electric”.
- **Miller**: Measured on the search term “252 miller welder”.

- [ESAB](/demand/nz/brands/esab)
- [Everlast Welders](/demand/nz/brands/everlast-welders)
- [Lincoln Electric](/demand/nz/brands/lincoln-electric)
- [Miller](/demand/nz/brands/miller)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stick welder brands in New Zealand?

In September 2026, Lincoln Electric was the most searched among stick welder brands in New Zealand, with an estimated 170 branded searches, 81% of all searches for the four we track.

## Cite this page

Brandwave. "Stick welder brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-stick-welder-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stick-welder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.