--- title: "Miele vs Shark: Which is searched more in New Zealand?" description: "Is Miele or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-stick-vacuum-brands/compare/miele-vs-shark" publisher: "Brandwave" --- # Miele vs Shark: Which is searched more in New Zealand? Is Miele or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Miele and Shark - **Competitive set**: Stick vacuum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Miele Share of Search**: 7.2% - **Shark Share of Search**: 0.52% ## Is Miele or Shark more popular in search? - In September 2026, Miele had more branded searches than Shark among stick vacuum brands in New Zealand. Miele had about 2,900 branded searches, while Shark had 210. Miele made up 7.2% of all stick vacuum brand searches we track, and Shark accounted for 0.52%. - Miele was ahead of Shark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Miele’s share of searches among stick vacuum brands in New Zealand moved from 8.1% to 7.2%, and its estimated monthly branded searches moved from 3K to 2.9K. - Across the 12 months ending September 2026, Shark’s share of searches among stick vacuum brands in New Zealand moved from 0.19% to 0.52%, and its estimated monthly branded searches moved from 70 to 210. ## Top stick vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Shark appeared in all four answers. Miele was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Shark was listed before Miele in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Shark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Samsung | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | LG | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | BISSELL | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Miele | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Bosch | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Electrolux | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about stick vacuum brands - Asked ChatGPT "Which stick vacuum brand should I buy in New Zealand?": 1. Dyson, 2. Samsung, 3. LG, 4. Shark - Asked ChatGPT "What are the best stick vacuum brands in New Zealand?": 1. Dyson, 2. Shark, 3. LG, 4. Samsung, 5. Bosch, 6. Miele - Asked ChatGPT "What's the best stick vacuum brand in New Zealand for quick floor cleaning?": 1. Dyson, 2. Shark, 3. Samsung - Searched Google, AI Overview "best cordless vacuum nz": 1. Dyson, 2. BISSELL, 3. Miele, 4. Shark Not named in any answer: Electrolux. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stick vacuum brands in September 2026? - In September 2026, Miele lost share of searches among stick vacuum brands in New Zealand, from 7.9% to 7.2%. - Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026. ## Month by month | Month | Miele estimated searches | Miele Share of Search | Miele rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 8.1% | 3 | 70 | 0.19% | 8 | | Nov 2025 | 4.3K | 7.2% | 3 | 70 | 0.12% | 8 | | Dec 2025 | 2.8K | 5.6% | 4 | 90 | 0.18% | 8 | | Jan 2026 | 2.9K | 8.3% | 4 | 90 | 0.26% | 8 | | Feb 2026 | 3K | 10.3% | 3 | 90 | 0.31% | 8 | | Mar 2026 | 3.4K | 10.8% | 2 | 110 | 0.35% | 7 | | Apr 2026 | 3K | 9.6% | 3 | 110 | 0.35% | 8 | | May 2026 | 3.7K | 10.7% | 3 | 210 | 0.6% | 7 | | Jun 2026 | 3.5K | 10.1% | 3 | 170 | 0.49% | 7 | | Jul 2026 | 2.9K | 7.9% | 4 | 170 | 0.46% | 7 | | Aug 2026 | 2.9K | 7.9% | 3 | 140 | 0.38% | 7 | | Sep 2026 | 2.9K | 7.2% | 3 | 210 | 0.52% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Miele’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Miele**: Measured on the search terms “miele”, “miele appliances” and “miele outlet”, summed into one figure. - **Shark**: Measured on the search term “shark robot vacuum”. - [Miele profile](/demand/nz/brands/miele) - [Shark profile](/demand/nz/brands/shark) - [All stick vacuum brands in New Zealand](/demand/nz/categories/nz-stick-vacuum-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Miele or Shark more popular in search? In September 2026, Miele had more branded searches than Shark among stick vacuum brands in New Zealand. Miele had about 2,900 branded searches, while Shark had 210. Miele made up 7.2% of all stick vacuum brand searches we track, and Shark accounted for 0.52%. ## Cite this page Brandwave. "Miele vs Shark: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-stick-vacuum-brands/compare/miele-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stick-vacuum-brands/compare/miele-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.