--- title: "Dyson vs Samsung: Which is searched more in New Zealand?" description: "Is Dyson or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-stick-vacuum-brands/compare/dyson-vs-samsung" publisher: "Brandwave" --- # Dyson vs Samsung: Which is searched more in New Zealand? Is Dyson or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Samsung - **Competitive set**: Stick vacuum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dyson Share of Search**: 72.6% - **Samsung Share of Search**: 1.3% ## Is Dyson or Samsung more popular in search? - In September 2026, Dyson had more branded searches than Samsung among stick vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Samsung had 530. Dyson made up 72.6% of all stick vacuum brand searches we track, and Samsung accounted for 1.3%. - Dyson was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among stick vacuum brands in New Zealand moved from 70.7% to 72.6%, and its estimated monthly branded searches moved from 25.9K to 29.1K. - Across the 12 months ending September 2026, Samsung’s share of searches among stick vacuum brands in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 600 to 530. ## Top stick vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dyson appeared in all four answers. Samsung was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dyson was listed before Samsung in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Shark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Samsung | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | LG | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | BISSELL | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Miele | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Bosch | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Electrolux | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about stick vacuum brands - Asked ChatGPT "Which stick vacuum brand should I buy in New Zealand?": 1. Dyson, 2. Samsung, 3. LG, 4. Shark - Asked ChatGPT "What are the best stick vacuum brands in New Zealand?": 1. Dyson, 2. Shark, 3. LG, 4. Samsung, 5. Bosch, 6. Miele - Asked ChatGPT "What's the best stick vacuum brand in New Zealand for quick floor cleaning?": 1. Dyson, 2. Shark, 3. Samsung - Searched Google, AI Overview "best cordless vacuum nz": 1. Dyson, 2. BISSELL, 3. Miele, 4. Shark Not named in any answer: Electrolux. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stick vacuum brands in September 2026? - In September 2026, Dyson gained share of searches among stick vacuum brands in New Zealand, from 68.7% to 72.6%. - Estimated monthly branded searches for Samsung in New Zealand fell 11.7% over 12 measured months, from 600 to 530 in September 2026. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.9K | 70.7% | 1 | 600 | 1.6% | 5 | | Nov 2025 | 46K | 77.5% | 1 | 710 | 1.2% | 5 | | Dec 2025 | 38.8K | 77.3% | 1 | 650 | 1.3% | 5 | | Jan 2026 | 23.4K | 67.3% | 1 | 580 | 1.7% | 5 | | Feb 2026 | 19.4K | 66.6% | 1 | 400 | 1.4% | 5 | | Mar 2026 | 21.5K | 67.7% | 1 | 430 | 1.4% | 5 | | Apr 2026 | 21.1K | 67.3% | 1 | 430 | 1.4% | 5 | | May 2026 | 23.6K | 67.6% | 1 | 490 | 1.4% | 5 | | Jun 2026 | 23.2K | 66.8% | 1 | 530 | 1.5% | 5 | | Jul 2026 | 25.5K | 69% | 1 | 600 | 1.6% | 5 | | Aug 2026 | 25.1K | 68.7% | 1 | 600 | 1.6% | 5 | | Sep 2026 | 29.1K | 72.6% | 1 | 530 | 1.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson”, “dyson air cleaner”, “dyson air wrap”, “dyson airwrap”, “dyson straightener” and “dyson supersonic”, summed into one figure. - **Samsung**: Measured on the search terms “samsung bespoke jet” and “samsung stick vacuum”, summed into one figure. - [Dyson profile](/demand/nz/brands/dyson) - [Samsung profile](/demand/nz/brands/samsung) - [All stick vacuum brands in New Zealand](/demand/nz/categories/nz-stick-vacuum-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or Samsung more popular in search? In September 2026, Dyson had more branded searches than Samsung among stick vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Samsung had 530. Dyson made up 72.6% of all stick vacuum brand searches we track, and Samsung accounted for 1.3%. ## Cite this page Brandwave. "Dyson vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-stick-vacuum-brands/compare/dyson-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stick-vacuum-brands/compare/dyson-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.