--- title: "Kenwood vs Smeg: Which is searched more in New Zealand?" description: "Is Kenwood or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-stick-blender-brands/compare/kenwood-vs-smeg" publisher: "Brandwave" --- # Kenwood vs Smeg: Which is searched more in New Zealand? Is Kenwood or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kenwood and Smeg - **Competitive set**: Stick blender brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kenwood Share of Search**: 17.3% - **Smeg Share of Search**: 33.9% ## Is Kenwood or Smeg more popular in search? - In September 2026, Smeg had more branded searches than Kenwood among stick blender brands in New Zealand. Smeg had about 7,640 branded searches, while Kenwood had 3,900. Smeg made up 33.9% of all stick blender brand searches we track, and Kenwood accounted for 17.3%. - The lead changed hands once in the 12 months ending September 2026: Smeg took it in July 2026. - Across the 12 months ending September 2026, Kenwood’s share of searches among stick blender brands in New Zealand moved from 22.6% to 17.3%, and its estimated monthly branded searches moved from 4.1K to 3.9K. - Across the 12 months ending September 2026, Smeg’s share of searches among stick blender brands in New Zealand moved from 20% to 33.9%, and its estimated monthly branded searches moved from 3.6K to 7.6K. ## Top stick blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kenwood was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Smeg did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Braun | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Breville | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bamix | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kenwood | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | KitchenAid | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vitamix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stick blender brands - Asked ChatGPT "Which stick blender brand should I buy in New Zealand?": 1. Braun, 2. Breville, 3. Bamix - Asked ChatGPT "What are the best stick blender brands in New Zealand?": 1. Braun, 2. Breville, 3. Bamix, 4. KitchenAid - Asked ChatGPT "What's the best stick blender brand in New Zealand for easy blending?": 1. Braun, 2. Breville, 3. Bamix - Searched Google, AI Overview "best stick blender": 1. Bamix, 2. Braun, 3. Breville - Searched Google, AI Overview "best immersion blender nz": 1. Kenwood, 2. KitchenAid Not named in any answer: Smeg and Vitamix. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stick blender brands in September 2026? - In September 2026, Kenwood gained share of searches among stick blender brands in New Zealand, from 16.2% to 17.3%. - In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 42.5% to 33.9%. ## Month by month | Month | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1K | 22.6% | 2 | 3.6K | 20% | 3 | | Nov 2025 | 5.4K | 20.4% | 2 | 4.3K | 16% | 3 | | Dec 2025 | 6.1K | 22.9% | 2 | 3.5K | 13% | 4 | | Jan 2026 | 4.4K | 22.5% | 2 | 2.9K | 14.8% | 3 | | Feb 2026 | 3.6K | 22.4% | 2 | 2.4K | 15.2% | 3 | | Mar 2026 | 3.5K | 21.3% | 2 | 2.9K | 17.6% | 3 | | Apr 2026 | 3.9K | 22% | 2 | 2.9K | 16.4% | 4 | | May 2026 | 4.5K | 24.4% | 2 | 3K | 16.1% | 3 | | Jun 2026 | 4.3K | 23.9% | 2 | 3.5K | 19.7% | 3 | | Jul 2026 | 4.3K | 17.8% | 3 | 9.2K | 37.6% | 1 | | Aug 2026 | 4.2K | 16.2% | 3 | 11.1K | 42.5% | 1 | | Sep 2026 | 3.9K | 17.3% | 3 | 7.6K | 33.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kenwood’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef titanium”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kmix”, “kenwood multipro”, “kenwood multipro go”, “kenwood patissier”, “kenwood stereo” and “kenwood truck”, summed into one figure. - **Smeg**: Measured on the search terms “smeg”, “smeg aus”, “smeg cocotte”, “smeg kitchen”, “smeg microwaves”, “smeg promotions”, “smeg range hoods”, “smeg sale” and “smeg stoves”, summed into one figure. - [Kenwood profile](/demand/nz/brands/kenwood) - [Smeg profile](/demand/nz/brands/smeg) - [All stick blender brands in New Zealand](/demand/nz/categories/nz-stick-blender-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kenwood or Smeg more popular in search? In September 2026, Smeg had more branded searches than Kenwood among stick blender brands in New Zealand. Smeg had about 7,640 branded searches, while Kenwood had 3,900. Smeg made up 33.9% of all stick blender brand searches we track, and Kenwood accounted for 17.3%. ## Cite this page Brandwave. "Kenwood vs Smeg: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-stick-blender-brands/compare/kenwood-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stick-blender-brands/compare/kenwood-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.