--- title: "Breville vs KitchenAid: Which is searched more in New Zealand?" description: "Is Breville or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-stick-blender-brands/compare/breville-vs-kitchenaid" publisher: "Brandwave" --- # Breville vs KitchenAid: Which is searched more in New Zealand? Is Breville or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and KitchenAid - **Competitive set**: Stick blender brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Breville Share of Search**: 12.9% - **KitchenAid Share of Search**: 30.1% ## Is Breville or KitchenAid more popular in search? - In September 2026, KitchenAid had more branded searches than Breville among stick blender brands in New Zealand. KitchenAid had about 6,790 branded searches, while Breville had 2,900. KitchenAid made up 30.1% of all stick blender brand searches we track, and Breville accounted for 12.9%. - KitchenAid was ahead of Breville in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among stick blender brands in New Zealand moved from 13.1% to 12.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending September 2026, KitchenAid’s share of searches among stick blender brands in New Zealand moved from 37.3% to 30.1%, and its estimated monthly branded searches held steady at 6.8K. ## Top stick blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Breville was listed before KitchenAid in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Braun | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Breville | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bamix | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kenwood | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | KitchenAid | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vitamix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stick blender brands - Asked ChatGPT "Which stick blender brand should I buy in New Zealand?": 1. Braun, 2. Breville, 3. Bamix - Asked ChatGPT "What are the best stick blender brands in New Zealand?": 1. Braun, 2. Breville, 3. Bamix, 4. KitchenAid - Asked ChatGPT "What's the best stick blender brand in New Zealand for easy blending?": 1. Braun, 2. Breville, 3. Bamix - Searched Google, AI Overview "best stick blender": 1. Bamix, 2. Braun, 3. Breville - Searched Google, AI Overview "best immersion blender nz": 1. Kenwood, 2. KitchenAid Not named in any answer: Smeg and Vitamix. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stick blender brands in September 2026? - In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%. - In September 2026, Breville gained share of searches among stick blender brands in New Zealand, from 11.1% to 12.9%. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 13.1% | 4 | 6.8K | 37.3% | 1 | | Nov 2025 | 3.6K | 13.5% | 4 | 11.8K | 44.3% | 1 | | Dec 2025 | 3.6K | 13.5% | 3 | 12.1K | 45.3% | 1 | | Jan 2026 | 2.9K | 14.7% | 4 | 8.1K | 41.3% | 1 | | Feb 2026 | 2.4K | 15.1% | 4 | 6.5K | 40.6% | 1 | | Mar 2026 | 2.4K | 14.6% | 4 | 6.5K | 39.5% | 1 | | Apr 2026 | 2.9K | 16.5% | 3 | 6.6K | 37.4% | 1 | | May 2026 | 2.9K | 15.7% | 4 | 6.7K | 36.2% | 1 | | Jun 2026 | 2.4K | 13.5% | 4 | 6.5K | 36.6% | 1 | | Jul 2026 | 2.9K | 11.9% | 4 | 6.6K | 27.2% | 2 | | Aug 2026 | 2.9K | 11.1% | 4 | 6.7K | 25.5% | 2 | | Sep 2026 | 2.9K | 12.9% | 4 | 6.8K | 30.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search term “breville”. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer”, “kitchenaid pasta attachment” and “kitchenaid sausage grinder”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [All stick blender brands in New Zealand](/demand/nz/categories/nz-stick-blender-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or KitchenAid more popular in search? In September 2026, KitchenAid had more branded searches than Breville among stick blender brands in New Zealand. KitchenAid had about 6,790 branded searches, while Breville had 2,900. KitchenAid made up 30.1% of all stick blender brand searches we track, and Breville accounted for 12.9%. ## Cite this page Brandwave. "Breville vs KitchenAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-stick-blender-brands/compare/breville-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stick-blender-brands/compare/breville-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.