---
title: "Stick blender brands in New Zealand: Which are searched most?"
description: "Compare the stick blender brands people buy. Share of Search among Smeg, KitchenAid, Kenwood, Breville, Vitamix, Braun and Bamix, the stick blender brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-stick-blender-brands"
publisher: "Brandwave"
---

# Stick blender brands in New Zealand: Which are searched most?

Compare the stick blender brands people buy. Share of Search among Smeg, KitchenAid, Kenwood, Breville, Vitamix, Braun and Bamix, the stick blender brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stick blender brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Smeg, 33.9%

## Which brand is most popular in search among stick blender brands in New Zealand?

- In September 2026, Smeg was the most searched among stick blender brands in New Zealand, with an estimated 7.6K branded searches, 33.9% of all searches for the seven we track.
- KitchenAid is in 2nd place, 3.8 percentage points behind at 30.1%.
- Across the 12 months ending September 2026, Smeg’s share of searches among stick blender brands in New Zealand increased from 20% to 33.9%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among stick blender brands in New Zealand decreased from 37.3% to 30.1%.
- Across the 12 months ending September 2026, Kenwood’s share of searches among stick blender brands in New Zealand decreased from 22.6% to 17.3%.
- Across the 12 months ending September 2026, Vitamix’s share of searches among stick blender brands in New Zealand decreased from 5.5% to 4.5%.
- Across the 12 months ending September 2026, Smeg’s share of searches among stick blender brands in New Zealand peaked at 42.5% in August 2026 and was lowest at 13% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among stick blender brands in New Zealand peaked at 45.3% in December 2025 and was lowest at 25.5% in August 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among stick blender brands in New Zealand peaked at 24.4% in May 2026 and was lowest at 16.2% in August 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among stick blender brands in New Zealand peaked at 16.5% in April 2026 and was lowest at 11.1% in August 2026.
- Across the 12 months ending September 2026, Vitamix’s share of searches among stick blender brands in New Zealand peaked at 5.7% in April 2026 and was lowest at 3.2% in August 2026.
- Across the 12 months ending September 2026, Smeg rose from 3rd to 1st among stick blender brands in New Zealand.
- Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among stick blender brands in New Zealand.
- Across the 12 months ending September 2026, Kenwood fell from 2nd to 3rd among stick blender brands in New Zealand.
- Across the 12 months ending September 2026, Breville, Braun and Bamix held steady: their share of searches among stick blender brands in New Zealand each moved less than 0.5 percentage points.

## Top stick blender brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Breville, Braun and Bamix were mentioned most often, in four of the five answers. Braun was recommended most often, coming first in three out of five answers. Breville was second, and Bamix was third. Smeg, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Braun | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Breville | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bamix | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Kenwood | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| KitchenAid | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Vitamix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about stick blender brands

- Asked ChatGPT "Which stick blender brand should I buy in New Zealand?": 1. Braun, 2. Breville, 3. Bamix
- Asked ChatGPT "What are the best stick blender brands in New Zealand?": 1. Braun, 2. Breville, 3. Bamix, 4. KitchenAid
- Asked ChatGPT "What's the best stick blender brand in New Zealand for easy blending?": 1. Braun, 2. Breville, 3. Bamix
- Searched Google, AI Overview "best stick blender": 1. Bamix, 2. Braun, 3. Breville
- Searched Google, AI Overview "best immersion blender nz": 1. Kenwood, 2. KitchenAid

Not named in any answer: Smeg and Vitamix.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Smeg vs KitchenAid: compare search popularity](/demand/nz/compare/kitchenaid-vs-smeg): 33.9% against 30.1% Share of Search.
- [Smeg vs Kenwood: compare search popularity](/demand/nz/compare/kenwood-vs-smeg): 33.9% against 17.3% Share of Search.
- [Smeg vs Breville: compare search popularity](/demand/nz/compare/breville-vs-smeg): 33.9% against 12.9% Share of Search.
- [Smeg vs Vitamix: compare search popularity](/demand/nz/compare/smeg-vs-vitamix): 33.9% against 4.5% Share of Search.
- [KitchenAid vs Kenwood: compare search popularity](/demand/nz/compare/kenwood-vs-kitchenaid): 30.1% against 17.3% Share of Search.
- [KitchenAid vs Breville: compare search popularity](/demand/nz/compare/breville-vs-kitchenaid): 30.1% against 12.9% Share of Search.
- [KitchenAid vs Vitamix: compare search popularity](/demand/nz/compare/kitchenaid-vs-vitamix): 30.1% against 4.5% Share of Search.
- [Kenwood vs Breville: compare search popularity](/demand/nz/compare/breville-vs-kenwood): 17.3% against 12.9% Share of Search.
- [Kenwood vs Vitamix: compare search popularity](/demand/nz/compare/kenwood-vs-vitamix): 17.3% against 4.5% Share of Search.
- [Breville vs Vitamix: compare search popularity](/demand/nz/compare/breville-vs-vitamix): 12.9% against 4.5% Share of Search.

## How did search popularity change for New Zealand stick blender brands in September 2026?

- In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%.
- In September 2026, Breville gained share of searches among stick blender brands in New Zealand, from 11.1% to 12.9%.
- In September 2026, Vitamix gained share of searches among stick blender brands in New Zealand, from 3.2% to 4.5%.
- In September 2026, Kenwood gained share of searches among stick blender brands in New Zealand, from 16.2% to 17.3%.
- In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 42.5% to 33.9%.
- Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.
- Estimated monthly branded searches for Bamix in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Smeg | 33.9% | 7.6K | -31.0% | Smeg |
| 2 | KitchenAid | 30.1% | 6.8K | +2.1% | KitchenAid |
| 3 | Kenwood | 17.3% | 3.9K | -7.6% | Kenwood |
| 4 | Breville | 12.9% | 2.9K | 0.0% | Breville |
| 5 | Vitamix | 4.5% | 1K | +20.2% | Vitamix |
| 6 | Braun | 1.2% | 260 | 0.0% | Procter & Gamble |
| 7 | Bamix | 0.18% | 40 | -55.6% | Bamix |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 6.8K | 37.3% | 1 |
| Oct 2025 | Kenwood | 4.1K | 22.6% | 2 |
| Oct 2025 | Smeg | 3.6K | 20% | 3 |
| Oct 2025 | Breville | 2.4K | 13.1% | 4 |
| Oct 2025 | Vitamix | 1K | 5.5% | 5 |
| Oct 2025 | Braun | 210 | 1.2% | 6 |
| Oct 2025 | Bamix | 50 | 0.27% | 7 |
| Nov 2025 | KitchenAid | 11.8K | 44.3% | 1 |
| Nov 2025 | Kenwood | 5.4K | 20.4% | 2 |
| Nov 2025 | Smeg | 4.3K | 16% | 3 |
| Nov 2025 | Breville | 3.6K | 13.5% | 4 |
| Nov 2025 | Vitamix | 1.1K | 4.3% | 5 |
| Nov 2025 | Braun | 320 | 1.2% | 6 |
| Nov 2025 | Bamix | 70 | 0.26% | 7 |
| Dec 2025 | KitchenAid | 12.1K | 45.3% | 1 |
| Dec 2025 | Kenwood | 6.1K | 22.9% | 2 |
| Dec 2025 | Breville | 3.6K | 13.5% | 3 |
| Dec 2025 | Smeg | 3.5K | 13% | 4 |
| Dec 2025 | Vitamix | 1K | 3.8% | 5 |
| Dec 2025 | Braun | 320 | 1.2% | 6 |
| Dec 2025 | Bamix | 70 | 0.26% | 7 |
| Jan 2026 | KitchenAid | 8.1K | 41.3% | 1 |
| Jan 2026 | Kenwood | 4.4K | 22.5% | 2 |
| Jan 2026 | Smeg | 2.9K | 14.8% | 3 |
| Jan 2026 | Breville | 2.9K | 14.7% | 4 |
| Jan 2026 | Vitamix | 980 | 5% | 5 |
| Jan 2026 | Braun | 260 | 1.3% | 6 |
| Jan 2026 | Bamix | 70 | 0.36% | 7 |
| Feb 2026 | KitchenAid | 6.5K | 40.6% | 1 |
| Feb 2026 | Kenwood | 3.6K | 22.4% | 2 |
| Feb 2026 | Smeg | 2.4K | 15.2% | 3 |
| Feb 2026 | Breville | 2.4K | 15.1% | 4 |
| Feb 2026 | Vitamix | 810 | 5.1% | 5 |
| Feb 2026 | Braun | 210 | 1.3% | 6 |
| Feb 2026 | Bamix | 50 | 0.31% | 7 |
| Mar 2026 | KitchenAid | 6.5K | 39.5% | 1 |
| Mar 2026 | Kenwood | 3.5K | 21.3% | 2 |
| Mar 2026 | Smeg | 2.9K | 17.6% | 3 |
| Mar 2026 | Breville | 2.4K | 14.6% | 4 |
| Mar 2026 | Vitamix | 830 | 5.1% | 5 |
| Mar 2026 | Braun | 210 | 1.3% | 6 |
| Mar 2026 | Bamix | 90 | 0.55% | 7 |
| Apr 2026 | KitchenAid | 6.6K | 37.4% | 1 |
| Apr 2026 | Kenwood | 3.9K | 22% | 2 |
| Apr 2026 | Breville | 2.9K | 16.5% | 3 |
| Apr 2026 | Smeg | 2.9K | 16.4% | 4 |
| Apr 2026 | Vitamix | 1K | 5.7% | 5 |
| Apr 2026 | Braun | 260 | 1.5% | 6 |
| Apr 2026 | Bamix | 90 | 0.51% | 7 |
| May 2026 | KitchenAid | 6.7K | 36.2% | 1 |
| May 2026 | Kenwood | 4.5K | 24.4% | 2 |
| May 2026 | Smeg | 3K | 16.1% | 3 |
| May 2026 | Breville | 2.9K | 15.7% | 4 |
| May 2026 | Vitamix | 980 | 5.3% | 5 |
| May 2026 | Braun | 320 | 1.7% | 6 |
| May 2026 | Bamix | 90 | 0.49% | 7 |
| Jun 2026 | KitchenAid | 6.5K | 36.6% | 1 |
| Jun 2026 | Kenwood | 4.3K | 23.9% | 2 |
| Jun 2026 | Smeg | 3.5K | 19.7% | 3 |
| Jun 2026 | Breville | 2.4K | 13.5% | 4 |
| Jun 2026 | Vitamix | 820 | 4.6% | 5 |
| Jun 2026 | Braun | 260 | 1.5% | 6 |
| Jun 2026 | Bamix | 70 | 0.39% | 7 |
| Jul 2026 | Smeg | 9.2K | 37.6% | 1 |
| Jul 2026 | KitchenAid | 6.6K | 27.2% | 2 |
| Jul 2026 | Kenwood | 4.3K | 17.8% | 3 |
| Jul 2026 | Breville | 2.9K | 11.9% | 4 |
| Jul 2026 | Vitamix | 860 | 3.5% | 5 |
| Jul 2026 | Braun | 390 | 1.6% | 6 |
| Jul 2026 | Bamix | 70 | 0.29% | 7 |
| Aug 2026 | Smeg | 11.1K | 42.5% | 1 |
| Aug 2026 | KitchenAid | 6.7K | 25.5% | 2 |
| Aug 2026 | Kenwood | 4.2K | 16.2% | 3 |
| Aug 2026 | Breville | 2.9K | 11.1% | 4 |
| Aug 2026 | Vitamix | 840 | 3.2% | 5 |
| Aug 2026 | Braun | 260 | 1% | 6 |
| Aug 2026 | Bamix | 90 | 0.35% | 7 |
| Sep 2026 | Smeg | 7.6K | 33.9% | 1 |
| Sep 2026 | KitchenAid | 6.8K | 30.1% | 2 |
| Sep 2026 | Kenwood | 3.9K | 17.3% | 3 |
| Sep 2026 | Breville | 2.9K | 12.9% | 4 |
| Sep 2026 | Vitamix | 1K | 4.5% | 5 |
| Sep 2026 | Braun | 260 | 1.2% | 6 |
| Sep 2026 | Bamix | 40 | 0.18% | 7 |

## What is being compared

- **Bamix**: Measured on the search term “bamix”.
- **Braun**: Measured on the search terms “braun hand blender” and “braun stick blender”, summed into one figure.
- **Breville**: Measured on the search term “breville”.
- **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef titanium”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kmix”, “kenwood multipro”, “kenwood multipro go”, “kenwood patissier”, “kenwood stereo” and “kenwood truck”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer”, “kitchenaid pasta attachment” and “kitchenaid sausage grinder”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg aus”, “smeg cocotte”, “smeg kitchen”, “smeg microwaves”, “smeg promotions”, “smeg range hoods”, “smeg sale” and “smeg stoves”, summed into one figure.
- **Vitamix**: Measured on the search terms “vitamix”, “vitamix 5200” and “vitamix food processor”, summed into one figure.

- [Bamix](/demand/nz/brands/bamix)
- [Braun](/demand/nz/brands/braun)
- [Breville](/demand/nz/brands/breville)
- [Kenwood](/demand/nz/brands/kenwood)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [Smeg](/demand/nz/brands/smeg)
- [Vitamix](/demand/nz/brands/vitamix)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stick blender brands in New Zealand?

In September 2026, Smeg was the most searched among stick blender brands in New Zealand, with an estimated 7.6K branded searches, 33.9% of all searches for the seven we track.

## Cite this page

Brandwave. "Stick blender brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-stick-blender-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stick-blender-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.