---
title: "Stick bag brands in New Zealand: Which are searched most?"
description: "Compare the stick bag brands people buy. Share of Search among Zildjian, Vic Firth, Meinl and Promark, the stick bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-stick-bag-brands"
publisher: "Brandwave"
---

# Stick bag brands in New Zealand: Which are searched most?

Compare the stick bag brands people buy. Share of Search among Zildjian, Vic Firth, Meinl and Promark, the stick bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stick bag brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Zildjian, 50%

## Which brand is most popular in search among stick bag brands in New Zealand?

- In September 2026, Zildjian was the most searched among stick bag brands in New Zealand, with an estimated 240 branded searches, 50% of all searches for the four we track.
- Vic Firth is in 2nd place, 27.1 percentage points behind at 22.9%.
- Across the 12 months ending September 2026, Zildjian’s share of searches among stick bag brands in New Zealand decreased from 51.2% to 50%.
- Across the 12 months ending September 2026, Vic Firth’s share of searches among stick bag brands in New Zealand increased from 17.1% to 22.9%.
- Across the 12 months ending September 2026, Meinl’s share of searches among stick bag brands in New Zealand decreased from 19.5% to 14.6%.
- Across the 12 months ending September 2026, Zildjian’s share of searches among stick bag brands in New Zealand peaked at 56% in July 2026 and was lowest at 44.1% in May 2026.
- Across the 12 months ending September 2026, Vic Firth’s share of searches among stick bag brands in New Zealand peaked at 35.5% in June 2026 and was lowest at 16.3% in November 2025.
- Across the 12 months ending September 2026, Meinl’s share of searches among stick bag brands in New Zealand peaked at 19.5% in October 2025 and was lowest at 12% in July 2026.
- Across the 12 months ending September 2026, Promark’s share of searches among stick bag brands in New Zealand peaked at 12.5% in September 2026 and was lowest at 6.5% in June 2026.
- Across the 12 months ending September 2026, Vic Firth rose from 3rd to 2nd among stick bag brands in New Zealand.
- Across the 12 months ending September 2026, Meinl fell from 2nd to 3rd among stick bag brands in New Zealand.
- Across the 12 months ending September 2026, Promark held steady: its share of searches among stick bag brands in New Zealand moved less than 0.5 percentage points.

## Top stick bag brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Vic Firth appeared every time. Zildjian, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Zildjian | 0 of 3 | 0 of 1 | 0 of 4 |
| Vic Firth | 3 of 3 | 1 of 1 | 4 of 4 |
| Meinl | 1 of 3 | 0 of 1 | 1 of 4 |
| Promark | 1 of 3 | 1 of 1 | 2 of 4 |

## Every AI answer about stick bag brands

- Asked ChatGPT "Which stick bag brand should I buy in New Zealand?": 1. Vic Firth
- Asked ChatGPT "What are the best stick bag brands in New Zealand?": 1. Vic Firth, 2. Promark, 3. Meinl
- Asked ChatGPT "What's the best stick bag brand in New Zealand for drum sticks?": 1. Vic Firth
- Searched Google, AI Overview "best stick bag": 1. Vic Firth, 2. Promark

Not named in any answer: Zildjian.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Zildjian vs Vic Firth: compare search popularity](/demand/nz/compare/vic-firth-vs-zildjian): 50% against 22.9% Share of Search.
- [Zildjian vs Meinl: compare search popularity](/demand/nz/compare/meinl-vs-zildjian): 50% against 14.6% Share of Search.
- [Zildjian vs Promark: compare search popularity](/demand/nz/compare/promark-vs-zildjian): 50% against 12.5% Share of Search.
- [Vic Firth vs Meinl: compare search popularity](/demand/nz/compare/meinl-vs-vic-firth): 22.9% against 14.6% Share of Search.
- [Vic Firth vs Promark: compare search popularity](/demand/nz/compare/promark-vs-vic-firth): 22.9% against 12.5% Share of Search.
- [Meinl vs Promark: compare search popularity](/demand/nz/compare/meinl-vs-promark): 14.6% against 12.5% Share of Search.

## How did search popularity change for New Zealand stick bag brands in September 2026?

- In September 2026, Meinl gained share of searches among stick bag brands in New Zealand, from 12.3% to 14.6%.
- In September 2026, Promark gained share of searches among stick bag brands in New Zealand, from 10.8% to 12.5%.
- In September 2026, Zildjian lost share of searches among stick bag brands in New Zealand, from 53.8% to 50%.
- Vic Firth’s share of searches among stick bag brands in New Zealand has lost ground for 3 months in a row, from 35.5% to 22.9% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zildjian | 50% | 240 | -31.4% | Zildjian |
| 2 | Vic Firth | 22.9% | 110 | -26.7% | Vic Firth |
| 3 | Meinl | 14.6% | 70 | -12.5% | Meinl |
| 4 | Promark | 12.5% | 60 | -14.3% | Promark |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zildjian | 210 | 51.2% | 1 |
| Oct 2025 | Meinl | 80 | 19.5% | 2 |
| Oct 2025 | Vic Firth | 70 | 17.1% | 3 |
| Oct 2025 | Promark | 50 | 12.2% | 4 |
| Nov 2025 | Zildjian | 240 | 55.8% | 1 |
| Nov 2025 | Meinl | 70 | 16.3% | 2 |
| Nov 2025 | Vic Firth | 70 | 16.3% | 3 |
| Nov 2025 | Promark | 50 | 11.6% | 4 |
| Dec 2025 | Zildjian | 320 | 55.2% | 1 |
| Dec 2025 | Vic Firth | 110 | 19% | 2 |
| Dec 2025 | Meinl | 90 | 15.5% | 3 |
| Dec 2025 | Promark | 60 | 10.3% | 4 |
| Jan 2026 | Zildjian | 240 | 52.2% | 1 |
| Jan 2026 | Vic Firth | 90 | 19.6% | 2 |
| Jan 2026 | Meinl | 80 | 17.4% | 3 |
| Jan 2026 | Promark | 50 | 10.9% | 4 |
| Feb 2026 | Zildjian | 240 | 47.1% | 1 |
| Feb 2026 | Vic Firth | 150 | 29.4% | 2 |
| Feb 2026 | Meinl | 70 | 13.7% | 3 |
| Feb 2026 | Promark | 50 | 9.8% | 4 |
| Mar 2026 | Zildjian | 260 | 55.3% | 1 |
| Mar 2026 | Vic Firth | 100 | 21.3% | 2 |
| Mar 2026 | Meinl | 70 | 14.9% | 3 |
| Mar 2026 | Promark | 40 | 8.5% | 4 |
| Apr 2026 | Zildjian | 300 | 52.6% | 1 |
| Apr 2026 | Vic Firth | 130 | 22.8% | 2 |
| Apr 2026 | Meinl | 90 | 15.8% | 3 |
| Apr 2026 | Promark | 50 | 8.8% | 4 |
| May 2026 | Zildjian | 260 | 44.1% | 1 |
| May 2026 | Vic Firth | 200 | 33.9% | 2 |
| May 2026 | Meinl | 80 | 13.6% | 3 |
| May 2026 | Promark | 50 | 8.5% | 4 |
| Jun 2026 | Zildjian | 280 | 45.2% | 1 |
| Jun 2026 | Vic Firth | 220 | 35.5% | 2 |
| Jun 2026 | Meinl | 80 | 12.9% | 3 |
| Jun 2026 | Promark | 40 | 6.5% | 4 |
| Jul 2026 | Zildjian | 280 | 56% | 1 |
| Jul 2026 | Vic Firth | 120 | 24% | 2 |
| Jul 2026 | Meinl | 60 | 12% | 3 |
| Jul 2026 | Promark | 40 | 8% | 4 |
| Aug 2026 | Zildjian | 350 | 53.8% | 1 |
| Aug 2026 | Vic Firth | 150 | 23.1% | 2 |
| Aug 2026 | Meinl | 80 | 12.3% | 3 |
| Aug 2026 | Promark | 70 | 10.8% | 4 |
| Sep 2026 | Zildjian | 240 | 50% | 1 |
| Sep 2026 | Vic Firth | 110 | 22.9% | 2 |
| Sep 2026 | Meinl | 70 | 14.6% | 3 |
| Sep 2026 | Promark | 60 | 12.5% | 4 |

## What is being compared

- **Meinl**: Measured on the search terms “meinl” and “meinl cymbals”, summed into one figure.
- **Promark**: Measured on the search terms “promark” and “promark drumsticks”, summed into one figure.
- **Vic Firth**: Measured on the search terms “vic firth” and “vic firth drumsticks”, summed into one figure.
- **Zildjian**: Measured on the search terms “zildjian” and “zildjian cymbals”, summed into one figure.

- [Meinl](/demand/nz/brands/meinl)
- [Promark](/demand/nz/brands/promark)
- [Vic Firth](/demand/nz/brands/vic-firth)
- [Zildjian](/demand/nz/brands/zildjian)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stick bag brands in New Zealand?

In September 2026, Zildjian was the most searched among stick bag brands in New Zealand, with an estimated 240 branded searches, 50% of all searches for the four we track.

## Cite this page

Brandwave. "Stick bag brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-stick-bag-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stick-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.