--- title: "Dr. Martens vs Steel Blue: Which is searched more in New Zealand?" description: "Is Dr. Martens or Steel Blue more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-steel-toe-boot-brands/compare/dr-martens-vs-steel-blue" publisher: "Brandwave" --- # Dr. Martens vs Steel Blue: Which is searched more in New Zealand? Is Dr. Martens or Steel Blue more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Martens and Steel Blue - **Competitive set**: Steel toe boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dr. Martens Share of Search**: 55.8% - **Steel Blue Share of Search**: 1.7% ## Is Dr. Martens or Steel Blue more popular in search? - In September 2026, Dr. Martens had more branded searches than Steel Blue among steel toe boot brands in New Zealand. Dr. Martens had about 19,600 branded searches, while Steel Blue had 590. Dr. Martens made up 55.8% of all steel toe boot brand searches we track, and Steel Blue accounted for 1.7%. - Dr. Martens was ahead of Steel Blue in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among steel toe boot brands in New Zealand moved from 60.5% to 55.8%, and its estimated monthly branded searches moved from 21.3K to 19.6K. - Across the 12 months ending September 2026, Steel Blue’s share of searches among steel toe boot brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 590. ## Top steel toe boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Steel Blue appeared in all five answers. Dr. Martens did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Steel Blue | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Oliver | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Blundstone | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Timberland | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KEEN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about steel toe boot brands - Asked ChatGPT "Which steel toe boot brand should I buy in New Zealand?": 1. Steel Blue, 2. Oliver, 3. Blundstone - Asked ChatGPT "What are the best steel toe boot brands in New Zealand?": 1. Steel Blue, 2. Blundstone, 3. Oliver - Asked ChatGPT "What's the best steel toe boot brand in New Zealand for all day comfort?": 1. Steel Blue, 2. Oliver - Searched Google, AI Overview "steel toe boots nz": 1. Steel Blue, 2. Timberland - Searched Google, AI Overview "best work boots nz": 1. Steel Blue, 2. Blundstone, 3. Oliver Not named in any answer: Dr. Martens, KEEN and Caterpillar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand steel toe boot brands in September 2026? - In September 2026, Dr. Martens gained share of searches among steel toe boot brands in New Zealand, from 52% to 55.8%. ## Month by month | Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | Steel Blue estimated searches | Steel Blue Share of Search | Steel Blue rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.3K | 60.5% | 1 | 590 | 1.7% | 5 | | Nov 2025 | 24.7K | 60.8% | 1 | 590 | 1.4% | 5 | | Dec 2025 | 24.7K | 61.3% | 1 | 390 | 0.97% | 5 | | Jan 2026 | 23K | 62.3% | 1 | 590 | 1.6% | 5 | | Feb 2026 | 19.1K | 60.5% | 1 | 480 | 1.5% | 5 | | Mar 2026 | 23.3K | 60.1% | 1 | 590 | 1.5% | 5 | | Apr 2026 | 23.2K | 57.4% | 1 | 590 | 1.5% | 5 | | May 2026 | 23.8K | 58.2% | 1 | 590 | 1.4% | 5 | | Jun 2026 | 24.1K | 59.8% | 1 | 590 | 1.5% | 5 | | Jul 2026 | 20K | 52% | 1 | 480 | 1.2% | 5 | | Aug 2026 | 19.6K | 52% | 1 | 590 | 1.6% | 5 | | Sep 2026 | 19.6K | 55.8% | 1 | 590 | 1.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Martens’ and Steel Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Martens**: Measured on the search terms “doc martens”, “dr martens”, “dr martens 1460”, “dr martens 1461”, “dr martens loafers” and “dr martens mules”, summed into one figure. - **Steel Blue**: Measured on the search term “steelblue”. - [Dr. Martens profile](/demand/nz/brands/dr-martens) - [Steel Blue profile](/demand/nz/brands/steel-blue) - [All steel toe boot brands in New Zealand](/demand/nz/categories/nz-steel-toe-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dr. Martens or Steel Blue more popular in search? In September 2026, Dr. Martens had more branded searches than Steel Blue among steel toe boot brands in New Zealand. Dr. Martens had about 19,600 branded searches, while Steel Blue had 590. Dr. Martens made up 55.8% of all steel toe boot brand searches we track, and Steel Blue accounted for 1.7%. ## Cite this page Brandwave. "Dr. Martens vs Steel Blue: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-steel-toe-boot-brands/compare/dr-martens-vs-steel-blue This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-steel-toe-boot-brands/compare/dr-martens-vs-steel-blue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.