--- title: "Philips vs Russell Hobbs: Which is searched more in New Zealand?" description: "Is Philips or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-steam-iron-brands/compare/philips-vs-russell-hobbs" publisher: "Brandwave" --- # Philips vs Russell Hobbs: Which is searched more in New Zealand? Is Philips or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips and Russell Hobbs - **Competitive set**: Steam iron brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Philips Share of Search**: 59.7% - **Russell Hobbs Share of Search**: 24.2% ## Is Philips or Russell Hobbs more popular in search? - In September 2026, Philips had more branded searches than Russell Hobbs among steam iron brands in New Zealand. Philips had about 5,230 branded searches, while Russell Hobbs had 2,120. Philips made up 59.7% of all steam iron brand searches we track, and Russell Hobbs accounted for 24.2%. - Philips was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philips’ share of searches among steam iron brands in New Zealand moved from 59.9% to 59.7%, and its estimated monthly branded searches moved from 4.6K to 5.2K. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among steam iron brands in New Zealand moved from 23% to 24.2%, and its estimated monthly branded searches moved from 1.8K to 2.1K. ## Top steam iron brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Russell Hobbs was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Philips was listed before Russell Hobbs in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Braun | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Tefal | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Russell Hobbs | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about steam iron brands - Asked ChatGPT "Which steam iron brand should I buy in New Zealand?": 1. Philips, 2. Tefal, 3. Braun - Asked ChatGPT "What are the best steam iron brands in New Zealand?": 1. Philips, 2. Tefal, 3. Braun, 4. Russell Hobbs - Asked ChatGPT "What's the best steam iron brand in New Zealand for easy wrinkle removal?": 1. Philips, 2. Tefal - Searched Google, AI Overview "steam iron nz": 1. Braun, 2. Russell Hobbs, 3. Philips, 4. Tefal - Searched Google, AI Overview "iron for shirts": 1. Philips, 2. Braun Not named in any answer: Bosch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand steam iron brands in September 2026? - In September 2026, Russell Hobbs gained share of searches among steam iron brands in New Zealand, from 22.4% to 24.2%. - In September 2026, Philips gained share of searches among steam iron brands in New Zealand, from 59.2% to 59.7%. ## Month by month | Month | Philips estimated searches | Philips Share of Search | Philips rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 59.9% | 1 | 1.8K | 23% | 2 | | Nov 2025 | 5.1K | 56% | 1 | 2.5K | 26.9% | 2 | | Dec 2025 | 5.5K | 60.1% | 1 | 2.3K | 24.6% | 2 | | Jan 2026 | 5.3K | 63.1% | 1 | 1.9K | 22.4% | 2 | | Feb 2026 | 4.4K | 63.4% | 1 | 1.5K | 22.2% | 2 | | Mar 2026 | 4.3K | 59.4% | 1 | 1.6K | 22.1% | 2 | | Apr 2026 | 5.5K | 63.8% | 1 | 1.9K | 21.3% | 2 | | May 2026 | 6.1K | 64.9% | 1 | 1.9K | 20.1% | 2 | | Jun 2026 | 6.2K | 64.4% | 1 | 1.9K | 19.7% | 2 | | Jul 2026 | 5.6K | 60.3% | 1 | 2.2K | 23.5% | 2 | | Aug 2026 | 5.7K | 59.2% | 1 | 2.2K | 22.4% | 2 | | Sep 2026 | 5.2K | 59.7% | 1 | 2.1K | 24.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Philips’ and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips hue”, “philips hue bridge”, “philips lumea”, “philips oneblade” and “philips toothbrush”, summed into one figure. - **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs irons”, “russell hobbs jug”, “russell hobbs steam” and “russellhobbs”, summed into one figure. - [Philips profile](/demand/nz/brands/philips) - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [All steam iron brands in New Zealand](/demand/nz/categories/nz-steam-iron-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips or Russell Hobbs more popular in search? In September 2026, Philips had more branded searches than Russell Hobbs among steam iron brands in New Zealand. Philips had about 5,230 branded searches, while Russell Hobbs had 2,120. Philips made up 59.7% of all steam iron brand searches we track, and Russell Hobbs accounted for 24.2%. ## Cite this page Brandwave. "Philips vs Russell Hobbs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-steam-iron-brands/compare/philips-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-steam-iron-brands/compare/philips-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.