--- title: "Tramontina vs ZWILLING: Which is searched more in New Zealand?" description: "Is Tramontina or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steak knives brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-steak-knives-brands/compare/tramontina-vs-zwilling" publisher: "Brandwave" --- # Tramontina vs ZWILLING: Which is searched more in New Zealand? Is Tramontina or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steak knives brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tramontina and ZWILLING - **Competitive set**: Steak knives brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tramontina Share of Search**: 13.8% - **ZWILLING Share of Search**: 8.7% ## Is Tramontina or ZWILLING more popular in search? - In September 2026, Tramontina had more branded searches than ZWILLING among steak knives brands in New Zealand. Tramontina had about 270 branded searches, while ZWILLING had 170. Tramontina made up 13.8% of all steak knives brand searches we track, and ZWILLING accounted for 8.7%. - Tramontina was ahead of ZWILLING in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tramontina’s share of searches among steak knives brands in New Zealand moved from 11.3% to 13.8%, and its estimated monthly branded searches moved from 240 to 270. - Across the 12 months ending September 2026, ZWILLING’s share of searches among steak knives brands in New Zealand moved from 8% to 8.7%, and its estimated monthly branded searches held steady at 170. ## Top steak knives brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tramontina was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ZWILLING was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ZWILLING was listed before Tramontina in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorinox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wusthof | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ZWILLING | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Tramontina | 4th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about steak knives brands - Asked ChatGPT "Which steak knives brand should I buy in New Zealand?": 1. Victorinox, 2. Wusthof, 3. ZWILLING, 4. Tramontina - Asked ChatGPT "What are the best steak knives brands in New Zealand?": 1. Victorinox, 2. Wusthof, 3. ZWILLING, 4. Tramontina - Asked ChatGPT "What's the best steak knives brand in New Zealand for everyday dinner?": 1. Victorinox, 2. ZWILLING, 3. Wusthof - Searched Google, AI Overview "best steak knives": 1. Victorinox, 2. Wusthof - Searched Google, AI Overview "steak knife set nz": 1. Victorinox, 2. Tramontina Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand steak knives brands in September 2026? - In September 2026, ZWILLING gained share of searches among steak knives brands in New Zealand, from 6.6% to 8.7%. - In September 2026, Tramontina gained share of searches among steak knives brands in New Zealand, from 12.4% to 13.8%. ## Month by month | Month | Tramontina estimated searches | Tramontina Share of Search | Tramontina rank | ZWILLING estimated searches | ZWILLING Share of Search | ZWILLING rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 240 | 11.3% | 3 | 170 | 8% | 4 | | Nov 2025 | 310 | 12.8% | 3 | 210 | 8.7% | 4 | | Dec 2025 | 320 | 11.4% | 3 | 260 | 9.3% | 4 | | Jan 2026 | 300 | 13.1% | 3 | 170 | 7.4% | 4 | | Feb 2026 | 190 | 11.7% | 3 | 140 | 8.6% | 4 | | Mar 2026 | 200 | 10.6% | 3 | 170 | 9% | 4 | | Apr 2026 | 290 | 14.7% | 3 | 210 | 10.7% | 4 | | May 2026 | 260 | 13.9% | 3 | 170 | 9.1% | 4 | | Jun 2026 | 230 | 12.6% | 3 | 210 | 11.5% | 4 | | Jul 2026 | 540 | 19.4% | 3 | 210 | 7.5% | 4 | | Aug 2026 | 320 | 12.4% | 3 | 170 | 6.6% | 4 | | Sep 2026 | 270 | 13.8% | 3 | 170 | 8.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Tramontina’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tramontina**: Measured on the search terms “pan tramontina”, “tramontina” and “tramontina dutch oven”, summed into one figure. - **ZWILLING**: Measured on the search term “zwilling”. - [Tramontina profile](/demand/nz/brands/tramontina) - [ZWILLING profile](/demand/nz/brands/zwilling) - [All steak knives brands in New Zealand](/demand/nz/categories/nz-steak-knives-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tramontina or ZWILLING more popular in search? In September 2026, Tramontina had more branded searches than ZWILLING among steak knives brands in New Zealand. Tramontina had about 270 branded searches, while ZWILLING had 170. Tramontina made up 13.8% of all steak knives brand searches we track, and ZWILLING accounted for 8.7%. ## Cite this page Brandwave. "Tramontina vs ZWILLING: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-steak-knives-brands/compare/tramontina-vs-zwilling This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-steak-knives-brands/compare/tramontina-vs-zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.