---
title: "Standing fan brands in New Zealand: Which are searched most?"
description: "Compare the standing fan brands people buy. Share of Search among Dyson, Xiaomi, Goldair, Dimplex and Honeywell, the standing fan brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-standing-fan-brands"
publisher: "Brandwave"
---

# Standing fan brands in New Zealand: Which are searched most?

Compare the standing fan brands people buy. Share of Search among Dyson, Xiaomi, Goldair, Dimplex and Honeywell, the standing fan brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Standing fan brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dyson, 71.7%

## Which brand is most popular in search among standing fan brands in New Zealand?

- In September 2026, Dyson was the most searched among standing fan brands in New Zealand, with an estimated 32.3K branded searches, 71.7% of all searches for the five we track.
- Xiaomi is in 2nd place, 46.5 percentage points behind at 25.1%.
- Across the 12 months ending September 2026, Dyson’s share of searches among standing fan brands in New Zealand increased from 68.8% to 71.7%.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among standing fan brands in New Zealand decreased from 25.8% to 25.1%.
- Across the 12 months ending September 2026, Goldair’s share of searches among standing fan brands in New Zealand decreased from 5.3% to 3.2%.
- Across the 12 months ending September 2026, Dyson’s share of searches among standing fan brands in New Zealand peaked at 74.1% in November 2025 and was lowest at 63.2% in January 2026.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among standing fan brands in New Zealand peaked at 29.4% in April 2026 and was lowest at 16.2% in November 2025.
- Across the 12 months ending September 2026, Goldair’s share of searches among standing fan brands in New Zealand peaked at 11.3% in January 2026 and was lowest at 3.2% in September 2026.
- Across the 12 months ending September 2026, Dimplex and Honeywell held steady: their share of searches among standing fan brands in New Zealand each moved less than 0.5 percentage points.

## Top standing fan brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Goldair appeared every time. Goldair was recommended most often, coming first in three out of five answers. Dimplex was second, and Dyson was third. Honeywell, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Goldair | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Dimplex | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Dyson | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Xiaomi | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Honeywell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about standing fan brands

- Asked ChatGPT "Which standing fan brand should I buy in New Zealand?": 1. Dimplex, 2. Goldair, 3. Dyson
- Asked ChatGPT "What are the best standing fan brands in New Zealand?": 1. Goldair, 2. Dimplex, 3. Dyson
- Asked ChatGPT "What's the best standing fan brand in New Zealand for cooling a room?": 1. Xiaomi, 2. Goldair, 3. Dimplex, 4. Dyson
- Searched Google, AI Overview "pedestal fan nz": 1. Goldair, 2. Dimplex
- Searched Google, AI Overview "cooling fan nz": 1. Goldair, 2. Dyson

Not named in any answer: Honeywell.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Dyson vs Xiaomi: compare search popularity](/demand/nz/compare/dyson-vs-xiaomi): 71.7% against 25.1% Share of Search.
- [Dyson vs Goldair: compare search popularity](/demand/nz/compare/dyson-vs-goldair): 71.7% against 3.2% Share of Search.
- [Xiaomi vs Goldair: compare search popularity](/demand/nz/compare/goldair-vs-xiaomi): 25.1% against 3.2% Share of Search.

## How did search popularity change for New Zealand standing fan brands in September 2026?

- In September 2026, Dyson gained share of searches among standing fan brands in New Zealand, from 68.4% to 71.7%.
- In September 2026, Xiaomi lost share of searches among standing fan brands in New Zealand, from 27.2% to 25.1%.
- In September 2026, Goldair lost share of searches among standing fan brands in New Zealand, from 4.4% to 3.2%.
- Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 71.7% | 32.3K | +27.9% | Dyson |
| 2 | Xiaomi | 25.1% | 11.3K | +13.0% | Xiaomi |
| 3 | Goldair | 3.2% | 1.4K | -11.7% | Goldair |
| 4 | Dimplex | 0.02% | 10 | 0.0% | Dimplex |
| 5 | Honeywell | 0% | 0 | — | Honeywell International |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 28.2K | 68.8% | 1 |
| Oct 2025 | Xiaomi | 10.6K | 25.8% | 2 |
| Oct 2025 | Goldair | 2.2K | 5.3% | 3 |
| Oct 2025 | Dimplex | 50 | 0.12% | 4 |
| Oct 2025 | Honeywell | 0 | 0% | 5 |
| Nov 2025 | Dyson | 54.1K | 74.1% | 1 |
| Nov 2025 | Xiaomi | 11.8K | 16.2% | 2 |
| Nov 2025 | Goldair | 7.1K | 9.7% | 3 |
| Nov 2025 | Dimplex | 10 | 0.01% | 4 |
| Nov 2025 | Honeywell | 0 | 0% | 5 |
| Dec 2025 | Dyson | 44.2K | 71.7% | 1 |
| Dec 2025 | Xiaomi | 11.1K | 18.1% | 2 |
| Dec 2025 | Goldair | 6.3K | 10.3% | 3 |
| Dec 2025 | Dimplex | 20 | 0.03% | 4 |
| Dec 2025 | Honeywell | 0 | 0% | 5 |
| Jan 2026 | Dyson | 26.9K | 63.2% | 1 |
| Jan 2026 | Xiaomi | 10.8K | 25.4% | 2 |
| Jan 2026 | Goldair | 4.8K | 11.3% | 3 |
| Jan 2026 | Dimplex | 20 | 0.05% | 4 |
| Jan 2026 | Honeywell | 0 | 0% | 5 |
| Feb 2026 | Dyson | 21.7K | 64.5% | 1 |
| Feb 2026 | Xiaomi | 8.7K | 26% | 2 |
| Feb 2026 | Goldair | 3.2K | 9.5% | 3 |
| Feb 2026 | Dimplex | 10 | 0.03% | 4 |
| Feb 2026 | Honeywell | 10 | 0.03% | 5 |
| Mar 2026 | Dyson | 22.8K | 64.8% | 1 |
| Mar 2026 | Xiaomi | 10.1K | 28.8% | 2 |
| Mar 2026 | Goldair | 2.2K | 6.3% | 3 |
| Mar 2026 | Dimplex | 20 | 0.06% | 4 |
| Mar 2026 | Honeywell | 0 | 0% | 5 |
| Apr 2026 | Dyson | 21.7K | 64.2% | 1 |
| Apr 2026 | Xiaomi | 9.9K | 29.4% | 2 |
| Apr 2026 | Goldair | 2.2K | 6.5% | 3 |
| Apr 2026 | Dimplex | 10 | 0.03% | 4 |
| Apr 2026 | Honeywell | 0 | 0% | 5 |
| May 2026 | Dyson | 24.3K | 67.3% | 1 |
| May 2026 | Xiaomi | 9.8K | 27.2% | 2 |
| May 2026 | Goldair | 2K | 5.5% | 3 |
| May 2026 | Dimplex | 20 | 0.06% | 4 |
| May 2026 | Honeywell | 0 | 0% | 5 |
| Jun 2026 | Dyson | 23.3K | 66.7% | 1 |
| Jun 2026 | Xiaomi | 9.8K | 28% | 2 |
| Jun 2026 | Goldair | 1.8K | 5.2% | 3 |
| Jun 2026 | Dimplex | 10 | 0.03% | 4 |
| Jun 2026 | Honeywell | 0 | 0% | 5 |
| Jul 2026 | Dyson | 25.9K | 70.9% | 1 |
| Jul 2026 | Xiaomi | 8.7K | 23.8% | 2 |
| Jul 2026 | Goldair | 1.9K | 5.2% | 3 |
| Jul 2026 | Dimplex | 10 | 0.03% | 4 |
| Jul 2026 | Honeywell | 0 | 0% | 5 |
| Aug 2026 | Dyson | 25.3K | 68.4% | 1 |
| Aug 2026 | Xiaomi | 10K | 27.2% | 2 |
| Aug 2026 | Goldair | 1.6K | 4.4% | 3 |
| Aug 2026 | Dimplex | 10 | 0.03% | 4 |
| Aug 2026 | Honeywell | 0 | 0% | 5 |
| Sep 2026 | Dyson | 32.3K | 71.7% | 1 |
| Sep 2026 | Xiaomi | 11.3K | 25.1% | 2 |
| Sep 2026 | Goldair | 1.4K | 3.2% | 3 |
| Sep 2026 | Dimplex | 10 | 0.02% | 4 |
| Sep 2026 | Honeywell | 0 | 0% | 5 |

## What is being compared

- **Dimplex**: Measured on the search term “dimplex fire”.
- **Dyson**: Measured on the search terms “dyson”, “dyson air wrap”, “dyson airwrap”, “dyson cool fan”, “dyson fan”, “dyson straightener” and “dyson supersonic”, summed into one figure.
- **Goldair**: Measured on the search terms “cdb goldair”, “fan goldair”, “goldair”, “goldair bladeless fan”, “goldair platinum” and “goldair tower fan”, summed into one figure.
- **Honeywell**: Measured on the search term “honeywell standing fan”.
- **Xiaomi**: Measured on the search terms “xiaomi”, “xiaomi band”, “xiaomi camera”, “xiaomi earbuds”, “xiaomi electric scooter”, “xiaomi fan”, “xiaomi pad”, “xiaomi projector”, “xiaomi redmi”, “xiaomi robot vacuum”, “xiaomi scale”, “xiaomi scooter”, “xiaomi smartwatch”, “xiaomi vacuum”, “xiaomi vacuum cleaner” and “xiaomi watch”, summed into one figure.

- [Dimplex](/demand/nz/brands/dimplex)
- [Dyson](/demand/nz/brands/dyson)
- [Goldair](/demand/nz/brands/goldair)
- [Honeywell](/demand/nz/brands/honeywell)
- [Xiaomi](/demand/nz/brands/xiaomi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among standing fan brands in New Zealand?

In September 2026, Dyson was the most searched among standing fan brands in New Zealand, with an estimated 32.3K branded searches, 71.7% of all searches for the five we track.

## Cite this page

Brandwave. "Standing fan brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-standing-fan-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-standing-fan-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.