--- title: "KitchenAid vs Sunbeam: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, KitchenAid or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands/compare/kitchenaid-vs-sunbeam" publisher: "Brandwave" --- # KitchenAid vs Sunbeam: Which is more popular by branded search in New Zealand? Which is more popular in search, KitchenAid or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Sunbeam - **Competitive set**: Stand mixer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **KitchenAid Share of Search**: 16.7% - **Sunbeam Share of Search**: 9.4% ## Which is more popular in search, KitchenAid or Sunbeam? - In August 2026, KitchenAid had more branded searches than Sunbeam among stand mixer brands in New Zealand. KitchenAid was estimated to have 13.5K branded searches compared to Sunbeam’s 7.6K, and held a 16.7% Share of Search versus Sunbeam’s 9.4%. - KitchenAid was ahead of Sunbeam in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands in New Zealand moved from 20.4% to 16.7%, and its estimated monthly branded searches moved from 13K to 13.5K. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands in New Zealand moved from 11.5% to 9.4%, and its estimated monthly branded searches moved from 7.3K to 7.6K. ## How did search popularity change for New Zealand stand mixer brands in August 2026? - In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands in New Zealand, from 17.8% to 16.7%. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Sunbeam estimated searches | Sunbeam Share of Search | Sunbeam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13K | 20.4% | 2 | 7.3K | 11.5% | 4 | | Nov 2025 | 20.6K | 25.4% | 2 | 7.5K | 9.2% | 5 | | Dec 2025 | 20.9K | 25% | 2 | 9K | 10.8% | 5 | | Jan 2026 | 14K | 21.4% | 2 | 7.3K | 11.2% | 5 | | Feb 2026 | 11.4K | 22% | 2 | 5.5K | 10.6% | 5 | | Mar 2026 | 11.9K | 21.6% | 2 | 5.8K | 10.4% | 5 | | Apr 2026 | 13.4K | 20.9% | 2 | 6.7K | 10.4% | 5 | | May 2026 | 15.8K | 22.8% | 2 | 6.6K | 9.4% | 5 | | Jun 2026 | 14.7K | 21.2% | 2 | 7K | 10.2% | 5 | | Jul 2026 | 14.9K | 17.8% | 3 | 7.9K | 9.4% | 5 | | Aug 2026 | 13.5K | 16.7% | 3 | 7.6K | 9.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid air fryer”, “kitchenaid artisan”, “kitchenaid artisan 5 quart mixer”, “kitchenaid artisan mixer”, “kitchenaid artisan stand mixer”, “kitchenaid attachments”, “kitchenaid blender”, “kitchenaid bowls”, “kitchenaid briscoes”, “kitchenaid co nz”, “kitchenaid food mixer”, “kitchenaid foodprosessor”, “kitchenaid hand mixer”, “kitchenaid ice cream attachment”, “kitchenaid ice cream maker”, “kitchenaid kettle”, “kitchenaid mincer”, “kitchenaid mixer”, “kitchenaid mixer attachments”, “kitchenaid near me”, “kitchenaid nz”, “kitchenaid online”, “kitchenaid pasta attachment”, “kitchenaid sausage grinder”, “kitchenaid stand mixer” and “kitchenaid toaster”, summed into one figure. - **Sunbeam**: Measured on the search terms “old sunbeam mixmaster”, “sunbeam”, “sunbeam 4 slice toaster”, “sunbeam air fryer”, “sunbeam air purifier”, “sunbeam barista”, “sunbeam barista max”, “sunbeam barista plus”, “sunbeam blender”, “sunbeam cafe series”, “sunbeam co nz”, “sunbeam coffee machine”, “sunbeam espresso machine”, “sunbeam fabric steamer”, “sunbeam grinder”, “sunbeam handheld steamer”, “sunbeam heated throw”, “sunbeam kettle”, “sunbeam mixer”, “sunbeam mixer master”, “sunbeam mixmaster”, “sunbeam near me”, “sunbeam nutrioven”, “sunbeam nz”, “sunbeam online”, “sunbeam planetary mixmaster”, “sunbeam pods”, “sunbeam stand mixers”, “sunbeam steam”, “sunbeam toaster” and “sunbeam two slice toaster”, summed into one figure. - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [Sunbeam profile](/demand/nz/brands/sunbeam) - [All stand mixer brands in New Zealand](/demand/nz/categories/nz-stand-mixer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KitchenAid or Sunbeam? In August 2026, KitchenAid had more branded searches than Sunbeam among stand mixer brands in New Zealand. KitchenAid was estimated to have 13.5K branded searches compared to Sunbeam’s 7.6K, and held a 16.7% Share of Search versus Sunbeam’s 9.4%. ## Cite this page Brandwave. "KitchenAid vs Sunbeam: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands/compare/kitchenaid-vs-sunbeam This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands/compare/kitchenaid-vs-sunbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.