--- title: "Breville vs Kenwood: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Breville or Kenwood? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands/compare/breville-vs-kenwood" publisher: "Brandwave" --- # Breville vs Kenwood: Which is more popular by branded search in New Zealand? Which is more popular in search, Breville or Kenwood? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and Kenwood - **Competitive set**: Stand mixer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Breville Share of Search**: 36% - **Kenwood Share of Search**: 10.1% ## Which is more popular in search, Breville or Kenwood? - In August 2026, Breville had more branded searches than Kenwood among stand mixer brands in New Zealand. Breville was estimated to have 29.1K branded searches compared to Kenwood’s 8.2K, and held a 36% Share of Search versus Kenwood’s 10.1%. - Breville was ahead of Kenwood in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands in New Zealand moved from 40% to 36%, and its estimated monthly branded searches moved from 25.4K to 29.1K. - Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands in New Zealand moved from 11.5% to 10.1%, and its estimated monthly branded searches moved from 7.3K to 8.2K. ## How did search popularity change for New Zealand stand mixer brands in August 2026? - In August 2026, Breville lost estimated Share of Search among stand mixer brands in New Zealand, from 40.6% to 36%. - Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.4K | 40% | 1 | 7.3K | 11.5% | 5 | | Nov 2025 | 31.3K | 38.6% | 1 | 10.6K | 13.1% | 4 | | Dec 2025 | 31.1K | 37.2% | 1 | 12.5K | 14.9% | 3 | | Jan 2026 | 26.4K | 40.4% | 1 | 8.1K | 12.3% | 4 | | Feb 2026 | 21K | 40.3% | 1 | 6.4K | 12.2% | 4 | | Mar 2026 | 22.7K | 41% | 1 | 6.7K | 12.1% | 4 | | Apr 2026 | 27.4K | 42.4% | 1 | 8.1K | 12.6% | 4 | | May 2026 | 29.8K | 43% | 1 | 8.4K | 12.1% | 4 | | Jun 2026 | 29.8K | 43.1% | 1 | 8K | 11.5% | 4 | | Jul 2026 | 34K | 40.6% | 1 | 8.3K | 9.9% | 4 | | Aug 2026 | 29.1K | 36% | 1 | 8.2K | 10.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and Kenwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville air fryer chef”, “breville air fryer oven”, “breville all in one air fryer”, “breville barista express”, “breville barista express espresso machine”, “breville barista express impress”, “breville barista pro”, “breville barista touch”, “breville blender”, “breville bread maker”, “breville coffee machine”, “breville com”, “breville descaler”, “breville double boiler”, “breville espresso machine”, “breville espresso machine descaler”, “breville juicer”, “breville kettle”, “breville milk frother”, “breville mixer”, “breville mixer stand”, “breville near me”, “breville nz”, “breville online”, “breville oracle”, “breville pods”, “breville stand mixer nz”, “breville the air fryer chef” and “breville toaster”, summed into one figure. - **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood blender”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef classic mixer”, “kenwood chef classic stand mixer km336”, “kenwood chef kvc3100s”, “kenwood chef old”, “kenwood chef stand mixer”, “kenwood chef titanium”, “kenwood chef xl”, “kenwood chef xl mixer”, “kenwood chef xl mixer kvl4100s”, “kenwood chef xl stand mixer”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kettle”, “kenwood kmix”, “kenwood kmm bt408”, “kenwood mixer”, “kenwood mixer dough hook”, “kenwood multipro”, “kenwood multipro go”, “kenwood near me”, “kenwood nz”, “kenwood online”, “kenwood patissier”, “kenwood stand mixer”, “kenwood stand mixer titanium”, “kenwood stereo”, “kenwood stick blender”, “kenwood titanium chef baker xl”, “kenwood toaster”, “kenwood truck” and “kenwoodworld com”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [Kenwood profile](/demand/nz/brands/kenwood) - [All stand mixer brands in New Zealand](/demand/nz/categories/nz-stand-mixer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Breville or Kenwood? In August 2026, Breville had more branded searches than Kenwood among stand mixer brands in New Zealand. Breville was estimated to have 29.1K branded searches compared to Kenwood’s 8.2K, and held a 36% Share of Search versus Kenwood’s 10.1%. ## Cite this page Brandwave. "Breville vs Kenwood: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands/compare/breville-vs-kenwood This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands/compare/breville-vs-kenwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.