--- title: "Bosch vs Smeg: Which is searched more in New Zealand?" description: "Is Bosch or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands/compare/bosch-vs-smeg" publisher: "Brandwave" --- # Bosch vs Smeg: Which is searched more in New Zealand? Is Bosch or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Smeg - **Competitive set**: Stand mixer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0.06% - **Smeg Share of Search**: 23.7% ## Is Bosch or Smeg more popular in search? - In September 2026, Smeg had more branded searches than Bosch among stand mixer brands in New Zealand. Smeg had about 8,260 branded searches, while Bosch had 20. Smeg made up 23.7% of all stand mixer brand searches we track, and Bosch accounted for 0.06%. - Smeg was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among stand mixer brands in New Zealand moved from 0.1% to 0.06%, and its estimated monthly branded searches moved from 30 to 20. - Across the 12 months ending September 2026, Smeg’s share of searches among stand mixer brands in New Zealand moved from 14% to 23.7%, and its estimated monthly branded searches moved from 4K to 8.3K. ## Top stand mixer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smeg did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KitchenAid | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kenwood | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Breville | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Sunbeam | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Bosch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stand mixer brands - Asked ChatGPT "Which stand mixer brand should I buy in New Zealand?": 1. KitchenAid, 2. Kenwood - Asked ChatGPT "What are the best stand mixer brands in New Zealand?": 1. Kenwood, 2. KitchenAid, 3. Breville, 4. Bosch, 5. Sunbeam - Asked ChatGPT "What's the best stand mixer brand in New Zealand for home baking?": 1. KitchenAid, 2. Kenwood, 3. Bosch - Searched Google, AI Overview "best stand mixer": 1. KitchenAid, 2. Breville, 3. Sunbeam - Searched Google, AI Overview "kitchen mixer nz": 1. Sunbeam, 2. Kenwood, 3. Breville, 4. KitchenAid Not named in any answer: Smeg. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stand mixer brands in September 2026? - In September 2026, Smeg lost share of searches among stand mixer brands in New Zealand, from 30.7% to 23.7%. - Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.1% | 6 | 4K | 14% | 4 | | Nov 2025 | 40 | 0.1% | 6 | 4.7K | 11.9% | 4 | | Dec 2025 | 50 | 0.12% | 6 | 3.9K | 9.7% | 4 | | Jan 2026 | 40 | 0.13% | 6 | 3.2K | 10.6% | 4 | | Feb 2026 | 20 | 0.08% | 6 | 2.6K | 11.1% | 4 | | Mar 2026 | 20 | 0.08% | 6 | 3.1K | 12% | 4 | | Apr 2026 | 30 | 0.1% | 6 | 3.2K | 10.8% | 4 | | May 2026 | 20 | 0.07% | 6 | 3.2K | 10.8% | 4 | | Jun 2026 | 20 | 0.07% | 6 | 3.8K | 12.8% | 4 | | Jul 2026 | 30 | 0.08% | 6 | 9.6K | 25.7% | 2 | | Aug 2026 | 10 | 0.03% | 6 | 12K | 30.7% | 2 | | Sep 2026 | 20 | 0.06% | 6 | 8.3K | 23.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch stand mixer”. - **Smeg**: Measured on the search terms “smeg”, “smeg aus”, “smeg cocotte”, “smeg kitchen”, “smeg microwaves”, “smeg mixer”, “smeg promotions”, “smeg range hoods”, “smeg sale”, “smeg stand mixer” and “smeg stoves”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Smeg profile](/demand/nz/brands/smeg) - [All stand mixer brands in New Zealand](/demand/nz/categories/nz-stand-mixer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Smeg more popular in search? In September 2026, Smeg had more branded searches than Bosch among stand mixer brands in New Zealand. Smeg had about 8,260 branded searches, while Bosch had 20. Smeg made up 23.7% of all stand mixer brand searches we track, and Bosch accounted for 0.06%. ## Cite this page Brandwave. "Bosch vs Smeg: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands/compare/bosch-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands/compare/bosch-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.