--- title: "Stand mixer brands in New Zealand: Which brands are most popular in search?" description: "Compare the stand mixer brands New Zealand bakers use. Share of Search among Breville, Smeg, KitchenAid, Kenwood and Sunbeam, the stand mixer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands" publisher: "Brandwave" --- # Stand mixer brands in New Zealand: Which brands are most popular in search? Compare the stand mixer brands New Zealand bakers use. Share of Search among Breville, Smeg, KitchenAid, Kenwood and Sunbeam, the stand mixer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Stand mixer brands - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Breville, 36% ## Which brand is most popular in search among stand mixer brands in New Zealand? - In August 2026, Breville was the most searched among stand mixer brands in New Zealand, with an estimated 29.1K branded searches and 36% estimated Share of Search within this set. - Smeg is in 2nd place, 8.2 percentage points behind at 27.8% Share of Search. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands in New Zealand decreased from 40% to 36%. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among stand mixer brands in New Zealand increased from 16.6% to 27.8%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands in New Zealand decreased from 20.4% to 16.7%. - Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands in New Zealand decreased from 11.5% to 10.1%. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands in New Zealand decreased from 11.5% to 9.4%. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands in New Zealand peaked at 43.1% in June 2026 and was lowest at 36% in August 2026. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among stand mixer brands in New Zealand peaked at 27.8% in August 2026 and was lowest at 12.1% in December 2025. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands in New Zealand peaked at 25.4% in November 2025 and was lowest at 16.7% in August 2026. - Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands in New Zealand peaked at 14.9% in December 2025 and was lowest at 9.9% in July 2026. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands in New Zealand peaked at 11.5% in October 2025 and was lowest at 9.2% in November 2025. - Across the 11 months ending August 2026, Smeg rose from 3rd to 2nd among stand mixer brands in New Zealand. - Across the 11 months ending August 2026, KitchenAid fell from 2nd to 3rd among stand mixer brands in New Zealand. - Across the 11 months ending August 2026, Kenwood rose from 5th to 4th among stand mixer brands in New Zealand. - Across the 11 months ending August 2026, Sunbeam fell from 4th to 5th among stand mixer brands in New Zealand. ## Compare search popularity between leading brands - [Breville vs Smeg: compare search popularity](/demand/nz/compare/breville-vs-smeg): 36% against 27.8% Share of Search. - [Breville vs KitchenAid: compare search popularity](/demand/nz/compare/breville-vs-kitchenaid): 36% against 16.7% Share of Search. - [Breville vs Kenwood: compare search popularity](/demand/nz/compare/breville-vs-kenwood): 36% against 10.1% Share of Search. - [Breville vs Sunbeam: compare search popularity](/demand/nz/compare/breville-vs-sunbeam): 36% against 9.4% Share of Search. - [Smeg vs KitchenAid: compare search popularity](/demand/nz/compare/kitchenaid-vs-smeg): 27.8% against 16.7% Share of Search. - [Smeg vs Kenwood: compare search popularity](/demand/nz/compare/kenwood-vs-smeg): 27.8% against 10.1% Share of Search. - [Smeg vs Sunbeam: compare search popularity](/demand/nz/compare/smeg-vs-sunbeam): 27.8% against 9.4% Share of Search. - [KitchenAid vs Kenwood: compare search popularity](/demand/nz/compare/kenwood-vs-kitchenaid): 16.7% against 10.1% Share of Search. - [KitchenAid vs Sunbeam: compare search popularity](/demand/nz/compare/kitchenaid-vs-sunbeam): 16.7% against 9.4% Share of Search. - [Kenwood vs Sunbeam: compare search popularity](/demand/nz/compare/kenwood-vs-sunbeam): 10.1% against 9.4% Share of Search. ## How did search popularity change for New Zealand stand mixer brands in August 2026? - In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%. - In August 2026, Breville lost estimated Share of Search among stand mixer brands in New Zealand, from 40.6% to 36%. - In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands in New Zealand, from 17.8% to 16.7%. - Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Breville | 36% | 29.1K | -14.3% | Breville | | 2 | Smeg | 27.8% | 22.5K | +20.3% | Smeg | | 3 | KitchenAid | 16.7% | 13.5K | -9.2% | KitchenAid | | 4 | Kenwood | 10.1% | 8.2K | -1.8% | Kenwood | | 5 | Sunbeam | 9.4% | 7.6K | -3.5% | Sunbeam | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Breville | 25.4K | 40% | 1 | | Oct 2025 | KitchenAid | 13K | 20.4% | 2 | | Oct 2025 | Smeg | 10.6K | 16.6% | 3 | | Oct 2025 | Sunbeam | 7.3K | 11.5% | 4 | | Oct 2025 | Kenwood | 7.3K | 11.5% | 5 | | Nov 2025 | Breville | 31.3K | 38.6% | 1 | | Nov 2025 | KitchenAid | 20.6K | 25.4% | 2 | | Nov 2025 | Smeg | 11K | 13.6% | 3 | | Nov 2025 | Kenwood | 10.6K | 13.1% | 4 | | Nov 2025 | Sunbeam | 7.5K | 9.2% | 5 | | Dec 2025 | Breville | 31.1K | 37.2% | 1 | | Dec 2025 | KitchenAid | 20.9K | 25% | 2 | | Dec 2025 | Kenwood | 12.5K | 14.9% | 3 | | Dec 2025 | Smeg | 10.1K | 12.1% | 4 | | Dec 2025 | Sunbeam | 9K | 10.8% | 5 | | Jan 2026 | Breville | 26.4K | 40.4% | 1 | | Jan 2026 | KitchenAid | 14K | 21.4% | 2 | | Jan 2026 | Smeg | 9.5K | 14.6% | 3 | | Jan 2026 | Kenwood | 8.1K | 12.3% | 4 | | Jan 2026 | Sunbeam | 7.3K | 11.2% | 5 | | Feb 2026 | Breville | 21K | 40.3% | 1 | | Feb 2026 | KitchenAid | 11.4K | 22% | 2 | | Feb 2026 | Smeg | 7.7K | 14.9% | 3 | | Feb 2026 | Kenwood | 6.4K | 12.2% | 4 | | Feb 2026 | Sunbeam | 5.5K | 10.6% | 5 | | Mar 2026 | Breville | 22.7K | 41% | 1 | | Mar 2026 | KitchenAid | 11.9K | 21.6% | 2 | | Mar 2026 | Smeg | 8.2K | 14.9% | 3 | | Mar 2026 | Kenwood | 6.7K | 12.1% | 4 | | Mar 2026 | Sunbeam | 5.8K | 10.4% | 5 | | Apr 2026 | Breville | 27.4K | 42.4% | 1 | | Apr 2026 | KitchenAid | 13.4K | 20.9% | 2 | | Apr 2026 | Smeg | 8.8K | 13.7% | 3 | | Apr 2026 | Kenwood | 8.1K | 12.6% | 4 | | Apr 2026 | Sunbeam | 6.7K | 10.4% | 5 | | May 2026 | Breville | 29.8K | 43% | 1 | | May 2026 | KitchenAid | 15.8K | 22.8% | 2 | | May 2026 | Smeg | 8.9K | 12.8% | 3 | | May 2026 | Kenwood | 8.4K | 12.1% | 4 | | May 2026 | Sunbeam | 6.6K | 9.4% | 5 | | Jun 2026 | Breville | 29.8K | 43.1% | 1 | | Jun 2026 | KitchenAid | 14.7K | 21.2% | 2 | | Jun 2026 | Smeg | 9.6K | 14% | 3 | | Jun 2026 | Kenwood | 8K | 11.5% | 4 | | Jun 2026 | Sunbeam | 7K | 10.2% | 5 | | Jul 2026 | Breville | 34K | 40.6% | 1 | | Jul 2026 | Smeg | 18.7K | 22.3% | 2 | | Jul 2026 | KitchenAid | 14.9K | 17.8% | 3 | | Jul 2026 | Kenwood | 8.3K | 9.9% | 4 | | Jul 2026 | Sunbeam | 7.9K | 9.4% | 5 | | Aug 2026 | Breville | 29.1K | 36% | 1 | | Aug 2026 | Smeg | 22.5K | 27.8% | 2 | | Aug 2026 | KitchenAid | 13.5K | 16.7% | 3 | | Aug 2026 | Kenwood | 8.2K | 10.1% | 4 | | Aug 2026 | Sunbeam | 7.6K | 9.4% | 5 | | Sep 2026 | Breville | — | — | — | | Sep 2026 | Kenwood | — | — | — | | Sep 2026 | KitchenAid | — | — | — | | Sep 2026 | Smeg | — | — | — | | Sep 2026 | Sunbeam | — | — | — | ## What is being compared - **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville air fryer chef”, “breville air fryer oven”, “breville all in one air fryer”, “breville barista express”, “breville barista express espresso machine”, “breville barista express impress”, “breville barista pro”, “breville barista touch”, “breville blender”, “breville bread maker”, “breville coffee machine”, “breville com”, “breville descaler”, “breville double boiler”, “breville espresso machine”, “breville espresso machine descaler”, “breville juicer”, “breville kettle”, “breville milk frother”, “breville mixer”, “breville mixer stand”, “breville near me”, “breville nz”, “breville online”, “breville oracle”, “breville pods”, “breville stand mixer nz”, “breville the air fryer chef” and “breville toaster”, summed into one figure. - **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood blender”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef classic mixer”, “kenwood chef classic stand mixer km336”, “kenwood chef kvc3100s”, “kenwood chef old”, “kenwood chef stand mixer”, “kenwood chef titanium”, “kenwood chef xl”, “kenwood chef xl mixer”, “kenwood chef xl mixer kvl4100s”, “kenwood chef xl stand mixer”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kettle”, “kenwood kmix”, “kenwood kmm bt408”, “kenwood mixer”, “kenwood mixer dough hook”, “kenwood multipro”, “kenwood multipro go”, “kenwood near me”, “kenwood nz”, “kenwood online”, “kenwood patissier”, “kenwood stand mixer”, “kenwood stand mixer titanium”, “kenwood stereo”, “kenwood stick blender”, “kenwood titanium chef baker xl”, “kenwood toaster”, “kenwood truck” and “kenwoodworld com”, summed into one figure. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid air fryer”, “kitchenaid artisan”, “kitchenaid artisan 5 quart mixer”, “kitchenaid artisan mixer”, “kitchenaid artisan stand mixer”, “kitchenaid attachments”, “kitchenaid blender”, “kitchenaid bowls”, “kitchenaid briscoes”, “kitchenaid co nz”, “kitchenaid food mixer”, “kitchenaid foodprosessor”, “kitchenaid hand mixer”, “kitchenaid ice cream attachment”, “kitchenaid ice cream maker”, “kitchenaid kettle”, “kitchenaid mincer”, “kitchenaid mixer”, “kitchenaid mixer attachments”, “kitchenaid near me”, “kitchenaid nz”, “kitchenaid online”, “kitchenaid pasta attachment”, “kitchenaid sausage grinder”, “kitchenaid stand mixer” and “kitchenaid toaster”, summed into one figure. - **Smeg**: Measured on the search terms “pink smeg”, “smeg”, “smeg 4 slice”, “smeg 60cm freestanding oven”, “smeg 60cm oven”, “smeg 900 freestanding oven”, “smeg 90cm freestanding oven”, “smeg 90cm oven”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg coffee machine”, “smeg com”, “smeg cooktop”, “smeg dishwasher”, “smeg double oven”, “smeg freestanding oven”, “smeg fridge”, “smeg gas oven”, “smeg home appliances”, “smeg induction oven”, “smeg kitchen”, “smeg microwaves”, “smeg mixer”, “smeg mixer nz”, “smeg near me”, “smeg nz”, “smeg online”, “smeg oven”, “smeg promotions”, “smeg range hoods”, “smeg sale”, “smeg stand mixer”, “smeg stoves”, “smeg victoria oven”, “smeg wall oven” and “smeg washing machine”, summed into one figure. - **Sunbeam**: Measured on the search terms “old sunbeam mixmaster”, “sunbeam”, “sunbeam 4 slice toaster”, “sunbeam air fryer”, “sunbeam air purifier”, “sunbeam barista”, “sunbeam barista max”, “sunbeam barista plus”, “sunbeam blender”, “sunbeam cafe series”, “sunbeam co nz”, “sunbeam coffee machine”, “sunbeam espresso machine”, “sunbeam fabric steamer”, “sunbeam grinder”, “sunbeam handheld steamer”, “sunbeam heated throw”, “sunbeam kettle”, “sunbeam mixer”, “sunbeam mixer master”, “sunbeam mixmaster”, “sunbeam near me”, “sunbeam nutrioven”, “sunbeam nz”, “sunbeam online”, “sunbeam planetary mixmaster”, “sunbeam pods”, “sunbeam stand mixers”, “sunbeam steam”, “sunbeam toaster” and “sunbeam two slice toaster”, summed into one figure. - [Breville](/demand/nz/brands/breville) - [Kenwood](/demand/nz/brands/kenwood) - [KitchenAid](/demand/nz/brands/kitchenaid) - [Smeg](/demand/nz/brands/smeg) - [Sunbeam](/demand/nz/brands/sunbeam) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among stand mixer brands in New Zealand? In August 2026, Breville was the most searched among stand mixer brands in New Zealand, with an estimated 29.1K branded searches and 36% estimated Share of Search within this set. ## Cite this page Brandwave. "Stand mixer brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stand-mixer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.