---
title: "Stand bag brands in New Zealand: Which are searched most?"
description: "Compare the stand bag brands people buy. Share of Search among Titleist, TaylorMade, Callaway, PING, Sun Mountain and Ogio, the stand bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-stand-bag-brands"
publisher: "Brandwave"
---

# Stand bag brands in New Zealand: Which are searched most?

Compare the stand bag brands people buy. Share of Search among Titleist, TaylorMade, Callaway, PING, Sun Mountain and Ogio, the stand bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stand bag brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Titleist, 32.5%

## Which brand is most popular in search among stand bag brands in New Zealand?

- Titleist and TaylorMade share the highest share of searches among stand bag brands in New Zealand, at 32.5% and 32.2% in September 2026.
- Across the 12 months ending September 2026, Titleist’s share of searches among stand bag brands in New Zealand decreased from 34.4% to 32.5%.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among stand bag brands in New Zealand increased from 30.9% to 32.2%.
- Across the 12 months ending September 2026, Callaway’s share of searches among stand bag brands in New Zealand decreased from 25.6% to 24.9%.
- Across the 12 months ending September 2026, PING’s share of searches among stand bag brands in New Zealand increased from 4% to 5.4%.
- Across the 12 months ending September 2026, Titleist’s share of searches among stand bag brands in New Zealand peaked at 39.3% in December 2025 and was lowest at 23.5% in April 2026.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among stand bag brands in New Zealand peaked at 32.2% in September 2026 and was lowest at 23.1% in April 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among stand bag brands in New Zealand peaked at 44.6% in April 2026 and was lowest at 23% in December 2025.
- Across the 12 months ending September 2026, PING’s share of searches among stand bag brands in New Zealand peaked at 5.4% in September 2026 and was lowest at 2.2% in April 2026.
- Across the 12 months ending September 2026, Sun Mountain’s share of searches among stand bag brands in New Zealand peaked at 9.6% in March 2026 and was lowest at 3.1% in June 2026.
- Across the 12 months ending September 2026, Sun Mountain and Ogio held steady: their share of searches among stand bag brands in New Zealand each moved less than 0.5 percentage points.

## Top stand bag brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Titleist appeared every time. Sun Mountain was recommended most often, coming first in two out of three answers that gave a list. PING was second, and Titleist was third. TaylorMade, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sun Mountain | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| PING | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Titleist | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ogio | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Callaway | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| TaylorMade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about stand bag brands

- Asked ChatGPT "Which golf stand bag brand should I buy in New Zealand?": 1. Sun Mountain, 2. PING, 3. Titleist, 4. Ogio
- Asked ChatGPT "What are the best golf stand bag brands in New Zealand?": 1. Sun Mountain, 2. PING, 3. Titleist, 4. Callaway, 5. Ogio
- Asked ChatGPT "What's the best golf stand bag brand in New Zealand for walking the course?": 1. PING, 2. Sun Mountain, 3. Titleist
- Searched Google, AI Overview "golf carry bag": 1. Titleist
- Searched Google, AI Overview "stand golf bag": 1. Titleist

Not named in any answer: TaylorMade.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Titleist vs TaylorMade: compare search popularity](/demand/nz/compare/taylormade-vs-titleist): 32.5% against 32.2% Share of Search.
- [Titleist vs Callaway: compare search popularity](/demand/nz/compare/callaway-vs-titleist): 32.5% against 24.9% Share of Search.
- [Titleist vs PING: compare search popularity](/demand/nz/compare/ping-vs-titleist): 32.5% against 5.4% Share of Search.
- [Titleist vs Sun Mountain: compare search popularity](/demand/nz/compare/sun-mountain-vs-titleist): 32.5% against 4.1% Share of Search.
- [TaylorMade vs Callaway: compare search popularity](/demand/nz/compare/callaway-vs-taylormade): 32.2% against 24.9% Share of Search.
- [TaylorMade vs PING: compare search popularity](/demand/nz/compare/ping-vs-taylormade): 32.2% against 5.4% Share of Search.
- [TaylorMade vs Sun Mountain: compare search popularity](/demand/nz/compare/sun-mountain-vs-taylormade): 32.2% against 4.1% Share of Search.
- [Callaway vs PING: compare search popularity](/demand/nz/compare/callaway-vs-ping): 24.9% against 5.4% Share of Search.
- [Callaway vs Sun Mountain: compare search popularity](/demand/nz/compare/callaway-vs-sun-mountain): 24.9% against 4.1% Share of Search.
- [PING vs Sun Mountain: compare search popularity](/demand/nz/compare/ping-vs-sun-mountain): 5.4% against 4.1% Share of Search.

## How did search popularity change for New Zealand stand bag brands in September 2026?

- In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among stand bag brands in New Zealand, with 32.5% of the searches.
- In September 2026, TaylorMade gained share of searches among stand bag brands in New Zealand, from 30.4% to 32.2%.
- In September 2026, PING gained share of searches among stand bag brands in New Zealand, from 4.2% to 5.4%.
- In September 2026, Callaway lost share of searches among stand bag brands in New Zealand, from 30.5% to 24.9%.
- Sun Mountain’s share of searches among stand bag brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026.
- Estimated monthly branded searches for Ogio in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Titleist | 32.5% | 1.9K | -16.9% | Titleist |
| 2 | TaylorMade | 32.2% | 1.9K | -18.1% | TaylorMade |
| 3 | Callaway | 24.9% | 1.5K | -36.9% | Callaway |
| 4 | PING | 5.4% | 320 | 0.0% | PING |
| 5 | Sun Mountain | 4.1% | 240 | -14.3% | Sun Mountain |
| 6 | Ogio | 0.85% | 50 | -28.6% | Ogio |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Titleist | 2.7K | 34.4% | 1 |
| Oct 2025 | TaylorMade | 2.5K | 30.9% | 2 |
| Oct 2025 | Callaway | 2K | 25.6% | 3 |
| Oct 2025 | PING | 320 | 4% | 4 |
| Oct 2025 | Sun Mountain | 320 | 4% | 5 |
| Oct 2025 | Ogio | 90 | 1.1% | 6 |
| Nov 2025 | Titleist | 3K | 35.6% | 1 |
| Nov 2025 | TaylorMade | 2.7K | 31.9% | 2 |
| Nov 2025 | Callaway | 2K | 23.5% | 3 |
| Nov 2025 | Sun Mountain | 370 | 4.4% | 4 |
| Nov 2025 | PING | 320 | 3.8% | 5 |
| Nov 2025 | Ogio | 70 | 0.83% | 6 |
| Dec 2025 | Titleist | 3.3K | 39.3% | 1 |
| Dec 2025 | TaylorMade | 2.5K | 29.3% | 2 |
| Dec 2025 | Callaway | 1.9K | 23% | 3 |
| Dec 2025 | PING | 320 | 3.8% | 4 |
| Dec 2025 | Sun Mountain | 320 | 3.8% | 5 |
| Dec 2025 | Ogio | 70 | 0.82% | 6 |
| Jan 2026 | Titleist | 3.4K | 36.9% | 1 |
| Jan 2026 | TaylorMade | 2.8K | 30.6% | 2 |
| Jan 2026 | Callaway | 2.3K | 25.2% | 3 |
| Jan 2026 | Sun Mountain | 320 | 3.5% | 4 |
| Jan 2026 | PING | 260 | 2.8% | 5 |
| Jan 2026 | Ogio | 90 | 0.98% | 6 |
| Feb 2026 | TaylorMade | 2.5K | 30.3% | 1 |
| Feb 2026 | Callaway | 2.4K | 30% | 2 |
| Feb 2026 | Titleist | 2.3K | 28.8% | 3 |
| Feb 2026 | Sun Mountain | 480 | 5.9% | 4 |
| Feb 2026 | PING | 320 | 3.9% | 5 |
| Feb 2026 | Ogio | 90 | 1.1% | 6 |
| Mar 2026 | Titleist | 2.7K | 31.2% | 1 |
| Mar 2026 | Callaway | 2.5K | 28.4% | 2 |
| Mar 2026 | TaylorMade | 2.3K | 26.8% | 3 |
| Mar 2026 | Sun Mountain | 830 | 9.6% | 4 |
| Mar 2026 | PING | 260 | 3% | 5 |
| Mar 2026 | Ogio | 90 | 1% | 6 |
| Apr 2026 | Callaway | 5.2K | 44.6% | 1 |
| Apr 2026 | Titleist | 2.8K | 23.5% | 2 |
| Apr 2026 | TaylorMade | 2.7K | 23.1% | 3 |
| Apr 2026 | Sun Mountain | 700 | 6% | 4 |
| Apr 2026 | PING | 260 | 2.2% | 5 |
| Apr 2026 | Ogio | 70 | 0.6% | 6 |
| May 2026 | Callaway | 3K | 34.6% | 1 |
| May 2026 | TaylorMade | 2.7K | 30.8% | 2 |
| May 2026 | Titleist | 2.3K | 26.5% | 3 |
| May 2026 | Sun Mountain | 350 | 4% | 4 |
| May 2026 | PING | 260 | 3% | 5 |
| May 2026 | Ogio | 90 | 1% | 6 |
| Jun 2026 | Callaway | 2.6K | 34% | 1 |
| Jun 2026 | TaylorMade | 2.2K | 28.9% | 2 |
| Jun 2026 | Titleist | 2.2K | 28.9% | 3 |
| Jun 2026 | PING | 320 | 4.2% | 4 |
| Jun 2026 | Sun Mountain | 240 | 3.1% | 5 |
| Jun 2026 | Ogio | 70 | 0.92% | 6 |
| Jul 2026 | Callaway | 2.6K | 35.2% | 1 |
| Jul 2026 | TaylorMade | 2.2K | 29.8% | 2 |
| Jul 2026 | Titleist | 1.9K | 26.3% | 3 |
| Jul 2026 | PING | 320 | 4.3% | 4 |
| Jul 2026 | Sun Mountain | 260 | 3.5% | 5 |
| Jul 2026 | Ogio | 70 | 0.94% | 6 |
| Aug 2026 | Callaway | 2.3K | 30.5% | 1 |
| Aug 2026 | TaylorMade | 2.3K | 30.4% | 2 |
| Aug 2026 | Titleist | 2.3K | 30.3% | 3 |
| Aug 2026 | PING | 320 | 4.2% | 4 |
| Aug 2026 | Sun Mountain | 280 | 3.7% | 5 |
| Aug 2026 | Ogio | 70 | 0.92% | 6 |
| Sep 2026 | Titleist | 1.9K | 32.5% | 1 |
| Sep 2026 | TaylorMade | 1.9K | 32.2% | 2 |
| Sep 2026 | Callaway | 1.5K | 24.9% | 3 |
| Sep 2026 | PING | 320 | 5.4% | 4 |
| Sep 2026 | Sun Mountain | 240 | 4.1% | 5 |
| Sep 2026 | Ogio | 50 | 0.85% | 6 |

## What is being compared

- **Callaway**: Measured on the search terms “callaway”, “callaway chrome soft”, “callaway club set”, “callaway preowned”, “callaway supersoft”, “callaway supersoft balls” and “club callaway”, summed into one figure.
- **Ogio**: Measured on the search term “ogio”.
- **PING**: Measured on the search term “ping bag golf”.
- **Sun Mountain**: Measured on the search terms “sun mountain” and “sun mountain golf bag”, summed into one figure.
- **TaylorMade**: Measured on the search terms “club taylormade”, “taylor made”, “taylormade”, “taylormade balls” and “taylormade spider putter”, summed into one figure.
- **Titleist**: Measured on the search terms “titleist”, “titleist bag”, “titleist caps”, “titleist hats”, “titleist trufeel” and “titleist vokey wedges”, summed into one figure.

- [Callaway](/demand/nz/brands/callaway)
- [Ogio](/demand/nz/brands/ogio)
- [PING](/demand/nz/brands/ping)
- [Sun Mountain](/demand/nz/brands/sun-mountain)
- [TaylorMade](/demand/nz/brands/taylormade)
- [Titleist](/demand/nz/brands/titleist)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stand bag brands in New Zealand?

Titleist and TaylorMade share the highest share of searches among stand bag brands in New Zealand, at 32.5% and 32.2% in September 2026.

## Cite this page

Brandwave. "Stand bag brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-stand-bag-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stand-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.