---
title: "Stair climber brands in New Zealand: Which are searched most?"
description: "Compare the stair climber brands people buy. Share of Search among StairMaster, Peloton, Technogym and NordicTrack, the stair climber brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-stair-climber-brands"
publisher: "Brandwave"
---

# Stair climber brands in New Zealand: Which are searched most?

Compare the stair climber brands people buy. Share of Search among StairMaster, Peloton, Technogym and NordicTrack, the stair climber brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stair climber brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: StairMaster, 36.2%

## Which brand is most popular in search among stair climber brands in New Zealand?

- In September 2026, StairMaster was the most searched among stair climber brands in New Zealand, with an estimated 1.6K branded searches, 36.2% of all searches for the four we track.
- Peloton is in 2nd place, 0.7 percentage points behind at 35.5%.
- Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand increased from 27.1% to 36.2%.
- Across the 12 months ending September 2026, Peloton’s share of searches among stair climber brands in New Zealand decreased from 47.4% to 35.5%.
- Across the 12 months ending September 2026, Technogym’s share of searches among stair climber brands in New Zealand increased from 17.5% to 23.1%.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands in New Zealand decreased from 7.9% to 5.2%.
- Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand peaked at 36.2% in September 2026 and was lowest at 25% in April 2026.
- Across the 12 months ending September 2026, Technogym’s share of searches among stair climber brands in New Zealand peaked at 23.1% in September 2026 and was lowest at 16.3% in January 2026.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands in New Zealand peaked at 15% in June 2026 and was lowest at 5.2% in September 2026.
- Across the 12 months ending September 2026, StairMaster rose from 2nd to 1st among stair climber brands in New Zealand.
- Across the 12 months ending September 2026, Peloton fell from 1st to 2nd among stair climber brands in New Zealand.

## Top stair climber brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, StairMaster appeared every time. Peloton, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| StairMaster | 3 of 3 | 2 of 2 | 5 of 5 |
| Peloton | 0 of 3 | 0 of 2 | 0 of 5 |
| Technogym | 0 of 3 | 0 of 2 | 0 of 5 |
| NordicTrack | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about stair climber brands

- Asked ChatGPT "Which stair climber brand should I buy in New Zealand?": 1. StairMaster
- Asked ChatGPT "What are the best stair climber brands in New Zealand?": 1. StairMaster, 2. NordicTrack
- Asked ChatGPT "What's the best stair climber brand in New Zealand for home cardio workouts?": 1. StairMaster
- Searched Google, AI Overview "best stair climber": 1. StairMaster
- Searched Google, AI Overview "home stair climber": 1. StairMaster

Not named in any answer: Peloton and Technogym.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [StairMaster vs Peloton: compare search popularity](/demand/nz/compare/peloton-vs-stairmaster): 36.2% against 35.5% Share of Search.
- [StairMaster vs Technogym: compare search popularity](/demand/nz/compare/stairmaster-vs-technogym): 36.2% against 23.1% Share of Search.
- [StairMaster vs NordicTrack: compare search popularity](/demand/nz/compare/nordictrack-vs-stairmaster): 36.2% against 5.2% Share of Search.
- [Peloton vs Technogym: compare search popularity](/demand/nz/compare/peloton-vs-technogym): 35.5% against 23.1% Share of Search.
- [Peloton vs NordicTrack: compare search popularity](/demand/nz/compare/nordictrack-vs-peloton): 35.5% against 5.2% Share of Search.
- [Technogym vs NordicTrack: compare search popularity](/demand/nz/compare/nordictrack-vs-technogym): 23.1% against 5.2% Share of Search.

## How did search popularity change for New Zealand stair climber brands in September 2026?

- In September 2026, StairMaster overtook Peloton to become the leader among stair climber brands in New Zealand, with 36.2% of the searches.
- In September 2026, Technogym gained share of searches among stair climber brands in New Zealand, from 21.4% to 23.1%.
- In September 2026, NordicTrack lost share of searches among stair climber brands in New Zealand, from 8.7% to 5.2%.
- Estimated monthly branded searches for Peloton in New Zealand fell 30.8% over 12 measured months, from 2.3K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | StairMaster | 36.2% | 1.6K | 0.0% | StairMaster |
| 2 | Peloton | 35.5% | 1.6K | -7.6% | Peloton |
| 3 | Technogym | 23.1% | 1K | +1.0% | Technogym |
| 4 | NordicTrack | 5.2% | 230 | -43.9% | NordicTrack |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peloton | 2.3K | 47.4% | 1 |
| Oct 2025 | StairMaster | 1.3K | 27.1% | 2 |
| Oct 2025 | Technogym | 840 | 17.5% | 3 |
| Oct 2025 | NordicTrack | 380 | 7.9% | 4 |
| Nov 2025 | Peloton | 1.7K | 41.8% | 1 |
| Nov 2025 | StairMaster | 1.3K | 32.3% | 2 |
| Nov 2025 | Technogym | 810 | 20.1% | 3 |
| Nov 2025 | NordicTrack | 230 | 5.7% | 4 |
| Dec 2025 | Peloton | 1.3K | 39.1% | 1 |
| Dec 2025 | StairMaster | 1K | 29.9% | 2 |
| Dec 2025 | Technogym | 680 | 20.3% | 3 |
| Dec 2025 | NordicTrack | 360 | 10.7% | 4 |
| Jan 2026 | Peloton | 2K | 39.6% | 1 |
| Jan 2026 | StairMaster | 1.6K | 31.5% | 2 |
| Jan 2026 | Technogym | 830 | 16.3% | 3 |
| Jan 2026 | NordicTrack | 640 | 12.6% | 4 |
| Feb 2026 | Peloton | 1.8K | 40.5% | 1 |
| Feb 2026 | StairMaster | 1.3K | 29.7% | 2 |
| Feb 2026 | Technogym | 850 | 19.5% | 3 |
| Feb 2026 | NordicTrack | 450 | 10.3% | 4 |
| Mar 2026 | Peloton | 1.7K | 38.4% | 1 |
| Mar 2026 | StairMaster | 1.3K | 29.7% | 2 |
| Mar 2026 | Technogym | 830 | 19% | 3 |
| Mar 2026 | NordicTrack | 560 | 12.8% | 4 |
| Apr 2026 | Peloton | 2.1K | 41.4% | 1 |
| Apr 2026 | StairMaster | 1.3K | 25% | 2 |
| Apr 2026 | Technogym | 1K | 19.8% | 3 |
| Apr 2026 | NordicTrack | 710 | 13.7% | 4 |
| May 2026 | Peloton | 2K | 39.9% | 1 |
| May 2026 | StairMaster | 1.3K | 25.3% | 2 |
| May 2026 | Technogym | 1.1K | 22% | 3 |
| May 2026 | NordicTrack | 660 | 12.8% | 4 |
| Jun 2026 | Peloton | 1.8K | 38.3% | 1 |
| Jun 2026 | StairMaster | 1.3K | 28.3% | 2 |
| Jun 2026 | Technogym | 840 | 18.3% | 3 |
| Jun 2026 | NordicTrack | 690 | 15% | 4 |
| Jul 2026 | Peloton | 1.8K | 38.6% | 1 |
| Jul 2026 | StairMaster | 1.3K | 28.4% | 2 |
| Jul 2026 | Technogym | 870 | 19% | 3 |
| Jul 2026 | NordicTrack | 640 | 14% | 4 |
| Aug 2026 | Peloton | 1.7K | 36% | 1 |
| Aug 2026 | StairMaster | 1.6K | 33.9% | 2 |
| Aug 2026 | Technogym | 1K | 21.4% | 3 |
| Aug 2026 | NordicTrack | 410 | 8.7% | 4 |
| Sep 2026 | StairMaster | 1.6K | 36.2% | 1 |
| Sep 2026 | Peloton | 1.6K | 35.5% | 2 |
| Sep 2026 | Technogym | 1K | 23.1% | 3 |
| Sep 2026 | NordicTrack | 230 | 5.2% | 4 |

## What is being compared

- **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack 2450” and “nordictrack commercial 1750”, summed into one figure.
- **Peloton**: Measured on the search terms “peloton”, “peloton bike”, “peloton spin bike” and “peloton treadmill”, summed into one figure.
- **StairMaster**: Measured on the search term “stairmaster”.
- **Technogym**: Measured on the search terms “technogym”, “technogym bikes”, “technogym equipment” and “technogym gym equipment”, summed into one figure.

- [NordicTrack](/demand/nz/brands/nordictrack)
- [Peloton](/demand/nz/brands/peloton)
- [StairMaster](/demand/nz/brands/stairmaster)
- [Technogym](/demand/nz/brands/technogym)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stair climber brands in New Zealand?

In September 2026, StairMaster was the most searched among stair climber brands in New Zealand, with an estimated 1.6K branded searches, 36.2% of all searches for the four we track.

## Cite this page

Brandwave. "Stair climber brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-stair-climber-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stair-climber-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.