---
title: "Stadiums and arenas in New Zealand: Which brands are most popular in search?"
description: "Compare the stadiums and arenas that host New Zealand sport, concerts and events. Share of Search among Spark Arena, Eden Park, Go Media Stadium, One New Zealand Stadium, Forsyth Barr Stadium, FMG Stadium Waikato and Sky Stadium, the stadiums and arenas Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-stadiums-and-arenas"
publisher: "Brandwave"
---

# Stadiums and arenas in New Zealand: Which brands are most popular in search?

Compare the stadiums and arenas that host New Zealand sport, concerts and events. Share of Search among Spark Arena, Eden Park, Go Media Stadium, One New Zealand Stadium, Forsyth Barr Stadium, FMG Stadium Waikato and Sky Stadium, the stadiums and arenas Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stadiums and arenas
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Spark Arena, 38.6%

## Which brand is most popular in search among stadiums and arenas in New Zealand?

- In August 2026, Spark Arena was the most searched among stadiums and arenas in New Zealand, with an estimated 79.2K branded searches and 38.6% estimated Share of Search within this set.
- Eden Park is in 2nd place, 8.3 percentage points behind at 30.3% Share of Search.
- Across the 11 months ending August 2026, Spark Arena’s estimated Share of Search among stadiums and arenas in New Zealand increased from 24% to 38.6%.
- Across the 11 months ending August 2026, Eden Park’s estimated Share of Search among stadiums and arenas in New Zealand decreased from 45.8% to 30.3%.
- Across the 11 months ending August 2026, Go Media Stadium’s estimated Share of Search among stadiums and arenas in New Zealand increased from 17.9% to 20%.
- Across the 11 months ending August 2026, One New Zealand Stadium’s estimated Share of Search among stadiums and arenas in New Zealand increased from 3.4% to 6.7%.
- Across the 11 months ending August 2026, FMG Stadium Waikato’s estimated Share of Search among stadiums and arenas in New Zealand increased from 0.83% to 1.8%.
- Across the 11 months ending August 2026, Sky Stadium’s estimated Share of Search among stadiums and arenas in New Zealand decreased from 5.7% to 0.4%.
- Across the 11 months ending August 2026, Spark Arena’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 39.5% in December 2025 and was lowest at 20.8% in January 2026.
- Across the 11 months ending August 2026, Eden Park’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 50% in November 2025 and was lowest at 20.9% in June 2026.
- Across the 11 months ending August 2026, Go Media Stadium’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 42.2% in January 2026 and was lowest at 7.8% in February 2026.
- Across the 11 months ending August 2026, One New Zealand Stadium’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 26.9% in April 2026 and was lowest at 2.4% in November 2025.
- Across the 11 months ending August 2026, Forsyth Barr Stadium’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 3.9% in April 2026 and was lowest at 0.9% in January 2026.
- Across the 11 months ending August 2026, FMG Stadium Waikato’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 8% in June 2026 and was lowest at 0.53% in November 2025.
- Across the 11 months ending August 2026, Sky Stadium’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 8.7% in January 2026 and was lowest at 0.4% in August 2026.
- Across the 11 months ending August 2026, Spark Arena rose from 2nd to 1st among stadiums and arenas in New Zealand.
- Across the 11 months ending August 2026, Eden Park fell from 1st to 2nd among stadiums and arenas in New Zealand.
- Across the 11 months ending August 2026, One New Zealand Stadium rose from 5th to 4th among stadiums and arenas in New Zealand.
- Across the 11 months ending August 2026, Forsyth Barr Stadium rose from 6th to 5th among stadiums and arenas in New Zealand.
- Across the 11 months ending August 2026, FMG Stadium Waikato rose from 7th to 6th among stadiums and arenas in New Zealand.
- Across the 11 months ending August 2026, Sky Stadium fell from 4th to 7th among stadiums and arenas in New Zealand.

## Compare search popularity between leading brands

- [Spark Arena vs Eden Park: compare search popularity](/demand/nz/compare/eden-park-vs-spark-arena): 38.6% against 30.3% Share of Search.
- [Spark Arena vs Go Media Stadium: compare search popularity](/demand/nz/compare/go-media-stadium-vs-spark-arena): 38.6% against 20% Share of Search.
- [Spark Arena vs One New Zealand Stadium: compare search popularity](/demand/nz/compare/one-new-zealand-stadium-vs-spark-arena): 38.6% against 6.7% Share of Search.
- [Spark Arena vs Forsyth Barr Stadium: compare search popularity](/demand/nz/compare/forsyth-barr-stadium-vs-spark-arena): 38.6% against 2.2% Share of Search.
- [Eden Park vs Go Media Stadium: compare search popularity](/demand/nz/compare/eden-park-vs-go-media-stadium): 30.3% against 20% Share of Search.
- [Eden Park vs One New Zealand Stadium: compare search popularity](/demand/nz/compare/eden-park-vs-one-new-zealand-stadium): 30.3% against 6.7% Share of Search.
- [Eden Park vs Forsyth Barr Stadium: compare search popularity](/demand/nz/compare/eden-park-vs-forsyth-barr-stadium): 30.3% against 2.2% Share of Search.
- [Go Media Stadium vs One New Zealand Stadium: compare search popularity](/demand/nz/compare/go-media-stadium-vs-one-new-zealand-stadium): 20% against 6.7% Share of Search.
- [Go Media Stadium vs Forsyth Barr Stadium: compare search popularity](/demand/nz/compare/forsyth-barr-stadium-vs-go-media-stadium): 20% against 2.2% Share of Search.
- [One New Zealand Stadium vs Forsyth Barr Stadium: compare search popularity](/demand/nz/compare/forsyth-barr-stadium-vs-one-new-zealand-stadium): 6.7% against 2.2% Share of Search.

## How did search popularity change for New Zealand stadiums and arenas in August 2026?

- In August 2026, Spark Arena overtook Eden Park to take the highest estimated Share of Search among stadiums and arenas in New Zealand, at 38.6%.
- In August 2026, Go Media Stadium gained estimated Share of Search among stadiums and arenas in New Zealand, from 10.1% to 20%.
- In August 2026, Eden Park lost estimated Share of Search among stadiums and arenas in New Zealand, from 46% to 30.3%.
- In August 2026, One New Zealand Stadium lost estimated Share of Search among stadiums and arenas in New Zealand, from 10.1% to 6.7%.
- Estimated monthly branded searches for FMG Stadium Waikato in New Zealand rose 89.5% over 11 measured months, from 1.9K to 3.6K in August 2026.
- Estimated monthly branded searches for Sky Stadium in New Zealand fell 93.8% over 11 measured months, from 13K to 810 in August 2026.
- Estimated monthly branded searches for Forsyth Barr Stadium in New Zealand fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Spark Arena | 38.6% | 79.2K | +19.5% | Spark Arena |
| 2 | Eden Park | 30.3% | 62.1K | -39.3% | Eden Park |
| 3 | Go Media Stadium | 20% | 41K | +82.5% | Go Media Stadium |
| 4 | One New Zealand Stadium | 6.7% | 13.7K | -38.7% | One New Zealand Stadium |
| 5 | Forsyth Barr Stadium | 2.2% | 4.4K | 0.0% | Forsyth Barr Stadium |
| 6 | FMG Stadium Waikato | 1.8% | 3.6K | 0.0% | FMG Stadium Waikato |
| 7 | Sky Stadium | 0.4% | 810 | -20.6% | Sky Stadium |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Eden Park | 105K | 45.8% | 1 |
| Oct 2025 | Spark Arena | 55K | 24% | 2 |
| Oct 2025 | Go Media Stadium | 41K | 17.9% | 3 |
| Oct 2025 | Sky Stadium | 13K | 5.7% | 4 |
| Oct 2025 | One New Zealand Stadium | 7.8K | 3.4% | 5 |
| Oct 2025 | Forsyth Barr Stadium | 5.4K | 2.4% | 6 |
| Oct 2025 | FMG Stadium Waikato | 1.9K | 0.83% | 7 |
| Nov 2025 | Eden Park | 152K | 50% | 1 |
| Nov 2025 | Spark Arena | 99.1K | 32.6% | 2 |
| Nov 2025 | Go Media Stadium | 27.4K | 9% | 3 |
| Nov 2025 | Sky Stadium | 13K | 4.3% | 4 |
| Nov 2025 | One New Zealand Stadium | 7.3K | 2.4% | 5 |
| Nov 2025 | Forsyth Barr Stadium | 3.6K | 1.2% | 6 |
| Nov 2025 | FMG Stadium Waikato | 1.6K | 0.53% | 7 |
| Dec 2025 | Spark Arena | 53.1K | 39.5% | 1 |
| Dec 2025 | Eden Park | 31.1K | 23.1% | 2 |
| Dec 2025 | Go Media Stadium | 27.5K | 20.4% | 3 |
| Dec 2025 | Sky Stadium | 10.3K | 7.7% | 4 |
| Dec 2025 | One New Zealand Stadium | 9K | 6.7% | 5 |
| Dec 2025 | Forsyth Barr Stadium | 1.9K | 1.4% | 6 |
| Dec 2025 | FMG Stadium Waikato | 1.6K | 1.2% | 7 |
| Jan 2026 | Go Media Stadium | 136K | 42.2% | 1 |
| Jan 2026 | Eden Park | 75.8K | 23.5% | 2 |
| Jan 2026 | Spark Arena | 67.2K | 20.8% | 3 |
| Jan 2026 | Sky Stadium | 28.2K | 8.7% | 4 |
| Jan 2026 | One New Zealand Stadium | 10.5K | 3.3% | 5 |
| Jan 2026 | Forsyth Barr Stadium | 2.9K | 0.9% | 6 |
| Jan 2026 | FMG Stadium Waikato | 1.9K | 0.59% | 7 |
| Feb 2026 | Eden Park | 130K | 45.1% | 1 |
| Feb 2026 | Spark Arena | 84.1K | 29.1% | 2 |
| Feb 2026 | Go Media Stadium | 22.5K | 7.8% | 3 |
| Feb 2026 | Sky Stadium | 19K | 6.6% | 4 |
| Feb 2026 | FMG Stadium Waikato | 12.1K | 4.2% | 5 |
| Feb 2026 | One New Zealand Stadium | 11.1K | 3.8% | 6 |
| Feb 2026 | Forsyth Barr Stadium | 9.9K | 3.4% | 7 |
| Mar 2026 | Eden Park | 108K | 41.5% | 1 |
| Mar 2026 | Go Media Stadium | 61K | 23.4% | 2 |
| Mar 2026 | Spark Arena | 55.7K | 21.3% | 3 |
| Mar 2026 | One New Zealand Stadium | 17.6K | 6.7% | 4 |
| Mar 2026 | Forsyth Barr Stadium | 8.1K | 3.1% | 5 |
| Mar 2026 | Sky Stadium | 6K | 2.3% | 6 |
| Mar 2026 | FMG Stadium Waikato | 4.4K | 1.7% | 7 |
| Apr 2026 | One New Zealand Stadium | 45.3K | 26.9% | 1 |
| Apr 2026 | Eden Park | 38.9K | 23.1% | 2 |
| Apr 2026 | Spark Arena | 38.1K | 22.6% | 3 |
| Apr 2026 | Go Media Stadium | 27.4K | 16.3% | 4 |
| Apr 2026 | FMG Stadium Waikato | 8.1K | 4.8% | 5 |
| Apr 2026 | Forsyth Barr Stadium | 6.6K | 3.9% | 6 |
| Apr 2026 | Sky Stadium | 3.9K | 2.3% | 7 |
| May 2026 | Spark Arena | 80.9K | 30.3% | 1 |
| May 2026 | Go Media Stadium | 61.4K | 23% | 2 |
| May 2026 | Eden Park | 57.4K | 21.5% | 3 |
| May 2026 | One New Zealand Stadium | 50.5K | 18.9% | 4 |
| May 2026 | FMG Stadium Waikato | 9.9K | 3.7% | 5 |
| May 2026 | Forsyth Barr Stadium | 5.4K | 2% | 6 |
| May 2026 | Sky Stadium | 1.8K | 0.65% | 7 |
| Jun 2026 | Spark Arena | 44.3K | 29.1% | 1 |
| Jun 2026 | One New Zealand Stadium | 37.1K | 24.4% | 2 |
| Jun 2026 | Eden Park | 31.7K | 20.9% | 3 |
| Jun 2026 | Go Media Stadium | 22.5K | 14.8% | 4 |
| Jun 2026 | FMG Stadium Waikato | 12.1K | 8% | 5 |
| Jun 2026 | Forsyth Barr Stadium | 2.4K | 1.6% | 6 |
| Jun 2026 | Sky Stadium | 2.1K | 1.4% | 7 |
| Jul 2026 | Eden Park | 102K | 46% | 1 |
| Jul 2026 | Spark Arena | 66.3K | 29.8% | 2 |
| Jul 2026 | Go Media Stadium | 22.5K | 10.1% | 3 |
| Jul 2026 | One New Zealand Stadium | 22.4K | 10.1% | 4 |
| Jul 2026 | Forsyth Barr Stadium | 4.4K | 2% | 5 |
| Jul 2026 | FMG Stadium Waikato | 3.6K | 1.6% | 6 |
| Jul 2026 | Sky Stadium | 1K | 0.46% | 7 |
| Aug 2026 | Spark Arena | 79.2K | 38.6% | 1 |
| Aug 2026 | Eden Park | 62.1K | 30.3% | 2 |
| Aug 2026 | Go Media Stadium | 41K | 20% | 3 |
| Aug 2026 | One New Zealand Stadium | 13.7K | 6.7% | 4 |
| Aug 2026 | Forsyth Barr Stadium | 4.4K | 2.2% | 5 |
| Aug 2026 | FMG Stadium Waikato | 3.6K | 1.8% | 6 |
| Aug 2026 | Sky Stadium | 810 | 0.4% | 7 |
| Sep 2026 | Eden Park | — | — | — |
| Sep 2026 | FMG Stadium Waikato | — | — | — |
| Sep 2026 | Forsyth Barr Stadium | — | — | — |
| Sep 2026 | Go Media Stadium | — | — | — |
| Sep 2026 | One New Zealand Stadium | — | — | — |
| Sep 2026 | Sky Stadium | — | — | — |
| Sep 2026 | Spark Arena | — | — | — |

## What is being compared

- **Eden Park**: Measured on the search terms “eden park”, “eden park concert”, “eden park events”, “eden park near me”, “eden park new zealand”, “eden park nz”, “eden park online”, “eden park stadium”, “eden park website”, “edenpark”, “edenpark co nz”, “edenpark events”, “edenpark nz” and “edenpark stadium”, summed into one figure.
- **FMG Stadium Waikato**: Measured on the search terms “fmg stadium waikato” and “fmg stadium waikato stadium”, summed into one figure.
- **Forsyth Barr Stadium**: Measured on the search terms “forsyth barr stadium” and “forsyth barr stadium concert”, summed into one figure.
- **Go Media Stadium**: Measured on the search terms “aucklandstadiums co nz”, “go media stadium”, “go media stadium concert”, “go media stadium events”, “go media stadium new zealand” and “go media stadium nz”, summed into one figure.
- **One New Zealand Stadium**: Measured on the search terms “one new zealand stadium”, “one new zealand stadium events”, “one new zealand stadium near me” and “te kaha stadium”, summed into one figure.
- **Sky Stadium**: Measured on the search terms “sky stadium concert”, “sky stadium events”, “sky stadium near me”, “sky stadium new zealand”, “sky stadium nz”, “sky stadium tickets”, “sky stadium today” and “skystadium”, summed into one figure.
- **Spark Arena**: Measured on the search terms “concert at spark arena tonight”, “concert spark arena”, “spark arena”, “spark arena address”, “spark arena concert today”, “spark arena concert tonight”, “spark arena events”, “spark arena inside”, “spark arena layout”, “spark arena location”, “spark arena map”, “spark arena near me”, “spark arena seating chart”, “spark arena seating plan”, “spark arena seating view”, “spark arena shows”, “spark arena tickets”, “spark arena today”, “spark arena tonight”, “sparkarena” and “sparkarena co nz”, summed into one figure.

- [Eden Park](/demand/nz/brands/eden-park)
- [FMG Stadium Waikato](/demand/nz/brands/fmg-stadium-waikato)
- [Forsyth Barr Stadium](/demand/nz/brands/forsyth-barr-stadium)
- [Go Media Stadium](/demand/nz/brands/go-media-stadium)
- [One New Zealand Stadium](/demand/nz/brands/one-new-zealand-stadium)
- [Sky Stadium](/demand/nz/brands/sky-stadium)
- [Spark Arena](/demand/nz/brands/spark-arena)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stadiums and arenas in New Zealand?

In August 2026, Spark Arena was the most searched among stadiums and arenas in New Zealand, with an estimated 79.2K branded searches and 38.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Stadiums and arenas in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-stadiums-and-arenas

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-stadiums-and-arenas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.