---
title: "Sports supplement stores in New Zealand: Which brands are most popular in search?"
description: "Compare the sports nutrition and supplement stores New Zealanders buy protein from. Share of Search among NZ Muscle, Sprint Fit, Xplosiv, Nutritional Supplements NZ and Supplements.co.nz, the sports supplement stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sports-supplement-stores"
publisher: "Brandwave"
---

# Sports supplement stores in New Zealand: Which brands are most popular in search?

Compare the sports nutrition and supplement stores New Zealanders buy protein from. Share of Search among NZ Muscle, Sprint Fit, Xplosiv, Nutritional Supplements NZ and Supplements.co.nz, the sports supplement stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports supplement stores
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: NZ Muscle, 40.4%

## Which brand is most popular in search among sports supplement stores in New Zealand?

- In August 2026, NZ Muscle was the most searched among sports supplement stores in New Zealand, with an estimated 25.3K branded searches and 40.4% estimated Share of Search within this set.
- Sprint Fit is in 2nd place, 10.9 percentage points behind at 29.5% Share of Search.
- Across the 11 months ending August 2026, NZ Muscle’s estimated Share of Search among sports supplement stores in New Zealand decreased from 41% to 40.4%.
- Across the 11 months ending August 2026, Sprint Fit’s estimated Share of Search among sports supplement stores in New Zealand increased from 27% to 29.5%.
- Across the 11 months ending August 2026, Xplosiv’s estimated Share of Search among sports supplement stores in New Zealand decreased from 25.5% to 23.2%.
- Across the 11 months ending August 2026, NZ Muscle’s estimated Share of Search among sports supplement stores in New Zealand peaked at 80.3% in June 2026 and was lowest at 39.5% in April 2026.
- Across the 11 months ending August 2026, Sprint Fit’s estimated Share of Search among sports supplement stores in New Zealand peaked at 31.7% in April 2026 and was lowest at 9.8% in June 2026.
- Across the 11 months ending August 2026, Xplosiv’s estimated Share of Search among sports supplement stores in New Zealand peaked at 25.5% in October 2025 and was lowest at 7.7% in June 2026.
- Across the 11 months ending August 2026, Nutritional Supplements NZ’s estimated Share of Search among sports supplement stores in New Zealand peaked at 5.8% in August 2026 and was lowest at 1.9% in June 2026.
- Across the 11 months ending August 2026, Nutritional Supplements NZ and Supplements.co.nz held steady: their estimated Share of Search among sports supplement stores in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [NZ Muscle vs Sprint Fit: compare search popularity](/demand/nz/compare/nz-muscle-vs-sprint-fit): 40.4% against 29.5% Share of Search.
- [NZ Muscle vs Xplosiv: compare search popularity](/demand/nz/compare/nz-muscle-vs-xplosiv): 40.4% against 23.2% Share of Search.
- [NZ Muscle vs Nutritional Supplements NZ: compare search popularity](/demand/nz/compare/nutritional-supplements-nz-vs-nz-muscle): 40.4% against 5.8% Share of Search.
- [Sprint Fit vs Xplosiv: compare search popularity](/demand/nz/compare/sprint-fit-vs-xplosiv): 29.5% against 23.2% Share of Search.
- [Sprint Fit vs Nutritional Supplements NZ: compare search popularity](/demand/nz/compare/nutritional-supplements-nz-vs-sprint-fit): 29.5% against 5.8% Share of Search.
- [Xplosiv vs Nutritional Supplements NZ: compare search popularity](/demand/nz/compare/nutritional-supplements-nz-vs-xplosiv): 23.2% against 5.8% Share of Search.

## How did search popularity change for New Zealand sports supplement stores in August 2026?

- In August 2026, Sprint Fit gained estimated Share of Search among sports supplement stores in New Zealand, from 22.7% to 29.5%.
- In August 2026, Xplosiv gained estimated Share of Search among sports supplement stores in New Zealand, from 17.7% to 23.2%.
- In August 2026, Nutritional Supplements NZ gained estimated Share of Search among sports supplement stores in New Zealand, from 3.5% to 5.8%.
- In August 2026, NZ Muscle lost estimated Share of Search among sports supplement stores in New Zealand, from 55.2% to 40.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NZ Muscle | 40.4% | 25.3K | -44.1% | NZ Muscle |
| 2 | Sprint Fit | 29.5% | 18.4K | -0.6% | Sprint Fit |
| 3 | Xplosiv | 23.2% | 14.5K | 0.0% | Xplosiv |
| 4 | Nutritional Supplements NZ | 5.8% | 3.6K | +24.1% | Nutritional Supplements NZ |
| 5 | Supplements.co.nz | 1.2% | 730 | 0.0% | Supplements.co.nz |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NZ Muscle | 27.8K | 41% | 1 |
| Oct 2025 | Sprint Fit | 18.3K | 27% | 2 |
| Oct 2025 | Xplosiv | 17.3K | 25.5% | 3 |
| Oct 2025 | Nutritional Supplements NZ | 3.6K | 5.3% | 4 |
| Oct 2025 | Supplements.co.nz | 790 | 1.2% | 5 |
| Nov 2025 | NZ Muscle | 32.6K | 44.3% | 1 |
| Nov 2025 | Sprint Fit | 22.4K | 30.5% | 2 |
| Nov 2025 | Xplosiv | 14.2K | 19.3% | 3 |
| Nov 2025 | Nutritional Supplements NZ | 3.6K | 4.9% | 4 |
| Nov 2025 | Supplements.co.nz | 770 | 1% | 5 |
| Dec 2025 | NZ Muscle | 23K | 43.1% | 1 |
| Dec 2025 | Sprint Fit | 15K | 28.2% | 2 |
| Dec 2025 | Xplosiv | 11.8K | 22.1% | 3 |
| Dec 2025 | Nutritional Supplements NZ | 2.9K | 5.4% | 4 |
| Dec 2025 | Supplements.co.nz | 620 | 1.2% | 5 |
| Jan 2026 | NZ Muscle | 28K | 43% | 1 |
| Jan 2026 | Sprint Fit | 18.3K | 28.1% | 2 |
| Jan 2026 | Xplosiv | 14.5K | 22.2% | 3 |
| Jan 2026 | Nutritional Supplements NZ | 3.6K | 5.5% | 4 |
| Jan 2026 | Supplements.co.nz | 750 | 1.2% | 5 |
| Feb 2026 | NZ Muscle | 28.8K | 45.5% | 1 |
| Feb 2026 | Sprint Fit | 18.4K | 28.9% | 2 |
| Feb 2026 | Xplosiv | 11.9K | 18.7% | 3 |
| Feb 2026 | Nutritional Supplements NZ | 3.6K | 5.7% | 4 |
| Feb 2026 | Supplements.co.nz | 740 | 1.2% | 5 |
| Mar 2026 | NZ Muscle | 27.6K | 42.6% | 1 |
| Mar 2026 | Sprint Fit | 18.4K | 28.4% | 2 |
| Mar 2026 | Xplosiv | 14.6K | 22.5% | 3 |
| Mar 2026 | Nutritional Supplements NZ | 3.6K | 5.6% | 4 |
| Mar 2026 | Supplements.co.nz | 600 | 0.93% | 5 |
| Apr 2026 | NZ Muscle | 22.9K | 39.5% | 1 |
| Apr 2026 | Sprint Fit | 18.4K | 31.7% | 2 |
| Apr 2026 | Xplosiv | 13.2K | 22.7% | 3 |
| Apr 2026 | Nutritional Supplements NZ | 2.9K | 5% | 4 |
| Apr 2026 | Supplements.co.nz | 610 | 1.1% | 5 |
| May 2026 | NZ Muscle | 27K | 44.4% | 1 |
| May 2026 | Sprint Fit | 18.4K | 30.2% | 2 |
| May 2026 | Xplosiv | 11.9K | 19.6% | 3 |
| May 2026 | Nutritional Supplements NZ | 2.9K | 4.8% | 4 |
| May 2026 | Supplements.co.nz | 630 | 1% | 5 |
| Jun 2026 | NZ Muscle | 152K | 80.3% | 1 |
| Jun 2026 | Sprint Fit | 18.5K | 9.8% | 2 |
| Jun 2026 | Xplosiv | 14.5K | 7.7% | 3 |
| Jun 2026 | Nutritional Supplements NZ | 3.6K | 1.9% | 4 |
| Jun 2026 | Supplements.co.nz | 740 | 0.39% | 5 |
| Jul 2026 | NZ Muscle | 45.2K | 55.2% | 1 |
| Jul 2026 | Sprint Fit | 18.6K | 22.7% | 2 |
| Jul 2026 | Xplosiv | 14.5K | 17.7% | 3 |
| Jul 2026 | Nutritional Supplements NZ | 2.9K | 3.5% | 4 |
| Jul 2026 | Supplements.co.nz | 730 | 0.89% | 5 |
| Aug 2026 | NZ Muscle | 25.3K | 40.4% | 1 |
| Aug 2026 | Sprint Fit | 18.4K | 29.5% | 2 |
| Aug 2026 | Xplosiv | 14.5K | 23.2% | 3 |
| Aug 2026 | Nutritional Supplements NZ | 3.6K | 5.8% | 4 |
| Aug 2026 | Supplements.co.nz | 730 | 1.2% | 5 |
| Sep 2026 | Nutritional Supplements NZ | — | — | — |
| Sep 2026 | NZ Muscle | — | — | — |
| Sep 2026 | Sprint Fit | — | — | — |
| Sep 2026 | Supplements.co.nz | — | — | — |
| Sep 2026 | Xplosiv | — | — | — |

## What is being compared

- **Nutritional Supplements NZ**: Measured on the search term “nutritional supplements nz”.
- **NZ Muscle**: Measured on the search terms “creatine nz muscle”, “nz muscle”, “nz muscle constellation”, “nz muscle constellation dr”, “nz muscle creatine”, “nz muscle discount”, “nz muscle fuel”, “nz muscle gym”, “nz muscle near me”, “nz muscle nz”, “nz muscle online”, “nz muscle pre workout”, “nz muscle protein”, “nz muscle protein powder”, “nz muscle queen street”, “nz muscle reviews”, “nz muscle shop”, “nz muscle store”, “nz muscle supplements”, “nz muscle supplements queen st”, “nz muscle voucher”, “nz muscle wellington”, “nz muscle whey”, “nz muscle whey protein”, “nzmuscle”, “nzmuscle co nz”, “nzmuscle nz”, “nzmuscle protein” and “nzmuscle store”, summed into one figure.
- **Sprint Fit**: Measured on the search terms “sprint fit”, “sprint fit location”, “sprint fit near me”, “sprint fit store”, “sprint fit supplements”, “sprintfit”, “sprintfit co nz” and “sprintfit store”, summed into one figure.
- **Supplements.co.nz**: Measured on the search terms “supplements co nz” and “supplements co nz near me”, summed into one figure.
- **Xplosiv**: Measured on the search terms “xplosiv”, “xplosiv near me”, “xplosiv northwest”, “xplosiv nz”, “xplosiv online”, “xplosiv pre workout”, “xplosiv protein”, “xplosiv queen street” and “xplosiv westgate”, summed into one figure.

- [Nutritional Supplements NZ](/demand/nz/brands/nutritional-supplements-nz)
- [NZ Muscle](/demand/nz/brands/nz-muscle)
- [Sprint Fit](/demand/nz/brands/sprint-fit)
- [Supplements.co.nz](/demand/nz/brands/supplements-co-nz)
- [Xplosiv](/demand/nz/brands/xplosiv)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports supplement stores in New Zealand?

In August 2026, NZ Muscle was the most searched among sports supplement stores in New Zealand, with an estimated 25.3K branded searches and 40.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Sports supplement stores in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sports-supplement-stores

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sports-supplement-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.