---
title: "Sports streaming services in New Zealand: Which brands are most popular in search?"
description: "Compare the sports streaming services New Zealand fans watch on. Share of Search among Sky Sport Now, Sky Go, Rugby Pass TV, DAZN and F1 TV, the sports streaming services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sports-streaming-services"
publisher: "Brandwave"
---

# Sports streaming services in New Zealand: Which brands are most popular in search?

Compare the sports streaming services New Zealand fans watch on. Share of Search among Sky Sport Now, Sky Go, Rugby Pass TV, DAZN and F1 TV, the sports streaming services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports streaming services
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sky Sport Now, 55.8%

## Which brand is most popular in search among sports streaming services in New Zealand?

- In August 2026, Sky Sport Now was the most searched among sports streaming services in New Zealand, with an estimated 116K branded searches and 55.8% estimated Share of Search within this set.
- Sky Go is in 2nd place, 22 percentage points behind at 33.8% Share of Search.
- Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among sports streaming services in New Zealand increased from 43.8% to 55.8%.
- Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among sports streaming services in New Zealand decreased from 45% to 33.8%.
- Across the 11 months ending August 2026, Rugby Pass TV’s estimated Share of Search among sports streaming services in New Zealand increased from 0.23% to 4.3%.
- Across the 11 months ending August 2026, DAZN’s estimated Share of Search among sports streaming services in New Zealand decreased from 4.6% to 3.7%.
- Across the 11 months ending August 2026, F1 TV’s estimated Share of Search among sports streaming services in New Zealand decreased from 6.3% to 2.3%.
- Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among sports streaming services in New Zealand peaked at 55.8% in August 2026 and was lowest at 34% in March 2026.
- Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among sports streaming services in New Zealand peaked at 50.4% in January 2026 and was lowest at 30.8% in July 2026.
- Across the 11 months ending August 2026, Rugby Pass TV’s estimated Share of Search among sports streaming services in New Zealand peaked at 13.2% in July 2026 and was lowest at 0.23% in October 2025.
- Across the 11 months ending August 2026, DAZN’s estimated Share of Search among sports streaming services in New Zealand peaked at 5.6% in May 2026 and was lowest at 1.5% in July 2026.
- Across the 11 months ending August 2026, F1 TV’s estimated Share of Search among sports streaming services in New Zealand peaked at 22.2% in March 2026 and was lowest at 1.6% in April 2026.
- Across the 11 months ending August 2026, Sky Sport Now rose from 2nd to 1st among sports streaming services in New Zealand.
- Across the 11 months ending August 2026, Sky Go fell from 1st to 2nd among sports streaming services in New Zealand.
- Across the 11 months ending August 2026, Rugby Pass TV rose from 5th to 3rd among sports streaming services in New Zealand.
- Across the 11 months ending August 2026, F1 TV fell from 3rd to 5th among sports streaming services in New Zealand.

## Compare search popularity between leading brands

- [Sky Sport Now vs Sky Go: compare search popularity](/demand/nz/compare/sky-go-vs-sky-sport-now): 55.8% against 33.8% Share of Search.
- [Sky Sport Now vs Rugby Pass TV: compare search popularity](/demand/nz/compare/rugby-pass-tv-vs-sky-sport-now): 55.8% against 4.3% Share of Search.
- [Sky Sport Now vs DAZN: compare search popularity](/demand/nz/compare/dazn-vs-sky-sport-now): 55.8% against 3.7% Share of Search.
- [Sky Sport Now vs F1 TV: compare search popularity](/demand/nz/compare/f1-tv-vs-sky-sport-now): 55.8% against 2.3% Share of Search.
- [Sky Go vs Rugby Pass TV: compare search popularity](/demand/nz/compare/rugby-pass-tv-vs-sky-go): 33.8% against 4.3% Share of Search.
- [Sky Go vs DAZN: compare search popularity](/demand/nz/compare/dazn-vs-sky-go): 33.8% against 3.7% Share of Search.
- [Sky Go vs F1 TV: compare search popularity](/demand/nz/compare/f1-tv-vs-sky-go): 33.8% against 2.3% Share of Search.
- [Rugby Pass TV vs DAZN: compare search popularity](/demand/nz/compare/dazn-vs-rugby-pass-tv): 4.3% against 3.7% Share of Search.
- [Rugby Pass TV vs F1 TV: compare search popularity](/demand/nz/compare/f1-tv-vs-rugby-pass-tv): 4.3% against 2.3% Share of Search.
- [DAZN vs F1 TV: compare search popularity](/demand/nz/compare/dazn-vs-f1-tv): 3.7% against 2.3% Share of Search.

## How did search popularity change for New Zealand sports streaming services in August 2026?

- In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%.
- In August 2026, Sky Sport Now gained estimated Share of Search among sports streaming services in New Zealand, from 50.6% to 55.8%.
- In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%.
- In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%.
- In August 2026, F1 TV lost estimated Share of Search among sports streaming services in New Zealand, from 4% to 2.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sky Sport Now | 55.8% | 116K | -18.3% | Sky |
| 2 | Sky Go | 33.8% | 70.1K | -18.7% | Sky |
| 3 | Rugby Pass TV | 4.3% | 9K | -75.7% | Rugby Pass TV |
| 4 | DAZN | 3.7% | 7.8K | +89.3% | DAZN |
| 5 | F1 TV | 2.3% | 4.8K | -57.0% | F1 TV |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sky Go | 82.7K | 45% | 1 |
| Oct 2025 | Sky Sport Now | 80.5K | 43.8% | 2 |
| Oct 2025 | F1 TV | 11.5K | 6.3% | 3 |
| Oct 2025 | DAZN | 8.5K | 4.6% | 4 |
| Oct 2025 | Rugby Pass TV | 420 | 0.23% | 5 |
| Nov 2025 | Sky Go | 68.1K | 44.7% | 1 |
| Nov 2025 | Sky Sport Now | 67K | 44% | 2 |
| Nov 2025 | F1 TV | 9.4K | 6.2% | 3 |
| Nov 2025 | DAZN | 6.9K | 4.5% | 4 |
| Nov 2025 | Rugby Pass TV | 940 | 0.62% | 5 |
| Dec 2025 | Sky Go | 46K | 49.4% | 1 |
| Dec 2025 | Sky Sport Now | 37.4K | 40.2% | 2 |
| Dec 2025 | DAZN | 4.8K | 5.2% | 3 |
| Dec 2025 | F1 TV | 4.6K | 4.9% | 4 |
| Dec 2025 | Rugby Pass TV | 380 | 0.41% | 5 |
| Jan 2026 | Sky Go | 57.2K | 50.4% | 1 |
| Jan 2026 | Sky Sport Now | 47.8K | 42.1% | 2 |
| Jan 2026 | DAZN | 5.8K | 5.1% | 3 |
| Jan 2026 | F1 TV | 2.2K | 2% | 4 |
| Jan 2026 | Rugby Pass TV | 520 | 0.46% | 5 |
| Feb 2026 | Sky Sport Now | 70.1K | 46.6% | 1 |
| Feb 2026 | Sky Go | 69.8K | 46.3% | 2 |
| Feb 2026 | F1 TV | 5.5K | 3.7% | 3 |
| Feb 2026 | DAZN | 4.4K | 2.9% | 4 |
| Feb 2026 | Rugby Pass TV | 740 | 0.49% | 5 |
| Mar 2026 | Sky Go | 83.3K | 39.5% | 1 |
| Mar 2026 | Sky Sport Now | 71.7K | 34% | 2 |
| Mar 2026 | F1 TV | 46.9K | 22.2% | 3 |
| Mar 2026 | DAZN | 7.1K | 3.4% | 4 |
| Mar 2026 | Rugby Pass TV | 2K | 0.96% | 5 |
| Apr 2026 | Sky Sport Now | 85.5K | 47.2% | 1 |
| Apr 2026 | Sky Go | 83.7K | 46.2% | 2 |
| Apr 2026 | DAZN | 7.2K | 4% | 3 |
| Apr 2026 | F1 TV | 3K | 1.6% | 4 |
| Apr 2026 | Rugby Pass TV | 1.8K | 1% | 5 |
| May 2026 | Sky Sport Now | 92.7K | 45% | 1 |
| May 2026 | Sky Go | 84.4K | 40.9% | 2 |
| May 2026 | F1 TV | 16K | 7.8% | 3 |
| May 2026 | DAZN | 11.5K | 5.6% | 4 |
| May 2026 | Rugby Pass TV | 1.5K | 0.71% | 5 |
| Jun 2026 | Sky Sport Now | 110K | 49.9% | 1 |
| Jun 2026 | Sky Go | 85.5K | 38.9% | 2 |
| Jun 2026 | F1 TV | 13.7K | 6.2% | 3 |
| Jun 2026 | DAZN | 6.6K | 3% | 4 |
| Jun 2026 | Rugby Pass TV | 4.4K | 2% | 5 |
| Jul 2026 | Sky Sport Now | 142K | 50.6% | 1 |
| Jul 2026 | Sky Go | 86.3K | 30.8% | 2 |
| Jul 2026 | Rugby Pass TV | 36.9K | 13.2% | 3 |
| Jul 2026 | F1 TV | 11.1K | 4% | 4 |
| Jul 2026 | DAZN | 4.1K | 1.5% | 5 |
| Aug 2026 | Sky Sport Now | 116K | 55.8% | 1 |
| Aug 2026 | Sky Go | 70.1K | 33.8% | 2 |
| Aug 2026 | Rugby Pass TV | 9K | 4.3% | 3 |
| Aug 2026 | DAZN | 7.8K | 3.7% | 4 |
| Aug 2026 | F1 TV | 4.8K | 2.3% | 5 |
| Sep 2026 | DAZN | — | — | — |
| Sep 2026 | F1 TV | — | — | — |
| Sep 2026 | Rugby Pass TV | — | — | — |
| Sep 2026 | Sky Go | — | — | — |
| Sep 2026 | Sky Sport Now | — | — | — |

## What is being compared

- **DAZN**: Measured on the search terms “dazn”, “dazn clm”, “dazn live sport”, “dazn near me”, “dazn new zealand”, “dazn nfl”, “dazn nz”, “dazn online”, “dazn sport”, “dazn sport streaming”, “dazn stream”, “dazn tv”, “dazn uefa champions league” and “dazn you tube”, summed into one figure.
- **F1 TV**: Measured on the search terms “f1 tv app”, “f1 tv calendar”, “f1 tv cost”, “f1 tv home”, “f1 tv live”, “f1 tv live stream”, “f1 tv new zealand”, “f1 tv nz”, “f1 tv online”, “f1 tv price”, “f1 tv pro”, “f1 tv pro live streaming”, “f1 tv pro subscription”, “f1 tv subscription”, “f1tv”, “f1tv formula1 com”, “f1tv nz” and “f1tv stream”, summed into one figure.
- **Rugby Pass TV**: Measured on the search terms “rugby pass tv”, “rugbypass tv” and “rugbypass tv live streaming”, summed into one figure.
- **Sky Go**: Measured on the search terms “my sky go”, “Sky Go”, “sky go app”, “sky go app nz”, “sky go cost”, “sky go how much”, “sky go live sport”, “sky go near me”, “sky go now”, “sky go nz”, “sky go nz app”, “sky go on demand”, “sky go online”, “sky go sky sports”, “sky go subscription”, “sky go tv”, “sky go tv guide”, “skygo co nz”, “skygo live sport”, “skygo stream” and “tv guide sky go”, summed into one figure.
- **Sky Sport Now**: Measured on the search terms “contact sky sport now”, “my sky sport now”, “Sky Sport Now”, “sky sport now all blacks”, “sky sport now app”, “sky sport now contact”, “sky sport now cost”, “sky sport now day pass”, “sky sport now deal”, “sky sport now discount”, “sky sport now free trial”, “sky sport now guide”, “sky sport now issues”, “sky sport now live stream”, “sky sport now month pass”, “sky sport now new zealand”, “sky sport now nz”, “sky sport now pass”, “sky sport now pay per view”, “sky sport now plans”, “sky sport now price”, “sky sport now rugby”, “sky sport now schedule”, “sky sport now subscription”, “sky sport now trial”, “sky sport now tv guide”, “sky sport now ufc”, “sky sport now website”, “sky sports now”, “skysportnow co nz” and “www sky sport now”, summed into one figure.

- [DAZN](/demand/nz/brands/dazn)
- [F1 TV](/demand/nz/brands/f1-tv)
- [Rugby Pass TV](/demand/nz/brands/rugby-pass-tv)
- [Sky Go](/demand/nz/brands/sky-go)
- [Sky Sport Now](/demand/nz/brands/sky-sport-now)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports streaming services in New Zealand?

In August 2026, Sky Sport Now was the most searched among sports streaming services in New Zealand, with an estimated 116K branded searches and 55.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Sports streaming services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sports-streaming-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sports-streaming-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.