---
title: "Sports nutrition brands in New Zealand: Which brands are most popular in search?"
description: "Compare the protein and sports nutrition brands New Zealanders buy. Share of Search among Musashi, NZ Protein, Optimum Nutrition, Myprotein, Nutra Organics, Ghost, Horleys and Balance Sports Nutrition, the sports nutrition brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sports-nutrition-brands"
publisher: "Brandwave"
---

# Sports nutrition brands in New Zealand: Which brands are most popular in search?

Compare the protein and sports nutrition brands New Zealanders buy. Share of Search among Musashi, NZ Protein, Optimum Nutrition, Myprotein, Nutra Organics, Ghost, Horleys and Balance Sports Nutrition, the sports nutrition brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports nutrition brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Musashi, 47.9%

## Which brand is most popular in search among sports nutrition brands in New Zealand?

- In August 2026, Musashi was the most searched among sports nutrition brands in New Zealand, with an estimated 29.7K branded searches and 47.9% estimated Share of Search within this set.
- NZ Protein is in 2nd place, 25.5 percentage points behind at 22.3% Share of Search.
- Across the 11 months ending August 2026, Musashi’s estimated Share of Search among sports nutrition brands in New Zealand decreased from 52.5% to 47.9%.
- Across the 11 months ending August 2026, NZ Protein’s estimated Share of Search among sports nutrition brands in New Zealand decreased from 23.4% to 22.3%.
- Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands in New Zealand increased from 10.1% to 19.7%.
- Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports nutrition brands in New Zealand decreased from 5.9% to 3.4%.
- Across the 11 months ending August 2026, Nutra Organics’ estimated Share of Search among sports nutrition brands in New Zealand decreased from 3.8% to 2.9%.
- Across the 11 months ending August 2026, Horleys’ estimated Share of Search among sports nutrition brands in New Zealand decreased from 1.9% to 1.4%.
- Across the 11 months ending August 2026, Musashi’s estimated Share of Search among sports nutrition brands in New Zealand peaked at 54.8% in December 2025 and was lowest at 34.7% in June 2026.
- Across the 11 months ending August 2026, NZ Protein’s estimated Share of Search among sports nutrition brands in New Zealand peaked at 23.4% in October 2025 and was lowest at 16.6% in May 2026.
- Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands in New Zealand peaked at 36.4% in June 2026 and was lowest at 9.9% in December 2025.
- Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports nutrition brands in New Zealand peaked at 7.6% in November 2025 and was lowest at 3.1% in July 2026.
- Across the 11 months ending August 2026, Nutra Organics’ estimated Share of Search among sports nutrition brands in New Zealand peaked at 3.8% in October 2025 and was lowest at 2.3% in June 2026.
- Across the 11 months ending August 2026, Horleys’ estimated Share of Search among sports nutrition brands in New Zealand peaked at 2% in January 2026 and was lowest at 0.92% in June 2026.
- Across the 11 months ending August 2026, Ghost and Balance Sports Nutrition held steady: their estimated Share of Search among sports nutrition brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Musashi vs NZ Protein: compare search popularity](/demand/nz/compare/musashi-vs-nz-protein): 47.9% against 22.3% Share of Search.
- [Musashi vs Optimum Nutrition: compare search popularity](/demand/nz/compare/musashi-vs-optimum-nutrition): 47.9% against 19.7% Share of Search.
- [Musashi vs Myprotein: compare search popularity](/demand/nz/compare/musashi-vs-myprotein): 47.9% against 3.4% Share of Search.
- [Musashi vs Nutra Organics: compare search popularity](/demand/nz/compare/musashi-vs-nutra-organics): 47.9% against 2.9% Share of Search.
- [NZ Protein vs Optimum Nutrition: compare search popularity](/demand/nz/compare/nz-protein-vs-optimum-nutrition): 22.3% against 19.7% Share of Search.
- [NZ Protein vs Myprotein: compare search popularity](/demand/nz/compare/myprotein-vs-nz-protein): 22.3% against 3.4% Share of Search.
- [NZ Protein vs Nutra Organics: compare search popularity](/demand/nz/compare/nutra-organics-vs-nz-protein): 22.3% against 2.9% Share of Search.
- [Optimum Nutrition vs Myprotein: compare search popularity](/demand/nz/compare/myprotein-vs-optimum-nutrition): 19.7% against 3.4% Share of Search.
- [Optimum Nutrition vs Nutra Organics: compare search popularity](/demand/nz/compare/nutra-organics-vs-optimum-nutrition): 19.7% against 2.9% Share of Search.
- [Myprotein vs Nutra Organics: compare search popularity](/demand/nz/compare/myprotein-vs-nutra-organics): 3.4% against 2.9% Share of Search.

## How did search popularity change for New Zealand sports nutrition brands in August 2026?

- In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%.
- In August 2026, Musashi gained estimated Share of Search among sports nutrition brands in New Zealand, from 37.2% to 47.9%.
- In August 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands in New Zealand, from 34.7% to 19.7%.
- Estimated monthly branded searches for Ghost in New Zealand rose 32.4% over 11 measured months, from 1K to 1.4K in August 2026.
- Estimated monthly branded searches for Balance Sports Nutrition in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
- Estimated monthly branded searches for Myprotein in New Zealand fell 28.4% over 11 measured months, from 2.9K to 2.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Musashi | 47.9% | 29.7K | +8.0% | Musashi |
| 2 | NZ Protein | 22.3% | 13.8K | -3.1% | NZ Protein |
| 3 | Optimum Nutrition | 19.7% | 12.2K | -52.4% | Optimum Nutrition |
| 4 | Myprotein | 3.4% | 2.1K | -7.5% | Myprotein |
| 5 | Nutra Organics | 2.9% | 1.8K | -5.8% | Nutra Organics |
| 6 | Ghost | 2.2% | 1.4K | -2.2% | Ghost |
| 7 | Horleys | 1.4% | 870 | +10.1% | Horleys |
| 8 | Balance Sports Nutrition | 0.27% | 170 | +54.5% | Balance Sports Nutrition |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Musashi | 25.9K | 52.5% | 1 |
| Oct 2025 | NZ Protein | 11.6K | 23.4% | 2 |
| Oct 2025 | Optimum Nutrition | 5K | 10.1% | 3 |
| Oct 2025 | Myprotein | 2.9K | 5.9% | 4 |
| Oct 2025 | Nutra Organics | 1.9K | 3.8% | 5 |
| Oct 2025 | Ghost | 1K | 2.1% | 6 |
| Oct 2025 | Horleys | 950 | 1.9% | 7 |
| Oct 2025 | Balance Sports Nutrition | 130 | 0.26% | 8 |
| Nov 2025 | Musashi | 25.8K | 50.9% | 1 |
| Nov 2025 | NZ Protein | 11.6K | 22.9% | 2 |
| Nov 2025 | Optimum Nutrition | 5.5K | 10.9% | 3 |
| Nov 2025 | Myprotein | 3.8K | 7.6% | 4 |
| Nov 2025 | Nutra Organics | 1.9K | 3.7% | 5 |
| Nov 2025 | Ghost | 960 | 1.9% | 6 |
| Nov 2025 | Horleys | 930 | 1.8% | 7 |
| Nov 2025 | Balance Sports Nutrition | 120 | 0.24% | 8 |
| Dec 2025 | Musashi | 20K | 54.8% | 1 |
| Dec 2025 | NZ Protein | 8K | 22% | 2 |
| Dec 2025 | Optimum Nutrition | 3.6K | 9.9% | 3 |
| Dec 2025 | Myprotein | 2.1K | 5.8% | 4 |
| Dec 2025 | Nutra Organics | 1.3K | 3.5% | 5 |
| Dec 2025 | Ghost | 730 | 2% | 6 |
| Dec 2025 | Horleys | 660 | 1.8% | 7 |
| Dec 2025 | Balance Sports Nutrition | 90 | 0.25% | 8 |
| Jan 2026 | Musashi | 27.2K | 52% | 1 |
| Jan 2026 | NZ Protein | 12.1K | 23.1% | 2 |
| Jan 2026 | Optimum Nutrition | 6.1K | 11.6% | 3 |
| Jan 2026 | Myprotein | 3K | 5.8% | 4 |
| Jan 2026 | Nutra Organics | 1.8K | 3.4% | 5 |
| Jan 2026 | Horleys | 1K | 2% | 6 |
| Jan 2026 | Ghost | 990 | 1.9% | 7 |
| Jan 2026 | Balance Sports Nutrition | 150 | 0.29% | 8 |
| Feb 2026 | Musashi | 29.3K | 51.2% | 1 |
| Feb 2026 | NZ Protein | 11.8K | 20.6% | 2 |
| Feb 2026 | Optimum Nutrition | 9.6K | 16.8% | 3 |
| Feb 2026 | Myprotein | 3K | 5.2% | 4 |
| Feb 2026 | Nutra Organics | 1.5K | 2.7% | 5 |
| Feb 2026 | Ghost | 990 | 1.7% | 6 |
| Feb 2026 | Horleys | 860 | 1.5% | 7 |
| Feb 2026 | Balance Sports Nutrition | 120 | 0.21% | 8 |
| Mar 2026 | Musashi | 29.7K | 49.8% | 1 |
| Mar 2026 | NZ Protein | 11.8K | 19.8% | 2 |
| Mar 2026 | Optimum Nutrition | 11.2K | 18.8% | 3 |
| Mar 2026 | Myprotein | 3.3K | 5.6% | 4 |
| Mar 2026 | Nutra Organics | 1.7K | 2.8% | 5 |
| Mar 2026 | Ghost | 1K | 1.7% | 6 |
| Mar 2026 | Horleys | 760 | 1.3% | 7 |
| Mar 2026 | Balance Sports Nutrition | 130 | 0.22% | 8 |
| Apr 2026 | Musashi | 24.5K | 46.7% | 1 |
| Apr 2026 | NZ Protein | 11.7K | 22.2% | 2 |
| Apr 2026 | Optimum Nutrition | 10.4K | 19.7% | 3 |
| Apr 2026 | Myprotein | 2.7K | 5.1% | 4 |
| Apr 2026 | Nutra Organics | 1.5K | 2.9% | 5 |
| Apr 2026 | Ghost | 1K | 1.9% | 6 |
| Apr 2026 | Horleys | 690 | 1.3% | 7 |
| Apr 2026 | Balance Sports Nutrition | 90 | 0.17% | 8 |
| May 2026 | Musashi | 29.1K | 40.7% | 1 |
| May 2026 | Optimum Nutrition | 23.4K | 32.8% | 2 |
| May 2026 | NZ Protein | 11.9K | 16.6% | 3 |
| May 2026 | Myprotein | 2.9K | 4.1% | 4 |
| May 2026 | Nutra Organics | 1.8K | 2.5% | 5 |
| May 2026 | Ghost | 1.3K | 1.8% | 6 |
| May 2026 | Horleys | 920 | 1.3% | 7 |
| May 2026 | Balance Sports Nutrition | 140 | 0.2% | 8 |
| Jun 2026 | Optimum Nutrition | 30.3K | 36.4% | 1 |
| Jun 2026 | Musashi | 28.8K | 34.7% | 2 |
| Jun 2026 | NZ Protein | 16.9K | 20.4% | 3 |
| Jun 2026 | Myprotein | 3K | 3.6% | 4 |
| Jun 2026 | Nutra Organics | 1.9K | 2.3% | 5 |
| Jun 2026 | Ghost | 1.3K | 1.6% | 6 |
| Jun 2026 | Horleys | 760 | 0.92% | 7 |
| Jun 2026 | Balance Sports Nutrition | 150 | 0.18% | 8 |
| Jul 2026 | Musashi | 27.5K | 37.2% | 1 |
| Jul 2026 | Optimum Nutrition | 25.6K | 34.7% | 2 |
| Jul 2026 | NZ Protein | 14.3K | 19.4% | 3 |
| Jul 2026 | Myprotein | 2.3K | 3.1% | 4 |
| Jul 2026 | Nutra Organics | 1.9K | 2.6% | 5 |
| Jul 2026 | Ghost | 1.4K | 1.9% | 6 |
| Jul 2026 | Horleys | 790 | 1.1% | 7 |
| Jul 2026 | Balance Sports Nutrition | 110 | 0.15% | 8 |
| Aug 2026 | Musashi | 29.7K | 47.9% | 1 |
| Aug 2026 | NZ Protein | 13.8K | 22.3% | 2 |
| Aug 2026 | Optimum Nutrition | 12.2K | 19.7% | 3 |
| Aug 2026 | Myprotein | 2.1K | 3.4% | 4 |
| Aug 2026 | Nutra Organics | 1.8K | 2.9% | 5 |
| Aug 2026 | Ghost | 1.4K | 2.2% | 6 |
| Aug 2026 | Horleys | 870 | 1.4% | 7 |
| Aug 2026 | Balance Sports Nutrition | 170 | 0.27% | 8 |
| Sep 2026 | Balance Sports Nutrition | — | — | — |
| Sep 2026 | Ghost | — | — | — |
| Sep 2026 | Horleys | — | — | — |
| Sep 2026 | Musashi | — | — | — |
| Sep 2026 | Myprotein | — | — | — |
| Sep 2026 | Nutra Organics | — | — | — |
| Sep 2026 | NZ Protein | — | — | — |
| Sep 2026 | Optimum Nutrition | — | — | — |

## What is being compared

- **Balance Sports Nutrition**: Measured on the search terms “balance co nz”, “balance protein”, “balance sports nutrition” and “balance sports nutrition nz”, summed into one figure.
- **Ghost**: Measured on the search terms “ghost creatine”, “ghost energy”, “ghost pre workout”, “ghost protein”, “ghost protein nz”, “ghost protein powder”, “ghost vegan protein”, “ghost whey protein” and “ghost whey protein powder”, summed into one figure.
- **Horleys**: Measured on the search terms “horleys”, “horleys carbless crunch”, “horleys com”, “horleys creatine”, “horleys electrolytes”, “horleys new zealand”, “horleys nz”, “horleys pre workout”, “horleys protein”, “horleys protein bars”, “horleys protein powder”, “horleys replace”, “horleys sculpt”, “horleys sculpt protein powder”, “horleys slim shake” and “horleys whey protein”, summed into one figure.
- **Musashi**: Measured on the search terms “musashi”, “musashi 100 whey”, “musashi 100 whey protein”, “musashi bulk protein”, “musashi creatine”, “musashi electrolytes”, “musashi energy”, “musashi fat metaboliser”, “musashi high protein”, “musashi high protein 2kg”, “musashi near me”, “musashi nz”, “musashi online”, “musashi plant protein”, “musashi pre workout”, “musashi protein”, “musashi protein powder”, “musashi protein powder nz”, “musashi protein shaker”, “musashi protein shred and burn”, “musashi shred”, “musashi shred & burn”, “musashi whey” and “musashi whey protein”, summed into one figure.
- **Myprotein**: Measured on the search terms “myprotein”, “myprotein aus”, “myprotein clear whey isolate”, “myprotein creatine”, “myprotein impact whey”, “myprotein impact whey isolate”, “myprotein impact whey protein”, “myprotein impact whey protein powder”, “myprotein isolate”, “myprotein my”, “myprotein near me”, “myprotein nz”, “myprotein online”, “myprotein protein”, “myprotein protein powder” and “myprotein uk”, summed into one figure.
- **Nutra Organics**: Measured on the search terms “collagen beauty nutra organics”, “nutra organics”, “nutra organics beef bone broth”, “nutra organics bone broth”, “nutra organics chicken bone broth”, “nutra organics collagen”, “nutra organics creatine”, “nutra organics gelatin”, “nutra organics near me”, “nutra organics nz”, “nutra organics pre workout”, “nutra organics protein”, “nutra organics protein powder”, “nutra organics super greens reds”, “nutraorganics”, “nutraorganics com au”, “nutraorganics nz”, “nutraorganics pre workout”, “nutraorganics protein” and “nutraorganics protein powder”, summed into one figure.
- **NZ Protein**: Measured on the search terms “nz protein co nz”, “nz protein collagen”, “nz protein creatine”, “nz protein near me”, “nz protein nz”, “nz protein pea protein”, “nz protein shakes”, “nz protein whey isolate”, “nzprotein”, “nzprotein co nz”, “nzprotein creatine” and “nzprotein nz”, summed into one figure.
- **Optimum Nutrition**: Measured on the search terms “optimum nutrition”, “optimum nutrition 100 gold standard whey protein”, “optimum nutrition creatine”, “optimum nutrition creatine monohydrate”, “optimum nutrition gold standard”, “optimum nutrition gold standard 100 whey protein powder”, “optimum nutrition gold standard protein powder”, “optimum nutrition gold standard whey protein powder”, “optimum nutrition isolate”, “optimum nutrition micronized creatine”, “optimum nutrition micronized creatine powder”, “optimum nutrition near me”, “optimum nutrition nz”, “optimum nutrition online”, “optimum nutrition pre workout”, “optimum nutrition protein”, “optimum nutrition protein powder”, “optimum nutrition whey protein”, “optimumnutrition”, “optimumnutrition com”, “optimumnutrition creatine”, “optimumnutrition protein”, “optimumnutrition protein powder” and “whey gold standard 100 optimum nutrition”, summed into one figure.

- [Balance Sports Nutrition](/demand/nz/brands/balance-sports-nutrition)
- [Ghost](/demand/nz/brands/ghost-lifestyle)
- [Horleys](/demand/nz/brands/horleys)
- [Musashi](/demand/nz/brands/musashi)
- [Myprotein](/demand/nz/brands/myprotein)
- [Nutra Organics](/demand/nz/brands/nutra-organics)
- [NZ Protein](/demand/nz/brands/nz-protein)
- [Optimum Nutrition](/demand/nz/brands/optimum-nutrition)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports nutrition brands in New Zealand?

In August 2026, Musashi was the most searched among sports nutrition brands in New Zealand, with an estimated 29.7K branded searches and 47.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Sports nutrition brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sports-nutrition-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sports-nutrition-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.