---
title: "Sports and hydration drink brands in New Zealand: Which brands are most popular in search?"
description: "Compare the sports drink and electrolyte brands New Zealanders buy. Share of Search among Powerade, Hydralyte, Gatorade, Pure Sports Nutrition and Liquid I.V., the sports and hydration drink brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sports-drink-brands"
publisher: "Brandwave"
---

# Sports and hydration drink brands in New Zealand: Which brands are most popular in search?

Compare the sports drink and electrolyte brands New Zealanders buy. Share of Search among Powerade, Hydralyte, Gatorade, Pure Sports Nutrition and Liquid I.V., the sports and hydration drink brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports and hydration drink brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Powerade, 36.5%

## Which brand is most popular in search among sports and hydration drink brands in New Zealand?

- In August 2026, Powerade was the most searched among sports and hydration drink brands in New Zealand, with an estimated 7.9K branded searches and 36.5% estimated Share of Search within this set.
- Hydralyte is in 2nd place, 6.6 percentage points behind at 29.9% Share of Search.
- Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among sports and hydration drink brands in New Zealand increased from 27.4% to 29.9%.
- Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports and hydration drink brands in New Zealand increased from 16.2% to 17.2%.
- Across the 11 months ending August 2026, Pure Sports Nutrition’s estimated Share of Search among sports and hydration drink brands in New Zealand decreased from 13.3% to 11.1%.
- Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among sports and hydration drink brands in New Zealand decreased from 6.7% to 5.3%.
- Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 39.7% in May 2026 and was lowest at 31.3% in January 2026.
- Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 35% in December 2025 and was lowest at 24.9% in June 2026.
- Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 18.2% in April 2026 and was lowest at 15.4% in June 2026.
- Across the 11 months ending August 2026, Pure Sports Nutrition’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 17% in March 2026 and was lowest at 9.9% in June 2026.
- Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 11.9% in June 2026 and was lowest at 5.3% in August 2026.
- Across the 11 months ending August 2026, Powerade held steady: its estimated Share of Search among sports and hydration drink brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Powerade vs Hydralyte: compare search popularity](/demand/nz/compare/hydralyte-vs-powerade): 36.5% against 29.9% Share of Search.
- [Powerade vs Gatorade: compare search popularity](/demand/nz/compare/gatorade-vs-powerade): 36.5% against 17.2% Share of Search.
- [Powerade vs Pure Sports Nutrition: compare search popularity](/demand/nz/compare/powerade-vs-pure-sports-nutrition): 36.5% against 11.1% Share of Search.
- [Powerade vs Liquid I.V.: compare search popularity](/demand/nz/compare/liquid-iv-vs-powerade): 36.5% against 5.3% Share of Search.
- [Hydralyte vs Gatorade: compare search popularity](/demand/nz/compare/gatorade-vs-hydralyte): 29.9% against 17.2% Share of Search.
- [Hydralyte vs Pure Sports Nutrition: compare search popularity](/demand/nz/compare/hydralyte-vs-pure-sports-nutrition): 29.9% against 11.1% Share of Search.
- [Hydralyte vs Liquid I.V.: compare search popularity](/demand/nz/compare/hydralyte-vs-liquid-iv): 29.9% against 5.3% Share of Search.
- [Gatorade vs Pure Sports Nutrition: compare search popularity](/demand/nz/compare/gatorade-vs-pure-sports-nutrition): 17.2% against 11.1% Share of Search.
- [Gatorade vs Liquid I.V.: compare search popularity](/demand/nz/compare/gatorade-vs-liquid-iv): 17.2% against 5.3% Share of Search.
- [Pure Sports Nutrition vs Liquid I.V.: compare search popularity](/demand/nz/compare/liquid-iv-vs-pure-sports-nutrition): 11.1% against 5.3% Share of Search.

## How did search popularity change for New Zealand sports and hydration drink brands in August 2026?

- In August 2026, Powerade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 33.8% to 36.5%.
- In August 2026, Gatorade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 16.1% to 17.2%.
- In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%.
- In August 2026, Liquid I.V. lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 8.9% to 5.3%.
- In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Powerade | 36.5% | 7.9K | +48.6% | The Coca-Cola Company |
| 2 | Hydralyte | 29.9% | 6.4K | +33.4% | Hydralyte |
| 3 | Gatorade | 17.2% | 3.7K | +47.2% | Gatorade |
| 4 | Pure Sports Nutrition | 11.1% | 2.4K | +48.1% | Pure Sports Nutrition |
| 5 | Liquid I.V. | 5.3% | 1.1K | -18.0% | Unilever |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Powerade | 5.3K | 36.4% | 1 |
| Oct 2025 | Hydralyte | 4K | 27.4% | 2 |
| Oct 2025 | Gatorade | 2.4K | 16.2% | 3 |
| Oct 2025 | Pure Sports Nutrition | 1.9K | 13.3% | 4 |
| Oct 2025 | Liquid I.V. | 970 | 6.7% | 5 |
| Nov 2025 | Powerade | 5.7K | 35.9% | 1 |
| Nov 2025 | Hydralyte | 4.8K | 29.9% | 2 |
| Nov 2025 | Gatorade | 2.5K | 15.7% | 3 |
| Nov 2025 | Pure Sports Nutrition | 1.9K | 12.2% | 4 |
| Nov 2025 | Liquid I.V. | 1K | 6.3% | 5 |
| Dec 2025 | Hydralyte | 5.2K | 35% | 1 |
| Dec 2025 | Powerade | 4.7K | 31.7% | 2 |
| Dec 2025 | Gatorade | 2.5K | 16.6% | 3 |
| Dec 2025 | Pure Sports Nutrition | 1.6K | 10.6% | 4 |
| Dec 2025 | Liquid I.V. | 920 | 6.2% | 5 |
| Jan 2026 | Hydralyte | 5.3K | 33.4% | 1 |
| Jan 2026 | Powerade | 4.9K | 31.3% | 2 |
| Jan 2026 | Gatorade | 2.5K | 15.6% | 3 |
| Jan 2026 | Pure Sports Nutrition | 2K | 12.8% | 4 |
| Jan 2026 | Liquid I.V. | 1.1K | 7% | 5 |
| Feb 2026 | Powerade | 5.5K | 34.1% | 1 |
| Feb 2026 | Hydralyte | 4.7K | 29.3% | 2 |
| Feb 2026 | Gatorade | 2.8K | 17.6% | 3 |
| Feb 2026 | Pure Sports Nutrition | 2K | 12.7% | 4 |
| Feb 2026 | Liquid I.V. | 1K | 6.4% | 5 |
| Mar 2026 | Powerade | 5.6K | 31.3% | 1 |
| Mar 2026 | Hydralyte | 4.8K | 26.9% | 2 |
| Mar 2026 | Pure Sports Nutrition | 3K | 17% | 3 |
| Mar 2026 | Gatorade | 3K | 16.8% | 4 |
| Mar 2026 | Liquid I.V. | 1.4K | 8% | 5 |
| Apr 2026 | Powerade | 4.6K | 32.6% | 1 |
| Apr 2026 | Hydralyte | 4K | 28.4% | 2 |
| Apr 2026 | Gatorade | 2.6K | 18.2% | 3 |
| Apr 2026 | Pure Sports Nutrition | 2K | 14% | 4 |
| Apr 2026 | Liquid I.V. | 970 | 6.9% | 5 |
| May 2026 | Powerade | 6.4K | 39.7% | 1 |
| May 2026 | Hydralyte | 4.1K | 25.1% | 2 |
| May 2026 | Gatorade | 2.9K | 18.1% | 3 |
| May 2026 | Pure Sports Nutrition | 1.7K | 10.3% | 4 |
| May 2026 | Liquid I.V. | 1.1K | 6.7% | 5 |
| Jun 2026 | Powerade | 6.3K | 37.8% | 1 |
| Jun 2026 | Hydralyte | 4.2K | 24.9% | 2 |
| Jun 2026 | Gatorade | 2.6K | 15.4% | 3 |
| Jun 2026 | Liquid I.V. | 2K | 11.9% | 4 |
| Jun 2026 | Pure Sports Nutrition | 1.7K | 9.9% | 5 |
| Jul 2026 | Powerade | 5.3K | 33.8% | 1 |
| Jul 2026 | Hydralyte | 4.8K | 30.8% | 2 |
| Jul 2026 | Gatorade | 2.5K | 16.1% | 3 |
| Jul 2026 | Pure Sports Nutrition | 1.6K | 10.4% | 4 |
| Jul 2026 | Liquid I.V. | 1.4K | 8.9% | 5 |
| Aug 2026 | Powerade | 7.9K | 36.5% | 1 |
| Aug 2026 | Hydralyte | 6.4K | 29.9% | 2 |
| Aug 2026 | Gatorade | 3.7K | 17.2% | 3 |
| Aug 2026 | Pure Sports Nutrition | 2.4K | 11.1% | 4 |
| Aug 2026 | Liquid I.V. | 1.1K | 5.3% | 5 |
| Sep 2026 | Gatorade | — | — | — |
| Sep 2026 | Hydralyte | — | — | — |
| Sep 2026 | Liquid I.V. | — | — | — |
| Sep 2026 | Powerade | — | — | — |
| Sep 2026 | Pure Sports Nutrition | — | — | — |

## What is being compared

- **Gatorade**: Measured on the search terms “blue gatorade”, “gatorade”, “gatorade com”, “gatorade drink”, “gatorade electrolytes”, “gatorade hydration”, “gatorade near me”, “gatorade nz”, “gatorade online”, “gatorade pods”, “gatorade sports drink”, “gatorade thirst quencher”, “gatorade towel”, “gatorade zero”, “green gatorade” and “red gatorade”, summed into one figure.
- **Hydralyte**: Measured on the search terms “hydralyte”, “hydralyte electrolytes”, “hydralyte hydration”, “hydralyte ice blocks”, “hydralyte near me”, “hydralyte nz”, “hydralyte online”, “hydralyte powder”, “hydralyte rehydration”, “hydralyte sachets”, “hydralyte sports drink”, “hydralyte tablets” and “hydralyte woolies”, summed into one figure.
- **Liquid I.V.**: Measured on the search terms “liquid i v”, “liquid i v electrolytes”, “liquid i v hydration”, “liquid i v near me”, “liquid i v new zealand”, “liquid i v nz”, “liquid i v sports drink”, “liquid iv”, “liquid iv com”, “liquid iv electrolytes”, “liquidiv” and “liquidiv hydration”, summed into one figure.
- **Powerade**: Measured on the search terms “blue powerade”, “bulk powerade”, “buying powerade in bulk”, “drink powerade”, “grape powerade”, “green powerade”, “new powerade”, “powerade”, “powerade 0”, “powerade electrolytes”, “powerade hydration”, “powerade mountain blast”, “powerade near me”, “powerade nz”, “powerade online”, “powerade pak n save”, “powerade sports drink”, “powerade strawberry lemon”, “powerade woolies” and “red powerade”, summed into one figure.
- **Pure Sports Nutrition**: Measured on the search terms “pure electrolyte”, “pure sports nutrition”, “pure sports nutrition electrolytes”, “pure sports nutrition gels”, “pure sports nutrition near me”, “pure sports nutrition nz” and “puresportsnutrition”, summed into one figure.

- [Gatorade](/demand/nz/brands/gatorade)
- [Hydralyte](/demand/nz/brands/hydralyte)
- [Liquid I.V.](/demand/nz/brands/liquid-iv)
- [Powerade](/demand/nz/brands/powerade)
- [Pure Sports Nutrition](/demand/nz/brands/pure-sports-nutrition)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports and hydration drink brands in New Zealand?

In August 2026, Powerade was the most searched among sports and hydration drink brands in New Zealand, with an estimated 7.9K branded searches and 36.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Sports and hydration drink brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sports-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sports-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.