---
title: "Sports club management software in New Zealand: Which brands are most popular in search?"
description: "Compare administration and membership tools New Zealand sports clubs can use. Share of Search among Sporty, Friendly Manager, ClubSpark and GameDay, the sports club management software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sports-club-management-software"
publisher: "Brandwave"
---

# Sports club management software in New Zealand: Which brands are most popular in search?

Compare administration and membership tools New Zealand sports clubs can use. Share of Search among Sporty, Friendly Manager, ClubSpark and GameDay, the sports club management software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports club management software
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sporty, 78.3%

## Which brand is most popular in search among sports club management software in New Zealand?

- In August 2026, Sporty was the most searched among sports club management software in New Zealand, with an estimated 3.8K branded searches and 78.3% estimated Share of Search within this set.
- Friendly Manager is in 2nd place, 65.1 percentage points behind at 13.2% Share of Search.
- Across the 11 months ending August 2026, Sporty’s estimated Share of Search among sports club management software in New Zealand increased from 75.9% to 78.3%.
- Across the 11 months ending August 2026, ClubSpark’s estimated Share of Search among sports club management software in New Zealand decreased from 10.5% to 7.3%.
- Across the 11 months ending August 2026, Sporty’s estimated Share of Search among sports club management software in New Zealand peaked at 83.2% in July 2026 and was lowest at 74% in January 2026.
- Across the 11 months ending August 2026, Friendly Manager’s estimated Share of Search among sports club management software in New Zealand peaked at 15.5% in January 2026 and was lowest at 9.3% in July 2026.
- Across the 11 months ending August 2026, ClubSpark’s estimated Share of Search among sports club management software in New Zealand peaked at 10.5% in October 2025 and was lowest at 4.5% in May 2026.
- Across the 11 months ending August 2026, Friendly Manager and GameDay held steady: their estimated Share of Search among sports club management software in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sporty vs Friendly Manager: compare search popularity](/demand/nz/compare/friendly-manager-vs-sporty): 78.3% against 13.2% Share of Search.
- [Sporty vs ClubSpark: compare search popularity](/demand/nz/compare/clubspark-vs-sporty): 78.3% against 7.3% Share of Search.
- [Friendly Manager vs ClubSpark: compare search popularity](/demand/nz/compare/clubspark-vs-friendly-manager): 13.2% against 7.3% Share of Search.

## How did search popularity change for New Zealand sports club management software in August 2026?

- In August 2026, Friendly Manager gained estimated Share of Search among sports club management software in New Zealand, from 9.3% to 13.2%.
- In August 2026, ClubSpark gained estimated Share of Search among sports club management software in New Zealand, from 6.4% to 7.3%.
- In August 2026, Sporty lost estimated Share of Search among sports club management software in New Zealand, from 83.2% to 78.3%.
- Estimated monthly branded searches for GameDay in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sporty | 78.3% | 3.8K | -0.3% | Sporty |
| 2 | Friendly Manager | 13.2% | 630 | +50.0% | Friendly Manager |
| 3 | ClubSpark | 7.3% | 350 | +20.7% | ClubSpark |
| 4 | GameDay | 1.3% | 60 | +20.0% | GameDay |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sporty | 3.8K | 75.9% | 1 |
| Oct 2025 | Friendly Manager | 630 | 12.7% | 2 |
| Oct 2025 | ClubSpark | 520 | 10.5% | 3 |
| Oct 2025 | GameDay | 50 | 1% | 4 |
| Nov 2025 | Sporty | 3K | 77.2% | 1 |
| Nov 2025 | Friendly Manager | 510 | 13.1% | 2 |
| Nov 2025 | ClubSpark | 350 | 9% | 3 |
| Nov 2025 | GameDay | 30 | 0.77% | 4 |
| Dec 2025 | Sporty | 1.7K | 76.1% | 1 |
| Dec 2025 | Friendly Manager | 300 | 13.3% | 2 |
| Dec 2025 | ClubSpark | 210 | 9.3% | 3 |
| Dec 2025 | GameDay | 30 | 1.3% | 4 |
| Jan 2026 | Sporty | 2.5K | 74% | 1 |
| Jan 2026 | Friendly Manager | 530 | 15.5% | 2 |
| Jan 2026 | ClubSpark | 340 | 9.9% | 3 |
| Jan 2026 | GameDay | 20 | 0.58% | 4 |
| Feb 2026 | Sporty | 3.1K | 74.9% | 1 |
| Feb 2026 | Friendly Manager | 630 | 15.2% | 2 |
| Feb 2026 | ClubSpark | 370 | 8.9% | 3 |
| Feb 2026 | GameDay | 40 | 0.96% | 4 |
| Mar 2026 | Sporty | 4.7K | 80.7% | 1 |
| Mar 2026 | Friendly Manager | 760 | 13% | 2 |
| Mar 2026 | ClubSpark | 320 | 5.5% | 3 |
| Mar 2026 | GameDay | 50 | 0.86% | 4 |
| Apr 2026 | Sporty | 4.7K | 80.6% | 1 |
| Apr 2026 | Friendly Manager | 750 | 13% | 2 |
| Apr 2026 | ClubSpark | 280 | 4.9% | 3 |
| Apr 2026 | GameDay | 90 | 1.6% | 4 |
| May 2026 | Sporty | 4.6K | 82.9% | 1 |
| May 2026 | Friendly Manager | 620 | 11.2% | 2 |
| May 2026 | ClubSpark | 250 | 4.5% | 3 |
| May 2026 | GameDay | 80 | 1.4% | 4 |
| Jun 2026 | Sporty | 3.8K | 80.6% | 1 |
| Jun 2026 | Friendly Manager | 630 | 13.5% | 2 |
| Jun 2026 | ClubSpark | 230 | 4.9% | 3 |
| Jun 2026 | GameDay | 40 | 0.86% | 4 |
| Jul 2026 | Sporty | 3.8K | 83.2% | 1 |
| Jul 2026 | Friendly Manager | 420 | 9.3% | 2 |
| Jul 2026 | ClubSpark | 290 | 6.4% | 3 |
| Jul 2026 | GameDay | 50 | 1.1% | 4 |
| Aug 2026 | Sporty | 3.8K | 78.3% | 1 |
| Aug 2026 | Friendly Manager | 630 | 13.2% | 2 |
| Aug 2026 | ClubSpark | 350 | 7.3% | 3 |
| Aug 2026 | GameDay | 60 | 1.3% | 4 |
| Sep 2026 | ClubSpark | — | — | — |
| Sep 2026 | Friendly Manager | — | — | — |
| Sep 2026 | GameDay | — | — | — |
| Sep 2026 | Sporty | — | — | — |

## What is being compared

- **ClubSpark**: Measured on the search terms “clubspark”, “clubspark app”, “clubspark booking app”, “clubspark booking system”, “clubspark coaching app”, “clubspark membership”, “clubspark near me”, “clubspark nz”, “clubspark tennis”, “tennis clubspark” and “www clubspark”, summed into one figure.
- **Friendly Manager**: Measured on the search terms “friendly manager”, “friendly manager nz”, “friendly manager website” and “friendlymanager”, summed into one figure.
- **GameDay**: Measured on the search terms “gameday registration” and “mygameday app”, summed into one figure.
- **Sporty**: Measured on the search terms “sporty co nz”, “sporty nz” and “www sporty co nz”, summed into one figure.

- [ClubSpark](/demand/nz/brands/clubspark)
- [Friendly Manager](/demand/nz/brands/friendly-manager)
- [GameDay](/demand/nz/brands/gameday)
- [Sporty](/demand/nz/brands/sporty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports club management software in New Zealand?

In August 2026, Sporty was the most searched among sports club management software in New Zealand, with an estimated 3.8K branded searches and 78.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Sports club management software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-sports-club-management-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sports-club-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.