---
title: "Sports bra brands in New Zealand: Which are searched most?"
description: "Compare the sports bra brands New Zealanders buy. Share of Search among Lululemon, Nike, Adidas, Under Armour, Berlei, Victoria's Secret and Shock Absorber, the sports bra brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-sports-bra-brands"
publisher: "Brandwave"
---

# Sports bra brands in New Zealand: Which are searched most?

Compare the sports bra brands New Zealanders buy. Share of Search among Lululemon, Nike, Adidas, Under Armour, Berlei, Victoria's Secret and Shock Absorber, the sports bra brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports bra brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lululemon, 34.7%

## Which brand is most popular in search among sports bra brands in New Zealand?

- In September 2026, Lululemon was the most searched among sports bra brands in New Zealand, with an estimated 79.2K branded searches, 34.7% of all searches for the seven we track.
- Nike is in 2nd place, 2.8 percentage points behind at 31.9%.
- Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands in New Zealand decreased from 40% to 34.7%.
- Across the 12 months ending September 2026, Nike’s share of searches among sports bra brands in New Zealand increased from 30.8% to 31.9%.
- Across the 12 months ending September 2026, Adidas’ share of searches among sports bra brands in New Zealand increased from 25.1% to 29.4%.
- Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands in New Zealand peaked at 48.1% in February 2026 and was lowest at 33.3% in July 2026.
- Across the 12 months ending September 2026, Nike’s share of searches among sports bra brands in New Zealand peaked at 33.9% in January 2026 and was lowest at 27.5% in February 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among sports bra brands in New Zealand peaked at 29.9% in July 2026 and was lowest at 21.2% in February 2026.
- Across the 12 months ending September 2026, Under Armour’s share of searches among sports bra brands in New Zealand peaked at 4.2% in July 2026 and was lowest at 2.9% in March 2026.
- Across the 12 months ending September 2026, Under Armour, Berlei, Victoria's Secret and Shock Absorber held steady: their share of searches among sports bra brands in New Zealand each moved less than 0.5 percentage points.

## Top sports bra brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Lululemon and Berlei were mentioned most often, in four of the five answers. Berlei was recommended most often, coming first in one out of five answers. Lululemon was second, and Shock Absorber was third. Victoria's Secret, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Berlei | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Lululemon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Shock Absorber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Under Armour | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Adidas | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sports bra brands

- Asked ChatGPT "Which sports bra brand should I buy in New Zealand?": 1. Berlei, 2. Lululemon
- Asked ChatGPT "What are the best sports bra brands in New Zealand?": 1. Under Armour, 2. Shock Absorber, 3. Lululemon, 4. Berlei
- Asked ChatGPT "What's the best sports bra brand in New Zealand for high support?": 1. Shock Absorber, 2. Berlei
- Searched Google, AI Overview "sports bra nz": 1. Under Armour, 2. Nike, 3. Adidas, 4. Berlei, 5. Shock Absorber, 6. Lululemon
- Searched Google, AI Overview "high support sports bra": 1. Lululemon, 2. Adidas, 3. Nike

Not named in any answer: Victoria's Secret.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Lululemon vs Nike: compare search popularity](/demand/nz/compare/lululemon-vs-nike): 34.7% against 31.9% Share of Search.
- [Lululemon vs Adidas: compare search popularity](/demand/nz/compare/adidas-vs-lululemon): 34.7% against 29.4% Share of Search.
- [Lululemon vs Under Armour: compare search popularity](/demand/nz/compare/lululemon-vs-under-armour): 34.7% against 3.7% Share of Search.
- [Nike vs Adidas: compare search popularity](/demand/nz/compare/adidas-vs-nike): 31.9% against 29.4% Share of Search.
- [Nike vs Under Armour: compare search popularity](/demand/nz/compare/nike-vs-under-armour): 31.9% against 3.7% Share of Search.
- [Adidas vs Under Armour: compare search popularity](/demand/nz/compare/adidas-vs-under-armour): 29.4% against 3.7% Share of Search.

## How did search popularity change for New Zealand sports bra brands in September 2026?

- In September 2026, Adidas gained share of searches among sports bra brands in New Zealand, from 27% to 29.4%.
- In September 2026, Lululemon lost share of searches among sports bra brands in New Zealand, from 37.5% to 34.7%.
- Estimated monthly branded searches for Victoria's Secret in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026.
- Estimated monthly branded searches for Shock Absorber in New Zealand fell 50% over 12 measured months, from 180 to 90 in September 2026.
- Estimated monthly branded searches for Berlei in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lululemon | 34.7% | 79.2K | -17.3% | Lululemon |
| 2 | Nike | 31.9% | 72.7K | -9.9% | Nike |
| 3 | Adidas | 29.4% | 67K | -2.8% | Adidas |
| 4 | Under Armour | 3.7% | 8.4K | -10.8% | Under Armour |
| 5 | Berlei | 0.18% | 420 | -10.6% | Berlei |
| 6 | Victoria's Secret | 0.12% | 280 | +27.3% | Victoria's Secret |
| 7 | Shock Absorber | 0.04% | 90 | -10.0% | Shock Absorber |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lululemon | 96.3K | 40% | 1 |
| Oct 2025 | Nike | 74.1K | 30.8% | 2 |
| Oct 2025 | Adidas | 60.5K | 25.1% | 3 |
| Oct 2025 | Under Armour | 8.8K | 3.7% | 4 |
| Oct 2025 | Berlei | 520 | 0.22% | 5 |
| Oct 2025 | Victoria's Secret | 230 | 0.1% | 6 |
| Oct 2025 | Shock Absorber | 180 | 0.07% | 7 |
| Nov 2025 | Lululemon | 142K | 42.4% | 1 |
| Nov 2025 | Nike | 101K | 30% | 2 |
| Nov 2025 | Adidas | 80.5K | 24% | 3 |
| Nov 2025 | Under Armour | 10.9K | 3.3% | 4 |
| Nov 2025 | Berlei | 710 | 0.21% | 5 |
| Nov 2025 | Victoria's Secret | 180 | 0.05% | 6 |
| Nov 2025 | Shock Absorber | 140 | 0.04% | 7 |
| Dec 2025 | Lululemon | 141K | 42.9% | 1 |
| Dec 2025 | Nike | 105K | 31.9% | 2 |
| Dec 2025 | Adidas | 70.7K | 21.6% | 3 |
| Dec 2025 | Under Armour | 11K | 3.4% | 4 |
| Dec 2025 | Berlei | 420 | 0.13% | 5 |
| Dec 2025 | Victoria's Secret | 180 | 0.05% | 6 |
| Dec 2025 | Shock Absorber | 100 | 0.03% | 7 |
| Jan 2026 | Lululemon | 95.8K | 39.6% | 1 |
| Jan 2026 | Nike | 82.1K | 33.9% | 2 |
| Jan 2026 | Adidas | 54.2K | 22.4% | 3 |
| Jan 2026 | Under Armour | 8.9K | 3.7% | 4 |
| Jan 2026 | Berlei | 580 | 0.24% | 5 |
| Jan 2026 | Victoria's Secret | 160 | 0.07% | 6 |
| Jan 2026 | Shock Absorber | 150 | 0.06% | 7 |
| Feb 2026 | Lululemon | 115K | 48.1% | 1 |
| Feb 2026 | Nike | 65.6K | 27.5% | 2 |
| Feb 2026 | Adidas | 50.6K | 21.2% | 3 |
| Feb 2026 | Under Armour | 7K | 2.9% | 4 |
| Feb 2026 | Berlei | 470 | 0.2% | 5 |
| Feb 2026 | Victoria's Secret | 150 | 0.06% | 6 |
| Feb 2026 | Shock Absorber | 120 | 0.05% | 7 |
| Mar 2026 | Lululemon | 96K | 39% | 1 |
| Mar 2026 | Nike | 76.9K | 31.2% | 2 |
| Mar 2026 | Adidas | 65.5K | 26.6% | 3 |
| Mar 2026 | Under Armour | 7K | 2.9% | 4 |
| Mar 2026 | Berlei | 520 | 0.21% | 5 |
| Mar 2026 | Victoria's Secret | 160 | 0.06% | 6 |
| Mar 2026 | Shock Absorber | 110 | 0.04% | 7 |
| Apr 2026 | Lululemon | 96K | 39.9% | 1 |
| Apr 2026 | Nike | 72.8K | 30.2% | 2 |
| Apr 2026 | Adidas | 62.8K | 26.1% | 3 |
| Apr 2026 | Under Armour | 8.4K | 3.5% | 4 |
| Apr 2026 | Berlei | 470 | 0.2% | 5 |
| Apr 2026 | Victoria's Secret | 220 | 0.09% | 6 |
| Apr 2026 | Shock Absorber | 130 | 0.05% | 7 |
| May 2026 | Lululemon | 96.5K | 37.9% | 1 |
| May 2026 | Nike | 76.5K | 30.1% | 2 |
| May 2026 | Adidas | 72.1K | 28.4% | 3 |
| May 2026 | Under Armour | 8.4K | 3.3% | 4 |
| May 2026 | Berlei | 470 | 0.18% | 5 |
| May 2026 | Victoria's Secret | 180 | 0.07% | 6 |
| May 2026 | Shock Absorber | 150 | 0.06% | 7 |
| Jun 2026 | Lululemon | 96.8K | 38.1% | 1 |
| Jun 2026 | Nike | 77.5K | 30.5% | 2 |
| Jun 2026 | Adidas | 70.5K | 27.8% | 3 |
| Jun 2026 | Under Armour | 8.3K | 3.3% | 4 |
| Jun 2026 | Berlei | 420 | 0.17% | 5 |
| Jun 2026 | Shock Absorber | 120 | 0.05% | 6 |
| Jun 2026 | Victoria's Secret | 120 | 0.05% | 7 |
| Jul 2026 | Lululemon | 78.7K | 33.3% | 1 |
| Jul 2026 | Nike | 76.5K | 32.4% | 2 |
| Jul 2026 | Adidas | 70.7K | 29.9% | 3 |
| Jul 2026 | Under Armour | 9.9K | 4.2% | 4 |
| Jul 2026 | Berlei | 380 | 0.16% | 5 |
| Jul 2026 | Victoria's Secret | 140 | 0.06% | 6 |
| Jul 2026 | Shock Absorber | 100 | 0.04% | 7 |
| Aug 2026 | Lululemon | 95.7K | 37.5% | 1 |
| Aug 2026 | Nike | 80.7K | 31.6% | 2 |
| Aug 2026 | Adidas | 68.9K | 27% | 3 |
| Aug 2026 | Under Armour | 9.4K | 3.7% | 4 |
| Aug 2026 | Berlei | 470 | 0.18% | 5 |
| Aug 2026 | Victoria's Secret | 220 | 0.09% | 6 |
| Aug 2026 | Shock Absorber | 100 | 0.04% | 7 |
| Sep 2026 | Lululemon | 79.2K | 34.7% | 1 |
| Sep 2026 | Nike | 72.7K | 31.9% | 2 |
| Sep 2026 | Adidas | 67K | 29.4% | 3 |
| Sep 2026 | Under Armour | 8.4K | 3.7% | 4 |
| Sep 2026 | Berlei | 420 | 0.18% | 5 |
| Sep 2026 | Victoria's Secret | 280 | 0.12% | 6 |
| Sep 2026 | Shock Absorber | 90 | 0.04% | 7 |

## What is being compared

- **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure.
- **Berlei**: Measured on the search terms “berlei” and “berlei sports bra”, summed into one figure.
- **Lululemon**: Measured on the search terms “lululemon”, “lululemon align”, “lululemon america”, “lululemon outlet”, “lululemon pants”, “lululemon running shorts”, “lululemon sale”, “lululemon scuba”, “lululemon shorts”, “lululemon tops” and “lululemon yoga pants”, summed into one figure.
- **Nike**: Measured on the search terms “nike”, “nike air max”, “nike airforce”, “nike backpacks”, “nike dunks”, “nike hoodie”, “nike metcons”, “nike pegasus”, “nike pro”, “nike shorts”, “nike shox”, “nike socks” and “nike tn”, summed into one figure.
- **Shock Absorber**: Measured on the search terms “shock absorber bra” and “shock absorber sports bra”, summed into one figure.
- **Under Armour**: Measured on the search terms “pants under armour”, “under armour”, “under armour apparel”, “under armour caps”, “under armour heatgear”, “under armour outlet”, “under armour sale”, “under armour shorts”, “under armour slides”, “under armour underwear”, “under armour westgate”, “underarmour”, “underarmour compression” and “underarmour hovr”, summed into one figure.
- **Victoria's Secret**: Measured on the search terms “bare victorias secret”, “victorias secret”, “victorias secret fragrance”, “victorias secret lotion”, “victorias secret ph” and “victoriassecret”, summed into one figure.

- [Adidas](/demand/nz/brands/adidas)
- [Berlei](/demand/nz/brands/berlei)
- [Lululemon](/demand/nz/brands/lululemon)
- [Nike](/demand/nz/brands/nike)
- [Shock Absorber](/demand/nz/brands/shock-absorber)
- [Under Armour](/demand/nz/brands/under-armour)
- [Victoria's Secret](/demand/nz/brands/victorias-secret)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports bra brands in New Zealand?

In September 2026, Lululemon was the most searched among sports bra brands in New Zealand, with an estimated 79.2K branded searches, 34.7% of all searches for the seven we track.

## Cite this page

Brandwave. "Sports bra brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-sports-bra-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-sports-bra-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.