---
title: "Spinning reels brands in New Zealand: Which are searched most?"
description: "Compare the spinning reels brands people buy. Share of Search among Daiwa, Okuma, Shimano and Penn, the spinning reels brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-spinning-reels-brands"
publisher: "Brandwave"
---

# Spinning reels brands in New Zealand: Which are searched most?

Compare the spinning reels brands people buy. Share of Search among Daiwa, Okuma, Shimano and Penn, the spinning reels brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Spinning reels brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Daiwa, 65.4%

## Which brand is most popular in search among spinning reels brands in New Zealand?

- In September 2026, Daiwa was the most searched among spinning reels brands in New Zealand, with an estimated 1.6K branded searches, 65.4% of all searches for the four we track.
- Okuma is in 2nd place, 38 percentage points behind at 27.4%.
- Across the 12 months ending September 2026, Daiwa’s share of searches among spinning reels brands in New Zealand increased from 60.2% to 65.4%.
- Across the 12 months ending September 2026, Okuma’s share of searches among spinning reels brands in New Zealand decreased from 35% to 27.4%.
- Across the 12 months ending September 2026, Shimano’s share of searches among spinning reels brands in New Zealand increased from 3.7% to 5.9%.
- Across the 12 months ending September 2026, Daiwa’s share of searches among spinning reels brands in New Zealand peaked at 69% in June 2026 and was lowest at 60.2% in October 2025.
- Across the 12 months ending September 2026, Okuma’s share of searches among spinning reels brands in New Zealand peaked at 35% in October 2025 and was lowest at 26.3% in June 2026.
- Across the 12 months ending September 2026, Shimano’s share of searches among spinning reels brands in New Zealand peaked at 5.9% in September 2026 and was lowest at 3.2% in July 2026.
- Across the 12 months ending September 2026, Penn’s share of searches among spinning reels brands in New Zealand peaked at 2.4% in March 2026 and was lowest at 0.86% in June 2026.
- Across the 12 months ending September 2026, Penn held steady: its share of searches among spinning reels brands in New Zealand moved less than 0.5 percentage points.

## Top spinning reels brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Daiwa appeared every time. Shimano was recommended most often, coming first in all three answers that gave a list. Daiwa was second, and Penn was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Shimano | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Daiwa | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Penn | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Okuma | 4th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about spinning reels brands

- Asked ChatGPT "Which spinning reels brand should I buy in New Zealand?": 1. Shimano, 2. Daiwa, 3. Penn, 4. Okuma
- Asked ChatGPT "What are the best spinning reels brands in New Zealand?": 1. Shimano, 2. Daiwa, 3. Penn, 4. Okuma
- Asked ChatGPT "What's the best spinning reels brand in New Zealand for fishing from shore?": 1. Shimano, 2. Daiwa, 3. Penn
- Searched Google, AI Overview "saltwater spinning reel": 1. Penn, 2. Shimano, 3. Daiwa
- Searched Google, AI Overview "light spinning reel": 1. Daiwa

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Daiwa vs Okuma: compare search popularity](/demand/nz/compare/daiwa-vs-okuma): 65.4% against 27.4% Share of Search.
- [Daiwa vs Shimano: compare search popularity](/demand/nz/compare/daiwa-vs-shimano): 65.4% against 5.9% Share of Search.
- [Okuma vs Shimano: compare search popularity](/demand/nz/compare/okuma-vs-shimano): 27.4% against 5.9% Share of Search.

## How did search popularity change for New Zealand spinning reels brands in September 2026?

- In September 2026, Shimano gained share of searches among spinning reels brands in New Zealand, from 3.9% to 5.9%.
- In September 2026, Daiwa lost share of searches among spinning reels brands in New Zealand, from 67.2% to 65.4%.
- In September 2026, Okuma lost share of searches among spinning reels brands in New Zealand, from 27.9% to 27.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Daiwa | 65.4% | 1.6K | +0.6% | Daiwa |
| 2 | Okuma | 27.4% | 650 | +1.6% | Okuma |
| 3 | Shimano | 5.9% | 140 | +55.6% | Shimano |
| 4 | Penn | 1.3% | 30 | +50.0% | PENN |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Daiwa | 1.8K | 60.2% | 1 |
| Oct 2025 | Okuma | 1K | 35% | 2 |
| Oct 2025 | Shimano | 110 | 3.7% | 3 |
| Oct 2025 | Penn | 30 | 1% | 4 |
| Nov 2025 | Daiwa | 2.3K | 63.6% | 1 |
| Nov 2025 | Okuma | 1.1K | 31.4% | 2 |
| Nov 2025 | Shimano | 140 | 3.9% | 3 |
| Nov 2025 | Penn | 40 | 1.1% | 4 |
| Dec 2025 | Daiwa | 2.7K | 65.1% | 1 |
| Dec 2025 | Okuma | 1.2K | 30.2% | 2 |
| Dec 2025 | Shimano | 140 | 3.4% | 3 |
| Dec 2025 | Penn | 50 | 1.2% | 4 |
| Jan 2026 | Daiwa | 2.9K | 63.6% | 1 |
| Jan 2026 | Okuma | 1.4K | 31.7% | 2 |
| Jan 2026 | Shimano | 170 | 3.8% | 3 |
| Jan 2026 | Penn | 40 | 0.89% | 4 |
| Feb 2026 | Daiwa | 2.2K | 63% | 1 |
| Feb 2026 | Okuma | 1.1K | 31.8% | 2 |
| Feb 2026 | Shimano | 140 | 4.1% | 3 |
| Feb 2026 | Penn | 40 | 1.2% | 4 |
| Mar 2026 | Daiwa | 1.9K | 64.7% | 1 |
| Mar 2026 | Okuma | 860 | 29.2% | 2 |
| Mar 2026 | Shimano | 110 | 3.7% | 3 |
| Mar 2026 | Penn | 70 | 2.4% | 4 |
| Apr 2026 | Daiwa | 1.7K | 65.6% | 1 |
| Apr 2026 | Okuma | 720 | 28.5% | 2 |
| Apr 2026 | Shimano | 110 | 4.3% | 3 |
| Apr 2026 | Penn | 40 | 1.6% | 4 |
| May 2026 | Daiwa | 1.7K | 64.6% | 1 |
| May 2026 | Okuma | 770 | 30% | 2 |
| May 2026 | Shimano | 110 | 4.3% | 3 |
| May 2026 | Penn | 30 | 1.2% | 4 |
| Jun 2026 | Daiwa | 1.6K | 69% | 1 |
| Jun 2026 | Okuma | 610 | 26.3% | 2 |
| Jun 2026 | Shimano | 90 | 3.9% | 3 |
| Jun 2026 | Penn | 20 | 0.86% | 4 |
| Jul 2026 | Daiwa | 1.4K | 65.7% | 1 |
| Jul 2026 | Okuma | 640 | 29.6% | 2 |
| Jul 2026 | Shimano | 70 | 3.2% | 3 |
| Jul 2026 | Penn | 30 | 1.4% | 4 |
| Aug 2026 | Daiwa | 1.5K | 67.2% | 1 |
| Aug 2026 | Okuma | 640 | 27.9% | 2 |
| Aug 2026 | Shimano | 90 | 3.9% | 3 |
| Aug 2026 | Penn | 20 | 0.87% | 4 |
| Sep 2026 | Daiwa | 1.6K | 65.4% | 1 |
| Sep 2026 | Okuma | 650 | 27.4% | 2 |
| Sep 2026 | Shimano | 140 | 5.9% | 3 |
| Sep 2026 | Penn | 30 | 1.3% | 4 |

## What is being compared

- **Daiwa**: Measured on the search terms “daiwa”, “daiwa certate”, “daiwa exceler”, “daiwa infeet”, “daiwa legalis”, “daiwa saltiga”, “daiwa saltist” and “daiwa tanacom 1000”, summed into one figure.
- **Okuma**: Measured on the search terms “okuma”, “okuma azaki”, “okuma ceymar”, “okuma cortez”, “okuma makaira”, “okuma nano matrix”, “okuma revenger”, “okuma revenger 80”, “okuma revenger pro”, “okuma tesoro” and “okuma tournament concept”, summed into one figure.
- **Penn**: Measured on the search term “950ssm penn reel”.
- **Shimano**: Measured on the search term “shimano shoes”.

- [Daiwa](/demand/nz/brands/daiwa)
- [Okuma](/demand/nz/brands/okuma)
- [Penn](/demand/nz/brands/penn)
- [Shimano](/demand/nz/brands/shimano)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among spinning reels brands in New Zealand?

In September 2026, Daiwa was the most searched among spinning reels brands in New Zealand, with an estimated 1.6K branded searches, 65.4% of all searches for the four we track.

## Cite this page

Brandwave. "Spinning reels brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-spinning-reels-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-spinning-reels-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.