--- title: "NordicTrack vs Peloton: Which is searched more in New Zealand?" description: "Is NordicTrack or Peloton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spin bike brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-spin-bike-brands/compare/nordictrack-vs-peloton" publisher: "Brandwave" --- # NordicTrack vs Peloton: Which is searched more in New Zealand? Is NordicTrack or Peloton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spin bike brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NordicTrack and Peloton - **Competitive set**: Spin bike brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **NordicTrack Share of Search**: 3.6% - **Peloton Share of Search**: 24.3% ## Is NordicTrack or Peloton more popular in search? - In September 2026, Peloton had more branded searches than NordicTrack among spin bike brands in New Zealand. Peloton had about 1,570 branded searches, while NordicTrack had 230. Peloton made up 24.3% of all spin bike brand searches we track, and NordicTrack accounted for 3.6%. - Peloton was ahead of NordicTrack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NordicTrack’s share of searches among spin bike brands in New Zealand moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 380 to 230. - Across the 12 months ending September 2026, Peloton’s share of searches among spin bike brands in New Zealand moved from 28.7% to 24.3%, and its estimated monthly branded searches moved from 2.3K to 1.6K. ## Top spin bike brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NordicTrack was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Peloton was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NordicTrack was listed before Peloton in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Elite Fitness | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NordicTrack | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | LifeSpan | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Peloton | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about spin bike brands - Asked ChatGPT "Which spin bike brand should I buy in New Zealand?": 1. Elite Fitness, 2. LifeSpan - Asked ChatGPT "What are the best spin bike brands in New Zealand?": 1. NordicTrack, 2. LifeSpan, 3. Elite Fitness - Asked ChatGPT "What's the best spin bike brand in New Zealand for home workouts?": 1. Elite Fitness, 2. NordicTrack - Searched Google, AI Overview "exercise bike nz": 1. Elite Fitness, 2. NordicTrack - Searched Google, AI Overview "indoor cycling bike": 1. Peloton, 2. Elite Fitness Not named in any answer: Technogym. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand spin bike brands in September 2026? - In September 2026, Peloton gained share of searches among spin bike brands in New Zealand, from 22.6% to 24.3%. - In September 2026, NordicTrack lost share of searches among spin bike brands in New Zealand, from 5.4% to 3.6%. ## Month by month | Month | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | Peloton estimated searches | Peloton Share of Search | Peloton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 380 | 4.8% | 4 | 2.3K | 28.7% | 2 | | Nov 2025 | 230 | 3.2% | 4 | 1.7K | 23.6% | 2 | | Dec 2025 | 360 | 6% | 4 | 1.3K | 22% | 2 | | Jan 2026 | 640 | 8.1% | 4 | 2K | 25.5% | 2 | | Feb 2026 | 450 | 6.7% | 4 | 1.8K | 26.5% | 2 | | Mar 2026 | 560 | 8.4% | 4 | 1.7K | 25.1% | 2 | | Apr 2026 | 710 | 8.6% | 4 | 2.1K | 25.9% | 2 | | May 2026 | 660 | 8% | 4 | 2K | 24.8% | 2 | | Jun 2026 | 690 | 9% | 4 | 1.8K | 22.9% | 2 | | Jul 2026 | 640 | 8.3% | 4 | 1.8K | 23% | 2 | | Aug 2026 | 410 | 5.4% | 4 | 1.7K | 22.6% | 2 | | Sep 2026 | 230 | 3.6% | 4 | 1.6K | 24.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using NordicTrack’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack 2450” and “nordictrack commercial 1750”, summed into one figure. - **Peloton**: Measured on the search terms “peloton”, “peloton bike”, “peloton spin bike” and “peloton treadmill”, summed into one figure. - [NordicTrack profile](/demand/nz/brands/nordictrack) - [Peloton profile](/demand/nz/brands/peloton) - [All spin bike brands in New Zealand](/demand/nz/categories/nz-spin-bike-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NordicTrack or Peloton more popular in search? In September 2026, Peloton had more branded searches than NordicTrack among spin bike brands in New Zealand. Peloton had about 1,570 branded searches, while NordicTrack had 230. Peloton made up 24.3% of all spin bike brand searches we track, and NordicTrack accounted for 3.6%. ## Cite this page Brandwave. "NordicTrack vs Peloton: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-spin-bike-brands/compare/nordictrack-vs-peloton This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-spin-bike-brands/compare/nordictrack-vs-peloton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.