---
title: "Spin bike brands in New Zealand: Which are searched most?"
description: "Compare the spin bike brands people buy. Share of Search among Elite Fitness, Peloton, Technogym, NordicTrack and LifeSpan, the spin bike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-spin-bike-brands"
publisher: "Brandwave"
---

# Spin bike brands in New Zealand: Which are searched most?

Compare the spin bike brands people buy. Share of Search among Elite Fitness, Peloton, Technogym, NordicTrack and LifeSpan, the spin bike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Spin bike brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Elite Fitness, 55.6%

## Which brand is most popular in search among spin bike brands in New Zealand?

- In September 2026, Elite Fitness was the most searched among spin bike brands in New Zealand, with an estimated 3.6K branded searches, 55.6% of all searches for the five we track.
- Peloton is in 2nd place, 31.4 percentage points behind at 24.3%.
- Across the 12 months ending September 2026, Peloton’s share of searches among spin bike brands in New Zealand decreased from 28.7% to 24.3%.
- Across the 12 months ending September 2026, Technogym’s share of searches among spin bike brands in New Zealand increased from 10.6% to 15.8%.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among spin bike brands in New Zealand decreased from 4.8% to 3.6%.
- Across the 12 months ending September 2026, LifeSpan’s share of searches among spin bike brands in New Zealand increased from 0.13% to 0.77%.
- Across the 12 months ending September 2026, Elite Fitness’ share of searches among spin bike brands in New Zealand peaked at 61.7% in November 2025 and was lowest at 53% in April 2026.
- Across the 12 months ending September 2026, Peloton’s share of searches among spin bike brands in New Zealand peaked at 28.7% in October 2025 and was lowest at 22% in December 2025.
- Across the 12 months ending September 2026, Technogym’s share of searches among spin bike brands in New Zealand peaked at 15.8% in September 2026 and was lowest at 10.5% in January 2026.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among spin bike brands in New Zealand peaked at 9% in June 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Elite Fitness held steady: its share of searches among spin bike brands in New Zealand moved less than 0.5 percentage points.

## Top spin bike brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Elite Fitness appeared every time. Elite Fitness was recommended most often, coming first in three out of four answers that gave a list. NordicTrack was second, and LifeSpan was third. Technogym, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Elite Fitness | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| NordicTrack | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| LifeSpan | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Peloton | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about spin bike brands

- Asked ChatGPT "Which spin bike brand should I buy in New Zealand?": 1. Elite Fitness, 2. LifeSpan
- Asked ChatGPT "What are the best spin bike brands in New Zealand?": 1. NordicTrack, 2. LifeSpan, 3. Elite Fitness
- Asked ChatGPT "What's the best spin bike brand in New Zealand for home workouts?": 1. Elite Fitness, 2. NordicTrack
- Searched Google, AI Overview "exercise bike nz": 1. Elite Fitness, 2. NordicTrack
- Searched Google, AI Overview "indoor cycling bike": 1. Peloton, 2. Elite Fitness

Not named in any answer: Technogym.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Elite Fitness vs Peloton: compare search popularity](/demand/nz/compare/elite-fitness-vs-peloton): 55.6% against 24.3% Share of Search.
- [Elite Fitness vs Technogym: compare search popularity](/demand/nz/compare/elite-fitness-vs-technogym): 55.6% against 15.8% Share of Search.
- [Elite Fitness vs NordicTrack: compare search popularity](/demand/nz/compare/elite-fitness-vs-nordictrack): 55.6% against 3.6% Share of Search.
- [Peloton vs Technogym: compare search popularity](/demand/nz/compare/peloton-vs-technogym): 24.3% against 15.8% Share of Search.
- [Peloton vs NordicTrack: compare search popularity](/demand/nz/compare/nordictrack-vs-peloton): 24.3% against 3.6% Share of Search.
- [Technogym vs NordicTrack: compare search popularity](/demand/nz/compare/nordictrack-vs-technogym): 15.8% against 3.6% Share of Search.

## How did search popularity change for New Zealand spin bike brands in September 2026?

- In September 2026, Technogym gained share of searches among spin bike brands in New Zealand, from 13.4% to 15.8%.
- In September 2026, Peloton gained share of searches among spin bike brands in New Zealand, from 22.6% to 24.3%.
- In September 2026, LifeSpan gained share of searches among spin bike brands in New Zealand, from 0.13% to 0.77%.
- In September 2026, Elite Fitness lost share of searches among spin bike brands in New Zealand, from 58.4% to 55.6%.
- In September 2026, NordicTrack lost share of searches among spin bike brands in New Zealand, from 5.4% to 3.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Elite Fitness | 55.6% | 3.6K | -18.2% | Elite Fitness |
| 2 | Peloton | 24.3% | 1.6K | -7.6% | Peloton |
| 3 | Technogym | 15.8% | 1K | +1.0% | Technogym |
| 4 | NordicTrack | 3.6% | 230 | -43.9% | NordicTrack |
| 5 | LifeSpan | 0.77% | 50 | +400.0% | LifeSpan |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Elite Fitness | 4.4K | 55.7% | 1 |
| Oct 2025 | Peloton | 2.3K | 28.7% | 2 |
| Oct 2025 | Technogym | 840 | 10.6% | 3 |
| Oct 2025 | NordicTrack | 380 | 4.8% | 4 |
| Oct 2025 | LifeSpan | 10 | 0.13% | 5 |
| Nov 2025 | Elite Fitness | 4.4K | 61.7% | 1 |
| Nov 2025 | Peloton | 1.7K | 23.6% | 2 |
| Nov 2025 | Technogym | 810 | 11.4% | 3 |
| Nov 2025 | NordicTrack | 230 | 3.2% | 4 |
| Nov 2025 | LifeSpan | 10 | 0.14% | 5 |
| Dec 2025 | Elite Fitness | 3.6K | 60.4% | 1 |
| Dec 2025 | Peloton | 1.3K | 22% | 2 |
| Dec 2025 | Technogym | 680 | 11.4% | 3 |
| Dec 2025 | NordicTrack | 360 | 6% | 4 |
| Dec 2025 | LifeSpan | 10 | 0.17% | 5 |
| Jan 2026 | Elite Fitness | 4.4K | 55.8% | 1 |
| Jan 2026 | Peloton | 2K | 25.5% | 2 |
| Jan 2026 | Technogym | 830 | 10.5% | 3 |
| Jan 2026 | NordicTrack | 640 | 8.1% | 4 |
| Jan 2026 | LifeSpan | 10 | 0.13% | 5 |
| Feb 2026 | Elite Fitness | 3.6K | 53.9% | 1 |
| Feb 2026 | Peloton | 1.8K | 26.5% | 2 |
| Feb 2026 | Technogym | 850 | 12.7% | 3 |
| Feb 2026 | NordicTrack | 450 | 6.7% | 4 |
| Feb 2026 | LifeSpan | 10 | 0.15% | 5 |
| Mar 2026 | Elite Fitness | 3.6K | 53.9% | 1 |
| Mar 2026 | Peloton | 1.7K | 25.1% | 2 |
| Mar 2026 | Technogym | 830 | 12.4% | 3 |
| Mar 2026 | NordicTrack | 560 | 8.4% | 4 |
| Mar 2026 | LifeSpan | 10 | 0.15% | 5 |
| Apr 2026 | Elite Fitness | 4.4K | 53% | 1 |
| Apr 2026 | Peloton | 2.1K | 25.9% | 2 |
| Apr 2026 | Technogym | 1K | 12.4% | 3 |
| Apr 2026 | NordicTrack | 710 | 8.6% | 4 |
| Apr 2026 | LifeSpan | 10 | 0.12% | 5 |
| May 2026 | Elite Fitness | 4.4K | 53.3% | 1 |
| May 2026 | Peloton | 2K | 24.8% | 2 |
| May 2026 | Technogym | 1.1K | 13.7% | 3 |
| May 2026 | NordicTrack | 660 | 8% | 4 |
| May 2026 | LifeSpan | 20 | 0.24% | 5 |
| Jun 2026 | Elite Fitness | 4.4K | 57.1% | 1 |
| Jun 2026 | Peloton | 1.8K | 22.9% | 2 |
| Jun 2026 | Technogym | 840 | 10.9% | 3 |
| Jun 2026 | NordicTrack | 690 | 9% | 4 |
| Jun 2026 | LifeSpan | 10 | 0.13% | 5 |
| Jul 2026 | Elite Fitness | 4.4K | 57.2% | 1 |
| Jul 2026 | Peloton | 1.8K | 23% | 2 |
| Jul 2026 | Technogym | 870 | 11.3% | 3 |
| Jul 2026 | NordicTrack | 640 | 8.3% | 4 |
| Jul 2026 | LifeSpan | 10 | 0.13% | 5 |
| Aug 2026 | Elite Fitness | 4.4K | 58.4% | 1 |
| Aug 2026 | Peloton | 1.7K | 22.6% | 2 |
| Aug 2026 | Technogym | 1K | 13.4% | 3 |
| Aug 2026 | NordicTrack | 410 | 5.4% | 4 |
| Aug 2026 | LifeSpan | 10 | 0.13% | 5 |
| Sep 2026 | Elite Fitness | 3.6K | 55.6% | 1 |
| Sep 2026 | Peloton | 1.6K | 24.3% | 2 |
| Sep 2026 | Technogym | 1K | 15.8% | 3 |
| Sep 2026 | NordicTrack | 230 | 3.6% | 4 |
| Sep 2026 | LifeSpan | 50 | 0.77% | 5 |

## What is being compared

- **Elite Fitness**: Measured on the search terms “elite fitness” and “elitefitness”, summed into one figure.
- **LifeSpan**: Measured on the search terms “lifespan fitness” and “lifespanfitness”, summed into one figure.
- **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack 2450” and “nordictrack commercial 1750”, summed into one figure.
- **Peloton**: Measured on the search terms “peloton”, “peloton bike”, “peloton spin bike” and “peloton treadmill”, summed into one figure.
- **Technogym**: Measured on the search terms “technogym”, “technogym bikes”, “technogym equipment” and “technogym gym equipment”, summed into one figure.

- [Elite Fitness](/demand/nz/brands/elite-fitness)
- [LifeSpan](/demand/nz/brands/lifespan-fitness)
- [NordicTrack](/demand/nz/brands/nordictrack)
- [Peloton](/demand/nz/brands/peloton)
- [Technogym](/demand/nz/brands/technogym)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among spin bike brands in New Zealand?

In September 2026, Elite Fitness was the most searched among spin bike brands in New Zealand, with an estimated 3.6K branded searches, 55.6% of all searches for the five we track.

## Cite this page

Brandwave. "Spin bike brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-spin-bike-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-spin-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.