---
title: "Spiced rum brands in New Zealand: Which are searched most?"
description: "Compare the spiced rum brands people buy. Share of Search among Bundaberg, Bacardi, Captain Morgan and Havana Club, the spiced rum brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-spiced-rum-brands"
publisher: "Brandwave"
---

# Spiced rum brands in New Zealand: Which are searched most?

Compare the spiced rum brands people buy. Share of Search among Bundaberg, Bacardi, Captain Morgan and Havana Club, the spiced rum brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Spiced rum brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bundaberg, 48.5%

## Which brand is most popular in search among spiced rum brands in New Zealand?

- In September 2026, Bundaberg was the most searched among spiced rum brands in New Zealand, with an estimated 3.2K branded searches, 48.5% of all searches for the four we track.
- Bacardi is in 2nd place, 12.8 percentage points behind at 35.6%.
- Across the 12 months ending September 2026, Bundaberg’s share of searches among spiced rum brands in New Zealand increased from 47.6% to 48.5%.
- Across the 12 months ending September 2026, Havana Club’s share of searches among spiced rum brands in New Zealand decreased from 3.8% to 2.6%.
- Across the 12 months ending September 2026, Bundaberg’s share of searches among spiced rum brands in New Zealand peaked at 57.7% in March 2026 and was lowest at 35.7% in December 2025.
- Across the 12 months ending September 2026, Bacardi’s share of searches among spiced rum brands in New Zealand peaked at 51.5% in December 2025 and was lowest at 29.2% in March 2026.
- Across the 12 months ending September 2026, Captain Morgan’s share of searches among spiced rum brands in New Zealand peaked at 13.9% in May 2026 and was lowest at 9.2% in December 2025.
- Across the 12 months ending September 2026, Havana Club’s share of searches among spiced rum brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 2.5% in March 2026.
- Across the 12 months ending September 2026, Bacardi and Captain Morgan held steady: their share of searches among spiced rum brands in New Zealand each moved less than 0.5 percentage points.

## Top spiced rum brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Captain Morgan appeared every time. Bundaberg, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Bundaberg | 0 of 3 | 0 of 1 | 0 of 4 |
| Bacardi | 0 of 3 | 0 of 1 | 0 of 4 |
| Captain Morgan | 3 of 3 | 1 of 1 | 4 of 4 |
| Havana Club | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about spiced rum brands

- Asked ChatGPT "Which spiced rum brand should I buy in New Zealand?": 1. Captain Morgan
- Asked ChatGPT "What are the best spiced rum brands in New Zealand?": 1. Captain Morgan
- Asked ChatGPT "What's the best spiced rum brand in New Zealand for cocktails?": 1. Captain Morgan
- Searched Google, AI Overview "best spiced rum": 1. Captain Morgan

Not named in any answer: Bundaberg, Bacardi and Havana Club.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Bundaberg vs Bacardi: compare search popularity](/demand/nz/compare/bacardi-vs-bundaberg): 48.5% against 35.6% Share of Search.
- [Bundaberg vs Captain Morgan: compare search popularity](/demand/nz/compare/bundaberg-vs-captain-morgan): 48.5% against 13.3% Share of Search.
- [Bundaberg vs Havana Club: compare search popularity](/demand/nz/compare/bundaberg-vs-havana-club): 48.5% against 2.6% Share of Search.
- [Bacardi vs Captain Morgan: compare search popularity](/demand/nz/compare/bacardi-vs-captain-morgan): 35.6% against 13.3% Share of Search.
- [Bacardi vs Havana Club: compare search popularity](/demand/nz/compare/bacardi-vs-havana-club): 35.6% against 2.6% Share of Search.
- [Captain Morgan vs Havana Club: compare search popularity](/demand/nz/compare/captain-morgan-vs-havana-club): 13.3% against 2.6% Share of Search.

## How did search popularity change for New Zealand spiced rum brands in September 2026?

- Estimated monthly branded searches for Havana Club in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bundaberg | 48.5% | 3.2K | 0.0% | Bundaberg |
| 2 | Bacardi | 35.6% | 2.4K | 0.0% | Bacardi |
| 3 | Captain Morgan | 13.3% | 880 | 0.0% | Diageo |
| 4 | Havana Club | 2.6% | 170 | 0.0% | Havana Club |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bundaberg | 3.2K | 47.6% | 1 |
| Oct 2025 | Bacardi | 2.4K | 35.5% | 2 |
| Oct 2025 | Captain Morgan | 880 | 13% | 3 |
| Oct 2025 | Havana Club | 260 | 3.8% | 4 |
| Nov 2025 | Bundaberg | 3.2K | 44.8% | 1 |
| Nov 2025 | Bacardi | 2.9K | 41.4% | 2 |
| Nov 2025 | Captain Morgan | 720 | 10.2% | 3 |
| Nov 2025 | Havana Club | 260 | 3.7% | 4 |
| Dec 2025 | Bacardi | 5.6K | 51.5% | 1 |
| Dec 2025 | Bundaberg | 3.9K | 35.7% | 2 |
| Dec 2025 | Captain Morgan | 1K | 9.2% | 3 |
| Dec 2025 | Havana Club | 390 | 3.6% | 4 |
| Jan 2026 | Bundaberg | 3.3K | 46.5% | 1 |
| Jan 2026 | Bacardi | 2.5K | 36.3% | 2 |
| Jan 2026 | Captain Morgan | 880 | 12.6% | 3 |
| Jan 2026 | Havana Club | 320 | 4.6% | 4 |
| Feb 2026 | Bundaberg | 2.7K | 47.7% | 1 |
| Feb 2026 | Bacardi | 2K | 35.7% | 2 |
| Feb 2026 | Captain Morgan | 720 | 12.9% | 3 |
| Feb 2026 | Havana Club | 210 | 3.8% | 4 |
| Mar 2026 | Bundaberg | 3.9K | 57.7% | 1 |
| Mar 2026 | Bacardi | 2K | 29.2% | 2 |
| Mar 2026 | Captain Morgan | 720 | 10.6% | 3 |
| Mar 2026 | Havana Club | 170 | 2.5% | 4 |
| Apr 2026 | Bundaberg | 2.7K | 47.7% | 1 |
| Apr 2026 | Bacardi | 2K | 36.4% | 2 |
| Apr 2026 | Captain Morgan | 720 | 12.9% | 3 |
| Apr 2026 | Havana Club | 170 | 3% | 4 |
| May 2026 | Bundaberg | 3.3K | 51.3% | 1 |
| May 2026 | Bacardi | 2K | 32.1% | 2 |
| May 2026 | Captain Morgan | 880 | 13.9% | 3 |
| May 2026 | Havana Club | 170 | 2.7% | 4 |
| Jun 2026 | Bundaberg | 3.3K | 52.5% | 1 |
| Jun 2026 | Bacardi | 2.1K | 33.2% | 2 |
| Jun 2026 | Captain Morgan | 720 | 11.6% | 3 |
| Jun 2026 | Havana Club | 170 | 2.7% | 4 |
| Jul 2026 | Bundaberg | 3.2K | 47.9% | 1 |
| Jul 2026 | Bacardi | 2.4K | 35.8% | 2 |
| Jul 2026 | Captain Morgan | 880 | 13.2% | 3 |
| Jul 2026 | Havana Club | 210 | 3.1% | 4 |
| Aug 2026 | Bundaberg | 3.2K | 48.5% | 1 |
| Aug 2026 | Bacardi | 2.4K | 35.6% | 2 |
| Aug 2026 | Captain Morgan | 880 | 13.3% | 3 |
| Aug 2026 | Havana Club | 170 | 2.6% | 4 |
| Sep 2026 | Bundaberg | 3.2K | 48.5% | 1 |
| Sep 2026 | Bacardi | 2.4K | 35.6% | 2 |
| Sep 2026 | Captain Morgan | 880 | 13.3% | 3 |
| Sep 2026 | Havana Club | 170 | 2.6% | 4 |

## What is being compared

- **Bacardi**: Measured on the search terms “bacardi”, “bacardi 151”, “bacardi breezer”, “bacardi cocktail”, “bacardi mixed”, “bacardi mojito” and “bacardi oro”, summed into one figure.
- **Bundaberg**: Measured on the search terms “brisbane to bundaberg”, “bundaberg”, “bundaberg airport”, “bundaberg brisbane”, “bundaberg central” and “bundaberg city”, summed into one figure.
- **Captain Morgan**: Measured on the search terms “captain morgan” and “captainmorgan”, summed into one figure.
- **Havana Club**: Measured on the search term “havana club”.

- [Bacardi](/demand/nz/brands/bacardi)
- [Bundaberg](/demand/nz/brands/bundaberg)
- [Captain Morgan](/demand/nz/brands/captain-morgan)
- [Havana Club](/demand/nz/brands/havana-club)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among spiced rum brands in New Zealand?

In September 2026, Bundaberg was the most searched among spiced rum brands in New Zealand, with an estimated 3.2K branded searches, 48.5% of all searches for the four we track.

## Cite this page

Brandwave. "Spiced rum brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-spiced-rum-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-spiced-rum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.