--- title: "CeraVe vs COSRX: Which is searched more in New Zealand?" description: "Is CeraVe or COSRX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-spf-brands/compare/cerave-vs-cosrx" publisher: "Brandwave" --- # CeraVe vs COSRX: Which is searched more in New Zealand? Is CeraVe or COSRX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and COSRX - **Competitive set**: SPF brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **CeraVe Share of Search**: 15.5% - **COSRX Share of Search**: 10.7% ## Is CeraVe or COSRX more popular in search? - In September 2026, CeraVe had more branded searches than COSRX among SPF brands in New Zealand. CeraVe had about 13,300 branded searches, while COSRX had 9,130. CeraVe made up 15.5% of all SPF brand searches we track, and COSRX accounted for 10.7%. - CeraVe was ahead of COSRX in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CeraVe’s share of searches among SPF brands in New Zealand moved from 14.2% to 15.5%, and its estimated monthly branded searches moved from 10.3K to 13.3K. - Across the 12 months ending September 2026, COSRX’s share of searches among SPF brands in New Zealand moved from 8.4% to 10.7%, and its estimated monthly branded searches moved from 6.1K to 9.1K. ## Top SPF brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, COSRX was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CeraVe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Skinnies | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Bondi Sands | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | CeraVe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSRX | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SPF brands - Asked ChatGPT "Which SPF brand should I buy in New Zealand?": 1. La Roche-Posay - Asked ChatGPT "What are the best SPF brands in New Zealand?": 1. La Roche-Posay, 2. Skinnies - Asked ChatGPT "What's the best SPF brand in New Zealand for daily sun protection?": 1. Skinnies, 2. La Roche-Posay - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Bondi Sands - Searched Google, AI Overview "spf 50 sunscreen": 1. La Roche-Posay, 2. Bondi Sands, 3. COSRX Not named in any answer: CeraVe, Beauty of Joseon and Eucerin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand SPF brands in September 2026? - In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches. - In September 2026, CeraVe lost share of searches among SPF brands in New Zealand, from 20.1% to 15.5%. - Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | COSRX estimated searches | COSRX Share of Search | COSRX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.3K | 14.2% | 3 | 6.1K | 8.4% | 4 | | Nov 2025 | 10.6K | 13.5% | 3 | 6.2K | 7.9% | 5 | | Dec 2025 | 10.9K | 16% | 3 | 6.3K | 9.2% | 4 | | Jan 2026 | 12.8K | 18.3% | 3 | 6.3K | 9% | 4 | | Feb 2026 | 10.9K | 17.3% | 3 | 6K | 9.5% | 4 | | Mar 2026 | 11.3K | 17.2% | 3 | 7.3K | 11% | 4 | | Apr 2026 | 12.3K | 17.7% | 3 | 7.3K | 10.5% | 4 | | May 2026 | 13.3K | 18.5% | 3 | 8.4K | 11.7% | 4 | | Jun 2026 | 13.7K | 19% | 3 | 7.7K | 10.6% | 4 | | Jul 2026 | 14.4K | 19.8% | 3 | 7.4K | 10.2% | 4 | | Aug 2026 | 15.1K | 20.1% | 2 | 7.9K | 10.5% | 4 | | Sep 2026 | 13.3K | 15.5% | 3 | 9.1K | 10.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave face wash”, “cerave foaming cleanser”, “cerave hydrate cleanser”, “cerave serum” and “cerave skincare”, summed into one figure. - **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx face cleanser”, “cosrx serum”, “cosrx snail mucin”, “cosrx sunscreen” and “master patch cosrx”, summed into one figure. - [CeraVe profile](/demand/nz/brands/cerave) - [COSRX profile](/demand/nz/brands/cosrx) - [All SPF brands in New Zealand](/demand/nz/categories/nz-spf-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CeraVe or COSRX more popular in search? In September 2026, CeraVe had more branded searches than COSRX among SPF brands in New Zealand. CeraVe had about 13,300 branded searches, while COSRX had 9,130. CeraVe made up 15.5% of all SPF brand searches we track, and COSRX accounted for 10.7%. ## Cite this page Brandwave. "CeraVe vs COSRX: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-spf-brands/compare/cerave-vs-cosrx This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-spf-brands/compare/cerave-vs-cosrx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.