--- title: "Beauty of Joseon vs La Roche-Posay: Which is searched more in New Zealand?" description: "Is Beauty of Joseon or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-spf-brands/compare/beauty-of-joseon-vs-la-roche-posay" publisher: "Brandwave" --- # Beauty of Joseon vs La Roche-Posay: Which is searched more in New Zealand? Is Beauty of Joseon or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and La Roche-Posay - **Competitive set**: SPF brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beauty of Joseon Share of Search**: 9.5% - **La Roche-Posay Share of Search**: 20.8% ## Is Beauty of Joseon or La Roche-Posay more popular in search? - In September 2026, La Roche-Posay had more branded searches than Beauty of Joseon among SPF brands in New Zealand. La Roche-Posay had about 17,800 branded searches, while Beauty of Joseon had 8,090. La Roche-Posay made up 20.8% of all SPF brand searches we track, and Beauty of Joseon accounted for 9.5%. - La Roche-Posay was ahead of Beauty of Joseon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among SPF brands in New Zealand moved from 6.6% to 9.5%, and its estimated monthly branded searches moved from 4.8K to 8.1K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among SPF brands in New Zealand moved from 19.2% to 20.8%, and its estimated monthly branded searches moved from 13.9K to 17.8K. ## Top SPF brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. Beauty of Joseon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Skinnies | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Bondi Sands | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | CeraVe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSRX | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SPF brands - Asked ChatGPT "Which SPF brand should I buy in New Zealand?": 1. La Roche-Posay - Asked ChatGPT "What are the best SPF brands in New Zealand?": 1. La Roche-Posay, 2. Skinnies - Asked ChatGPT "What's the best SPF brand in New Zealand for daily sun protection?": 1. Skinnies, 2. La Roche-Posay - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Bondi Sands - Searched Google, AI Overview "spf 50 sunscreen": 1. La Roche-Posay, 2. Bondi Sands, 3. COSRX Not named in any answer: CeraVe, Beauty of Joseon and Eucerin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand SPF brands in September 2026? - In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches. - In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%. ## Month by month | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 6.6% | 5 | 13.9K | 19.2% | 2 | | Nov 2025 | 6.6K | 8.5% | 4 | 16.4K | 21% | 2 | | Dec 2025 | 5.4K | 7.9% | 5 | 14.3K | 20.9% | 2 | | Jan 2026 | 6.1K | 8.7% | 5 | 14.4K | 20.6% | 2 | | Feb 2026 | 4.5K | 7.2% | 5 | 11.7K | 18.6% | 2 | | Mar 2026 | 5.3K | 8.1% | 5 | 12.2K | 18.4% | 2 | | Apr 2026 | 5.4K | 7.7% | 5 | 14.8K | 21.2% | 2 | | May 2026 | 6.2K | 8.6% | 5 | 14.1K | 19.6% | 2 | | Jun 2026 | 6.3K | 8.8% | 5 | 14.4K | 20% | 2 | | Jul 2026 | 6.3K | 8.7% | 5 | 14.5K | 19.9% | 2 | | Aug 2026 | 6.7K | 8.9% | 5 | 14.9K | 19.9% | 3 | | Sep 2026 | 8.1K | 9.5% | 5 | 17.8K | 20.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Beauty of Joseon’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon cleanser”, “beauty of joseon cream”, “beauty of joseon moisturizer”, “beauty of joseon serum” and “beauty of joseon sunscreen”, summed into one figure. - **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay cleanser”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay moisturizer”, “la roche posay serum”, “la roche posay skincare” and “la roche posay toleriane”, summed into one figure. - [Beauty of Joseon profile](/demand/nz/brands/beauty-of-joseon) - [La Roche-Posay profile](/demand/nz/brands/la-roche-posay) - [All SPF brands in New Zealand](/demand/nz/categories/nz-spf-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beauty of Joseon or La Roche-Posay more popular in search? In September 2026, La Roche-Posay had more branded searches than Beauty of Joseon among SPF brands in New Zealand. La Roche-Posay had about 17,800 branded searches, while Beauty of Joseon had 8,090. La Roche-Posay made up 20.8% of all SPF brand searches we track, and Beauty of Joseon accounted for 9.5%. ## Cite this page Brandwave. "Beauty of Joseon vs La Roche-Posay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-spf-brands/compare/beauty-of-joseon-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-spf-brands/compare/beauty-of-joseon-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.