---
title: "SPF brands in New Zealand: Which are searched most?"
description: "Compare the SPF brands people buy. Share of Search among Skinnies, La Roche-Posay, CeraVe, COSRX, Beauty of Joseon, Bondi Sands and Eucerin, the SPF brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-spf-brands"
publisher: "Brandwave"
---

# SPF brands in New Zealand: Which are searched most?

Compare the SPF brands people buy. Share of Search among Skinnies, La Roche-Posay, CeraVe, COSRX, Beauty of Joseon, Bondi Sands and Eucerin, the SPF brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SPF brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Skinnies, 38.9%

## Which brand is most popular in search among SPF brands in New Zealand?

- In September 2026, Skinnies was the most searched among SPF brands in New Zealand, with an estimated 33.2K branded searches, 38.9% of all searches for the seven we track.
- La Roche-Posay is in 2nd place, 18.1 percentage points behind at 20.8%.
- Across the 12 months ending September 2026, Skinnies’ share of searches among SPF brands in New Zealand decreased from 45.7% to 38.9%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among SPF brands in New Zealand increased from 19.2% to 20.8%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among SPF brands in New Zealand increased from 14.2% to 15.5%.
- Across the 12 months ending September 2026, COSRX’s share of searches among SPF brands in New Zealand increased from 8.4% to 10.7%.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among SPF brands in New Zealand increased from 6.6% to 9.5%.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among SPF brands in New Zealand decreased from 4.7% to 3.4%.
- Across the 12 months ending September 2026, Skinnies’ share of searches among SPF brands in New Zealand peaked at 45.7% in October 2025 and was lowest at 36.2% in August 2026.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among SPF brands in New Zealand peaked at 21.2% in April 2026 and was lowest at 18.4% in March 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among SPF brands in New Zealand peaked at 20.1% in August 2026 and was lowest at 13.5% in November 2025.
- Across the 12 months ending September 2026, COSRX’s share of searches among SPF brands in New Zealand peaked at 11.7% in May 2026 and was lowest at 7.9% in November 2025.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among SPF brands in New Zealand peaked at 5.3% in November 2025 and was lowest at 2.6% in May 2026.
- Across the 12 months ending September 2026, Eucerin held steady: its share of searches among SPF brands in New Zealand moved less than 0.5 percentage points.

## Top SPF brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared every time. La Roche-Posay was recommended most often, coming first in two out of three answers that gave a list. Skinnies was second, and Bondi Sands was third. CeraVe, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| La Roche-Posay | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Skinnies | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Bondi Sands | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| CeraVe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| COSRX | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about SPF brands

- Asked ChatGPT "Which SPF brand should I buy in New Zealand?": 1. La Roche-Posay
- Asked ChatGPT "What are the best SPF brands in New Zealand?": 1. La Roche-Posay, 2. Skinnies
- Asked ChatGPT "What's the best SPF brand in New Zealand for daily sun protection?": 1. Skinnies, 2. La Roche-Posay
- Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Bondi Sands
- Searched Google, AI Overview "spf 50 sunscreen": 1. La Roche-Posay, 2. Bondi Sands, 3. COSRX

Not named in any answer: CeraVe, Beauty of Joseon and Eucerin.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Skinnies vs La Roche-Posay: compare search popularity](/demand/nz/compare/la-roche-posay-vs-skinnies): 38.9% against 20.8% Share of Search.
- [Skinnies vs CeraVe: compare search popularity](/demand/nz/compare/cerave-vs-skinnies): 38.9% against 15.5% Share of Search.
- [Skinnies vs COSRX: compare search popularity](/demand/nz/compare/cosrx-vs-skinnies): 38.9% against 10.7% Share of Search.
- [Skinnies vs Beauty of Joseon: compare search popularity](/demand/nz/compare/beauty-of-joseon-vs-skinnies): 38.9% against 9.5% Share of Search.
- [La Roche-Posay vs CeraVe: compare search popularity](/demand/nz/compare/cerave-vs-la-roche-posay): 20.8% against 15.5% Share of Search.
- [La Roche-Posay vs COSRX: compare search popularity](/demand/nz/compare/cosrx-vs-la-roche-posay): 20.8% against 10.7% Share of Search.
- [La Roche-Posay vs Beauty of Joseon: compare search popularity](/demand/nz/compare/beauty-of-joseon-vs-la-roche-posay): 20.8% against 9.5% Share of Search.
- [CeraVe vs COSRX: compare search popularity](/demand/nz/compare/cerave-vs-cosrx): 15.5% against 10.7% Share of Search.
- [CeraVe vs Beauty of Joseon: compare search popularity](/demand/nz/compare/beauty-of-joseon-vs-cerave): 15.5% against 9.5% Share of Search.
- [COSRX vs Beauty of Joseon: compare search popularity](/demand/nz/compare/beauty-of-joseon-vs-cosrx): 10.7% against 9.5% Share of Search.

## How did search popularity change for New Zealand SPF brands in September 2026?

- In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches.
- In September 2026, Skinnies gained share of searches among SPF brands in New Zealand, from 36.2% to 38.9%.
- In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%.
- In September 2026, CeraVe lost share of searches among SPF brands in New Zealand, from 20.1% to 15.5%.
- Bondi Sands’ share of searches among SPF brands in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.4% in September 2026.
- Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Skinnies | 38.9% | 33.2K | +22.3% | Skinnies |
| 2 | La Roche-Posay | 20.8% | 17.8K | +19.2% | La Roche-Posay |
| 3 | CeraVe | 15.5% | 13.3K | -12.0% | CeraVe |
| 4 | COSRX | 10.7% | 9.1K | +16.2% | COSRX |
| 5 | Beauty of Joseon | 9.5% | 8.1K | +21.1% | Beauty of Joseon |
| 6 | Bondi Sands | 3.4% | 2.9K | +23.1% | Bondi Sands |
| 7 | Eucerin | 1.2% | 1K | -2.9% | Eucerin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skinnies | 33.2K | 45.7% | 1 |
| Oct 2025 | La Roche-Posay | 13.9K | 19.2% | 2 |
| Oct 2025 | CeraVe | 10.3K | 14.2% | 3 |
| Oct 2025 | COSRX | 6.1K | 8.4% | 4 |
| Oct 2025 | Beauty of Joseon | 4.8K | 6.6% | 5 |
| Oct 2025 | Bondi Sands | 3.4K | 4.7% | 6 |
| Oct 2025 | Eucerin | 940 | 1.3% | 7 |
| Nov 2025 | Skinnies | 33.4K | 42.7% | 1 |
| Nov 2025 | La Roche-Posay | 16.4K | 21% | 2 |
| Nov 2025 | CeraVe | 10.6K | 13.5% | 3 |
| Nov 2025 | Beauty of Joseon | 6.6K | 8.5% | 4 |
| Nov 2025 | COSRX | 6.2K | 7.9% | 5 |
| Nov 2025 | Bondi Sands | 4.2K | 5.3% | 6 |
| Nov 2025 | Eucerin | 820 | 1% | 7 |
| Dec 2025 | Skinnies | 27.4K | 40% | 1 |
| Dec 2025 | La Roche-Posay | 14.3K | 20.9% | 2 |
| Dec 2025 | CeraVe | 10.9K | 16% | 3 |
| Dec 2025 | COSRX | 6.3K | 9.2% | 4 |
| Dec 2025 | Beauty of Joseon | 5.4K | 7.9% | 5 |
| Dec 2025 | Bondi Sands | 3.4K | 5% | 6 |
| Dec 2025 | Eucerin | 730 | 1.1% | 7 |
| Jan 2026 | Skinnies | 27.3K | 39% | 1 |
| Jan 2026 | La Roche-Posay | 14.4K | 20.6% | 2 |
| Jan 2026 | CeraVe | 12.8K | 18.3% | 3 |
| Jan 2026 | COSRX | 6.3K | 9% | 4 |
| Jan 2026 | Beauty of Joseon | 6.1K | 8.7% | 5 |
| Jan 2026 | Bondi Sands | 2.2K | 3.2% | 6 |
| Jan 2026 | Eucerin | 830 | 1.2% | 7 |
| Feb 2026 | Skinnies | 27.2K | 43.3% | 1 |
| Feb 2026 | La Roche-Posay | 11.7K | 18.6% | 2 |
| Feb 2026 | CeraVe | 10.9K | 17.3% | 3 |
| Feb 2026 | COSRX | 6K | 9.5% | 4 |
| Feb 2026 | Beauty of Joseon | 4.5K | 7.2% | 5 |
| Feb 2026 | Bondi Sands | 1.9K | 3% | 6 |
| Feb 2026 | Eucerin | 780 | 1.2% | 7 |
| Mar 2026 | Skinnies | 27.2K | 41.2% | 1 |
| Mar 2026 | La Roche-Posay | 12.2K | 18.4% | 2 |
| Mar 2026 | CeraVe | 11.3K | 17.2% | 3 |
| Mar 2026 | COSRX | 7.3K | 11% | 4 |
| Mar 2026 | Beauty of Joseon | 5.3K | 8.1% | 5 |
| Mar 2026 | Bondi Sands | 1.9K | 2.9% | 6 |
| Mar 2026 | Eucerin | 780 | 1.2% | 7 |
| Apr 2026 | Skinnies | 27.1K | 38.9% | 1 |
| Apr 2026 | La Roche-Posay | 14.8K | 21.2% | 2 |
| Apr 2026 | CeraVe | 12.3K | 17.7% | 3 |
| Apr 2026 | COSRX | 7.3K | 10.5% | 4 |
| Apr 2026 | Beauty of Joseon | 5.4K | 7.7% | 5 |
| Apr 2026 | Bondi Sands | 1.9K | 2.7% | 6 |
| Apr 2026 | Eucerin | 820 | 1.2% | 7 |
| May 2026 | Skinnies | 27.2K | 37.9% | 1 |
| May 2026 | La Roche-Posay | 14.1K | 19.6% | 2 |
| May 2026 | CeraVe | 13.3K | 18.5% | 3 |
| May 2026 | COSRX | 8.4K | 11.7% | 4 |
| May 2026 | Beauty of Joseon | 6.2K | 8.6% | 5 |
| May 2026 | Bondi Sands | 1.9K | 2.6% | 6 |
| May 2026 | Eucerin | 780 | 1.1% | 7 |
| Jun 2026 | Skinnies | 27.1K | 37.6% | 1 |
| Jun 2026 | La Roche-Posay | 14.4K | 20% | 2 |
| Jun 2026 | CeraVe | 13.7K | 19% | 3 |
| Jun 2026 | COSRX | 7.7K | 10.6% | 4 |
| Jun 2026 | Beauty of Joseon | 6.3K | 8.8% | 5 |
| Jun 2026 | Bondi Sands | 2K | 2.7% | 6 |
| Jun 2026 | Eucerin | 860 | 1.2% | 7 |
| Jul 2026 | Skinnies | 27.1K | 37.3% | 1 |
| Jul 2026 | La Roche-Posay | 14.5K | 19.9% | 2 |
| Jul 2026 | CeraVe | 14.4K | 19.8% | 3 |
| Jul 2026 | COSRX | 7.4K | 10.2% | 4 |
| Jul 2026 | Beauty of Joseon | 6.3K | 8.7% | 5 |
| Jul 2026 | Bondi Sands | 2K | 2.7% | 6 |
| Jul 2026 | Eucerin | 990 | 1.4% | 7 |
| Aug 2026 | Skinnies | 27.2K | 36.2% | 1 |
| Aug 2026 | CeraVe | 15.1K | 20.1% | 2 |
| Aug 2026 | La Roche-Posay | 14.9K | 19.9% | 3 |
| Aug 2026 | COSRX | 7.9K | 10.5% | 4 |
| Aug 2026 | Beauty of Joseon | 6.7K | 8.9% | 5 |
| Aug 2026 | Bondi Sands | 2.3K | 3.1% | 6 |
| Aug 2026 | Eucerin | 1K | 1.4% | 7 |
| Sep 2026 | Skinnies | 33.2K | 38.9% | 1 |
| Sep 2026 | La Roche-Posay | 17.8K | 20.8% | 2 |
| Sep 2026 | CeraVe | 13.3K | 15.5% | 3 |
| Sep 2026 | COSRX | 9.1K | 10.7% | 4 |
| Sep 2026 | Beauty of Joseon | 8.1K | 9.5% | 5 |
| Sep 2026 | Bondi Sands | 2.9K | 3.4% | 6 |
| Sep 2026 | Eucerin | 1K | 1.2% | 7 |

## What is being compared

- **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon cleanser”, “beauty of joseon cream”, “beauty of joseon moisturizer”, “beauty of joseon serum” and “beauty of joseon sunscreen”, summed into one figure.
- **Bondi Sands**: Measured on the search terms “Bondi Sands”, “bondi sands aero”, “bondi sands dark”, “bondi sands express”, “bondi sands foam”, “bondi sands foam tanner”, “bondi sands pure”, “bondi sands tanner” and “bondi sands tanning foam”, summed into one figure.
- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave face wash”, “cerave foaming cleanser”, “cerave hydrate cleanser”, “cerave serum” and “cerave skincare”, summed into one figure.
- **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx face cleanser”, “cosrx serum”, “cosrx snail mucin”, “cosrx sunscreen” and “master patch cosrx”, summed into one figure.
- **Eucerin**: Measured on the search terms “aquaphor and eucerin”, “eucerin”, “eucerin urea repair” and “spf eucerin”, summed into one figure.
- **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay cleanser”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay moisturizer”, “la roche posay serum”, “la roche posay skincare” and “la roche posay toleriane”, summed into one figure.
- **Skinnies**: Measured on the search terms “skinnies”, “skinnies conquer” and “skinnies sungel”, summed into one figure.

- [Beauty of Joseon](/demand/nz/brands/beauty-of-joseon)
- [Bondi Sands](/demand/nz/brands/bondi-sands)
- [CeraVe](/demand/nz/brands/cerave)
- [COSRX](/demand/nz/brands/cosrx)
- [Eucerin](/demand/nz/brands/eucerin)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)
- [Skinnies](/demand/nz/brands/skinnies)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SPF brands in New Zealand?

In September 2026, Skinnies was the most searched among SPF brands in New Zealand, with an estimated 33.2K branded searches, 38.9% of all searches for the seven we track.

## Cite this page

Brandwave. "SPF brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-spf-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-spf-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.