---
title: "Specialty grocers in New Zealand: Which brands are most popular in search?"
description: "Compare the gourmet, organic and specialty food stores New Zealanders shop for groceries. Share of Search among Farro, Moore Wilson's, Commonsense Organics, Raeward Fresh, Huckleberry and Nosh, the specialty grocers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-specialty-grocers"
publisher: "Brandwave"
---

# Specialty grocers in New Zealand: Which brands are most popular in search?

Compare the gourmet, organic and specialty food stores New Zealanders shop for groceries. Share of Search among Farro, Moore Wilson's, Commonsense Organics, Raeward Fresh, Huckleberry and Nosh, the specialty grocers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Specialty grocers
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Farro, 62.2%

## Which brand is most popular in search among specialty grocers in New Zealand?

- In August 2026, Farro was the most searched among specialty grocers in New Zealand, with an estimated 28.1K branded searches and 62.2% estimated Share of Search within this set.
- Moore Wilson's is in 2nd place, 34.3 percentage points behind at 27.9% Share of Search.
- Across the 11 months ending August 2026, Farro’s estimated Share of Search among specialty grocers in New Zealand increased from 53.2% to 62.2%.
- Across the 11 months ending August 2026, Moore Wilson's’ estimated Share of Search among specialty grocers in New Zealand decreased from 35.8% to 27.9%.
- Across the 11 months ending August 2026, Raeward Fresh’s estimated Share of Search among specialty grocers in New Zealand decreased from 2.9% to 1.5%.
- Across the 11 months ending August 2026, Farro’s estimated Share of Search among specialty grocers in New Zealand peaked at 63% in December 2025 and was lowest at 53.2% in October 2025.
- Across the 11 months ending August 2026, Commonsense Organics’ estimated Share of Search among specialty grocers in New Zealand peaked at 9.6% in January 2026 and was lowest at 5.4% in December 2025.
- Across the 11 months ending August 2026, Raeward Fresh’s estimated Share of Search among specialty grocers in New Zealand peaked at 2.9% in January 2026 and was lowest at 1.5% in June 2026.
- Across the 11 months ending August 2026, Commonsense Organics, Huckleberry and Nosh held steady: their estimated Share of Search among specialty grocers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Farro vs Moore Wilson's: compare search popularity](/demand/nz/compare/farro-vs-moore-wilsons): 62.2% against 27.9% Share of Search.
- [Farro vs Commonsense Organics: compare search popularity](/demand/nz/compare/commonsense-organics-vs-farro): 62.2% against 7.6% Share of Search.
- [Moore Wilson's vs Commonsense Organics: compare search popularity](/demand/nz/compare/commonsense-organics-vs-moore-wilsons): 27.9% against 7.6% Share of Search.

## How did search popularity change for New Zealand specialty grocers in August 2026?

- In August 2026, Farro gained estimated Share of Search among specialty grocers in New Zealand, from 58.7% to 62.2%.
- In August 2026, Moore Wilson's lost estimated Share of Search among specialty grocers in New Zealand, from 31.8% to 27.9%.
- Estimated monthly branded searches for Nosh in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
- Estimated monthly branded searches for Raeward Fresh in New Zealand fell 55.5% over 11 measured months, from 1.6K to 690 in August 2026.
- Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.
- Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Farro | 62.2% | 28.1K | -0.7% | Farro |
| 2 | Moore Wilson's | 27.9% | 12.6K | -18.0% | Moore Wilson's |
| 3 | Commonsense Organics | 7.6% | 3.5K | -0.3% | Commonsense Organics |
| 4 | Raeward Fresh | 1.5% | 690 | -11.5% | Raeward Fresh |
| 5 | Huckleberry | 0.62% | 280 | 0.0% | Huckleberry |
| 6 | Nosh | 0.13% | 60 | +20.0% | Nosh |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Farro | 28.3K | 53.2% | 1 |
| Oct 2025 | Moore Wilson's | 19K | 35.8% | 2 |
| Oct 2025 | Commonsense Organics | 3.9K | 7.4% | 3 |
| Oct 2025 | Raeward Fresh | 1.6K | 2.9% | 4 |
| Oct 2025 | Huckleberry | 340 | 0.64% | 5 |
| Oct 2025 | Nosh | 50 | 0.09% | 6 |
| Nov 2025 | Farro | 34.2K | 57.6% | 1 |
| Nov 2025 | Moore Wilson's | 19.2K | 32.3% | 2 |
| Nov 2025 | Commonsense Organics | 3.9K | 6.6% | 3 |
| Nov 2025 | Raeward Fresh | 1.6K | 2.7% | 4 |
| Nov 2025 | Huckleberry | 330 | 0.56% | 5 |
| Nov 2025 | Nosh | 70 | 0.12% | 6 |
| Dec 2025 | Farro | 61.4K | 63% | 1 |
| Dec 2025 | Moore Wilson's | 28.6K | 29.4% | 2 |
| Dec 2025 | Commonsense Organics | 5.3K | 5.4% | 3 |
| Dec 2025 | Raeward Fresh | 1.8K | 1.8% | 4 |
| Dec 2025 | Huckleberry | 330 | 0.34% | 5 |
| Dec 2025 | Nosh | 110 | 0.11% | 6 |
| Jan 2026 | Farro | 29.2K | 56.3% | 1 |
| Jan 2026 | Moore Wilson's | 15.7K | 30.4% | 2 |
| Jan 2026 | Commonsense Organics | 5K | 9.6% | 3 |
| Jan 2026 | Raeward Fresh | 1.5K | 2.9% | 4 |
| Jan 2026 | Huckleberry | 330 | 0.64% | 5 |
| Jan 2026 | Nosh | 70 | 0.14% | 6 |
| Feb 2026 | Farro | 29K | 57.9% | 1 |
| Feb 2026 | Moore Wilson's | 15.5K | 31% | 2 |
| Feb 2026 | Commonsense Organics | 4K | 7.9% | 3 |
| Feb 2026 | Raeward Fresh | 1.2K | 2.4% | 4 |
| Feb 2026 | Huckleberry | 310 | 0.62% | 5 |
| Feb 2026 | Nosh | 60 | 0.12% | 6 |
| Mar 2026 | Farro | 28.4K | 57.2% | 1 |
| Mar 2026 | Moore Wilson's | 15.4K | 31.1% | 2 |
| Mar 2026 | Commonsense Organics | 4.3K | 8.6% | 3 |
| Mar 2026 | Raeward Fresh | 1.2K | 2.3% | 4 |
| Mar 2026 | Huckleberry | 360 | 0.72% | 5 |
| Mar 2026 | Nosh | 50 | 0.1% | 6 |
| Apr 2026 | Farro | 28.4K | 53.9% | 1 |
| Apr 2026 | Moore Wilson's | 18.7K | 35.4% | 2 |
| Apr 2026 | Commonsense Organics | 4.3K | 8.1% | 3 |
| Apr 2026 | Raeward Fresh | 1K | 1.9% | 4 |
| Apr 2026 | Huckleberry | 350 | 0.66% | 5 |
| Apr 2026 | Nosh | 60 | 0.11% | 6 |
| May 2026 | Farro | 28.4K | 57.7% | 1 |
| May 2026 | Moore Wilson's | 15.5K | 31.4% | 2 |
| May 2026 | Commonsense Organics | 4.3K | 8.6% | 3 |
| May 2026 | Raeward Fresh | 740 | 1.5% | 4 |
| May 2026 | Huckleberry | 340 | 0.69% | 5 |
| May 2026 | Nosh | 50 | 0.1% | 6 |
| Jun 2026 | Farro | 26.1K | 60.5% | 1 |
| Jun 2026 | Moore Wilson's | 12.7K | 29.3% | 2 |
| Jun 2026 | Commonsense Organics | 3.5K | 8.1% | 3 |
| Jun 2026 | Raeward Fresh | 640 | 1.5% | 4 |
| Jun 2026 | Huckleberry | 250 | 0.58% | 5 |
| Jun 2026 | Nosh | 50 | 0.12% | 6 |
| Jul 2026 | Farro | 28.3K | 58.7% | 1 |
| Jul 2026 | Moore Wilson's | 15.3K | 31.8% | 2 |
| Jul 2026 | Commonsense Organics | 3.5K | 7.2% | 3 |
| Jul 2026 | Raeward Fresh | 780 | 1.6% | 4 |
| Jul 2026 | Huckleberry | 280 | 0.58% | 5 |
| Jul 2026 | Nosh | 50 | 0.1% | 6 |
| Aug 2026 | Farro | 28.1K | 62.2% | 1 |
| Aug 2026 | Moore Wilson's | 12.6K | 27.9% | 2 |
| Aug 2026 | Commonsense Organics | 3.5K | 7.6% | 3 |
| Aug 2026 | Raeward Fresh | 690 | 1.5% | 4 |
| Aug 2026 | Huckleberry | 280 | 0.62% | 5 |
| Aug 2026 | Nosh | 60 | 0.13% | 6 |
| Sep 2026 | Commonsense Organics | — | — | — |
| Sep 2026 | Farro | — | — | — |
| Sep 2026 | Huckleberry | — | — | — |
| Sep 2026 | Moore Wilson's | — | — | — |
| Sep 2026 | Nosh | — | — | — |
| Sep 2026 | Raeward Fresh | — | — | — |

## What is being compared

- **Commonsense Organics**: Measured on the search terms “commonsense organics”, “commonsense organics near me”, “commonsense organics online” and “commonsenseorganics”, summed into one figure.
- **Farro**: Measured on the search terms “farro”, “farro co nz”, “farro deli”, “farro food”, “farro fresh”, “farro fresh food”, “farro fresh lunn ave”, “farro fresh online”, “farro fresh orakei”, “farro grain”, “farro lasagne”, “farro near me”, “farro nz”, “farro olive oil”, “farro online”, “farro orakei”, “farro organic”, “farro store” and “farro turkey”, summed into one figure.
- **Huckleberry**: Measured on the search terms “huckleberry app”, “huckleberry grocery”, “huckleberry near me”, “huckleberry nz”, “huckleberry organic”, “huckleberry sleep” and “huckleberry store”, summed into one figure.
- **Moore Wilson's**: Measured on the search terms “moore wilsons”, “moore wilsons near me”, “moore wilsons new zealand”, “moore wilsons nz”, “moore wilsons online”, “moorewilsons”, “moorewilsons co nz” and “moorewilsons nz”, summed into one figure.
- **Nosh**: Measured on the search terms “nosh auckland”, “nosh deli”, “nosh food market”, “nosh gourmet food”, “nosh grocery” and “nosh organic”, summed into one figure.
- **Raeward Fresh**: Measured on the search terms “raeward fresh”, “raeward fresh near me”, “raeward fresh online”, “raeward fresh tower junction”, “raeward fresh wholesale”, “raewardfresh” and “raewardfresh co nz”, summed into one figure.

- [Commonsense Organics](/demand/nz/brands/commonsense-organics)
- [Farro](/demand/nz/brands/farro)
- [Huckleberry](/demand/nz/brands/huckleberry)
- [Moore Wilson's](/demand/nz/brands/moore-wilsons)
- [Nosh](/demand/nz/brands/nosh)
- [Raeward Fresh](/demand/nz/brands/raeward-fresh)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among specialty grocers in New Zealand?

In August 2026, Farro was the most searched among specialty grocers in New Zealand, with an estimated 28.1K branded searches and 62.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Specialty grocers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-specialty-grocers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-specialty-grocers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.