---
title: "Specialty coffee roasters in New Zealand: Which brands are most popular in search?"
description: "A curated comparison of specialty coffee roasting brands serving New Zealand, measured through branded searches made in New Zealand rather than coffee sales or cafe visits. Share of Search among L'affare, Coffee Supreme, Allpress Espresso, Flight Coffee, Havana Coffee Works, Kōkako, Rocket Coffee and eighthirty, the specialty coffee roasters Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-specialty-coffee-roasters"
publisher: "Brandwave"
---

# Specialty coffee roasters in New Zealand: Which brands are most popular in search?

A curated comparison of specialty coffee roasting brands serving New Zealand, measured through branded searches made in New Zealand rather than coffee sales or cafe visits. Share of Search among L'affare, Coffee Supreme, Allpress Espresso, Flight Coffee, Havana Coffee Works, Kōkako, Rocket Coffee and eighthirty, the specialty coffee roasters Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: specialty coffee roasters
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: L'affare, 35.7%

## Which brand is most popular in search among specialty coffee roasters in New Zealand?

- In August 2026, L'affare was the most searched among specialty coffee roasters in New Zealand, with an estimated 14.9K branded searches and 35.7% estimated Share of Search within this set.
- Coffee Supreme is in 2nd place, 16 percentage points behind at 19.7% Share of Search.
- Across the 11 months ending August 2026, L'affare’s estimated Share of Search among specialty coffee roasters in New Zealand increased from 21.5% to 35.7%.
- Across the 11 months ending August 2026, Coffee Supreme’s estimated Share of Search among specialty coffee roasters in New Zealand decreased from 20.4% to 19.7%.
- Across the 11 months ending August 2026, Allpress Espresso’s estimated Share of Search among specialty coffee roasters in New Zealand decreased from 18.2% to 12.7%.
- Across the 11 months ending August 2026, Flight Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand decreased from 11.7% to 9.1%.
- Across the 11 months ending August 2026, Havana Coffee Works’ estimated Share of Search among specialty coffee roasters in New Zealand decreased from 14.3% to 8.6%.
- Across the 11 months ending August 2026, Kōkako’s estimated Share of Search among specialty coffee roasters in New Zealand increased from 2.9% to 7%.
- Across the 11 months ending August 2026, Rocket Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand decreased from 8.2% to 6.4%.
- Across the 11 months ending August 2026, eighthirty’s estimated Share of Search among specialty coffee roasters in New Zealand decreased from 2.9% to 0.74%.
- Across the 11 months ending August 2026, L'affare’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 35.7% in August 2026 and was lowest at 16.8% in December 2025.
- Across the 11 months ending August 2026, Coffee Supreme’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 23.2% in May 2026 and was lowest at 19.2% in April 2026.
- Across the 11 months ending August 2026, Allpress Espresso’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 19.7% in March 2026 and was lowest at 12.7% in August 2026.
- Across the 11 months ending August 2026, Flight Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 13.3% in November 2025 and was lowest at 9.1% in August 2026.
- Across the 11 months ending August 2026, Havana Coffee Works’ estimated Share of Search among specialty coffee roasters in New Zealand peaked at 16.9% in April 2026 and was lowest at 8.6% in August 2026.
- Across the 11 months ending August 2026, Kōkako’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 7% in August 2026 and was lowest at 2.8% in April 2026.
- Across the 11 months ending August 2026, Rocket Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 10.8% in December 2025 and was lowest at 6.4% in August 2026.
- Across the 11 months ending August 2026, eighthirty’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 3.4% in December 2025 and was lowest at 0.74% in August 2026.
- Across the 11 months ending August 2026, Flight Coffee rose from 5th to 4th among specialty coffee roasters in New Zealand.
- Across the 11 months ending August 2026, Havana Coffee Works fell from 4th to 5th among specialty coffee roasters in New Zealand.
- Across the 11 months ending August 2026, Kōkako rose from 8th to 6th among specialty coffee roasters in New Zealand.
- Across the 11 months ending August 2026, Rocket Coffee fell from 6th to 7th among specialty coffee roasters in New Zealand.
- Across the 11 months ending August 2026, eighthirty fell from 7th to 8th among specialty coffee roasters in New Zealand.

## Compare search popularity between leading brands

- [L'affare vs Coffee Supreme: compare search popularity](/demand/nz/compare/coffee-supreme-vs-laffare): 35.7% against 19.7% Share of Search.
- [L'affare vs Allpress Espresso: compare search popularity](/demand/nz/compare/allpress-vs-laffare): 35.7% against 12.7% Share of Search.
- [L'affare vs Flight Coffee: compare search popularity](/demand/nz/compare/flight-coffee-vs-laffare): 35.7% against 9.1% Share of Search.
- [L'affare vs Havana Coffee Works: compare search popularity](/demand/nz/compare/havana-coffee-vs-laffare): 35.7% against 8.6% Share of Search.
- [Coffee Supreme vs Allpress Espresso: compare search popularity](/demand/nz/compare/allpress-vs-coffee-supreme): 19.7% against 12.7% Share of Search.
- [Coffee Supreme vs Flight Coffee: compare search popularity](/demand/nz/compare/coffee-supreme-vs-flight-coffee): 19.7% against 9.1% Share of Search.
- [Coffee Supreme vs Havana Coffee Works: compare search popularity](/demand/nz/compare/coffee-supreme-vs-havana-coffee): 19.7% against 8.6% Share of Search.
- [Allpress Espresso vs Flight Coffee: compare search popularity](/demand/nz/compare/allpress-vs-flight-coffee): 12.7% against 9.1% Share of Search.
- [Allpress Espresso vs Havana Coffee Works: compare search popularity](/demand/nz/compare/allpress-vs-havana-coffee): 12.7% against 8.6% Share of Search.
- [Flight Coffee vs Havana Coffee Works: compare search popularity](/demand/nz/compare/flight-coffee-vs-havana-coffee): 9.1% against 8.6% Share of Search.

## How did search popularity change for New Zealand specialty coffee roasters in August 2026?

- In August 2026, L'affare overtook Coffee Supreme to take the highest estimated Share of Search among specialty coffee roasters in New Zealand, at 35.7%.
- In August 2026, Kōkako overtook Rocket Coffee to rank 6th among specialty coffee roasters in New Zealand, at 7%.
- In August 2026, Allpress Espresso lost estimated Share of Search among specialty coffee roasters in New Zealand, from 19.1% to 12.7%.
- In August 2026, Havana Coffee Works lost estimated Share of Search among specialty coffee roasters in New Zealand, from 13% to 8.6%.
- In August 2026, Rocket Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 9.6% to 6.4%.
- In August 2026, Coffee Supreme lost estimated Share of Search among specialty coffee roasters in New Zealand, from 22.6% to 19.7%.
- In August 2026, Flight Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 11.2% to 9.1%.
- eighthirty’s estimated Share of Search among specialty coffee roasters in New Zealand has lost ground for 3 months in a row, from 3.3% to 0.74% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | L'affare | 35.7% | 14.9K | +170.7% | UCC Coffee Australia and New Zealand |
| 2 | Coffee Supreme | 19.7% | 8.2K | +30.6% | Coffee Supreme |
| 3 | Allpress Espresso | 12.7% | 5.3K | 0.0% | Asahi Beverages |
| 4 | Flight Coffee | 9.1% | 3.8K | +21.2% | Flight Coffee |
| 5 | Havana Coffee Works | 8.6% | 3.6K | 0.0% | Lion New Zealand |
| 6 | Kōkako | 7% | 2.9K | +190.0% | Kōkako |
| 7 | Rocket Coffee | 6.4% | 2.7K | 0.0% | Rocket Coffee |
| 8 | eighthirty | 0.74% | 310 | +3.3% | eighthirty |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | L'affare | 6.6K | 21.5% | 1 |
| Oct 2025 | Coffee Supreme | 6.3K | 20.4% | 2 |
| Oct 2025 | Allpress Espresso | 5.6K | 18.2% | 3 |
| Oct 2025 | Havana Coffee Works | 4.4K | 14.3% | 4 |
| Oct 2025 | Flight Coffee | 3.6K | 11.7% | 5 |
| Oct 2025 | Rocket Coffee | 2.5K | 8.2% | 6 |
| Oct 2025 | eighthirty | 890 | 2.9% | 7 |
| Oct 2025 | Kōkako | 880 | 2.9% | 8 |
| Nov 2025 | Coffee Supreme | 7.6K | 22.5% | 1 |
| Nov 2025 | Allpress Espresso | 6.1K | 18% | 2 |
| Nov 2025 | L'affare | 5.8K | 17% | 3 |
| Nov 2025 | Havana Coffee Works | 5.4K | 16% | 4 |
| Nov 2025 | Flight Coffee | 4.5K | 13.3% | 5 |
| Nov 2025 | Rocket Coffee | 2.5K | 7.5% | 6 |
| Nov 2025 | Kōkako | 1K | 3% | 7 |
| Nov 2025 | eighthirty | 920 | 2.7% | 8 |
| Dec 2025 | Coffee Supreme | 7.6K | 21.8% | 1 |
| Dec 2025 | Allpress Espresso | 6.4K | 18.4% | 2 |
| Dec 2025 | L'affare | 5.8K | 16.8% | 3 |
| Dec 2025 | Havana Coffee Works | 5.4K | 15.5% | 4 |
| Dec 2025 | Rocket Coffee | 3.8K | 10.8% | 5 |
| Dec 2025 | Flight Coffee | 3.6K | 10.4% | 6 |
| Dec 2025 | eighthirty | 1.2K | 3.4% | 7 |
| Dec 2025 | Kōkako | 1K | 2.9% | 8 |
| Jan 2026 | Coffee Supreme | 7.5K | 21.1% | 1 |
| Jan 2026 | L'affare | 6.9K | 19.6% | 2 |
| Jan 2026 | Allpress Espresso | 6.9K | 19.5% | 3 |
| Jan 2026 | Havana Coffee Works | 4.4K | 12.4% | 4 |
| Jan 2026 | Flight Coffee | 3.8K | 10.7% | 5 |
| Jan 2026 | Rocket Coffee | 3.8K | 10.6% | 6 |
| Jan 2026 | eighthirty | 1.1K | 3.2% | 7 |
| Jan 2026 | Kōkako | 1K | 2.8% | 8 |
| Feb 2026 | L'affare | 6.5K | 21.8% | 1 |
| Feb 2026 | Coffee Supreme | 6.1K | 20.5% | 2 |
| Feb 2026 | Allpress Espresso | 5.1K | 17.1% | 3 |
| Feb 2026 | Havana Coffee Works | 4.4K | 14.7% | 4 |
| Feb 2026 | Flight Coffee | 3.1K | 10.4% | 5 |
| Feb 2026 | Rocket Coffee | 2.8K | 9.5% | 6 |
| Feb 2026 | eighthirty | 930 | 3.1% | 7 |
| Feb 2026 | Kōkako | 880 | 2.9% | 8 |
| Mar 2026 | Coffee Supreme | 7.5K | 21.4% | 1 |
| Mar 2026 | Allpress Espresso | 6.9K | 19.7% | 2 |
| Mar 2026 | L'affare | 6.6K | 18.8% | 3 |
| Mar 2026 | Havana Coffee Works | 5.4K | 15.4% | 4 |
| Mar 2026 | Flight Coffee | 3.6K | 10.4% | 5 |
| Mar 2026 | Rocket Coffee | 3K | 8.5% | 6 |
| Mar 2026 | eighthirty | 1K | 2.9% | 7 |
| Mar 2026 | Kōkako | 1K | 2.9% | 8 |
| Apr 2026 | L'affare | 6.6K | 20.7% | 1 |
| Apr 2026 | Coffee Supreme | 6.1K | 19.2% | 2 |
| Apr 2026 | Allpress Espresso | 5.6K | 17.6% | 3 |
| Apr 2026 | Havana Coffee Works | 5.4K | 16.9% | 4 |
| Apr 2026 | Flight Coffee | 3.6K | 11.4% | 5 |
| Apr 2026 | Rocket Coffee | 2.7K | 8.4% | 6 |
| Apr 2026 | eighthirty | 1K | 3.1% | 7 |
| Apr 2026 | Kōkako | 880 | 2.8% | 8 |
| May 2026 | Coffee Supreme | 7.3K | 23.2% | 1 |
| May 2026 | L'affare | 6.4K | 20.3% | 2 |
| May 2026 | Allpress Espresso | 5.6K | 17.8% | 3 |
| May 2026 | Havana Coffee Works | 4.4K | 14% | 4 |
| May 2026 | Flight Coffee | 3.1K | 9.9% | 5 |
| May 2026 | Rocket Coffee | 2.6K | 8.4% | 6 |
| May 2026 | eighthirty | 1K | 3.3% | 7 |
| May 2026 | Kōkako | 1K | 3.2% | 8 |
| Jun 2026 | Coffee Supreme | 6.1K | 22.7% | 1 |
| Jun 2026 | L'affare | 5.3K | 19.6% | 2 |
| Jun 2026 | Allpress Espresso | 5K | 18.5% | 3 |
| Jun 2026 | Havana Coffee Works | 3.6K | 13.3% | 4 |
| Jun 2026 | Flight Coffee | 3.1K | 11.6% | 5 |
| Jun 2026 | Rocket Coffee | 2.4K | 8.8% | 6 |
| Jun 2026 | Kōkako | 880 | 3.3% | 7 |
| Jun 2026 | eighthirty | 600 | 2.2% | 8 |
| Jul 2026 | Coffee Supreme | 6.3K | 22.6% | 1 |
| Jul 2026 | L'affare | 5.5K | 19.8% | 2 |
| Jul 2026 | Allpress Espresso | 5.3K | 19.1% | 3 |
| Jul 2026 | Havana Coffee Works | 3.6K | 13% | 4 |
| Jul 2026 | Flight Coffee | 3.1K | 11.2% | 5 |
| Jul 2026 | Rocket Coffee | 2.7K | 9.6% | 6 |
| Jul 2026 | Kōkako | 1K | 3.6% | 7 |
| Jul 2026 | eighthirty | 300 | 1.1% | 8 |
| Aug 2026 | L'affare | 14.9K | 35.7% | 1 |
| Aug 2026 | Coffee Supreme | 8.2K | 19.7% | 2 |
| Aug 2026 | Allpress Espresso | 5.3K | 12.7% | 3 |
| Aug 2026 | Flight Coffee | 3.8K | 9.1% | 4 |
| Aug 2026 | Havana Coffee Works | 3.6K | 8.6% | 5 |
| Aug 2026 | Kōkako | 2.9K | 7% | 6 |
| Aug 2026 | Rocket Coffee | 2.7K | 6.4% | 7 |
| Aug 2026 | eighthirty | 310 | 0.74% | 8 |
| Sep 2026 | Allpress Espresso | — | — | — |
| Sep 2026 | Coffee Supreme | — | — | — |
| Sep 2026 | eighthirty | — | — | — |
| Sep 2026 | Flight Coffee | — | — | — |
| Sep 2026 | Havana Coffee Works | — | — | — |
| Sep 2026 | Kōkako | — | — | — |
| Sep 2026 | L'affare | — | — | — |
| Sep 2026 | Rocket Coffee | — | — | — |

## What is being compared

- **Allpress Espresso**: Measured on the search terms “all press coffee”, “allpress”, “allpress coffee” and “allpress espresso”, summed into one figure.
- **Coffee Supreme**: Measured on the search terms “coffee supreme”, “coffee supreme nz”, “coffeesupreme” and “supreme coffee”, summed into one figure.
- **eighthirty**: Measured on the search terms “eight thirty coffee”, “eighthirty coffee”, “eighthirty coffee roasters” and “eightthirty coffee”, summed into one figure.
- **Flight Coffee**: Measured on the search terms “flight coffee”, “flight coffee nz” and “flightcoffee”, summed into one figure.
- **Havana Coffee Works**: Measured on the search terms “havana coffee”, “havana coffee nz” and “havana coffee works”, summed into one figure.
- **Kōkako**: Measured on the search terms “kokako coffee”, “kokako organic coffee” and “kokako roasters”, summed into one figure.
- **L'affare**: Measured on the search terms “caffe laffare”, “l affare beans”, “l affare coffee”, “l affare primo”, “l'affare”, “laffare”, “laffare beans”, “laffare coffee”, “laffare coffee beans” and “laffare near me”, summed into one figure.
- **Rocket Coffee**: Measured on the search terms “rocket coffee”, “rocket coffee nz” and “rocket coffee roasters”, summed into one figure.

- [Allpress Espresso](/demand/nz/brands/allpress)
- [Coffee Supreme](/demand/nz/brands/coffee-supreme)
- [eighthirty](/demand/nz/brands/eighthirty)
- [Flight Coffee](/demand/nz/brands/flight-coffee)
- [Havana Coffee Works](/demand/nz/brands/havana-coffee)
- [Kōkako](/demand/nz/brands/kokako)
- [L'affare](/demand/nz/brands/laffare)
- [Rocket Coffee](/demand/nz/brands/rocket-coffee)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among specialty coffee roasters in New Zealand?

In August 2026, L'affare was the most searched among specialty coffee roasters in New Zealand, with an estimated 14.9K branded searches and 35.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Specialty coffee roasters in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-specialty-coffee-roasters

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-specialty-coffee-roasters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.