---
title: "Speaker brands in New Zealand: Which brands are most popular in search?"
description: "Compare the speaker and home audio brands New Zealanders buy. Share of Search among JBL, Bose, Sonos, Ultimate Ears, Marshall and Bang & Olufsen, the speaker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-speaker-brands"
publisher: "Brandwave"
---

# Speaker brands in New Zealand: Which brands are most popular in search?

Compare the speaker and home audio brands New Zealanders buy. Share of Search among JBL, Bose, Sonos, Ultimate Ears, Marshall and Bang & Olufsen, the speaker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Speaker brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: JBL, 55.8%

## Which brand is most popular in search among speaker brands in New Zealand?

- In August 2026, JBL was the most searched among speaker brands in New Zealand, with an estimated 50.5K branded searches and 55.8% estimated Share of Search within this set.
- Bose is in 2nd place, 36 percentage points behind at 19.8% Share of Search.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among speaker brands in New Zealand increased from 52.2% to 55.8%.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among speaker brands in New Zealand decreased from 21.4% to 19.8%.
- Across the 11 months ending August 2026, Ultimate Ears’ estimated Share of Search among speaker brands in New Zealand decreased from 12% to 9%.
- Across the 11 months ending August 2026, Marshall’s estimated Share of Search among speaker brands in New Zealand increased from 2.8% to 3.4%.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among speaker brands in New Zealand peaked at 60.7% in December 2025 and was lowest at 52.2% in November 2025.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among speaker brands in New Zealand peaked at 21.4% in October 2025 and was lowest at 15.7% in December 2025.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among speaker brands in New Zealand peaked at 11.1% in March 2026 and was lowest at 8.4% in December 2025.
- Across the 11 months ending August 2026, Ultimate Ears’ estimated Share of Search among speaker brands in New Zealand peaked at 13.3% in November 2025 and was lowest at 8% in May 2026.
- Across the 11 months ending August 2026, Marshall’s estimated Share of Search among speaker brands in New Zealand peaked at 3.4% in August 2026 and was lowest at 2.3% in December 2025.
- Across the 11 months ending August 2026, Bang & Olufsen’s estimated Share of Search among speaker brands in New Zealand peaked at 2.3% in February 2026 and was lowest at 1.2% in December 2025.
- Across the 11 months ending August 2026, Sonos rose from 4th to 3rd among speaker brands in New Zealand.
- Across the 11 months ending August 2026, Ultimate Ears fell from 3rd to 4th among speaker brands in New Zealand.
- Across the 11 months ending August 2026, Bang & Olufsen held steady: its estimated Share of Search among speaker brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [JBL vs Bose: compare search popularity](/demand/nz/compare/bose-vs-jbl): 55.8% against 19.8% Share of Search.
- [JBL vs Sonos: compare search popularity](/demand/nz/compare/jbl-vs-sonos): 55.8% against 10% Share of Search.
- [JBL vs Ultimate Ears: compare search popularity](/demand/nz/compare/jbl-vs-ultimate-ears): 55.8% against 9% Share of Search.
- [JBL vs Marshall: compare search popularity](/demand/nz/compare/jbl-vs-marshall-audio): 55.8% against 3.4% Share of Search.
- [Bose vs Sonos: compare search popularity](/demand/nz/compare/bose-vs-sonos): 19.8% against 10% Share of Search.
- [Bose vs Ultimate Ears: compare search popularity](/demand/nz/compare/bose-vs-ultimate-ears): 19.8% against 9% Share of Search.
- [Bose vs Marshall: compare search popularity](/demand/nz/compare/bose-vs-marshall-audio): 19.8% against 3.4% Share of Search.
- [Sonos vs Ultimate Ears: compare search popularity](/demand/nz/compare/sonos-vs-ultimate-ears): 10% against 9% Share of Search.
- [Sonos vs Marshall: compare search popularity](/demand/nz/compare/marshall-audio-vs-sonos): 10% against 3.4% Share of Search.
- [Ultimate Ears vs Marshall: compare search popularity](/demand/nz/compare/marshall-audio-vs-ultimate-ears): 9% against 3.4% Share of Search.

## How did search popularity change for New Zealand speaker brands in August 2026?

- In August 2026, Ultimate Ears lost estimated Share of Search among speaker brands in New Zealand, from 9.6% to 9%.
- Estimated monthly branded searches for Marshall in New Zealand rose 32.5% over 11 measured months, from 2.3K to 3.1K in August 2026.
- Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026.
- Estimated monthly branded searches for Sonos in New Zealand rose 12.8% over 11 measured months, from 8.1K to 9.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JBL | 55.8% | 50.5K | +6.2% | JBL |
| 2 | Bose | 19.8% | 17.9K | +7.6% | Bose |
| 3 | Sonos | 10% | 9.1K | +8.1% | Sonos |
| 4 | Ultimate Ears | 9% | 8.2K | -0.6% | Logitech |
| 5 | Marshall | 3.4% | 3.1K | +16.1% | Marshall |
| 6 | Bang & Olufsen | 1.9% | 1.7K | -2.9% | Bang & Olufsen |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JBL | 43.9K | 52.2% | 1 |
| Oct 2025 | Bose | 18K | 21.4% | 2 |
| Oct 2025 | Ultimate Ears | 10.1K | 12% | 3 |
| Oct 2025 | Sonos | 8.1K | 9.6% | 4 |
| Oct 2025 | Marshall | 2.3K | 2.8% | 5 |
| Oct 2025 | Bang & Olufsen | 1.8K | 2.1% | 6 |
| Nov 2025 | JBL | 63K | 52.2% | 1 |
| Nov 2025 | Bose | 23.8K | 19.7% | 2 |
| Nov 2025 | Ultimate Ears | 16.1K | 13.3% | 3 |
| Nov 2025 | Sonos | 12.7K | 10.5% | 4 |
| Nov 2025 | Marshall | 3.4K | 2.8% | 5 |
| Nov 2025 | Bang & Olufsen | 1.8K | 1.5% | 6 |
| Dec 2025 | JBL | 89.3K | 60.7% | 1 |
| Dec 2025 | Bose | 23.2K | 15.7% | 2 |
| Dec 2025 | Ultimate Ears | 17.1K | 11.6% | 3 |
| Dec 2025 | Sonos | 12.4K | 8.4% | 4 |
| Dec 2025 | Marshall | 3.4K | 2.3% | 5 |
| Dec 2025 | Bang & Olufsen | 1.8K | 1.2% | 6 |
| Jan 2026 | JBL | 48.7K | 57% | 1 |
| Jan 2026 | Bose | 15.3K | 17.9% | 2 |
| Jan 2026 | Ultimate Ears | 8.8K | 10.3% | 3 |
| Jan 2026 | Sonos | 8.6K | 10% | 4 |
| Jan 2026 | Marshall | 2.3K | 2.7% | 5 |
| Jan 2026 | Bang & Olufsen | 1.8K | 2.1% | 6 |
| Feb 2026 | JBL | 37.4K | 56.4% | 1 |
| Feb 2026 | Bose | 12.3K | 18.6% | 2 |
| Feb 2026 | Ultimate Ears | 6.8K | 10.2% | 3 |
| Feb 2026 | Sonos | 6.4K | 9.7% | 4 |
| Feb 2026 | Marshall | 1.8K | 2.7% | 5 |
| Feb 2026 | Bang & Olufsen | 1.5K | 2.3% | 6 |
| Mar 2026 | JBL | 39.5K | 54.9% | 1 |
| Mar 2026 | Bose | 14.1K | 19.6% | 2 |
| Mar 2026 | Sonos | 8K | 11.1% | 3 |
| Mar 2026 | Ultimate Ears | 6.9K | 9.6% | 4 |
| Mar 2026 | Marshall | 1.9K | 2.7% | 5 |
| Mar 2026 | Bang & Olufsen | 1.6K | 2.2% | 6 |
| Apr 2026 | JBL | 45.3K | 57.2% | 1 |
| Apr 2026 | Bose | 14.7K | 18.6% | 2 |
| Apr 2026 | Sonos | 8.4K | 10.6% | 3 |
| Apr 2026 | Ultimate Ears | 7.3K | 9.2% | 4 |
| Apr 2026 | Marshall | 2K | 2.5% | 5 |
| Apr 2026 | Bang & Olufsen | 1.5K | 1.9% | 6 |
| May 2026 | JBL | 45.3K | 55.9% | 1 |
| May 2026 | Bose | 16.8K | 20.7% | 2 |
| May 2026 | Sonos | 8.3K | 10.3% | 3 |
| May 2026 | Ultimate Ears | 6.5K | 8% | 4 |
| May 2026 | Marshall | 2.4K | 3% | 5 |
| May 2026 | Bang & Olufsen | 1.7K | 2.1% | 6 |
| Jun 2026 | JBL | 45.5K | 55.6% | 1 |
| Jun 2026 | Bose | 17.1K | 20.8% | 2 |
| Jun 2026 | Sonos | 8.1K | 9.9% | 3 |
| Jun 2026 | Ultimate Ears | 7K | 8.5% | 4 |
| Jun 2026 | Marshall | 2.5K | 3.1% | 5 |
| Jun 2026 | Bang & Olufsen | 1.8K | 2.2% | 6 |
| Jul 2026 | JBL | 47.5K | 55.8% | 1 |
| Jul 2026 | Bose | 16.7K | 19.6% | 2 |
| Jul 2026 | Sonos | 8.4K | 9.9% | 3 |
| Jul 2026 | Ultimate Ears | 8.2K | 9.6% | 4 |
| Jul 2026 | Marshall | 2.7K | 3.1% | 5 |
| Jul 2026 | Bang & Olufsen | 1.7K | 2% | 6 |
| Aug 2026 | JBL | 50.5K | 55.8% | 1 |
| Aug 2026 | Bose | 17.9K | 19.8% | 2 |
| Aug 2026 | Sonos | 9.1K | 10% | 3 |
| Aug 2026 | Ultimate Ears | 8.2K | 9% | 4 |
| Aug 2026 | Marshall | 3.1K | 3.4% | 5 |
| Aug 2026 | Bang & Olufsen | 1.7K | 1.9% | 6 |
| Sep 2026 | Bang & Olufsen | — | — | — |
| Sep 2026 | Bose | — | — | — |
| Sep 2026 | JBL | — | — | — |
| Sep 2026 | Marshall | — | — | — |
| Sep 2026 | Sonos | — | — | — |
| Sep 2026 | Ultimate Ears | — | — | — |

## What is being compared

- **Bang & Olufsen**: Measured on the search terms “bang & olufsen”, “bang & olufsen beosound 9000”, “bang & olufsen bluetooth speaker”, “bang & olufsen near me”, “bang & olufsen new zealand”, “bang & olufsen nz”, “bang & olufsen soundbar”, “bang & olufsen speaker”, “bang and olufsen beosound”, “bang and olufsen company”, “bang and olufsen earbuds”, “bang olufsen”, “bang olufsen bluetooth speaker”, “bang olufsen soundbar”, “bang olufsen speaker”, “bangolufsen”, “bangolufsen soundbar”, “hp bang and olufsen laptop” and “hp elitebook bang & olufsen”, summed into one figure.
- **Bose**: Measured on the search terms “bose”, “bose bluetooth speaker”, “bose cancelling headphones”, “bose co nz”, “bose ear phones”, “bose earbuds”, “bose earphones”, “bose near me”, “bose nz”, “bose online”, “bose open earbuds”, “bose qc”, “bose qc earbuds”, “bose qc headphones”, “bose soundbar”, “bose soundlink”, “bose soundlink flex”, “bose speakers” and “bose tv speaker”, summed into one figure.
- **JBL**: Measured on the search terms “jbl”, “jbl 320”, “jbl bluetooth speaker”, “jbl boombox 4”, “jbl boombox3”, “jbl charge 5”, “jbl charge 6”, “jbl clip 5”, “jbl ear buds”, “jbl earbuds”, “jbl earphones”, “jbl flip 7”, “jbl go 4”, “jbl headphones”, “jbl mic”, “jbl near me”, “jbl nz”, “jbl online”, “jbl partybox”, “jbl partybox 320”, “jbl sound bar”, “jbl speaker” and “jbl wireless mic”, summed into one figure.
- **Marshall**: Measured on the search terms “marshall acton iii bluetooth speaker”, “marshall acton speaker”, “marshall bt speaker”, “marshall earbuds”, “marshall earphones”, “marshall headphones”, “marshall kilburn speaker”, “marshall portable speaker”, “marshall soundbar”, “marshall speaker” and “marshall stanmore speaker”, summed into one figure.
- **Sonos**: Measured on the search terms “sonos”, “sonos amp”, “sonos arc”, “sonos bluetooth speaker”, “sonos com”, “sonos five”, “sonos move”, “sonos move 2”, “sonos nz”, “sonos one”, “sonos online”, “sonos play”, “sonos play 1”, “sonos play 5 speaker”, “sonos port”, “sonos ray”, “sonos roam”, “sonos roam 2”, “sonos sound bars”, “sonos soundbar”, “sonos speaker” and “sonos sub”, summed into one figure.
- **Ultimate Ears**: Measured on the search terms “ue boom”, “ue boom 2”, “ue boom 3”, “ue boom 4”, “ue boom speaker”, “ultimate ears”, “ultimate ears megaboom”, “ultimate ears megaboom 3”, “ultimate ears near me”, “ultimate ears nz”, “ultimate ears soundbar”, “ultimate ears speaker”, “ultimate ears wireless speaker”, “ultimate ears wonderboom”, “ultimate ears wonderboom 3”, “ultimateears” and “ultimateears com”, summed into one figure.

- [Bang & Olufsen](/demand/nz/brands/bang-and-olufsen)
- [Bose](/demand/nz/brands/bose)
- [JBL](/demand/nz/brands/jbl)
- [Marshall](/demand/nz/brands/marshall-audio)
- [Sonos](/demand/nz/brands/sonos)
- [Ultimate Ears](/demand/nz/brands/ultimate-ears)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among speaker brands in New Zealand?

In August 2026, JBL was the most searched among speaker brands in New Zealand, with an estimated 50.5K branded searches and 55.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Speaker brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-speaker-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-speaker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.