--- title: "DeWalt vs Irwin: Which is searched more in New Zealand?" description: "Is DeWalt or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spade bits brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-spade-bits-brands/compare/dewalt-vs-irwin" publisher: "Brandwave" --- # DeWalt vs Irwin: Which is searched more in New Zealand? Is DeWalt or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spade bits brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Irwin - **Competitive set**: Spade bits brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 61.4% - **Irwin Share of Search**: 2.1% ## Is DeWalt or Irwin more popular in search? - In September 2026, DeWalt had more branded searches than Irwin among spade bits brands in New Zealand. DeWalt had about 4,990 branded searches, while Irwin had 170. DeWalt made up 61.4% of all spade bits brand searches we track, and Irwin accounted for 2.1%. - DeWalt was ahead of Irwin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among spade bits brands in New Zealand moved from 64% to 61.4%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Irwin’s share of searches among spade bits brands in New Zealand moved from 2.3% to 2.1%, and its estimated monthly branded searches moved from 150 to 170. ## Top spade bits brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin was listed before DeWalt in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Irwin | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about spade bits brands - Asked ChatGPT "Which spade bit brand should I buy in New Zealand?": 1. Irwin, 2. Bosch, 3. Milwaukee - Asked ChatGPT "What are the best spade bit brands in New Zealand?": 1. Irwin, 2. Bosch, 3. Milwaukee, 4. DeWalt - Asked ChatGPT "What's the best spade bit brand in New Zealand for clean wood holes?": 1. Bosch, 2. Irwin - Searched Google, AI Overview "wood drill bits": named none of the brands we track - Searched Google, AI Overview "drill bit set": 1. Bosch Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand spade bits brands in September 2026? - In September 2026, DeWalt gained share of searches among spade bits brands in New Zealand, from 55.1% to 61.4%. - In September 2026, Irwin lost share of searches among spade bits brands in New Zealand, from 3.1% to 2.1%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Irwin estimated searches | Irwin Share of Search | Irwin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 64% | 1 | 150 | 2.3% | 3 | | Nov 2025 | 6K | 69.6% | 1 | 160 | 1.9% | 3 | | Dec 2025 | 4.3K | 65.4% | 1 | 150 | 2.3% | 3 | | Jan 2026 | 4.2K | 68.4% | 1 | 160 | 2.6% | 3 | | Feb 2026 | 4.3K | 65.1% | 1 | 160 | 2.4% | 3 | | Mar 2026 | 4.5K | 64.6% | 1 | 180 | 2.6% | 3 | | Apr 2026 | 4.2K | 64.5% | 1 | 190 | 2.9% | 3 | | May 2026 | 4.3K | 59.8% | 1 | 190 | 2.6% | 3 | | Jun 2026 | 5.3K | 63.7% | 1 | 210 | 2.5% | 3 | | Jul 2026 | 4.3K | 60.5% | 1 | 210 | 2.9% | 3 | | Aug 2026 | 5K | 55.1% | 1 | 280 | 3.1% | 3 | | Sep 2026 | 5K | 61.4% | 1 | 170 | 2.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Irwin profile](/demand/nz/brands/irwin) - [All spade bits brands in New Zealand](/demand/nz/categories/nz-spade-bits-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Irwin more popular in search? In September 2026, DeWalt had more branded searches than Irwin among spade bits brands in New Zealand. DeWalt had about 4,990 branded searches, while Irwin had 170. DeWalt made up 61.4% of all spade bits brand searches we track, and Irwin accounted for 2.1%. ## Cite this page Brandwave. "DeWalt vs Irwin: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-spade-bits-brands/compare/dewalt-vs-irwin This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-spade-bits-brands/compare/dewalt-vs-irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.